---
title: "Bronzer stick brands in New Zealand: Which are searched most?"
description: "Compare the bronzer stick brands people buy. Share of Search among Charlotte Tilbury, Rare Beauty, Essence and Milk Makeup, the bronzer stick brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bronzer-stick-brands"
publisher: "Brandwave"
---

# Bronzer stick brands in New Zealand: Which are searched most?

Compare the bronzer stick brands people buy. Share of Search among Charlotte Tilbury, Rare Beauty, Essence and Milk Makeup, the bronzer stick brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bronzer stick brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Charlotte Tilbury, 57.4%

## Which brand is most popular in search among bronzer stick brands in New Zealand?

- In September 2026, Charlotte Tilbury was the most searched among bronzer stick brands in New Zealand, with an estimated 5.7K branded searches, 57.4% of all searches for the four we track.
- Rare Beauty is in 2nd place, 30.3 percentage points behind at 27.1%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among bronzer stick brands in New Zealand increased from 50.9% to 57.4%.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among bronzer stick brands in New Zealand decreased from 36.7% to 27.1%.
- Across the 12 months ending September 2026, Essence’s share of searches among bronzer stick brands in New Zealand increased from 9.8% to 13.8%.
- Across the 12 months ending September 2026, Milk Makeup’s share of searches among bronzer stick brands in New Zealand decreased from 2.6% to 1.7%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among bronzer stick brands in New Zealand peaked at 62.5% in June 2026 and was lowest at 50.2% in February 2026.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among bronzer stick brands in New Zealand peaked at 36.7% in October 2025 and was lowest at 24% in June 2026.
- Across the 12 months ending September 2026, Essence’s share of searches among bronzer stick brands in New Zealand peaked at 13.8% in August 2026 and was lowest at 8.5% in December 2025.
- Across the 12 months ending September 2026, Milk Makeup’s share of searches among bronzer stick brands in New Zealand peaked at 3.8% in February 2026 and was lowest at 1.7% in September 2026.

## Top bronzer stick brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Rare Beauty was mentioned most often, in three of the five answers. Charlotte Tilbury, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Charlotte Tilbury | 0 of 3 | 0 of 2 | 0 of 5 |
| Rare Beauty | 3 of 3 | 0 of 2 | 3 of 5 |
| Essence | 0 of 3 | 0 of 2 | 0 of 5 |
| Milk Makeup | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bronzer stick brands

- Asked ChatGPT "Which bronzer stick brand should I buy in New Zealand?": 1. Rare Beauty
- Asked ChatGPT "What are the best bronzer stick brands in New Zealand?": 1. Rare Beauty
- Asked ChatGPT "What's the best bronzer stick brand in New Zealand for easy makeup?": 1. Rare Beauty
- Searched Google, AI Overview "cream bronzer stick": named none of the brands we track
- Searched Google, AI Overview "contour stick nz": named none of the brands we track

Not named in any answer: Charlotte Tilbury, Essence and Milk Makeup.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Charlotte Tilbury vs Rare Beauty: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-rare-beauty): 57.4% against 27.1% Share of Search.
- [Charlotte Tilbury vs Essence: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-essence-makeup): 57.4% against 13.8% Share of Search.
- [Rare Beauty vs Essence: compare search popularity](/demand/nz/compare/essence-makeup-vs-rare-beauty): 27.1% against 13.8% Share of Search.

## How did search popularity change for New Zealand bronzer stick brands in September 2026?

- In September 2026, Charlotte Tilbury gained share of searches among bronzer stick brands in New Zealand, from 54.8% to 57.4%.
- In September 2026, Rare Beauty lost share of searches among bronzer stick brands in New Zealand, from 29.2% to 27.1%.
- Estimated monthly branded searches for Essence in New Zealand rose 38.8% over 12 measured months, from 980 to 1.4K in September 2026.
- Estimated monthly branded searches for Milk Makeup in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charlotte Tilbury | 57.4% | 5.7K | +5.2% | Charlotte Tilbury |
| 2 | Rare Beauty | 27.1% | 2.7K | -6.6% | Rare Beauty |
| 3 | Essence | 13.8% | 1.4K | 0.0% | Essence |
| 4 | Milk Makeup | 1.7% | 170 | -19.0% | Milk Makeup |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charlotte Tilbury | 5.1K | 50.9% | 1 |
| Oct 2025 | Rare Beauty | 3.7K | 36.7% | 2 |
| Oct 2025 | Essence | 980 | 9.8% | 3 |
| Oct 2025 | Milk Makeup | 260 | 2.6% | 4 |
| Nov 2025 | Charlotte Tilbury | 5.9K | 54.1% | 1 |
| Nov 2025 | Rare Beauty | 3.8K | 34.6% | 2 |
| Nov 2025 | Essence | 980 | 8.9% | 3 |
| Nov 2025 | Milk Makeup | 260 | 2.4% | 4 |
| Dec 2025 | Charlotte Tilbury | 5.2K | 55.5% | 1 |
| Dec 2025 | Rare Beauty | 3.1K | 33.3% | 2 |
| Dec 2025 | Essence | 800 | 8.5% | 3 |
| Dec 2025 | Milk Makeup | 260 | 2.8% | 4 |
| Jan 2026 | Charlotte Tilbury | 4.4K | 54.1% | 1 |
| Jan 2026 | Rare Beauty | 2.6K | 32.8% | 2 |
| Jan 2026 | Essence | 800 | 9.9% | 3 |
| Jan 2026 | Milk Makeup | 260 | 3.2% | 4 |
| Feb 2026 | Charlotte Tilbury | 3.4K | 50.2% | 1 |
| Feb 2026 | Rare Beauty | 2.5K | 35.9% | 2 |
| Feb 2026 | Essence | 690 | 10.1% | 3 |
| Feb 2026 | Milk Makeup | 260 | 3.8% | 4 |
| Mar 2026 | Charlotte Tilbury | 3.6K | 52.8% | 1 |
| Mar 2026 | Rare Beauty | 2.2K | 31.5% | 2 |
| Mar 2026 | Essence | 910 | 13.2% | 3 |
| Mar 2026 | Milk Makeup | 170 | 2.5% | 4 |
| Apr 2026 | Charlotte Tilbury | 4.4K | 53.6% | 1 |
| Apr 2026 | Rare Beauty | 2.7K | 32.8% | 2 |
| Apr 2026 | Essence | 910 | 11% | 3 |
| Apr 2026 | Milk Makeup | 210 | 2.5% | 4 |
| May 2026 | Charlotte Tilbury | 4.3K | 53.2% | 1 |
| May 2026 | Rare Beauty | 2.6K | 32.5% | 2 |
| May 2026 | Essence | 980 | 12.2% | 3 |
| May 2026 | Milk Makeup | 170 | 2.1% | 4 |
| Jun 2026 | Charlotte Tilbury | 5.9K | 62.5% | 1 |
| Jun 2026 | Rare Beauty | 2.3K | 24% | 2 |
| Jun 2026 | Essence | 1.1K | 11.3% | 3 |
| Jun 2026 | Milk Makeup | 210 | 2.2% | 4 |
| Jul 2026 | Charlotte Tilbury | 5.4K | 55.3% | 1 |
| Jul 2026 | Rare Beauty | 2.9K | 29.6% | 2 |
| Jul 2026 | Essence | 1.3K | 13.4% | 3 |
| Jul 2026 | Milk Makeup | 170 | 1.7% | 4 |
| Aug 2026 | Charlotte Tilbury | 5.4K | 54.8% | 1 |
| Aug 2026 | Rare Beauty | 2.9K | 29.2% | 2 |
| Aug 2026 | Essence | 1.4K | 13.8% | 3 |
| Aug 2026 | Milk Makeup | 210 | 2.1% | 4 |
| Sep 2026 | Charlotte Tilbury | 5.7K | 57.4% | 1 |
| Sep 2026 | Rare Beauty | 2.7K | 27.1% | 2 |
| Sep 2026 | Essence | 1.4K | 13.8% | 3 |
| Sep 2026 | Milk Makeup | 170 | 1.7% | 4 |

## What is being compared

- **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury blush”, “charlotte tilbury bronzer”, “charlotte tilbury concealer”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury lipstick”, “charlotte tilbury mascara” and “charlotte tilbury powder”, summed into one figure.
- **Essence**: Measured on the search terms “essence makeup”, “essence makeup makeup” and “essence mascara”, summed into one figure.
- **Milk Makeup**: Measured on the search term “milk makeup”.
- **Rare Beauty**: Measured on the search terms “rare beauty”, “rare beauty blush”, “rare beauty foundation”, “rare beauty highlighter”, “rare beauty lipstick” and “rare beauty mascara”, summed into one figure.

- [Charlotte Tilbury](/demand/nz/brands/charlotte-tilbury)
- [Essence](/demand/nz/brands/essence-makeup)
- [Milk Makeup](/demand/nz/brands/milk-makeup)
- [Rare Beauty](/demand/nz/brands/rare-beauty)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bronzer stick brands in New Zealand?

In September 2026, Charlotte Tilbury was the most searched among bronzer stick brands in New Zealand, with an estimated 5.7K branded searches, 57.4% of all searches for the four we track.

## Cite this page

Brandwave. "Bronzer stick brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bronzer-stick-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bronzer-stick-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.