---
title: "Bronzing powder brands in New Zealand: Which are searched most?"
description: "Compare the bronzing powder brands people buy. Share of Search among MAC, NARS and Bobbi Brown, the bronzing powder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bronzing-powder-brands"
publisher: "Brandwave"
---

# Bronzing powder brands in New Zealand: Which are searched most?

Compare the bronzing powder brands people buy. Share of Search among MAC, NARS and Bobbi Brown, the bronzing powder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bronzing powder brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: MAC, 45.8%

## Which brand is most popular in search among bronzing powder brands in New Zealand?

- In September 2026, MAC was the most searched among bronzing powder brands in New Zealand, with an estimated 4.4K branded searches, 45.8% of all searches for the three we track.
- NARS is in 2nd place, 11.6 percentage points behind at 34.2%.
- Across the 12 months ending September 2026, MAC’s share of searches among bronzing powder brands in New Zealand increased from 44.6% to 45.8%.
- Across the 12 months ending September 2026, NARS’s share of searches among bronzing powder brands in New Zealand increased from 32% to 34.2%.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among bronzing powder brands in New Zealand decreased from 23.4% to 20%.
- Across the 12 months ending September 2026, MAC’s share of searches among bronzing powder brands in New Zealand peaked at 50.5% in March 2026 and was lowest at 44.6% in October 2025.
- Across the 12 months ending September 2026, NARS’s share of searches among bronzing powder brands in New Zealand peaked at 38.3% in June 2026 and was lowest at 30.5% in February 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among bronzing powder brands in New Zealand peaked at 23.4% in October 2025 and was lowest at 15.7% in June 2026.

## Top bronzing powder brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, NARS was mentioned most often, in two of the five answers. Bobbi Brown, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| MAC | 1 of 3 | 0 of 2 | 1 of 5 |
| NARS | 2 of 3 | 0 of 2 | 2 of 5 |
| Bobbi Brown | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bronzing powder brands

- Asked ChatGPT "Which bronzing powder brand should I buy in New Zealand?": 1. NARS
- Asked ChatGPT "What are the best bronzing powder brands in New Zealand?": 1. NARS
- Asked ChatGPT "What's the best bronzing powder brand in New Zealand for sun kissed makeup?": 1. MAC
- Searched Google, AI Overview "best bronzing powder": named none of the brands we track
- Searched Google, AI Overview "best bronzer powder": named none of the brands we track

Not named in any answer: Bobbi Brown.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [MAC vs NARS: compare search popularity](/demand/nz/compare/mac-cosmetics-vs-nars-cosmetics): 45.8% against 34.2% Share of Search.
- [MAC vs Bobbi Brown: compare search popularity](/demand/nz/compare/bobbi-brown-vs-mac-cosmetics): 45.8% against 20% Share of Search.
- [NARS vs Bobbi Brown: compare search popularity](/demand/nz/compare/bobbi-brown-vs-nars-cosmetics): 34.2% against 20% Share of Search.

## How did search popularity change for New Zealand bronzing powder brands in September 2026?

- In September 2026, Bobbi Brown gained share of searches among bronzing powder brands in New Zealand, from 18.2% to 20%.
- In September 2026, NARS lost share of searches among bronzing powder brands in New Zealand, from 36.3% to 34.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MAC | 45.8% | 4.4K | +11.4% | MAC |
| 2 | NARS | 34.2% | 3.3K | +4.5% | NARS |
| 3 | Bobbi Brown | 20% | 1.9K | +22.3% | Bobbi Brown |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MAC | 4.1K | 44.6% | 1 |
| Oct 2025 | NARS | 2.9K | 32% | 2 |
| Oct 2025 | Bobbi Brown | 2.1K | 23.4% | 3 |
| Nov 2025 | MAC | 5.3K | 48.2% | 1 |
| Nov 2025 | NARS | 3.5K | 31.9% | 2 |
| Nov 2025 | Bobbi Brown | 2.2K | 19.9% | 3 |
| Dec 2025 | MAC | 4.7K | 49.3% | 1 |
| Dec 2025 | NARS | 3K | 31.4% | 2 |
| Dec 2025 | Bobbi Brown | 1.8K | 19.3% | 3 |
| Jan 2026 | MAC | 3.5K | 47.3% | 1 |
| Jan 2026 | NARS | 2.5K | 33.2% | 2 |
| Jan 2026 | Bobbi Brown | 1.4K | 19.5% | 3 |
| Feb 2026 | MAC | 3.2K | 49.7% | 1 |
| Feb 2026 | NARS | 2K | 30.5% | 2 |
| Feb 2026 | Bobbi Brown | 1.3K | 19.8% | 3 |
| Mar 2026 | MAC | 3.7K | 50.5% | 1 |
| Mar 2026 | NARS | 2.4K | 32.4% | 2 |
| Mar 2026 | Bobbi Brown | 1.3K | 17% | 3 |
| Apr 2026 | MAC | 3.4K | 48% | 1 |
| Apr 2026 | NARS | 2.4K | 34.2% | 2 |
| Apr 2026 | Bobbi Brown | 1.3K | 17.9% | 3 |
| May 2026 | MAC | 3.9K | 47.5% | 1 |
| May 2026 | NARS | 2.9K | 35.2% | 2 |
| May 2026 | Bobbi Brown | 1.4K | 17.3% | 3 |
| Jun 2026 | MAC | 3.8K | 46% | 1 |
| Jun 2026 | NARS | 3.1K | 38.3% | 2 |
| Jun 2026 | Bobbi Brown | 1.3K | 15.7% | 3 |
| Jul 2026 | MAC | 4.5K | 48.5% | 1 |
| Jul 2026 | NARS | 3.2K | 34.7% | 2 |
| Jul 2026 | Bobbi Brown | 1.6K | 16.8% | 3 |
| Aug 2026 | MAC | 3.9K | 45.5% | 1 |
| Aug 2026 | NARS | 3.1K | 36.3% | 2 |
| Aug 2026 | Bobbi Brown | 1.6K | 18.2% | 3 |
| Sep 2026 | MAC | 4.4K | 45.8% | 1 |
| Sep 2026 | NARS | 3.3K | 34.2% | 2 |
| Sep 2026 | Bobbi Brown | 1.9K | 20% | 3 |

## What is being compared

- **Bobbi Brown**: Measured on the search terms “bobbi brown”, “bobbi brown concealer”, “bobbi brown foundation”, “bobbi brown lipstick” and “bobbi brown mascara”, summed into one figure.
- **MAC**: Measured on the search terms “mac cosmetics”, “mac cosmetics concealer”, “mac cosmetics eyeliner”, “mac cosmetics foundation”, “mac cosmetics lipstick”, “mac cosmetics makeup”, “mac cosmetics mascara”, “mac cosmetics powder”, “mac cosmetics primer”, “mac foundation”, “mac lipstick”, “mac powder”, “mac studio fix” and “mac velvet teddy”, summed into one figure.
- **NARS**: Measured on the search terms “nars concealer”, “nars cosmetics”, “nars cosmetics bronzer”, “nars cosmetics foundation”, “nars foundation”, “nars lipstick” and “nars mascara”, summed into one figure.

- [Bobbi Brown](/demand/nz/brands/bobbi-brown)
- [MAC](/demand/nz/brands/mac-cosmetics)
- [NARS](/demand/nz/brands/nars-cosmetics)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bronzing powder brands in New Zealand?

In September 2026, MAC was the most searched among bronzing powder brands in New Zealand, with an estimated 4.4K branded searches, 45.8% of all searches for the three we track.

## Cite this page

Brandwave. "Bronzing powder brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bronzing-powder-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bronzing-powder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.