--- title: "RODE vs Shure: Which is searched more in New Zealand?" description: "Is RODE or Shure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boom arm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-boom-arm-brands/compare/rode-vs-shure" publisher: "Brandwave" --- # RODE vs Shure: Which is searched more in New Zealand? Is RODE or Shure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boom arm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RODE and Shure - **Competitive set**: Boom arm brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **RODE Share of Search**: 45.9% - **Shure Share of Search**: 4.5% ## Is RODE or Shure more popular in search? - In September 2026, RODE had more branded searches than Shure among boom arm brands in New Zealand. RODE had about 2,650 branded searches, while Shure had 260. RODE made up 45.9% of all boom arm brand searches we track, and Shure accounted for 4.5%. - RODE was ahead of Shure in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, RODE’s share of searches among boom arm brands in New Zealand moved from 46.9% to 45.9%, and its estimated monthly branded searches moved from 2.7K to 2.6K. - Across the 12 months ending September 2026, Shure’s share of searches among boom arm brands in New Zealand moved from 5.5% to 4.5%, and its estimated monthly branded searches moved from 320 to 260. ## Top boom arm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RODE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shure was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RODE was listed before Shure in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RODE | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Elgato | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HyperX | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Shure | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about boom arm brands - Asked ChatGPT "Which boom arm brand should I buy in New Zealand?": 1. RODE, 2. Elgato, 3. HyperX, 4. Shure - Asked ChatGPT "What are the best boom arm brands in New Zealand?": 1. RODE, 2. Elgato - Asked ChatGPT "What's the best boom arm brand in New Zealand for a podcast setup?": 1. RODE, 2. Elgato - Searched Google, AI Overview "microphone boom arm": 1. RODE, 2. Elgato - Searched Google, AI Overview "boom arm nz": 1. Elgato Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand boom arm brands in September 2026? - Estimated monthly branded searches for Shure in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Month by month | Month | RODE estimated searches | RODE Share of Search | RODE rank | Shure estimated searches | Shure Share of Search | Shure rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 46.9% | 1 | 320 | 5.5% | 4 | | Nov 2025 | 2.4K | 40.2% | 1 | 320 | 5.3% | 4 | | Dec 2025 | 2.4K | 37.6% | 2 | 260 | 4.1% | 4 | | Jan 2026 | 2.2K | 38% | 2 | 260 | 4.5% | 4 | | Feb 2026 | 2.3K | 45.5% | 1 | 260 | 5.1% | 4 | | Mar 2026 | 2.5K | 44.9% | 1 | 320 | 5.7% | 4 | | Apr 2026 | 2.3K | 44.5% | 1 | 260 | 4.9% | 4 | | May 2026 | 4K | 55.5% | 1 | 260 | 3.6% | 4 | | Jun 2026 | 2.6K | 46.2% | 1 | 260 | 4.6% | 4 | | Jul 2026 | 2.8K | 46.6% | 1 | 260 | 4.4% | 4 | | Aug 2026 | 2.7K | 45.8% | 1 | 260 | 4.5% | 4 | | Sep 2026 | 2.6K | 45.9% | 1 | 260 | 4.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using RODE’s and Shure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RODE**: Measured on the search terms “rode microfon”, “rode nt”, “rode nt usb”, “rode podmic”, “rode wireless go” and “rode wireless pro”, summed into one figure. - **Shure**: Measured on the search term “shure”. - [RODE profile](/demand/nz/brands/rode) - [Shure profile](/demand/nz/brands/shure) - [All boom arm brands in New Zealand](/demand/nz/categories/nz-boom-arm-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is RODE or Shure more popular in search? In September 2026, RODE had more branded searches than Shure among boom arm brands in New Zealand. RODE had about 2,650 branded searches, while Shure had 260. RODE made up 45.9% of all boom arm brand searches we track, and Shure accounted for 4.5%. ## Cite this page Brandwave. "RODE vs Shure: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-boom-arm-brands/compare/rode-vs-shure This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-boom-arm-brands/compare/rode-vs-shure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.