---
title: "Boot bag brands in New Zealand: Which are searched most?"
description: "Compare the boot bag brands people buy. Share of Search among Thule, Dakine, Ogio, Lange and Atomic, the boot bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-boot-bag-brands"
publisher: "Brandwave"
---

# Boot bag brands in New Zealand: Which are searched most?

Compare the boot bag brands people buy. Share of Search among Thule, Dakine, Ogio, Lange and Atomic, the boot bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Boot bag brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Thule, 77.5%

## Which brand is most popular in search among boot bag brands in New Zealand?

- In September 2026, Thule was the most searched among boot bag brands in New Zealand, with an estimated 1.7K branded searches, 77.5% of all searches for the five we track.
- Dakine is in 2nd place, 67.9 percentage points behind at 9.6%.
- Across the 12 months ending September 2026, Thule’s share of searches among boot bag brands in New Zealand decreased from 81.7% to 77.5%.
- Across the 12 months ending September 2026, Dakine’s share of searches among boot bag brands in New Zealand increased from 8.2% to 9.6%.
- Across the 12 months ending September 2026, Ogio’s share of searches among boot bag brands in New Zealand decreased from 7.8% to 6.4%.
- Across the 12 months ending September 2026, Lange’s share of searches among boot bag brands in New Zealand increased from 1.9% to 5%.
- Across the 12 months ending September 2026, Atomic’s share of searches among boot bag brands in New Zealand increased from 0.39% to 1.4%.
- Across the 12 months ending September 2026, Thule’s share of searches among boot bag brands in New Zealand peaked at 83.3% in December 2025 and was lowest at 72.8% in July 2026.
- Across the 12 months ending September 2026, Dakine’s share of searches among boot bag brands in New Zealand peaked at 11.2% in July 2026 and was lowest at 7.1% in November 2025.
- Across the 12 months ending September 2026, Ogio’s share of searches among boot bag brands in New Zealand peaked at 11.7% in February 2026 and was lowest at 6.4% in September 2026.
- Across the 12 months ending September 2026, Lange’s share of searches among boot bag brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Atomic’s share of searches among boot bag brands in New Zealand peaked at 1.4% in September 2026 and was lowest at 0.33% in January 2026.

## Top boot bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dakine appeared every time. Dakine was recommended most often, coming first in two out of three answers that gave a list. Thule was second, and Atomic was third. Ogio, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dakine | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Thule | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Atomic | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Lange | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Ogio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about boot bag brands

- Asked ChatGPT "Which boot bag brand should I buy in New Zealand?": 1. Dakine, 2. Thule, 3. Lange
- Asked ChatGPT "What are the best boot bag brands in New Zealand?": 1. Dakine, 2. Atomic, 3. Lange
- Asked ChatGPT "What's the best boot bag brand in New Zealand for ski boots?": 1. Thule, 2. Dakine, 3. Atomic, 4. Lange
- Searched Google, AI Overview "boot bag nz": 1. Dakine
- Searched Google, AI Overview "ski boot bag": 1. Dakine

Not named in any answer: Ogio.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Thule vs Dakine: compare search popularity](/demand/nz/compare/dakine-vs-thule): 77.5% against 9.6% Share of Search.
- [Thule vs Ogio: compare search popularity](/demand/nz/compare/ogio-vs-thule): 77.5% against 6.4% Share of Search.
- [Thule vs Lange: compare search popularity](/demand/nz/compare/lange-vs-thule): 77.5% against 5% Share of Search.
- [Dakine vs Ogio: compare search popularity](/demand/nz/compare/dakine-vs-ogio): 9.6% against 6.4% Share of Search.
- [Dakine vs Lange: compare search popularity](/demand/nz/compare/dakine-vs-lange): 9.6% against 5% Share of Search.
- [Ogio vs Lange: compare search popularity](/demand/nz/compare/lange-vs-ogio): 6.4% against 5% Share of Search.

## How did search popularity change for New Zealand boot bag brands in September 2026?

- In September 2026, Thule gained share of searches among boot bag brands in New Zealand, from 74.7% to 77.5%.
- In September 2026, Atomic gained share of searches among boot bag brands in New Zealand, from 0.75% to 1.4%.
- In September 2026, Lange lost share of searches among boot bag brands in New Zealand, from 7.9% to 5%.
- Ogio’s share of searches among boot bag brands in New Zealand has lost ground for 3 months in a row, from 8.3% to 6.4% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thule | 77.5% | 1.7K | -14.6% | Thule |
| 2 | Dakine | 9.6% | 210 | -19.2% | Dakine |
| 3 | Ogio | 6.4% | 140 | -22.2% | Ogio |
| 4 | Lange | 5% | 110 | -47.6% | Lange |
| 5 | Atomic | 1.4% | 30 | +50.0% | Atomic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thule | 2.1K | 81.7% | 1 |
| Oct 2025 | Dakine | 210 | 8.2% | 2 |
| Oct 2025 | Ogio | 200 | 7.8% | 3 |
| Oct 2025 | Lange | 50 | 1.9% | 4 |
| Oct 2025 | Atomic | 10 | 0.39% | 5 |
| Nov 2025 | Thule | 2.5K | 83.1% | 1 |
| Nov 2025 | Ogio | 240 | 8.1% | 2 |
| Nov 2025 | Dakine | 210 | 7.1% | 3 |
| Nov 2025 | Lange | 40 | 1.4% | 4 |
| Nov 2025 | Atomic | 10 | 0.34% | 5 |
| Dec 2025 | Thule | 2.2K | 83.3% | 1 |
| Dec 2025 | Dakine | 210 | 8% | 2 |
| Dec 2025 | Ogio | 180 | 6.8% | 3 |
| Dec 2025 | Lange | 40 | 1.5% | 4 |
| Dec 2025 | Atomic | 10 | 0.38% | 5 |
| Jan 2026 | Thule | 2.5K | 80.9% | 1 |
| Jan 2026 | Dakine | 260 | 8.6% | 2 |
| Jan 2026 | Ogio | 260 | 8.6% | 3 |
| Jan 2026 | Lange | 50 | 1.7% | 4 |
| Jan 2026 | Atomic | 10 | 0.33% | 5 |
| Feb 2026 | Thule | 1.6K | 74.3% | 1 |
| Feb 2026 | Ogio | 260 | 11.7% | 2 |
| Feb 2026 | Dakine | 210 | 9.5% | 3 |
| Feb 2026 | Lange | 90 | 4.1% | 4 |
| Feb 2026 | Atomic | 10 | 0.45% | 5 |
| Mar 2026 | Thule | 1.8K | 77.6% | 1 |
| Mar 2026 | Ogio | 230 | 9.9% | 2 |
| Mar 2026 | Dakine | 210 | 9.1% | 3 |
| Mar 2026 | Lange | 70 | 3% | 4 |
| Mar 2026 | Atomic | 10 | 0.43% | 5 |
| Apr 2026 | Thule | 1.8K | 79.6% | 1 |
| Apr 2026 | Ogio | 210 | 9.3% | 2 |
| Apr 2026 | Dakine | 170 | 7.5% | 3 |
| Apr 2026 | Lange | 70 | 3.1% | 4 |
| Apr 2026 | Atomic | 10 | 0.44% | 5 |
| May 2026 | Thule | 2K | 78.9% | 1 |
| May 2026 | Dakine | 210 | 8.4% | 2 |
| May 2026 | Ogio | 200 | 8% | 3 |
| May 2026 | Lange | 110 | 4.4% | 4 |
| May 2026 | Atomic | 10 | 0.4% | 5 |
| Jun 2026 | Thule | 1.7K | 77.4% | 1 |
| Jun 2026 | Dakine | 210 | 9.7% | 2 |
| Jun 2026 | Ogio | 180 | 8.3% | 3 |
| Jun 2026 | Lange | 90 | 4.1% | 4 |
| Jun 2026 | Atomic | 10 | 0.46% | 5 |
| Jul 2026 | Thule | 1.7K | 72.8% | 1 |
| Jul 2026 | Dakine | 260 | 11.2% | 2 |
| Jul 2026 | Ogio | 180 | 7.8% | 3 |
| Jul 2026 | Lange | 170 | 7.3% | 4 |
| Jul 2026 | Atomic | 20 | 0.86% | 5 |
| Aug 2026 | Thule | 2K | 74.7% | 1 |
| Aug 2026 | Dakine | 260 | 9.8% | 2 |
| Aug 2026 | Lange | 210 | 7.9% | 3 |
| Aug 2026 | Ogio | 180 | 6.8% | 4 |
| Aug 2026 | Atomic | 20 | 0.75% | 5 |
| Sep 2026 | Thule | 1.7K | 77.5% | 1 |
| Sep 2026 | Dakine | 210 | 9.6% | 2 |
| Sep 2026 | Ogio | 140 | 6.4% | 3 |
| Sep 2026 | Lange | 110 | 5% | 4 |
| Sep 2026 | Atomic | 30 | 1.4% | 5 |

## What is being compared

- **Atomic**: Measured on the search term “atomic boot bag”.
- **Dakine**: Measured on the search term “dakine”.
- **Lange**: Measured on the search term “lange ski boots”.
- **Ogio**: Measured on the search terms “ogio” and “ogio golf bag”, summed into one figure.
- **Thule**: Measured on the search terms “thule”, “thule urban” and “thule urban glide”, summed into one figure.

- [Atomic](/demand/nz/brands/atomic)
- [Dakine](/demand/nz/brands/dakine)
- [Lange](/demand/nz/brands/lange)
- [Ogio](/demand/nz/brands/ogio)
- [Thule](/demand/nz/brands/thule)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among boot bag brands in New Zealand?

In September 2026, Thule was the most searched among boot bag brands in New Zealand, with an estimated 1.7K branded searches, 77.5% of all searches for the five we track.

## Cite this page

Brandwave. "Boot bag brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-boot-bag-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-boot-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.