--- title: "Body Fit Training vs Les Mills: Which is searched more in New Zealand?" description: "Is Body Fit Training or Les Mills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-boutique-fitness-studios/compare/body-fit-training-vs-les-mills" publisher: "Brandwave" --- # Body Fit Training vs Les Mills: Which is searched more in New Zealand? Is Body Fit Training or Les Mills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Body Fit Training and Les Mills - **Competitive set**: Boutique fitness studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **Body Fit Training Share of Search**: 10% - **Les Mills Share of Search**: 70.1% ## Is Body Fit Training or Les Mills more popular in search? - In September 2026, Les Mills had more branded searches than Body Fit Training among boutique fitness studios in New Zealand. Les Mills had about 18,800 branded searches, while Body Fit Training had 2,670. Les Mills made up 70.1% of all boutique fitness studio searches we track, and Body Fit Training accounted for 10%. - Les Mills was ahead of Body Fit Training in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Body Fit Training’s share of searches among boutique fitness studios in New Zealand held steady at 10%, and its estimated monthly branded searches moved from 3.9K to 2.7K. - Across the 12 months ending September 2026, Les Mills’ share of searches among boutique fitness studios in New Zealand moved from 71.3% to 70.1%, and its estimated monthly branded searches moved from 27.7K to 18.8K. ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Body Fit Training and Les Mills were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Body Fit Training was listed before Les Mills in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | F45 Training | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Body Fit Training | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Les Mills | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Reform Fitness | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | KX Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Orangetheory Fitness | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Club Pilates | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "Which boutique fitness studio chain should I join in New Zealand?": 1. F45 Training, 2. Body Fit Training, 3. Reform Fitness, 4. Les Mills, 5. KX Pilates - Asked ChatGPT "What are the best boutique fitness studio chains in New Zealand?": 1. F45 Training, 2. Body Fit Training, 3. Reform Fitness, 4. Les Mills - Asked ChatGPT "What's the best boutique fitness studio chain in New Zealand for group workouts?": 1. F45 Training, 2. Les Mills, 3. Body Fit Training - Searched Google, AI Overview "boutique fitness nz": 1. Reform Fitness Not named in any answer: Orangetheory Fitness and Club Pilates. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand boutique fitness studios in September 2026? - In September 2026, Les Mills gained share of searches among boutique fitness studios in New Zealand, from 68.2% to 70.1%. - In September 2026, Body Fit Training lost share of searches among boutique fitness studios in New Zealand, from 12% to 10%. ## Month by month | Month | Body Fit Training estimated searches | Body Fit Training Share of Search | Body Fit Training rank | Les Mills estimated searches | Les Mills Share of Search | Les Mills rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 10% | 3 | 27.7K | 71.3% | 1 | | Nov 2025 | 3.7K | 11.1% | 3 | 22.8K | 68.5% | 1 | | Dec 2025 | 3.2K | 11.4% | 3 | 18.6K | 66.5% | 1 | | Jan 2026 | 4.7K | 11.6% | 3 | 27.8K | 68.5% | 1 | | Feb 2026 | 3.2K | 9.8% | 3 | 22.8K | 70.1% | 1 | | Mar 2026 | 4K | 11.9% | 3 | 22.8K | 67.8% | 1 | | Apr 2026 | 3.3K | 10.1% | 3 | 22.8K | 69.4% | 1 | | May 2026 | 3.3K | 10.2% | 2 | 22.9K | 69.8% | 1 | | Jun 2026 | 3.3K | 8.9% | 2 | 28.3K | 75.1% | 1 | | Jul 2026 | 2.6K | 9.6% | 3 | 18.8K | 68.4% | 1 | | Aug 2026 | 3.3K | 12% | 2 | 18.8K | 68.2% | 1 | | Sep 2026 | 2.7K | 10% | 3 | 18.8K | 70.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Body Fit Training’s and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Body Fit Training**: Measured on the search terms “bft”, “bft classes”, “bft gym”, “bft pilates” and “body fit training”, summed into one figure. - **Les Mills**: Measured on the search terms “les mills”, “les mills gym” and “les mills plus”, summed into one figure. - [Body Fit Training profile](/demand/nz/brands/body-fit-training) - [Les Mills profile](/demand/nz/brands/les-mills) - [All boutique fitness studios in New Zealand](/demand/nz/categories/nz-boutique-fitness-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Body Fit Training or Les Mills more popular in search? In September 2026, Les Mills had more branded searches than Body Fit Training among boutique fitness studios in New Zealand. Les Mills had about 18,800 branded searches, while Body Fit Training had 2,670. Les Mills made up 70.1% of all boutique fitness studio searches we track, and Body Fit Training accounted for 10%. ## Cite this page Brandwave. "Body Fit Training vs Les Mills: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-boutique-fitness-studios/compare/body-fit-training-vs-les-mills This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-boutique-fitness-studios/compare/body-fit-training-vs-les-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.