--- title: "Medela vs Pigeon: Which is searched more in New Zealand?" description: "Is Medela or Pigeon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Breast pads brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-breast-pads-brands/compare/medela-vs-pigeon" publisher: "Brandwave" --- # Medela vs Pigeon: Which is searched more in New Zealand? Is Medela or Pigeon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Breast pads brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Medela and Pigeon - **Competitive set**: Breast pads brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Medela Share of Search**: 24.4% - **Pigeon Share of Search**: 33.5% ## Is Medela or Pigeon more popular in search? - In September 2026, Pigeon had more branded searches than Medela among breast pads brands in New Zealand. Pigeon had about 2,400 branded searches, while Medela had 1,750. Pigeon made up 33.5% of all breast pads brand searches we track, and Medela accounted for 24.4%. - The lead changed hands 7 times in the 12 months ending September 2026: Pigeon took it in November 2025, Medela took it in December 2025, Pigeon took it in January 2026, Medela took it in February 2026, Pigeon took it in March 2026, Medela took it in May 2026, Pigeon took it in June 2026. - Across the 12 months ending September 2026, Medela’s share of searches among breast pads brands in New Zealand moved from 32.3% to 24.4%, and its estimated monthly branded searches moved from 1.9K to 1.8K. - Across the 12 months ending September 2026, Pigeon’s share of searches among breast pads brands in New Zealand moved from 27.2% to 33.5%, and its estimated monthly branded searches moved from 1.6K to 2.4K. ## Top breast pads brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pigeon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Medela was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pigeon was listed before Medela in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pigeon | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Medela | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Philips Avent | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Tommee Tippee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about breast pads brands - Asked ChatGPT "Which breast pads brand should I buy in New Zealand?": 1. Medela, 2. Pigeon - Asked ChatGPT "What are the best breast pads brands in New Zealand?": 1. Pigeon, 2. Medela - Asked ChatGPT "What's the best breast pads brand in New Zealand for nursing comfort?": 1. Medela - Searched Google, AI Overview "breast pads nz": 1. Pigeon, 2. Philips Avent - Searched Google, AI Overview "nursing pads nz": 1. Pigeon, 2. Philips Avent Not named in any answer: Tommee Tippee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand breast pads brands in September 2026? - In September 2026, Pigeon gained share of searches among breast pads brands in New Zealand, from 32% to 33.5%. - In September 2026, Medela lost share of searches among breast pads brands in New Zealand, from 26.2% to 24.4%. ## Month by month | Month | Medela estimated searches | Medela Share of Search | Medela rank | Pigeon estimated searches | Pigeon Share of Search | Pigeon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 32.3% | 2 | 1.6K | 27.2% | 3 | | Nov 2025 | 1.6K | 30.3% | 3 | 1.6K | 30.5% | 2 | | Dec 2025 | 1.4K | 30.1% | 2 | 1.3K | 27.4% | 3 | | Jan 2026 | 1.7K | 27.5% | 3 | 1.9K | 31.3% | 2 | | Feb 2026 | 2.1K | 36.4% | 1 | 1.6K | 27.6% | 3 | | Mar 2026 | 1.8K | 28.9% | 3 | 1.9K | 31% | 2 | | Apr 2026 | 1.7K | 29.1% | 3 | 1.9K | 33.1% | 1 | | May 2026 | 1.9K | 30.2% | 2 | 1.9K | 29.9% | 3 | | Jun 2026 | 1.9K | 27.7% | 3 | 2.4K | 34.8% | 1 | | Jul 2026 | 2.3K | 29.9% | 3 | 2.4K | 31.3% | 2 | | Aug 2026 | 2K | 26.2% | 3 | 2.4K | 32% | 2 | | Sep 2026 | 1.8K | 24.4% | 3 | 2.4K | 33.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Medela’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Medela**: Measured on the search terms “medela”, “medela bottles”, “medela cream nipple”, “medela nipple shield”, “medela swing”, “medela swing maxi”, “medela symphony” and “renting medela symphony”, summed into one figure. - **Pigeon**: Measured on the search terms “pigeon baby” and “pigeon bottles”, summed into one figure. - [Medela profile](/demand/nz/brands/medela) - [Pigeon profile](/demand/nz/brands/pigeon) - [All breast pads brands in New Zealand](/demand/nz/categories/nz-breast-pads-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Medela or Pigeon more popular in search? In September 2026, Pigeon had more branded searches than Medela among breast pads brands in New Zealand. Pigeon had about 2,400 branded searches, while Medela had 1,750. Pigeon made up 33.5% of all breast pads brand searches we track, and Medela accounted for 24.4%. ## Cite this page Brandwave. "Medela vs Pigeon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-breast-pads-brands/compare/medela-vs-pigeon This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-breast-pads-brands/compare/medela-vs-pigeon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.