---
title: "Brand tracking platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the brand tracking and brand health platforms New Zealand marketers measure awareness with. Share of Search among Kantar, Brandwatch, YouGov, Tracksuit and Latana, the brand tracking platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-brand-tracking-platforms"
publisher: "Brandwave"
---

# Brand tracking platforms in New Zealand: Which brands are most popular in search?

Compare the brand tracking and brand health platforms New Zealand marketers measure awareness with. Share of Search among Kantar, Brandwatch, YouGov, Tracksuit and Latana, the brand tracking platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brand tracking platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kantar, 58%

## Which brand is most popular in search among brand tracking platforms in New Zealand?

- In August 2026, Kantar was the most searched among brand tracking platforms in New Zealand, with an estimated 800 branded searches and 58% estimated Share of Search within this set.
- Brandwatch is in 2nd place, 40.6 percentage points behind at 17.4% Share of Search.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among brand tracking platforms in New Zealand decreased from 61.7% to 58%.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among brand tracking platforms in New Zealand increased from 12.8% to 17.4%.
- Across the 11 months ending August 2026, YouGov’s estimated Share of Search among brand tracking platforms in New Zealand decreased from 17.3% to 10.9%.
- Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms in New Zealand increased from 6.8% to 10.1%.
- Across the 11 months ending August 2026, Latana’s estimated Share of Search among brand tracking platforms in New Zealand increased from 1.5% to 3.6%.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 72.7% in May 2026 and was lowest at 55% in January 2026.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 17.4% in August 2026 and was lowest at 9.1% in May 2026.
- Across the 11 months ending August 2026, YouGov’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 19.8% in January 2026 and was lowest at 9.9% in June 2026.
- Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 13.8% in November 2025 and was lowest at 4.2% in May 2026.
- Across the 11 months ending August 2026, Latana’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 5.4% in February 2026 and was lowest at 1.5% in October 2025.
- Across the 11 months ending August 2026, Brandwatch rose from 3rd to 2nd among brand tracking platforms in New Zealand.
- Across the 11 months ending August 2026, YouGov fell from 2nd to 3rd among brand tracking platforms in New Zealand.

## Compare search popularity between leading brands

- [Kantar vs Brandwatch: compare search popularity](/demand/nz/compare/brandwatch-vs-kantar): 58% against 17.4% Share of Search.
- [Kantar vs YouGov: compare search popularity](/demand/nz/compare/kantar-vs-yougov): 58% against 10.9% Share of Search.
- [Kantar vs Tracksuit: compare search popularity](/demand/nz/compare/kantar-vs-tracksuit): 58% against 10.1% Share of Search.
- [Kantar vs Latana: compare search popularity](/demand/nz/compare/kantar-vs-latana): 58% against 3.6% Share of Search.
- [Brandwatch vs YouGov: compare search popularity](/demand/nz/compare/brandwatch-vs-yougov): 17.4% against 10.9% Share of Search.
- [Brandwatch vs Tracksuit: compare search popularity](/demand/nz/compare/brandwatch-vs-tracksuit): 17.4% against 10.1% Share of Search.
- [Brandwatch vs Latana: compare search popularity](/demand/nz/compare/brandwatch-vs-latana): 17.4% against 3.6% Share of Search.
- [YouGov vs Tracksuit: compare search popularity](/demand/nz/compare/tracksuit-vs-yougov): 10.9% against 10.1% Share of Search.
- [YouGov vs Latana: compare search popularity](/demand/nz/compare/latana-vs-yougov): 10.9% against 3.6% Share of Search.
- [Tracksuit vs Latana: compare search popularity](/demand/nz/compare/latana-vs-tracksuit): 10.1% against 3.6% Share of Search.

## How did search popularity change for New Zealand brand tracking platforms in August 2026?

- In August 2026, Brandwatch overtook YouGov to rank 2nd among brand tracking platforms in New Zealand, at 17.4%.
- In August 2026, Latana gained estimated Share of Search among brand tracking platforms in New Zealand, from 2% to 3.6%.
- In August 2026, Tracksuit gained estimated Share of Search among brand tracking platforms in New Zealand, from 9.5% to 10.1%.
- In August 2026, Kantar lost estimated Share of Search among brand tracking platforms in New Zealand, from 66% to 58%.
- In August 2026, YouGov lost estimated Share of Search among brand tracking platforms in New Zealand, from 12.9% to 10.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kantar | 58% | 800 | -17.5% | Kantar |
| 2 | Brandwatch | 17.4% | 240 | +71.4% | Brandwatch |
| 3 | YouGov | 10.9% | 150 | -21.1% | YouGov |
| 4 | Tracksuit | 10.1% | 140 | 0.0% | Tracksuit |
| 5 | Latana | 3.6% | 50 | +66.7% | Latana |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kantar | 820 | 61.7% | 1 |
| Oct 2025 | YouGov | 230 | 17.3% | 2 |
| Oct 2025 | Brandwatch | 170 | 12.8% | 3 |
| Oct 2025 | Tracksuit | 90 | 6.8% | 4 |
| Oct 2025 | Latana | 20 | 1.5% | 5 |
| Nov 2025 | Kantar | 780 | 56.5% | 1 |
| Nov 2025 | Brandwatch | 190 | 13.8% | 2 |
| Nov 2025 | Tracksuit | 190 | 13.8% | 3 |
| Nov 2025 | YouGov | 160 | 11.6% | 4 |
| Nov 2025 | Latana | 60 | 4.3% | 5 |
| Dec 2025 | Kantar | 490 | 57% | 1 |
| Dec 2025 | YouGov | 150 | 17.4% | 2 |
| Dec 2025 | Brandwatch | 120 | 14% | 3 |
| Dec 2025 | Tracksuit | 80 | 9.3% | 4 |
| Dec 2025 | Latana | 20 | 2.3% | 5 |
| Jan 2026 | Kantar | 610 | 55% | 1 |
| Jan 2026 | YouGov | 220 | 19.8% | 2 |
| Jan 2026 | Brandwatch | 150 | 13.5% | 3 |
| Jan 2026 | Tracksuit | 90 | 8.1% | 4 |
| Jan 2026 | Latana | 40 | 3.6% | 5 |
| Feb 2026 | Kantar | 770 | 59.2% | 1 |
| Feb 2026 | YouGov | 220 | 16.9% | 2 |
| Feb 2026 | Brandwatch | 160 | 12.3% | 3 |
| Feb 2026 | Tracksuit | 80 | 6.2% | 4 |
| Feb 2026 | Latana | 70 | 5.4% | 5 |
| Mar 2026 | Kantar | 730 | 56.6% | 1 |
| Mar 2026 | YouGov | 220 | 17.1% | 2 |
| Mar 2026 | Brandwatch | 170 | 13.2% | 3 |
| Mar 2026 | Tracksuit | 120 | 9.3% | 4 |
| Mar 2026 | Latana | 50 | 3.9% | 5 |
| Apr 2026 | Kantar | 620 | 56.4% | 1 |
| Apr 2026 | Brandwatch | 170 | 15.5% | 2 |
| Apr 2026 | YouGov | 150 | 13.6% | 3 |
| Apr 2026 | Tracksuit | 120 | 10.9% | 4 |
| Apr 2026 | Latana | 40 | 3.6% | 5 |
| May 2026 | Kantar | 1.2K | 72.7% | 1 |
| May 2026 | YouGov | 190 | 11.5% | 2 |
| May 2026 | Brandwatch | 150 | 9.1% | 3 |
| May 2026 | Tracksuit | 70 | 4.2% | 4 |
| May 2026 | Latana | 40 | 2.4% | 5 |
| Jun 2026 | Kantar | 1.1K | 71.4% | 1 |
| Jun 2026 | YouGov | 160 | 9.9% | 2 |
| Jun 2026 | Brandwatch | 150 | 9.3% | 3 |
| Jun 2026 | Tracksuit | 120 | 7.5% | 4 |
| Jun 2026 | Latana | 30 | 1.9% | 5 |
| Jul 2026 | Kantar | 970 | 66% | 1 |
| Jul 2026 | YouGov | 190 | 12.9% | 2 |
| Jul 2026 | Brandwatch | 140 | 9.5% | 3 |
| Jul 2026 | Tracksuit | 140 | 9.5% | 4 |
| Jul 2026 | Latana | 30 | 2% | 5 |
| Aug 2026 | Kantar | 800 | 58% | 1 |
| Aug 2026 | Brandwatch | 240 | 17.4% | 2 |
| Aug 2026 | YouGov | 150 | 10.9% | 3 |
| Aug 2026 | Tracksuit | 140 | 10.1% | 4 |
| Aug 2026 | Latana | 50 | 3.6% | 5 |
| Sep 2026 | Brandwatch | — | — | — |
| Sep 2026 | Kantar | — | — | — |
| Sep 2026 | Latana | — | — | — |
| Sep 2026 | Tracksuit | — | — | — |
| Sep 2026 | YouGov | — | — | — |

## What is being compared

- **Brandwatch**: Measured on the search terms “brandwatch”, “brandwatch com”, “brandwatch consumer research”, “brandwatch media monitoring”, “brandwatch near me” and “brandwatch social listening”, summed into one figure.
- **Kantar**: Measured on the search terms “kantar”, “kantar brand health”, “kantar brand tracking”, “kantar com”, “kantar consumer research”, “kantar market research”, “kantar near me”, “kantar new zealand”, “kantar nz”, “kantar research” and “kantar survey”, summed into one figure.
- **Latana**: Measured on the search terms “latana”, “latana brand tracking” and “latana near me”, summed into one figure.
- **Tracksuit**: Measured on the search terms “gotracksuit”, “tracksuit brand awareness”, “tracksuit brand health”, “tracksuit brand tracking” and “tracksuit marketing”, summed into one figure.
- **YouGov**: Measured on the search terms “yougov”, “yougov brand tracking” and “yougov nz”, summed into one figure.

- [Brandwatch](/demand/nz/brands/brandwatch)
- [Kantar](/demand/nz/brands/kantar)
- [Latana](/demand/nz/brands/latana)
- [Tracksuit](/demand/nz/brands/tracksuit)
- [YouGov](/demand/nz/brands/yougov)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brand tracking platforms in New Zealand?

In August 2026, Kantar was the most searched among brand tracking platforms in New Zealand, with an estimated 800 branded searches and 58% estimated Share of Search within this set.

## Cite this page

Brandwave. "Brand tracking platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-brand-tracking-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brand-tracking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.