--- title: "Charlotte Tilbury vs Essence: Which is searched more in New Zealand?" description: "Is Charlotte Tilbury or Essence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bronzer stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bronzer-stick-brands/compare/charlotte-tilbury-vs-essence-makeup" publisher: "Brandwave" --- # Charlotte Tilbury vs Essence: Which is searched more in New Zealand? Is Charlotte Tilbury or Essence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bronzer stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and Essence - **Competitive set**: Bronzer stick brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Charlotte Tilbury Share of Search**: 57.4% - **Essence Share of Search**: 13.8% ## Is Charlotte Tilbury or Essence more popular in search? - In September 2026, Charlotte Tilbury had more branded searches than Essence among bronzer stick brands in New Zealand. Charlotte Tilbury had about 5,670 branded searches, while Essence had 1,360. Charlotte Tilbury made up 57.4% of all bronzer stick brand searches we track, and Essence accounted for 13.8%. - Charlotte Tilbury was ahead of Essence in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among bronzer stick brands in New Zealand moved from 50.9% to 57.4%, and its estimated monthly branded searches moved from 5.1K to 5.7K. - Across the 12 months ending September 2026, Essence’s share of searches among bronzer stick brands in New Zealand moved from 9.8% to 13.8%, and its estimated monthly branded searches moved from 980 to 1.4K. ## Top bronzer stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Charlotte Tilbury nor Essence showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Charlotte Tilbury | 0 of 3 | 0 of 2 | 0 of 5 | | Rare Beauty | 3 of 3 | 0 of 2 | 3 of 5 | | Essence | 0 of 3 | 0 of 2 | 0 of 5 | | Milk Makeup | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bronzer stick brands - Asked ChatGPT "Which bronzer stick brand should I buy in New Zealand?": 1. Rare Beauty - Asked ChatGPT "What are the best bronzer stick brands in New Zealand?": 1. Rare Beauty - Asked ChatGPT "What's the best bronzer stick brand in New Zealand for easy makeup?": 1. Rare Beauty - Searched Google, AI Overview "cream bronzer stick": named none of the brands we track - Searched Google, AI Overview "contour stick nz": named none of the brands we track Not named in any answer: Charlotte Tilbury, Essence and Milk Makeup. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bronzer stick brands in September 2026? - In September 2026, Charlotte Tilbury gained share of searches among bronzer stick brands in New Zealand, from 54.8% to 57.4%. - Estimated monthly branded searches for Essence in New Zealand rose 38.8% over 12 measured months, from 980 to 1.4K in September 2026. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Essence estimated searches | Essence Share of Search | Essence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.1K | 50.9% | 1 | 980 | 9.8% | 3 | | Nov 2025 | 5.9K | 54.1% | 1 | 980 | 8.9% | 3 | | Dec 2025 | 5.2K | 55.5% | 1 | 800 | 8.5% | 3 | | Jan 2026 | 4.4K | 54.1% | 1 | 800 | 9.9% | 3 | | Feb 2026 | 3.4K | 50.2% | 1 | 690 | 10.1% | 3 | | Mar 2026 | 3.6K | 52.8% | 1 | 910 | 13.2% | 3 | | Apr 2026 | 4.4K | 53.6% | 1 | 910 | 11% | 3 | | May 2026 | 4.3K | 53.2% | 1 | 980 | 12.2% | 3 | | Jun 2026 | 5.9K | 62.5% | 1 | 1.1K | 11.3% | 3 | | Jul 2026 | 5.4K | 55.3% | 1 | 1.3K | 13.4% | 3 | | Aug 2026 | 5.4K | 54.8% | 1 | 1.4K | 13.8% | 3 | | Sep 2026 | 5.7K | 57.4% | 1 | 1.4K | 13.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Essence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury blush”, “charlotte tilbury bronzer”, “charlotte tilbury concealer”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury lipstick”, “charlotte tilbury mascara” and “charlotte tilbury powder”, summed into one figure. - **Essence**: Measured on the search terms “essence makeup”, “essence makeup makeup” and “essence mascara”, summed into one figure. - [Charlotte Tilbury profile](/demand/nz/brands/charlotte-tilbury) - [Essence profile](/demand/nz/brands/essence-makeup) - [All bronzer stick brands in New Zealand](/demand/nz/categories/nz-bronzer-stick-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or Essence more popular in search? In September 2026, Charlotte Tilbury had more branded searches than Essence among bronzer stick brands in New Zealand. Charlotte Tilbury had about 5,670 branded searches, while Essence had 1,360. Charlotte Tilbury made up 57.4% of all bronzer stick brand searches we track, and Essence accounted for 13.8%. ## Cite this page Brandwave. "Charlotte Tilbury vs Essence: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bronzer-stick-brands/compare/charlotte-tilbury-vs-essence-makeup This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bronzer-stick-brands/compare/charlotte-tilbury-vs-essence-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.