---
title: "Bottled water brands in New Zealand: Which brands are most popular in search?"
description: "Compare the bottled water brands New Zealanders buy. Share of Search among San Pellegrino, Pump, Fiji Water, Kiwi Blue and Antipodes Water, the bottled water brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bottled-water-brands"
publisher: "Brandwave"
---

# Bottled water brands in New Zealand: Which brands are most popular in search?

Compare the bottled water brands New Zealanders buy. Share of Search among San Pellegrino, Pump, Fiji Water, Kiwi Blue and Antipodes Water, the bottled water brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bottled water brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: San Pellegrino, 24.9%

## Which brand is most popular in search among bottled water brands in New Zealand?

- In August 2026, San Pellegrino was the most searched among bottled water brands in New Zealand, with an estimated 1.4K branded searches and 24.9% estimated Share of Search within this set.
- Pump is in 2nd place, 2.4 percentage points behind at 22.5% Share of Search.
- Across the 11 months ending August 2026, San Pellegrino’s estimated Share of Search among bottled water brands in New Zealand increased from 21.6% to 24.9%.
- Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand increased from 21.4% to 22.5%.
- Across the 11 months ending August 2026, Fiji Water’s estimated Share of Search among bottled water brands in New Zealand decreased from 29% to 22.3%.
- Across the 11 months ending August 2026, Kiwi Blue’s estimated Share of Search among bottled water brands in New Zealand increased from 14.1% to 17%.
- Across the 11 months ending August 2026, Antipodes Water’s estimated Share of Search among bottled water brands in New Zealand decreased from 13.9% to 13.2%.
- Across the 11 months ending August 2026, San Pellegrino’s estimated Share of Search among bottled water brands in New Zealand peaked at 32.6% in December 2025 and was lowest at 21.6% in October 2025.
- Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand peaked at 23.4% in November 2025 and was lowest at 19.1% in December 2025.
- Across the 11 months ending August 2026, Fiji Water’s estimated Share of Search among bottled water brands in New Zealand peaked at 29% in October 2025 and was lowest at 19.9% in December 2025.
- Across the 11 months ending August 2026, Antipodes Water’s estimated Share of Search among bottled water brands in New Zealand peaked at 17.3% in January 2026 and was lowest at 12.1% in June 2026.
- Across the 11 months ending August 2026, San Pellegrino rose from 2nd to 1st among bottled water brands in New Zealand.
- Across the 11 months ending August 2026, Pump rose from 3rd to 2nd among bottled water brands in New Zealand.
- Across the 11 months ending August 2026, Fiji Water fell from 1st to 3rd among bottled water brands in New Zealand.

## Compare search popularity between leading brands

- [San Pellegrino vs Pump: compare search popularity](/demand/nz/compare/pump-vs-san-pellegrino): 24.9% against 22.5% Share of Search.
- [San Pellegrino vs Fiji Water: compare search popularity](/demand/nz/compare/fiji-water-vs-san-pellegrino): 24.9% against 22.3% Share of Search.
- [San Pellegrino vs Kiwi Blue: compare search popularity](/demand/nz/compare/kiwi-blue-vs-san-pellegrino): 24.9% against 17% Share of Search.
- [San Pellegrino vs Antipodes Water: compare search popularity](/demand/nz/compare/antipodes-water-vs-san-pellegrino): 24.9% against 13.2% Share of Search.
- [Pump vs Fiji Water: compare search popularity](/demand/nz/compare/fiji-water-vs-pump): 22.5% against 22.3% Share of Search.
- [Pump vs Kiwi Blue: compare search popularity](/demand/nz/compare/kiwi-blue-vs-pump): 22.5% against 17% Share of Search.
- [Pump vs Antipodes Water: compare search popularity](/demand/nz/compare/antipodes-water-vs-pump): 22.5% against 13.2% Share of Search.
- [Fiji Water vs Kiwi Blue: compare search popularity](/demand/nz/compare/fiji-water-vs-kiwi-blue): 22.3% against 17% Share of Search.
- [Fiji Water vs Antipodes Water: compare search popularity](/demand/nz/compare/antipodes-water-vs-fiji-water): 22.3% against 13.2% Share of Search.
- [Kiwi Blue vs Antipodes Water: compare search popularity](/demand/nz/compare/antipodes-water-vs-kiwi-blue): 17% against 13.2% Share of Search.

## How did search popularity change for New Zealand bottled water brands in August 2026?

- In August 2026, Pump overtook Fiji Water to rank 2nd among bottled water brands in New Zealand, at 22.5%.
- In August 2026, Kiwi Blue gained estimated Share of Search among bottled water brands in New Zealand, from 15.4% to 17%.
- In August 2026, San Pellegrino lost estimated Share of Search among bottled water brands in New Zealand, from 27.9% to 24.9%.
- In August 2026, Antipodes Water lost estimated Share of Search among bottled water brands in New Zealand, from 14.1% to 13.2%.
- In August 2026, Fiji Water lost estimated Share of Search among bottled water brands in New Zealand, from 23% to 22.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | San Pellegrino | 24.9% | 1.4K | -4.9% | San Pellegrino |
| 2 | Pump | 22.5% | 1.2K | +23.0% | The Coca-Cola Company |
| 3 | Fiji Water | 22.3% | 1.2K | +3.4% | Fiji Water |
| 4 | Kiwi Blue | 17% | 930 | +17.7% | The Coca-Cola Company |
| 5 | Antipodes Water | 13.2% | 720 | 0.0% | Antipodes Water |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fiji Water | 1.5K | 29% | 1 |
| Oct 2025 | San Pellegrino | 1.1K | 21.6% | 2 |
| Oct 2025 | Pump | 1.1K | 21.4% | 3 |
| Oct 2025 | Kiwi Blue | 730 | 14.1% | 4 |
| Oct 2025 | Antipodes Water | 720 | 13.9% | 5 |
| Nov 2025 | San Pellegrino | 1.4K | 25.7% | 1 |
| Nov 2025 | Pump | 1.2K | 23.4% | 2 |
| Nov 2025 | Fiji Water | 1.2K | 22.3% | 3 |
| Nov 2025 | Kiwi Blue | 780 | 14.9% | 4 |
| Nov 2025 | Antipodes Water | 720 | 13.7% | 5 |
| Dec 2025 | San Pellegrino | 1.7K | 32.6% | 1 |
| Dec 2025 | Fiji Water | 1.1K | 19.9% | 2 |
| Dec 2025 | Pump | 1K | 19.1% | 3 |
| Dec 2025 | Kiwi Blue | 780 | 14.8% | 4 |
| Dec 2025 | Antipodes Water | 720 | 13.6% | 5 |
| Jan 2026 | San Pellegrino | 1.4K | 27% | 1 |
| Jan 2026 | Fiji Water | 1K | 20.5% | 2 |
| Jan 2026 | Pump | 1K | 19.7% | 3 |
| Jan 2026 | Antipodes Water | 880 | 17.3% | 4 |
| Jan 2026 | Kiwi Blue | 790 | 15.6% | 5 |
| Feb 2026 | San Pellegrino | 1.3K | 26.2% | 1 |
| Feb 2026 | Fiji Water | 1.2K | 23.2% | 2 |
| Feb 2026 | Pump | 1K | 20.4% | 3 |
| Feb 2026 | Kiwi Blue | 790 | 15.8% | 4 |
| Feb 2026 | Antipodes Water | 720 | 14.4% | 5 |
| Mar 2026 | Fiji Water | 1.5K | 28.2% | 1 |
| Mar 2026 | Pump | 1.1K | 21.8% | 2 |
| Mar 2026 | San Pellegrino | 1.1K | 21.8% | 3 |
| Mar 2026 | Kiwi Blue | 740 | 14.3% | 4 |
| Mar 2026 | Antipodes Water | 720 | 13.9% | 5 |
| Apr 2026 | San Pellegrino | 1.1K | 24% | 1 |
| Apr 2026 | Fiji Water | 1K | 21.8% | 2 |
| Apr 2026 | Pump | 1K | 21.8% | 3 |
| Apr 2026 | Kiwi Blue | 770 | 16.8% | 4 |
| Apr 2026 | Antipodes Water | 720 | 15.7% | 5 |
| May 2026 | San Pellegrino | 1.5K | 27.1% | 1 |
| May 2026 | Fiji Water | 1.2K | 22.1% | 2 |
| May 2026 | Pump | 1.1K | 20.1% | 3 |
| May 2026 | Antipodes Water | 880 | 16.4% | 4 |
| May 2026 | Kiwi Blue | 770 | 14.3% | 5 |
| Jun 2026 | San Pellegrino | 1.4K | 28.3% | 1 |
| Jun 2026 | Fiji Water | 1.2K | 24% | 2 |
| Jun 2026 | Pump | 1K | 20.9% | 3 |
| Jun 2026 | Kiwi Blue | 710 | 14.6% | 4 |
| Jun 2026 | Antipodes Water | 590 | 12.1% | 5 |
| Jul 2026 | San Pellegrino | 1.4K | 27.9% | 1 |
| Jul 2026 | Fiji Water | 1.2K | 23% | 2 |
| Jul 2026 | Pump | 1K | 19.5% | 3 |
| Jul 2026 | Kiwi Blue | 790 | 15.4% | 4 |
| Jul 2026 | Antipodes Water | 720 | 14.1% | 5 |
| Aug 2026 | San Pellegrino | 1.4K | 24.9% | 1 |
| Aug 2026 | Pump | 1.2K | 22.5% | 2 |
| Aug 2026 | Fiji Water | 1.2K | 22.3% | 3 |
| Aug 2026 | Kiwi Blue | 930 | 17% | 4 |
| Aug 2026 | Antipodes Water | 720 | 13.2% | 5 |
| Sep 2026 | Antipodes Water | — | — | — |
| Sep 2026 | Fiji Water | — | — | — |
| Sep 2026 | Kiwi Blue | — | — | — |
| Sep 2026 | Pump | — | — | — |
| Sep 2026 | San Pellegrino | — | — | — |

## What is being compared

- **Antipodes Water**: Measured on the search term “antipodes water”.
- **Fiji Water**: Measured on the search terms “fiji water”, “fiji water bottle”, “fiji water is from”, “fiji water near me”, “fiji water nz”, “fiji water online”, “fiji water water”, “fijiwater” and “fijiwater com”, summed into one figure.
- **Kiwi Blue**: Measured on the search terms “kiwi blue”, “kiwi blue bottled water”, “kiwi blue sparkling water”, “kiwi blue water”, “kiwiblue” and “kiwiblue water”, summed into one figure.
- **Pump**: Measured on the search terms “pump bottled water”, “pump sparkling water” and “pump water”, summed into one figure.
- **San Pellegrino**: Measured on the search terms “limonata san pellegrino”, “san pellegrino”, “san pellegrino aranciata”, “san pellegrino bottled water”, “san pellegrino near me”, “san pellegrino nz”, “san pellegrino sparkling water”, “san pellegrino water”, “sanpellegrino”, “sanpellegrino aranciata rossa”, “sanpellegrino limonata”, “sanpellegrino nz”, “sanpellegrino sparkling water” and “sanpellegrino water”, summed into one figure.

- [Antipodes Water](/demand/nz/brands/antipodes-water)
- [Fiji Water](/demand/nz/brands/fiji-water)
- [Kiwi Blue](/demand/nz/brands/kiwi-blue)
- [Pump](/demand/nz/brands/pump)
- [San Pellegrino](/demand/nz/brands/san-pellegrino)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bottled water brands in New Zealand?

In August 2026, San Pellegrino was the most searched among bottled water brands in New Zealand, with an estimated 1.4K branded searches and 24.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Bottled water brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-bottled-water-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bottled-water-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.