---
title: "Breast pads brands in New Zealand: Which are searched most?"
description: "Compare the breast pads brands people buy. Share of Search among Tommee Tippee, Pigeon, Medela and Philips Avent, the breast pads brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-breast-pads-brands"
publisher: "Brandwave"
---

# Breast pads brands in New Zealand: Which are searched most?

Compare the breast pads brands people buy. Share of Search among Tommee Tippee, Pigeon, Medela and Philips Avent, the breast pads brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Breast pads brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tommee Tippee, 35.6%

## Which brand is most popular in search among breast pads brands in New Zealand?

- In September 2026, Tommee Tippee was the most searched among breast pads brands in New Zealand, with an estimated 2.5K branded searches, 35.6% of all searches for the four we track.
- Pigeon is in 2nd place, 2.1 percentage points behind at 33.5%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among breast pads brands in New Zealand increased from 34.1% to 35.6%.
- Across the 12 months ending September 2026, Pigeon’s share of searches among breast pads brands in New Zealand increased from 27.2% to 33.5%.
- Across the 12 months ending September 2026, Medela’s share of searches among breast pads brands in New Zealand decreased from 32.3% to 24.4%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among breast pads brands in New Zealand peaked at 35.6% in September 2026 and was lowest at 28.7% in February 2026.
- Across the 12 months ending September 2026, Pigeon’s share of searches among breast pads brands in New Zealand peaked at 34.8% in June 2026 and was lowest at 27.2% in October 2025.
- Across the 12 months ending September 2026, Medela’s share of searches among breast pads brands in New Zealand peaked at 36.4% in February 2026 and was lowest at 24.4% in September 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among breast pads brands in New Zealand peaked at 9.5% in December 2025 and was lowest at 6.4% in September 2026.
- Across the 12 months ending September 2026, Pigeon rose from 3rd to 2nd among breast pads brands in New Zealand.
- Across the 12 months ending September 2026, Medela fell from 2nd to 3rd among breast pads brands in New Zealand.
- Across the 12 months ending September 2026, Philips Avent held steady: its share of searches among breast pads brands in New Zealand moved less than 0.5 percentage points.

## Top breast pads brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Pigeon was mentioned most often, in four of the five answers. Pigeon was recommended most often, coming first in three out of four answers that gave a list. Medela was second, and Philips Avent was third. Tommee Tippee, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pigeon | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Medela | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Philips Avent | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Tommee Tippee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about breast pads brands

- Asked ChatGPT "Which breast pads brand should I buy in New Zealand?": 1. Medela, 2. Pigeon
- Asked ChatGPT "What are the best breast pads brands in New Zealand?": 1. Pigeon, 2. Medela
- Asked ChatGPT "What's the best breast pads brand in New Zealand for nursing comfort?": 1. Medela
- Searched Google, AI Overview "breast pads nz": 1. Pigeon, 2. Philips Avent
- Searched Google, AI Overview "nursing pads nz": 1. Pigeon, 2. Philips Avent

Not named in any answer: Tommee Tippee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Tommee Tippee vs Pigeon: compare search popularity](/demand/nz/compare/pigeon-vs-tommee-tippee): 35.6% against 33.5% Share of Search.
- [Tommee Tippee vs Medela: compare search popularity](/demand/nz/compare/medela-vs-tommee-tippee): 35.6% against 24.4% Share of Search.
- [Tommee Tippee vs Philips Avent: compare search popularity](/demand/nz/compare/philips-avent-vs-tommee-tippee): 35.6% against 6.4% Share of Search.
- [Pigeon vs Medela: compare search popularity](/demand/nz/compare/medela-vs-pigeon): 33.5% against 24.4% Share of Search.
- [Pigeon vs Philips Avent: compare search popularity](/demand/nz/compare/philips-avent-vs-pigeon): 33.5% against 6.4% Share of Search.
- [Medela vs Philips Avent: compare search popularity](/demand/nz/compare/medela-vs-philips-avent): 24.4% against 6.4% Share of Search.

## How did search popularity change for New Zealand breast pads brands in September 2026?

- In September 2026, Pigeon gained share of searches among breast pads brands in New Zealand, from 32% to 33.5%.
- In September 2026, Tommee Tippee gained share of searches among breast pads brands in New Zealand, from 34.4% to 35.6%.
- In September 2026, Medela lost share of searches among breast pads brands in New Zealand, from 26.2% to 24.4%.
- In September 2026, Philips Avent lost share of searches among breast pads brands in New Zealand, from 7.5% to 6.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tommee Tippee | 35.6% | 2.5K | -1.2% | Tommee Tippee |
| 2 | Pigeon | 33.5% | 2.4K | 0.0% | Pigeon |
| 3 | Medela | 24.4% | 1.8K | -11.2% | Medela |
| 4 | Philips Avent | 6.4% | 460 | -17.9% | Philips |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tommee Tippee | 2K | 34.1% | 1 |
| Oct 2025 | Medela | 1.9K | 32.3% | 2 |
| Oct 2025 | Pigeon | 1.6K | 27.2% | 3 |
| Oct 2025 | Philips Avent | 380 | 6.5% | 4 |
| Nov 2025 | Tommee Tippee | 1.7K | 32% | 1 |
| Nov 2025 | Pigeon | 1.6K | 30.5% | 2 |
| Nov 2025 | Medela | 1.6K | 30.3% | 3 |
| Nov 2025 | Philips Avent | 380 | 7.2% | 4 |
| Dec 2025 | Tommee Tippee | 1.6K | 33.1% | 1 |
| Dec 2025 | Medela | 1.4K | 30.1% | 2 |
| Dec 2025 | Pigeon | 1.3K | 27.4% | 3 |
| Dec 2025 | Philips Avent | 450 | 9.5% | 4 |
| Jan 2026 | Tommee Tippee | 2K | 33.6% | 1 |
| Jan 2026 | Pigeon | 1.9K | 31.3% | 2 |
| Jan 2026 | Medela | 1.7K | 27.5% | 3 |
| Jan 2026 | Philips Avent | 470 | 7.7% | 4 |
| Feb 2026 | Medela | 2.1K | 36.4% | 1 |
| Feb 2026 | Tommee Tippee | 1.7K | 28.7% | 2 |
| Feb 2026 | Pigeon | 1.6K | 27.6% | 3 |
| Feb 2026 | Philips Avent | 420 | 7.3% | 4 |
| Mar 2026 | Tommee Tippee | 2K | 33.1% | 1 |
| Mar 2026 | Pigeon | 1.9K | 31% | 2 |
| Mar 2026 | Medela | 1.8K | 28.9% | 3 |
| Mar 2026 | Philips Avent | 430 | 7% | 4 |
| Apr 2026 | Pigeon | 1.9K | 33.1% | 1 |
| Apr 2026 | Tommee Tippee | 1.7K | 29.4% | 2 |
| Apr 2026 | Medela | 1.7K | 29.1% | 3 |
| Apr 2026 | Philips Avent | 480 | 8.4% | 4 |
| May 2026 | Tommee Tippee | 2.1K | 32.9% | 1 |
| May 2026 | Medela | 1.9K | 30.2% | 2 |
| May 2026 | Pigeon | 1.9K | 29.9% | 3 |
| May 2026 | Philips Avent | 440 | 6.9% | 4 |
| Jun 2026 | Pigeon | 2.4K | 34.8% | 1 |
| Jun 2026 | Tommee Tippee | 2.1K | 29.9% | 2 |
| Jun 2026 | Medela | 1.9K | 27.7% | 3 |
| Jun 2026 | Philips Avent | 520 | 7.5% | 4 |
| Jul 2026 | Tommee Tippee | 2.5K | 31.9% | 1 |
| Jul 2026 | Pigeon | 2.4K | 31.3% | 2 |
| Jul 2026 | Medela | 2.3K | 29.9% | 3 |
| Jul 2026 | Philips Avent | 530 | 6.9% | 4 |
| Aug 2026 | Tommee Tippee | 2.6K | 34.4% | 1 |
| Aug 2026 | Pigeon | 2.4K | 32% | 2 |
| Aug 2026 | Medela | 2K | 26.2% | 3 |
| Aug 2026 | Philips Avent | 560 | 7.5% | 4 |
| Sep 2026 | Tommee Tippee | 2.5K | 35.6% | 1 |
| Sep 2026 | Pigeon | 2.4K | 33.5% | 2 |
| Sep 2026 | Medela | 1.8K | 24.4% | 3 |
| Sep 2026 | Philips Avent | 460 | 6.4% | 4 |

## What is being compared

- **Medela**: Measured on the search terms “medela”, “medela bottles”, “medela cream nipple”, “medela nipple shield”, “medela swing”, “medela swing maxi”, “medela symphony” and “renting medela symphony”, summed into one figure.
- **Philips Avent**: Measured on the search terms “philips avent”, “philips avent soothie”, “philips avent termometer” and “philipsavent”, summed into one figure.
- **Pigeon**: Measured on the search terms “pigeon baby” and “pigeon bottles”, summed into one figure.
- **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee pacifier”, “tommee tippee soother”, “tommee tippee steriliser” and “tommeetippee”, summed into one figure.

- [Medela](/demand/nz/brands/medela)
- [Philips Avent](/demand/nz/brands/philips-avent)
- [Pigeon](/demand/nz/brands/pigeon)
- [Tommee Tippee](/demand/nz/brands/tommee-tippee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among breast pads brands in New Zealand?

In September 2026, Tommee Tippee was the most searched among breast pads brands in New Zealand, with an estimated 2.5K branded searches, 35.6% of all searches for the four we track.

## Cite this page

Brandwave. "Breast pads brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-breast-pads-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-breast-pads-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.