--- title: "Haakaa vs Philips Avent: Which is searched more in New Zealand?" description: "Is Haakaa or Philips Avent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-breast-pump-brands/compare/haakaa-vs-philips-avent" publisher: "Brandwave" --- # Haakaa vs Philips Avent: Which is searched more in New Zealand? Is Haakaa or Philips Avent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haakaa and Philips Avent - **Competitive set**: Breast pump brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Haakaa Share of Search**: 41.2% - **Philips Avent Share of Search**: 9.8% ## Is Haakaa or Philips Avent more popular in search? - In September 2026, Haakaa had more branded searches than Philips Avent among breast pump brands in New Zealand. Haakaa had about 1,930 branded searches, while Philips Avent had 460. Haakaa made up 41.2% of all breast pump brand searches we track, and Philips Avent accounted for 9.8%. - Haakaa was ahead of Philips Avent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haakaa’s share of searches among breast pump brands in New Zealand moved from 38.4% to 41.2%, and its estimated monthly branded searches moved from 1.7K to 1.9K. - Across the 12 months ending September 2026, Philips Avent’s share of searches among breast pump brands in New Zealand moved from 8.6% to 9.8%, and its estimated monthly branded searches moved from 380 to 460. ## Top breast pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Haakaa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Haakaa and Philips Avent were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spectra | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Medela | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Momcozy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Philips Avent | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Haakaa | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Elvie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Willow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about breast pump brands - Asked ChatGPT "Which breast pump brand should I buy in New Zealand?": 1. Spectra, 2. Medela, 3. Momcozy - Asked ChatGPT "What are the best breast pump brands in New Zealand?": 1. Spectra, 2. Medela, 3. Momcozy, 4. Haakaa, 5. Philips Avent - Asked ChatGPT "What's the best breast pump brand in New Zealand for newborn feeding?": 1. Spectra, 2. Medela, 3. Philips Avent, 4. Momcozy - Searched Google, AI Overview "best breast pump": 1. Spectra, 2. Momcozy, 3. Medela, 4. Haakaa - Searched Google, AI Overview "electric breast pump": 1. Medela, 2. Philips Avent Not named in any answer: Elvie and Willow. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand breast pump brands in September 2026? - In September 2026, Haakaa gained share of searches among breast pump brands in New Zealand, from 39% to 41.2%. - In September 2026, Philips Avent lost share of searches among breast pump brands in New Zealand, from 10.7% to 9.8%. ## Month by month | Month | Haakaa estimated searches | Haakaa Share of Search | Haakaa rank | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 38.4% | 1 | 380 | 8.6% | 4 | | Nov 2025 | 1.7K | 41.7% | 1 | 380 | 9.2% | 4 | | Dec 2025 | 1.5K | 40.2% | 1 | 450 | 12.1% | 3 | | Jan 2026 | 1.7K | 39.2% | 1 | 470 | 10.6% | 4 | | Feb 2026 | 1.6K | 34.8% | 2 | 420 | 9.4% | 4 | | Mar 2026 | 1.6K | 37.3% | 1 | 430 | 9.9% | 4 | | Apr 2026 | 1.7K | 38.4% | 1 | 480 | 11% | 4 | | May 2026 | 1.8K | 38.3% | 1 | 440 | 9.4% | 4 | | Jun 2026 | 1.8K | 38.2% | 1 | 520 | 10.9% | 4 | | Jul 2026 | 1.9K | 34.8% | 2 | 530 | 10% | 4 | | Aug 2026 | 2K | 39% | 1 | 560 | 10.7% | 4 | | Sep 2026 | 1.9K | 41.2% | 1 | 460 | 9.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Haakaa’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haakaa**: Measured on the search terms “haakaa”, “haakaa breastfeeding”, “haakaa colostrum collector”, “haakaa feeder”, “haakaa ladybug”, “haakaa nail file”, “haakaa nipple shield”, “haakaa oral syringe”, “haakaa syringe” and “ladybug haakaa”, summed into one figure. - **Philips Avent**: Measured on the search terms “philips avent”, “philips avent soothie”, “philips avent termometer” and “philipsavent”, summed into one figure. - [Haakaa profile](/demand/nz/brands/haakaa) - [Philips Avent profile](/demand/nz/brands/philips-avent) - [All breast pump brands in New Zealand](/demand/nz/categories/nz-breast-pump-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haakaa or Philips Avent more popular in search? In September 2026, Haakaa had more branded searches than Philips Avent among breast pump brands in New Zealand. Haakaa had about 1,930 branded searches, while Philips Avent had 460. Haakaa made up 41.2% of all breast pump brand searches we track, and Philips Avent accounted for 9.8%. ## Cite this page Brandwave. "Haakaa vs Philips Avent: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-breast-pump-brands/compare/haakaa-vs-philips-avent This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-breast-pump-brands/compare/haakaa-vs-philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.