---
title: "Boom arm brands in New Zealand: Which are searched most?"
description: "Compare the boom arm brands people buy. Share of Search among RODE, HyperX, Elgato and Shure, the boom arm brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-boom-arm-brands"
publisher: "Brandwave"
---

# Boom arm brands in New Zealand: Which are searched most?

Compare the boom arm brands people buy. Share of Search among RODE, HyperX, Elgato and Shure, the boom arm brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Boom arm brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: RODE, 45.9%

## Which brand is most popular in search among boom arm brands in New Zealand?

- In September 2026, RODE was the most searched among boom arm brands in New Zealand, with an estimated 2.6K branded searches, 45.9% of all searches for the four we track.
- HyperX is in 2nd place, 8.8 percentage points behind at 37.1%.
- Across the 12 months ending September 2026, RODE’s share of searches among boom arm brands in New Zealand decreased from 46.9% to 45.9%.
- Across the 12 months ending September 2026, HyperX’s share of searches among boom arm brands in New Zealand increased from 32.5% to 37.1%.
- Across the 12 months ending September 2026, Elgato’s share of searches among boom arm brands in New Zealand decreased from 15.1% to 12.5%.
- Across the 12 months ending September 2026, Shure’s share of searches among boom arm brands in New Zealand decreased from 5.5% to 4.5%.
- Across the 12 months ending September 2026, RODE’s share of searches among boom arm brands in New Zealand peaked at 55.5% in May 2026 and was lowest at 37.6% in December 2025.
- Across the 12 months ending September 2026, HyperX’s share of searches among boom arm brands in New Zealand peaked at 46.8% in December 2025 and was lowest at 28.8% in May 2026.
- Across the 12 months ending September 2026, Elgato’s share of searches among boom arm brands in New Zealand peaked at 15.7% in March 2026 and was lowest at 11.5% in December 2025.
- Across the 12 months ending September 2026, Shure’s share of searches among boom arm brands in New Zealand peaked at 5.7% in March 2026 and was lowest at 3.6% in May 2026.

## Top boom arm brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Elgato appeared every time. RODE was recommended most often, coming first in all four answers that gave a list. Elgato was second, and HyperX was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| RODE | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Elgato | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| HyperX | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Shure | 4th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about boom arm brands

- Asked ChatGPT "Which boom arm brand should I buy in New Zealand?": 1. RODE, 2. Elgato, 3. HyperX, 4. Shure
- Asked ChatGPT "What are the best boom arm brands in New Zealand?": 1. RODE, 2. Elgato
- Asked ChatGPT "What's the best boom arm brand in New Zealand for a podcast setup?": 1. RODE, 2. Elgato
- Searched Google, AI Overview "microphone boom arm": 1. RODE, 2. Elgato
- Searched Google, AI Overview "boom arm nz": 1. Elgato

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [RODE vs HyperX: compare search popularity](/demand/nz/compare/hyperx-vs-rode): 45.9% against 37.1% Share of Search.
- [RODE vs Elgato: compare search popularity](/demand/nz/compare/elgato-vs-rode): 45.9% against 12.5% Share of Search.
- [RODE vs Shure: compare search popularity](/demand/nz/compare/rode-vs-shure): 45.9% against 4.5% Share of Search.
- [HyperX vs Elgato: compare search popularity](/demand/nz/compare/elgato-vs-hyperx): 37.1% against 12.5% Share of Search.
- [HyperX vs Shure: compare search popularity](/demand/nz/compare/hyperx-vs-shure): 37.1% against 4.5% Share of Search.
- [Elgato vs Shure: compare search popularity](/demand/nz/compare/elgato-vs-shure): 12.5% against 4.5% Share of Search.

## How did search popularity change for New Zealand boom arm brands in September 2026?

- In September 2026, HyperX gained share of searches among boom arm brands in New Zealand, from 34.6% to 37.1%.
- In September 2026, Elgato lost share of searches among boom arm brands in New Zealand, from 15.1% to 12.5%.
- Estimated monthly branded searches for Shure in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | RODE | 45.9% | 2.6K | -0.4% | RODE |
| 2 | HyperX | 37.1% | 2.1K | +6.5% | HyperX |
| 3 | Elgato | 12.5% | 720 | -18.2% | Corsair |
| 4 | Shure | 4.5% | 260 | 0.0% | Shure |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | RODE | 2.7K | 46.9% | 1 |
| Oct 2025 | HyperX | 1.9K | 32.5% | 2 |
| Oct 2025 | Elgato | 880 | 15.1% | 3 |
| Oct 2025 | Shure | 320 | 5.5% | 4 |
| Nov 2025 | RODE | 2.4K | 40.2% | 1 |
| Nov 2025 | HyperX | 2.4K | 39.9% | 2 |
| Nov 2025 | Elgato | 880 | 14.6% | 3 |
| Nov 2025 | Shure | 320 | 5.3% | 4 |
| Dec 2025 | HyperX | 2.9K | 46.8% | 1 |
| Dec 2025 | RODE | 2.4K | 37.6% | 2 |
| Dec 2025 | Elgato | 720 | 11.5% | 3 |
| Dec 2025 | Shure | 260 | 4.1% | 4 |
| Jan 2026 | HyperX | 2.6K | 45.2% | 1 |
| Jan 2026 | RODE | 2.2K | 38% | 2 |
| Jan 2026 | Elgato | 720 | 12.3% | 3 |
| Jan 2026 | Shure | 260 | 4.5% | 4 |
| Feb 2026 | RODE | 2.3K | 45.5% | 1 |
| Feb 2026 | HyperX | 1.8K | 35.2% | 2 |
| Feb 2026 | Elgato | 720 | 14.2% | 3 |
| Feb 2026 | Shure | 260 | 5.1% | 4 |
| Mar 2026 | RODE | 2.5K | 44.9% | 1 |
| Mar 2026 | HyperX | 1.9K | 33.6% | 2 |
| Mar 2026 | Elgato | 880 | 15.7% | 3 |
| Mar 2026 | Shure | 320 | 5.7% | 4 |
| Apr 2026 | RODE | 2.3K | 44.5% | 1 |
| Apr 2026 | HyperX | 1.9K | 36.9% | 2 |
| Apr 2026 | Elgato | 720 | 13.7% | 3 |
| Apr 2026 | Shure | 260 | 4.9% | 4 |
| May 2026 | RODE | 4K | 55.5% | 1 |
| May 2026 | HyperX | 2.1K | 28.8% | 2 |
| May 2026 | Elgato | 880 | 12.2% | 3 |
| May 2026 | Shure | 260 | 3.6% | 4 |
| Jun 2026 | RODE | 2.6K | 46.2% | 1 |
| Jun 2026 | HyperX | 2.1K | 36.5% | 2 |
| Jun 2026 | Elgato | 720 | 12.7% | 3 |
| Jun 2026 | Shure | 260 | 4.6% | 4 |
| Jul 2026 | RODE | 2.8K | 46.6% | 1 |
| Jul 2026 | HyperX | 2.2K | 36.9% | 2 |
| Jul 2026 | Elgato | 720 | 12.1% | 3 |
| Jul 2026 | Shure | 260 | 4.4% | 4 |
| Aug 2026 | RODE | 2.7K | 45.8% | 1 |
| Aug 2026 | HyperX | 2K | 34.6% | 2 |
| Aug 2026 | Elgato | 880 | 15.1% | 3 |
| Aug 2026 | Shure | 260 | 4.5% | 4 |
| Sep 2026 | RODE | 2.6K | 45.9% | 1 |
| Sep 2026 | HyperX | 2.1K | 37.1% | 2 |
| Sep 2026 | Elgato | 720 | 12.5% | 3 |
| Sep 2026 | Shure | 260 | 4.5% | 4 |

## What is being compared

- **Elgato**: Measured on the search term “elgato”.
- **HyperX**: Measured on the search terms “hyperx”, “hyperx alpha cloud”, “hyperx cast”, “hyperx cloud”, “hyperx cloud ii”, “hyperx fps”, “hyperx mix” and “hyperx solo cast”, summed into one figure.
- **RODE**: Measured on the search terms “rode microfon”, “rode nt”, “rode nt usb”, “rode podmic”, “rode wireless go” and “rode wireless pro”, summed into one figure.
- **Shure**: Measured on the search term “shure”.

- [Elgato](/demand/nz/brands/elgato)
- [HyperX](/demand/nz/brands/hyperx)
- [RODE](/demand/nz/brands/rode)
- [Shure](/demand/nz/brands/shure)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among boom arm brands in New Zealand?

In September 2026, RODE was the most searched among boom arm brands in New Zealand, with an estimated 2.6K branded searches, 45.9% of all searches for the four we track.

## Cite this page

Brandwave. "Boom arm brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-boom-arm-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-boom-arm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.