--- title: "Boot brands in New Zealand: Which brands are most popular in search?" description: "Compare the boot brands New Zealanders buy for work, fashion and weekends. Share of Search among UGG, Dr. Martens, Timberland, R.M.Williams, Blundstone, Merrell and Redback, the boot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-boot-brands" publisher: "Brandwave" --- # Boot brands in New Zealand: Which brands are most popular in search? Compare the boot brands New Zealanders buy for work, fashion and weekends. Share of Search among UGG, Dr. Martens, Timberland, R.M.Williams, Blundstone, Merrell and Redback, the boot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Boot brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Aug 2026 - **Highest Share of Search**: UGG, 40.1% ## Which brand is most popular in search among boot brands in New Zealand? - In August 2026, UGG was the most searched among boot brands in New Zealand, with an estimated 72.3K branded searches and 40.1% estimated Share of Search within this set. - Dr. Martens is in 2nd place, 20.7 percentage points behind at 19.4% Share of Search. - Across the 11 months ending August 2026, UGG’s estimated Share of Search among boot brands in New Zealand increased from 31.8% to 40.1%. - Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand decreased from 27.7% to 19.4%. - Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boot brands in New Zealand increased from 12.6% to 13.6%. - Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand decreased from 15% to 12.4%. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among boot brands in New Zealand increased from 6.4% to 7.7%. - Across the 11 months ending August 2026, UGG’s estimated Share of Search among boot brands in New Zealand peaked at 47% in May 2026 and was lowest at 31.8% in October 2025. - Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand peaked at 27.7% in October 2025 and was lowest at 18.7% in July 2026. - Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boot brands in New Zealand peaked at 13.6% in August 2026 and was lowest at 10% in May 2026. - Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand peaked at 16.4% in November 2025 and was lowest at 10.9% in April 2026. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among boot brands in New Zealand peaked at 7.8% in June 2026 and was lowest at 4.5% in December 2025. - Across the 11 months ending August 2026, Merrell’s estimated Share of Search among boot brands in New Zealand peaked at 7.4% in July 2026 and was lowest at 5.1% in December 2025. - Across the 11 months ending August 2026, Timberland rose from 4th to 3rd among boot brands in New Zealand. - Across the 11 months ending August 2026, R.M.Williams fell from 3rd to 4th among boot brands in New Zealand. - Across the 11 months ending August 2026, Merrell and Redback held steady: their estimated Share of Search among boot brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [UGG vs Dr. Martens: compare search popularity](/demand/nz/compare/dr-martens-vs-ugg): 40.1% against 19.4% Share of Search. - [UGG vs Timberland: compare search popularity](/demand/nz/compare/timberland-vs-ugg): 40.1% against 13.6% Share of Search. - [UGG vs R.M.Williams: compare search popularity](/demand/nz/compare/r-m-williams-vs-ugg): 40.1% against 12.4% Share of Search. - [UGG vs Blundstone: compare search popularity](/demand/nz/compare/blundstone-vs-ugg): 40.1% against 7.7% Share of Search. - [Dr. Martens vs Timberland: compare search popularity](/demand/nz/compare/dr-martens-vs-timberland): 19.4% against 13.6% Share of Search. - [Dr. Martens vs R.M.Williams: compare search popularity](/demand/nz/compare/dr-martens-vs-r-m-williams): 19.4% against 12.4% Share of Search. - [Dr. Martens vs Blundstone: compare search popularity](/demand/nz/compare/blundstone-vs-dr-martens): 19.4% against 7.7% Share of Search. - [Timberland vs R.M.Williams: compare search popularity](/demand/nz/compare/r-m-williams-vs-timberland): 13.6% against 12.4% Share of Search. - [Timberland vs Blundstone: compare search popularity](/demand/nz/compare/blundstone-vs-timberland): 13.6% against 7.7% Share of Search. - [R.M.Williams vs Blundstone: compare search popularity](/demand/nz/compare/blundstone-vs-r-m-williams): 12.4% against 7.7% Share of Search. ## How did search popularity change for New Zealand boot brands in August 2026? - In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%. - In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%. - In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%. - In August 2026, UGG lost estimated Share of Search among boot brands in New Zealand, from 43% to 40.1%. - In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%. - Estimated monthly branded searches for Blundstone in New Zealand rose 53.9% over 11 measured months, from 9K to 13.8K in August 2026. - Estimated monthly branded searches for Redback in New Zealand rose 34.1% over 11 measured months, from 440 to 590 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | UGG | 40.1% | 72.3K | -11.8% | UGG | | 2 | Dr. Martens | 19.4% | 35K | -1.6% | Dr. Martens | | 3 | Timberland | 13.6% | 24.6K | +16.1% | Timberland | | 4 | R.M.Williams | 12.4% | 22.4K | 0.0% | R.M.Williams | | 5 | Blundstone | 7.7% | 13.8K | -6.0% | Blundstone | | 6 | Merrell | 6.4% | 11.6K | -18.6% | Merrell | | 7 | Redback | 0.33% | 590 | +3.5% | Redback | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | UGG | 44.7K | 31.8% | 1 | | Oct 2025 | Dr. Martens | 39K | 27.7% | 2 | | Oct 2025 | R.M.Williams | 21.2K | 15% | 3 | | Oct 2025 | Timberland | 17.8K | 12.6% | 4 | | Oct 2025 | Blundstone | 9K | 6.4% | 5 | | Oct 2025 | Merrell | 8.6K | 6.1% | 6 | | Oct 2025 | Redback | 440 | 0.31% | 7 | | Nov 2025 | UGG | 66.6K | 35.4% | 1 | | Nov 2025 | Dr. Martens | 46.9K | 24.9% | 2 | | Nov 2025 | R.M.Williams | 30.9K | 16.4% | 3 | | Nov 2025 | Timberland | 22K | 11.7% | 4 | | Nov 2025 | Merrell | 11.9K | 6.3% | 5 | | Nov 2025 | Blundstone | 9.4K | 5% | 6 | | Nov 2025 | Redback | 440 | 0.23% | 7 | | Dec 2025 | UGG | 77.2K | 39.9% | 1 | | Dec 2025 | Dr. Martens | 43.9K | 22.7% | 2 | | Dec 2025 | R.M.Williams | 31.1K | 16.1% | 3 | | Dec 2025 | Timberland | 22.3K | 11.5% | 4 | | Dec 2025 | Merrell | 9.9K | 5.1% | 5 | | Dec 2025 | Blundstone | 8.8K | 4.5% | 6 | | Dec 2025 | Redback | 400 | 0.21% | 7 | | Jan 2026 | UGG | 52.6K | 35% | 1 | | Jan 2026 | Dr. Martens | 41.1K | 27.4% | 2 | | Jan 2026 | R.M.Williams | 18K | 12% | 3 | | Jan 2026 | Timberland | 17.4K | 11.6% | 4 | | Jan 2026 | Blundstone | 10.3K | 6.8% | 5 | | Jan 2026 | Merrell | 10.3K | 6.8% | 6 | | Jan 2026 | Redback | 490 | 0.33% | 7 | | Feb 2026 | UGG | 46.8K | 35.5% | 1 | | Feb 2026 | Dr. Martens | 33.9K | 25.7% | 2 | | Feb 2026 | R.M.Williams | 17.6K | 13.4% | 3 | | Feb 2026 | Timberland | 14.4K | 10.9% | 4 | | Feb 2026 | Blundstone | 9.7K | 7.3% | 5 | | Feb 2026 | Merrell | 9K | 6.8% | 6 | | Feb 2026 | Redback | 470 | 0.36% | 7 | | Mar 2026 | UGG | 64.2K | 39.4% | 1 | | Mar 2026 | Dr. Martens | 40.5K | 24.8% | 2 | | Mar 2026 | R.M.Williams | 18.4K | 11.3% | 3 | | Mar 2026 | Timberland | 17.9K | 11% | 4 | | Mar 2026 | Blundstone | 11.5K | 7.1% | 5 | | Mar 2026 | Merrell | 10K | 6.1% | 6 | | Mar 2026 | Redback | 480 | 0.29% | 7 | | Apr 2026 | UGG | 85K | 44.3% | 1 | | Apr 2026 | Dr. Martens | 40.7K | 21.2% | 2 | | Apr 2026 | R.M.Williams | 20.9K | 10.9% | 3 | | Apr 2026 | Timberland | 20.1K | 10.5% | 4 | | Apr 2026 | Blundstone | 12.8K | 6.7% | 5 | | Apr 2026 | Merrell | 11.8K | 6.2% | 6 | | Apr 2026 | Redback | 710 | 0.37% | 7 | | May 2026 | UGG | 97.1K | 47% | 1 | | May 2026 | Dr. Martens | 40.8K | 19.8% | 2 | | May 2026 | R.M.Williams | 22.7K | 11% | 3 | | May 2026 | Timberland | 20.8K | 10% | 4 | | May 2026 | Blundstone | 13.2K | 6.4% | 5 | | May 2026 | Merrell | 11.3K | 5.5% | 6 | | May 2026 | Redback | 690 | 0.33% | 7 | | Jun 2026 | UGG | 81.2K | 42.3% | 1 | | Jun 2026 | Dr. Martens | 41.2K | 21.4% | 2 | | Jun 2026 | R.M.Williams | 22.6K | 11.8% | 3 | | Jun 2026 | Timberland | 19.4K | 10.1% | 4 | | Jun 2026 | Blundstone | 14.9K | 7.8% | 5 | | Jun 2026 | Merrell | 12K | 6.3% | 6 | | Jun 2026 | Redback | 670 | 0.35% | 7 | | Jul 2026 | UGG | 82.1K | 43% | 1 | | Jul 2026 | Dr. Martens | 35.6K | 18.7% | 2 | | Jul 2026 | R.M.Williams | 22.4K | 11.8% | 3 | | Jul 2026 | Timberland | 21.1K | 11.1% | 4 | | Jul 2026 | Blundstone | 14.7K | 7.7% | 5 | | Jul 2026 | Merrell | 14.2K | 7.4% | 6 | | Jul 2026 | Redback | 570 | 0.3% | 7 | | Aug 2026 | UGG | 72.3K | 40.1% | 1 | | Aug 2026 | Dr. Martens | 35K | 19.4% | 2 | | Aug 2026 | Timberland | 24.6K | 13.6% | 3 | | Aug 2026 | R.M.Williams | 22.4K | 12.4% | 4 | | Aug 2026 | Blundstone | 13.8K | 7.7% | 5 | | Aug 2026 | Merrell | 11.6K | 6.4% | 6 | | Aug 2026 | Redback | 590 | 0.33% | 7 | | Sep 2026 | Blundstone | — | — | — | | Sep 2026 | Dr. Martens | — | — | — | | Sep 2026 | Merrell | — | — | — | | Sep 2026 | R.M.Williams | — | — | — | | Sep 2026 | Redback | — | — | — | | Sep 2026 | Timberland | — | — | — | | Sep 2026 | UGG | — | — | — | ## What is being compared - **Blundstone**: Measured on the search terms “blundstone”, “blundstone 1306”, “blundstone 500”, “blundstone 585”, “blundstone 600”, “blundstone 659”, “blundstone boots”, “blundstone boots women”, “blundstone chelsea boots”, “blundstone childrens boots”, “blundstone clogs”, “blundstone gumboot”, “blundstone near me”, “blundstone nz”, “blundstone online”, “blundstone rotoflex”, “blundstone safety boots”, “blundstone shoes”, “blundstone shoes mens” and “blundstone work boots”, summed into one figure. - **Dr. Martens**: Measured on the search terms “brown doc martens”, “brown mary jane doc martens”, “doc martens”, “doc martens boots”, “dr martens”, “dr martens 1460”, “dr martens 1461”, “dr martens airwair sandals”, “dr martens boots”, “dr martens loafers”, “dr martens mary jane shoes”, “dr martens mary janes”, “dr martens mules”, “dr martens near me”, “dr martens new zealand”, “dr martens nz”, “dr martens online”, “dr martens shoes”, “drmartens com”, “drmartens nz” and “drmartens shoes”, summed into one figure. - **Merrell**: Measured on the search terms “merrell”, “merrell agility peak 5”, “merrell boots”, “merrell com”, “merrell hiking boots”, “merrell hiking shoes”, “merrell hydro moc”, “merrell moab”, “merrell moab 3 gtx”, “merrell moab 3 hiking boots”, “merrell moab 3 hiking shoes”, “merrell moab 3 mid wp”, “merrell moab3”, “merrell near me”, “merrell nz”, “merrell online”, “merrell outlet”, “merrell sandals”, “merrell shoes”, “merrell womens hiking boots” and “moab 3 merrell”, summed into one figure. - **R.M.Williams**: Measured on the search terms “r m williams”, “r m williams boots”, “r m williams near me”, “r m williams online”, “r m williams shoes”, “rm williams”, “rm williams boots”, “rm williams cambridge”, “rm williams chelsea boots”, “rm williams comfort craftsman”, “rm williams jersey”, “rm williams ladies”, “rm williams ladies boots”, “rm williams mens boots”, “rm williams near me”, “rm williams outlet”, “rm williams sale”, “rm williams shoes”, “rm williams shop”, “rm williams sylvia park”, “rmwilliams”, “rmwilliams boots”, “rmwilliams com”, “rmwilliams nz”, “rmwilliams shoes” and “womens rm williams boots”, summed into one figure. - **Redback**: Measured on the search terms “redback boots”, “redback nz”, “redback shoes” and “redback work boots”, summed into one figure. - **Timberland**: Measured on the search terms “black timberland boots”, “shoes timberland mens”, “timberland”, “timberland boots”, “timberland boots men”, “timberland boots pro steel toe”, “timberland boots women”, “timberland com”, “timberland deck shoes”, “timberland hiking boots”, “timberland loafers”, “timberland near me”, “timberland nz”, “timberland online”, “timberland sale”, “timberland shoes” and “timberland sylvia park”, summed into one figure. - **UGG**: Measured on the search terms “australian ugg”, “australian ugg boots”, “baby ugg boots”, “black ugg boots”, “brown ugg boots”, “classic ugg boots”, “dark brown ugg boots”, “kids ugg boots”, “ladies ugg slippers”, “mens black ugg boots”, “mens ugg boots”, “mens ugg slippers”, “outdoor ugg boots”, “pink ugg boots”, “pink ugg slippers”, “ugg”, “ugg boots”, “ugg boots kmart”, “ugg boots sale”, “ugg boots women”, “ugg clogs”, “ugg com”, “ugg near me”, “ugg new zealand”, “ugg nz”, “ugg online”, “ugg outlet”, “ugg sheepskin boots”, “ugg shoes”, “ugg slippers”, “ugg tasman”, “ugg tasman slippers” and “ugg tazz”, summed into one figure. - [Blundstone](/demand/nz/brands/blundstone) - [Dr. Martens](/demand/nz/brands/dr-martens) - [Merrell](/demand/nz/brands/merrell) - [R.M.Williams](/demand/nz/brands/r-m-williams) - [Redback](/demand/nz/brands/redback) - [Timberland](/demand/nz/brands/timberland) - [UGG](/demand/nz/brands/ugg) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among boot brands in New Zealand? In August 2026, UGG was the most searched among boot brands in New Zealand, with an estimated 72.3K branded searches and 40.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Boot brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-boot-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.