---
title: "Men's boot brands in New Zealand: Which are searched most?"
description: "Compare the boots men brands people buy. Share of Search among Dr. Martens, Timberland, Blundstone, Merrell, Ariat, Red Wing, Mongrel and Caterpillar, the men's boot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-boots-men-brands"
publisher: "Brandwave"
---

# Men's boot brands in New Zealand: Which are searched most?

Compare the boots men brands people buy. Share of Search among Dr. Martens, Timberland, Blundstone, Merrell, Ariat, Red Wing, Mongrel and Caterpillar, the men's boot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Men's boot brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dr. Martens, 49.3%

## Which brand is most popular in search among men's boot brands in New Zealand?

- In September 2026, Dr. Martens was the most searched among men's boot brands in New Zealand, with an estimated 19.6K branded searches, 49.3% of all searches for the eight we track.
- Timberland is in 2nd place, 26.6 percentage points behind at 22.7%.
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among men's boot brands in New Zealand decreased from 53.1% to 49.3%.
- Across the 12 months ending September 2026, Timberland’s share of searches among men's boot brands in New Zealand increased from 21.3% to 22.7%.
- Across the 12 months ending September 2026, Blundstone’s share of searches among men's boot brands in New Zealand increased from 9.6% to 12.6%.
- Across the 12 months ending September 2026, Merrell’s share of searches among men's boot brands in New Zealand increased from 7.4% to 8.7%.
- Across the 12 months ending September 2026, Ariat’s share of searches among men's boot brands in New Zealand decreased from 6% to 4.8%.
- Across the 12 months ending September 2026, Red Wing’s share of searches among men's boot brands in New Zealand decreased from 1.8% to 1.2%.
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among men's boot brands in New Zealand peaked at 55.1% in June 2026 and was lowest at 46.8% in July 2026.
- Across the 12 months ending September 2026, Timberland’s share of searches among men's boot brands in New Zealand peaked at 26.1% in August 2026 and was lowest at 19.8% in February 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among men's boot brands in New Zealand peaked at 13.3% in August 2026 and was lowest at 8.1% in December 2025.
- Across the 12 months ending September 2026, Merrell’s share of searches among men's boot brands in New Zealand peaked at 8.7% in September 2026 and was lowest at 6% in May 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among men's boot brands in New Zealand peaked at 6.6% in February 2026 and was lowest at 4.5% in August 2026.
- Across the 12 months ending September 2026, Mongrel and Caterpillar held steady: their share of searches among men's boot brands in New Zealand each moved less than 0.5 percentage points.

## Top men's boot brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Blundstone appeared every time. Blundstone was recommended most often, coming first in four out of five answers. Dr. Martens was second, and Timberland was third. Caterpillar, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dr. Martens | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Timberland | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Red Wing | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ariat | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mongrel | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Merrell | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about men's boot brands

- Asked ChatGPT "Which men's boot brand should I buy in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel
- Asked ChatGPT "What are the best men's boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Dr. Martens, 4. Timberland, 5. Merrell, 6. Ariat, 7. Mongrel
- Asked ChatGPT "What's the best men's boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Timberland, 3. Dr. Martens
- Searched Google, AI Overview "men's boots nz": 1. Dr. Martens, 2. Timberland, 3. Ariat, 4. Blundstone
- Searched Google, AI Overview "men's work boots": 1. Blundstone, 2. Ariat

Not named in any answer: Caterpillar.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Dr. Martens vs Timberland: compare search popularity](/demand/nz/compare/dr-martens-vs-timberland): 49.3% against 22.7% Share of Search.
- [Dr. Martens vs Blundstone: compare search popularity](/demand/nz/compare/blundstone-vs-dr-martens): 49.3% against 12.6% Share of Search.
- [Dr. Martens vs Merrell: compare search popularity](/demand/nz/compare/dr-martens-vs-merrell): 49.3% against 8.7% Share of Search.
- [Dr. Martens vs Ariat: compare search popularity](/demand/nz/compare/ariat-vs-dr-martens): 49.3% against 4.8% Share of Search.
- [Timberland vs Blundstone: compare search popularity](/demand/nz/compare/blundstone-vs-timberland): 22.7% against 12.6% Share of Search.
- [Timberland vs Merrell: compare search popularity](/demand/nz/compare/merrell-vs-timberland): 22.7% against 8.7% Share of Search.
- [Timberland vs Ariat: compare search popularity](/demand/nz/compare/ariat-vs-timberland): 22.7% against 4.8% Share of Search.
- [Blundstone vs Merrell: compare search popularity](/demand/nz/compare/blundstone-vs-merrell): 12.6% against 8.7% Share of Search.
- [Blundstone vs Ariat: compare search popularity](/demand/nz/compare/ariat-vs-blundstone): 12.6% against 4.8% Share of Search.
- [Merrell vs Ariat: compare search popularity](/demand/nz/compare/ariat-vs-merrell): 8.7% against 4.8% Share of Search.

## How did search popularity change for New Zealand men's boot brands in September 2026?

- In September 2026, Dr. Martens gained share of searches among men's boot brands in New Zealand, from 46.9% to 49.3%.
- In September 2026, Merrell gained share of searches among men's boot brands in New Zealand, from 7.1% to 8.7%.
- In September 2026, Timberland lost share of searches among men's boot brands in New Zealand, from 26.1% to 22.7%.
- In September 2026, Blundstone lost share of searches among men's boot brands in New Zealand, from 13.3% to 12.6%.
- Estimated monthly branded searches for Red Wing in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
- Estimated monthly branded searches for Ariat in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Mongrel in New Zealand fell 17.1% over 12 measured months, from 350 to 290 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dr. Martens | 49.3% | 19.6K | +0.2% | Dr. Martens |
| 2 | Timberland | 22.7% | 9K | -17.2% | Timberland |
| 3 | Blundstone | 12.6% | 5K | -10.4% | Blundstone |
| 4 | Merrell | 8.7% | 3.5K | +16.8% | Merrell |
| 5 | Ariat | 4.8% | 1.9K | 0.0% | Ariat |
| 6 | Red Wing | 1.2% | 480 | -18.6% | Red Wing |
| 7 | Mongrel | 0.73% | 290 | +26.1% | Mongrel |
| 8 | Caterpillar | 0.03% | 10 | -50.0% | Caterpillar Inc. |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dr. Martens | 21.3K | 53.1% | 1 |
| Oct 2025 | Timberland | 8.6K | 21.3% | 2 |
| Oct 2025 | Blundstone | 3.9K | 9.6% | 3 |
| Oct 2025 | Merrell | 3K | 7.4% | 4 |
| Oct 2025 | Ariat | 2.4K | 6% | 5 |
| Oct 2025 | Red Wing | 720 | 1.8% | 6 |
| Oct 2025 | Mongrel | 350 | 0.87% | 7 |
| Oct 2025 | Caterpillar | 10 | 0.02% | 8 |
| Nov 2025 | Dr. Martens | 24.7K | 52.9% | 1 |
| Nov 2025 | Timberland | 10.4K | 22.3% | 2 |
| Nov 2025 | Blundstone | 4K | 8.5% | 3 |
| Nov 2025 | Merrell | 4K | 8.5% | 4 |
| Nov 2025 | Ariat | 2.9K | 6.2% | 5 |
| Nov 2025 | Red Wing | 590 | 1.3% | 6 |
| Nov 2025 | Mongrel | 140 | 0.3% | 7 |
| Nov 2025 | Caterpillar | 20 | 0.04% | 8 |
| Dec 2025 | Dr. Martens | 24.7K | 54.1% | 1 |
| Dec 2025 | Timberland | 10.8K | 23.6% | 2 |
| Dec 2025 | Blundstone | 3.7K | 8.1% | 3 |
| Dec 2025 | Merrell | 3.4K | 7.5% | 4 |
| Dec 2025 | Ariat | 2.4K | 5.3% | 5 |
| Dec 2025 | Red Wing | 480 | 1.1% | 6 |
| Dec 2025 | Mongrel | 160 | 0.35% | 7 |
| Dec 2025 | Caterpillar | 10 | 0.02% | 8 |
| Jan 2026 | Dr. Martens | 23K | 54.6% | 1 |
| Jan 2026 | Timberland | 8.7K | 20.6% | 2 |
| Jan 2026 | Blundstone | 3.9K | 9.2% | 3 |
| Jan 2026 | Merrell | 3.4K | 8.2% | 4 |
| Jan 2026 | Ariat | 2.4K | 5.7% | 5 |
| Jan 2026 | Red Wing | 590 | 1.4% | 6 |
| Jan 2026 | Mongrel | 150 | 0.36% | 7 |
| Jan 2026 | Caterpillar | 10 | 0.02% | 8 |
| Feb 2026 | Dr. Martens | 19.1K | 52.8% | 1 |
| Feb 2026 | Timberland | 7.2K | 19.8% | 2 |
| Feb 2026 | Blundstone | 3.9K | 10.8% | 3 |
| Feb 2026 | Merrell | 2.9K | 8.1% | 4 |
| Feb 2026 | Ariat | 2.4K | 6.6% | 5 |
| Feb 2026 | Red Wing | 480 | 1.3% | 6 |
| Feb 2026 | Mongrel | 180 | 0.5% | 7 |
| Feb 2026 | Caterpillar | 10 | 0.03% | 8 |
| Mar 2026 | Dr. Martens | 23.3K | 54.2% | 1 |
| Mar 2026 | Timberland | 8.7K | 20.3% | 2 |
| Mar 2026 | Blundstone | 4.8K | 11.2% | 3 |
| Mar 2026 | Merrell | 2.9K | 6.6% | 4 |
| Mar 2026 | Ariat | 2.4K | 5.6% | 5 |
| Mar 2026 | Red Wing | 720 | 1.7% | 6 |
| Mar 2026 | Mongrel | 200 | 0.47% | 7 |
| Mar 2026 | Caterpillar | 10 | 0.02% | 8 |
| Apr 2026 | Dr. Martens | 23.2K | 50.4% | 1 |
| Apr 2026 | Timberland | 10.6K | 23% | 2 |
| Apr 2026 | Blundstone | 5K | 10.8% | 3 |
| Apr 2026 | Merrell | 3.5K | 7.7% | 4 |
| Apr 2026 | Ariat | 2.9K | 6.3% | 5 |
| Apr 2026 | Red Wing | 590 | 1.3% | 6 |
| Apr 2026 | Mongrel | 210 | 0.46% | 7 |
| Apr 2026 | Caterpillar | 20 | 0.04% | 8 |
| May 2026 | Dr. Martens | 23.8K | 52.1% | 1 |
| May 2026 | Timberland | 10.5K | 22.9% | 2 |
| May 2026 | Blundstone | 4.9K | 10.8% | 3 |
| May 2026 | Ariat | 2.9K | 6.3% | 4 |
| May 2026 | Merrell | 2.7K | 6% | 5 |
| May 2026 | Red Wing | 590 | 1.3% | 6 |
| May 2026 | Mongrel | 240 | 0.52% | 7 |
| May 2026 | Caterpillar | 30 | 0.07% | 8 |
| Jun 2026 | Dr. Martens | 24.1K | 55.1% | 1 |
| Jun 2026 | Timberland | 8.7K | 19.8% | 2 |
| Jun 2026 | Blundstone | 5K | 11.4% | 3 |
| Jun 2026 | Merrell | 2.8K | 6.4% | 4 |
| Jun 2026 | Ariat | 2.4K | 5.5% | 5 |
| Jun 2026 | Red Wing | 480 | 1.1% | 6 |
| Jun 2026 | Mongrel | 250 | 0.57% | 7 |
| Jun 2026 | Caterpillar | 10 | 0.02% | 8 |
| Jul 2026 | Dr. Martens | 20K | 46.8% | 1 |
| Jul 2026 | Timberland | 10.6K | 24.9% | 2 |
| Jul 2026 | Blundstone | 5.4K | 12.6% | 3 |
| Jul 2026 | Merrell | 3.5K | 8.2% | 4 |
| Jul 2026 | Ariat | 2.4K | 5.6% | 5 |
| Jul 2026 | Red Wing | 590 | 1.4% | 6 |
| Jul 2026 | Mongrel | 200 | 0.47% | 7 |
| Jul 2026 | Caterpillar | 10 | 0.02% | 8 |
| Aug 2026 | Dr. Martens | 19.6K | 46.9% | 1 |
| Aug 2026 | Timberland | 10.9K | 26.1% | 2 |
| Aug 2026 | Blundstone | 5.6K | 13.3% | 3 |
| Aug 2026 | Merrell | 3K | 7.1% | 4 |
| Aug 2026 | Ariat | 1.9K | 4.5% | 5 |
| Aug 2026 | Red Wing | 590 | 1.4% | 6 |
| Aug 2026 | Mongrel | 230 | 0.55% | 7 |
| Aug 2026 | Caterpillar | 20 | 0.05% | 8 |
| Sep 2026 | Dr. Martens | 19.6K | 49.3% | 1 |
| Sep 2026 | Timberland | 9K | 22.7% | 2 |
| Sep 2026 | Blundstone | 5K | 12.6% | 3 |
| Sep 2026 | Merrell | 3.5K | 8.7% | 4 |
| Sep 2026 | Ariat | 1.9K | 4.8% | 5 |
| Sep 2026 | Red Wing | 480 | 1.2% | 6 |
| Sep 2026 | Mongrel | 290 | 0.73% | 7 |
| Sep 2026 | Caterpillar | 10 | 0.03% | 8 |

## What is being compared

- **Ariat**: Measured on the search term “ariat”.
- **Blundstone**: Measured on the search terms “blundstone”, “blundstone 1306”, “blundstone 500”, “blundstone 585”, “blundstone 600”, “blundstone 659”, “blundstone clogs”, “blundstone gumboot” and “blundstone rotoflex”, summed into one figure.
- **Caterpillar**: Measured on the search term “caterpillar mens boot”.
- **Dr. Martens**: Measured on the search terms “doc martens”, “dr martens”, “dr martens 1460”, “dr martens 1461”, “dr martens loafers” and “dr martens mules”, summed into one figure.
- **Merrell**: Measured on the search terms “merrell”, “merrell hydro moc”, “merrell moab”, “merrell outlet” and “merrell sandals”, summed into one figure.
- **Mongrel**: Measured on the search terms “mongrel boots” and “mongrel work boots”, summed into one figure.
- **Red Wing**: Measured on the search term “red wing boots”.
- **Timberland**: Measured on the search terms “timberland”, “timberland loafers”, “timberland sale” and “timberland sylvia park”, summed into one figure.

- [Ariat](/demand/nz/brands/ariat)
- [Blundstone](/demand/nz/brands/blundstone)
- [Caterpillar](/demand/nz/brands/caterpillar)
- [Dr. Martens](/demand/nz/brands/dr-martens)
- [Merrell](/demand/nz/brands/merrell)
- [Mongrel](/demand/nz/brands/mongrel)
- [Red Wing](/demand/nz/brands/red-wing)
- [Timberland](/demand/nz/brands/timberland)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among men's boot brands in New Zealand?

In September 2026, Dr. Martens was the most searched among men's boot brands in New Zealand, with an estimated 19.6K branded searches, 49.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Men's boot brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-boots-men-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-boots-men-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.