---
title: "Boutique fitness studios in New Zealand: Which brands are most popular in search?"
description: "Compare the boutique fitness and pilates chains New Zealanders train at. Share of Search among Body Fit Training, F45 Training, KX Pilates, Orangetheory Fitness and Club Pilates, the boutique fitness studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-boutique-fitness-studios"
publisher: "Brandwave"
---

# Boutique fitness studios in New Zealand: Which brands are most popular in search?

Compare the boutique fitness and pilates chains New Zealanders train at. Share of Search among Body Fit Training, F45 Training, KX Pilates, Orangetheory Fitness and Club Pilates, the boutique fitness studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Boutique fitness studios
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Body Fit Training, 44.2%

## Which brand is most popular in search among boutique fitness studios in New Zealand?

- In August 2026, Body Fit Training was the most searched among boutique fitness studios in New Zealand, with an estimated 4K branded searches and 44.2% estimated Share of Search within this set.
- F45 Training is in 2nd place, 1.5 percentage points behind at 42.8% Share of Search.
- Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand increased from 39.2% to 44.2%.
- Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand decreased from 49% to 42.8%.
- Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand increased from 6.5% to 7.3%.
- Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand peaked at 44.2% in August 2026 and was lowest at 37.1% in July 2026.
- Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand peaked at 51.7% in February 2026 and was lowest at 42.3% in May 2026.
- Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand peaked at 11.8% in May 2026 and was lowest at 4.8% in December 2025.
- Across the 11 months ending August 2026, Orangetheory Fitness’ estimated Share of Search among boutique fitness studios in New Zealand peaked at 5.3% in December 2025 and was lowest at 4.2% in June 2026.
- Across the 11 months ending August 2026, Body Fit Training rose from 2nd to 1st among boutique fitness studios in New Zealand.
- Across the 11 months ending August 2026, F45 Training fell from 1st to 2nd among boutique fitness studios in New Zealand.
- Across the 11 months ending August 2026, Orangetheory Fitness and Club Pilates held steady: their estimated Share of Search among boutique fitness studios in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Body Fit Training vs F45 Training: compare search popularity](/demand/nz/compare/body-fit-training-vs-f45-training): 44.2% against 42.8% Share of Search.
- [Body Fit Training vs KX Pilates: compare search popularity](/demand/nz/compare/body-fit-training-vs-kx-pilates): 44.2% against 7.3% Share of Search.
- [Body Fit Training vs Orangetheory Fitness: compare search popularity](/demand/nz/compare/body-fit-training-vs-orangetheory-fitness): 44.2% against 4.8% Share of Search.
- [F45 Training vs KX Pilates: compare search popularity](/demand/nz/compare/f45-training-vs-kx-pilates): 42.8% against 7.3% Share of Search.
- [F45 Training vs Orangetheory Fitness: compare search popularity](/demand/nz/compare/f45-training-vs-orangetheory-fitness): 42.8% against 4.8% Share of Search.
- [KX Pilates vs Orangetheory Fitness: compare search popularity](/demand/nz/compare/kx-pilates-vs-orangetheory-fitness): 7.3% against 4.8% Share of Search.

## How did search popularity change for New Zealand boutique fitness studios in August 2026?

- In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.
- In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.
- KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.
- Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
- Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Body Fit Training | 44.2% | 4K | +23.4% | Body Fit Training |
| 2 | F45 Training | 42.8% | 3.8K | -9.9% | F45 Training |
| 3 | KX Pilates | 7.3% | 650 | -3.0% | KX Pilates |
| 4 | Orangetheory Fitness | 4.8% | 430 | -2.3% | Orangetheory Fitness |
| 5 | Club Pilates | 0.89% | 80 | 0.0% | Club Pilates |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | F45 Training | 5.8K | 49% | 1 |
| Oct 2025 | Body Fit Training | 4.7K | 39.2% | 2 |
| Oct 2025 | KX Pilates | 770 | 6.5% | 3 |
| Oct 2025 | Orangetheory Fitness | 550 | 4.6% | 4 |
| Oct 2025 | Club Pilates | 70 | 0.59% | 5 |
| Nov 2025 | F45 Training | 5.1K | 47.3% | 1 |
| Nov 2025 | Body Fit Training | 4.5K | 41.5% | 2 |
| Nov 2025 | KX Pilates | 610 | 5.6% | 3 |
| Nov 2025 | Orangetheory Fitness | 500 | 4.6% | 4 |
| Nov 2025 | Club Pilates | 100 | 0.92% | 5 |
| Dec 2025 | F45 Training | 4.7K | 48.7% | 1 |
| Dec 2025 | Body Fit Training | 3.9K | 40.6% | 2 |
| Dec 2025 | Orangetheory Fitness | 510 | 5.3% | 3 |
| Dec 2025 | KX Pilates | 470 | 4.8% | 4 |
| Dec 2025 | Club Pilates | 60 | 0.62% | 5 |
| Jan 2026 | F45 Training | 6.3K | 46.8% | 1 |
| Jan 2026 | Body Fit Training | 5.7K | 42.1% | 2 |
| Jan 2026 | KX Pilates | 740 | 5.5% | 3 |
| Jan 2026 | Orangetheory Fitness | 680 | 5% | 4 |
| Jan 2026 | Club Pilates | 90 | 0.67% | 5 |
| Feb 2026 | F45 Training | 5.3K | 51.7% | 1 |
| Feb 2026 | Body Fit Training | 3.8K | 37.1% | 2 |
| Feb 2026 | KX Pilates | 600 | 5.8% | 3 |
| Feb 2026 | Orangetheory Fitness | 480 | 4.7% | 4 |
| Feb 2026 | Club Pilates | 70 | 0.68% | 5 |
| Mar 2026 | F45 Training | 5.2K | 45.9% | 1 |
| Mar 2026 | Body Fit Training | 4.8K | 42.8% | 2 |
| Mar 2026 | KX Pilates | 620 | 5.5% | 3 |
| Mar 2026 | Orangetheory Fitness | 520 | 4.6% | 4 |
| Mar 2026 | Club Pilates | 120 | 1.1% | 5 |
| Apr 2026 | F45 Training | 4.7K | 46.5% | 1 |
| Apr 2026 | Body Fit Training | 3.9K | 39.1% | 2 |
| Apr 2026 | KX Pilates | 870 | 8.6% | 3 |
| Apr 2026 | Orangetheory Fitness | 500 | 5% | 4 |
| Apr 2026 | Club Pilates | 80 | 0.8% | 5 |
| May 2026 | F45 Training | 4.3K | 42.3% | 1 |
| May 2026 | Body Fit Training | 4.1K | 40.4% | 2 |
| May 2026 | KX Pilates | 1.2K | 11.8% | 3 |
| May 2026 | Orangetheory Fitness | 490 | 4.9% | 4 |
| May 2026 | Club Pilates | 70 | 0.69% | 5 |
| Jun 2026 | F45 Training | 4.3K | 46% | 1 |
| Jun 2026 | Body Fit Training | 3.9K | 41.2% | 2 |
| Jun 2026 | KX Pilates | 730 | 7.8% | 3 |
| Jun 2026 | Orangetheory Fitness | 390 | 4.2% | 4 |
| Jun 2026 | Club Pilates | 80 | 0.85% | 5 |
| Jul 2026 | F45 Training | 4.3K | 49.1% | 1 |
| Jul 2026 | Body Fit Training | 3.2K | 37.1% | 2 |
| Jul 2026 | KX Pilates | 670 | 7.7% | 3 |
| Jul 2026 | Orangetheory Fitness | 440 | 5.1% | 4 |
| Jul 2026 | Club Pilates | 80 | 0.92% | 5 |
| Aug 2026 | Body Fit Training | 4K | 44.2% | 1 |
| Aug 2026 | F45 Training | 3.8K | 42.8% | 2 |
| Aug 2026 | KX Pilates | 650 | 7.3% | 3 |
| Aug 2026 | Orangetheory Fitness | 430 | 4.8% | 4 |
| Aug 2026 | Club Pilates | 80 | 0.89% | 5 |
| Sep 2026 | Body Fit Training | — | — | — |
| Sep 2026 | Club Pilates | — | — | — |
| Sep 2026 | F45 Training | — | — | — |
| Sep 2026 | KX Pilates | — | — | — |
| Sep 2026 | Orangetheory Fitness | — | — | — |

## What is being compared

- **Body Fit Training**: Measured on the search terms “bft”, “bft classes”, “bft gym”, “bft near me”, “bft new zealand”, “bft nz”, “bft online”, “bft pilates” and “body fit training”, summed into one figure.
- **Club Pilates**: Measured on the search terms “club pilates”, “club pilates classes”, “club pilates gym”, “club pilates near me”, “club pilates nz”, “club pilates online”, “clubpilates” and “clubpilates near me”, summed into one figure.
- **F45 Training**: Measured on the search terms “cost for f45”, “f45”, “f45 basin reserve”, “f45 gym”, “f45 hamilton”, “f45 marshlands”, “f45 membership cost”, “f45 near me”, “f45 nz”, “f45 ponsonby”, “f45 pricing”, “f45 richmond”, “f45 rototuna”, “f45 swanson”, “f45 training”, “f45 training classes”, “f45 training gym”, “f45 training near me”, “f45 training new zealand”, “f45 training online” and “f45training com”, summed into one figure.
- **KX Pilates**: Measured on the search terms “kx pilates”, “kx pilates auckland”, “kx pilates classes”, “kx pilates cost”, “kx pilates hamilton”, “kx pilates near me”, “kx pilates nz”, “kx pilates offer”, “kx pilates online”, “kx pilates price list”, “kx pilates prices”, “kx pilates reformer”, “kx pilates workout”, “kxpilates” and “kxpilates near me”, summed into one figure.
- **Orangetheory Fitness**: Measured on the search terms “orangetheory”, “orangetheory fitness”, “orangetheory fitness classes”, “orangetheory fitness new zealand”, “orangetheory fitness nz” and “orangetheoryfitness”, summed into one figure.

- [Body Fit Training](/demand/nz/brands/body-fit-training)
- [Club Pilates](/demand/nz/brands/club-pilates)
- [F45 Training](/demand/nz/brands/f45-training)
- [KX Pilates](/demand/nz/brands/kx-pilates)
- [Orangetheory Fitness](/demand/nz/brands/orangetheory-fitness)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among boutique fitness studios in New Zealand?

In August 2026, Body Fit Training was the most searched among boutique fitness studios in New Zealand, with an estimated 4K branded searches and 44.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Boutique fitness studios in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-boutique-fitness-studios

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-boutique-fitness-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.