---
title: "Bolt cutters brands in New Zealand: Which are searched most?"
description: "Compare the bolt cutters brands people buy. Share of Search among DeWalt, Knipex, Fiskars, Irwin and Trojan, the bolt cutters brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bolt-cutters-brands"
publisher: "Brandwave"
---

# Bolt cutters brands in New Zealand: Which are searched most?

Compare the bolt cutters brands people buy. Share of Search among DeWalt, Knipex, Fiskars, Irwin and Trojan, the bolt cutters brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bolt cutters brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 60.8%

## Which brand is most popular in search among bolt cutters brands in New Zealand?

- In September 2026, DeWalt was the most searched among bolt cutters brands in New Zealand, with an estimated 5K branded searches, 60.8% of all searches for the five we track.
- Knipex is in 2nd place, 35.4 percentage points behind at 25.3%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among bolt cutters brands in New Zealand increased from 59.7% to 60.8%.
- Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands in New Zealand increased from 21.8% to 25.3%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among bolt cutters brands in New Zealand decreased from 16.4% to 11.8%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among bolt cutters brands in New Zealand peaked at 68.8% in November 2025 and was lowest at 55.1% in July 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands in New Zealand peaked at 29.2% in July 2026 and was lowest at 16.9% in November 2025.
- Across the 12 months ending September 2026, Fiskars’ share of searches among bolt cutters brands in New Zealand peaked at 17.1% in December 2025 and was lowest at 10.1% in June 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among bolt cutters brands in New Zealand peaked at 3.2% in August 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, Irwin and Trojan held steady: their share of searches among bolt cutters brands in New Zealand each moved less than 0.5 percentage points.

## Top bolt cutters brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Knipex appeared every time. Knipex was recommended most often, coming first in all three answers that gave a list. Trojan was second, and Irwin was third. DeWalt, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Knipex | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Trojan | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Irwin | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Fiskars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about bolt cutters brands

- Asked ChatGPT "Which bolt cutters brand should I buy in New Zealand?": 1. Knipex, 2. Trojan
- Asked ChatGPT "What are the best bolt cutters brands in New Zealand?": 1. Knipex, 2. Irwin, 3. Trojan
- Asked ChatGPT "What's the best bolt cutters brand in New Zealand for a home workshop?": 1. Knipex, 2. Trojan
- Searched Google, AI Overview "heavy duty bolt cutters": 1. Knipex

Not named in any answer: DeWalt and Fiskars.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Knipex: compare search popularity](/demand/nz/compare/dewalt-vs-knipex): 60.8% against 25.3% Share of Search.
- [DeWalt vs Fiskars: compare search popularity](/demand/nz/compare/dewalt-vs-fiskars): 60.8% against 11.8% Share of Search.
- [DeWalt vs Irwin: compare search popularity](/demand/nz/compare/dewalt-vs-irwin): 60.8% against 2.1% Share of Search.
- [Knipex vs Fiskars: compare search popularity](/demand/nz/compare/fiskars-vs-knipex): 25.3% against 11.8% Share of Search.
- [Knipex vs Irwin: compare search popularity](/demand/nz/compare/irwin-vs-knipex): 25.3% against 2.1% Share of Search.
- [Fiskars vs Irwin: compare search popularity](/demand/nz/compare/fiskars-vs-irwin): 11.8% against 2.1% Share of Search.

## How did search popularity change for New Zealand bolt cutters brands in September 2026?

- In September 2026, DeWalt gained share of searches among bolt cutters brands in New Zealand, from 57% to 60.8%.
- In September 2026, Fiskars gained share of searches among bolt cutters brands in New Zealand, from 10.7% to 11.8%.
- In September 2026, Knipex lost share of searches among bolt cutters brands in New Zealand, from 29.1% to 25.3%.
- In September 2026, Irwin lost share of searches among bolt cutters brands in New Zealand, from 3.2% to 2.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 60.8% | 5K | 0.0% | DeWalt |
| 2 | Knipex | 25.3% | 2.1K | -18.4% | Knipex |
| 3 | Fiskars | 11.8% | 970 | +3.2% | Fiskars |
| 4 | Irwin | 2.1% | 170 | -39.3% | Irwin |
| 5 | Trojan | 0% | 0 | — | Trojan |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 4.2K | 59.7% | 1 |
| Oct 2025 | Knipex | 1.5K | 21.8% | 2 |
| Oct 2025 | Fiskars | 1.1K | 16.4% | 3 |
| Oct 2025 | Irwin | 150 | 2.1% | 4 |
| Oct 2025 | Trojan | 0 | 0% | 5 |
| Nov 2025 | DeWalt | 6K | 68.8% | 1 |
| Nov 2025 | Knipex | 1.5K | 16.9% | 2 |
| Nov 2025 | Fiskars | 1.1K | 12.5% | 3 |
| Nov 2025 | Irwin | 160 | 1.8% | 4 |
| Nov 2025 | Trojan | 0 | 0% | 5 |
| Dec 2025 | DeWalt | 4.3K | 59.7% | 1 |
| Dec 2025 | Knipex | 1.5K | 21.1% | 2 |
| Dec 2025 | Fiskars | 1.2K | 17.1% | 3 |
| Dec 2025 | Irwin | 150 | 2.1% | 4 |
| Dec 2025 | Trojan | 0 | 0% | 5 |
| Jan 2026 | DeWalt | 4.2K | 62.3% | 1 |
| Jan 2026 | Knipex | 1.4K | 20.4% | 2 |
| Jan 2026 | Fiskars | 1K | 14.9% | 3 |
| Jan 2026 | Irwin | 160 | 2.4% | 4 |
| Jan 2026 | Trojan | 10 | 0.15% | 5 |
| Feb 2026 | DeWalt | 4.3K | 65.1% | 1 |
| Feb 2026 | Knipex | 1.4K | 21.2% | 2 |
| Feb 2026 | Fiskars | 750 | 11.3% | 3 |
| Feb 2026 | Irwin | 160 | 2.4% | 4 |
| Feb 2026 | Trojan | 0 | 0% | 5 |
| Mar 2026 | DeWalt | 4.5K | 61.5% | 1 |
| Mar 2026 | Knipex | 1.9K | 25.5% | 2 |
| Mar 2026 | Fiskars | 760 | 10.4% | 3 |
| Mar 2026 | Irwin | 180 | 2.5% | 4 |
| Mar 2026 | Trojan | 0 | 0% | 5 |
| Apr 2026 | DeWalt | 4.2K | 60.9% | 1 |
| Apr 2026 | Knipex | 1.6K | 23.8% | 2 |
| Apr 2026 | Fiskars | 850 | 12.4% | 3 |
| Apr 2026 | Irwin | 190 | 2.8% | 4 |
| Apr 2026 | Trojan | 10 | 0.15% | 5 |
| May 2026 | DeWalt | 4.3K | 57% | 1 |
| May 2026 | Knipex | 2.1K | 28.2% | 2 |
| May 2026 | Fiskars | 930 | 12.3% | 3 |
| May 2026 | Irwin | 190 | 2.5% | 4 |
| May 2026 | Trojan | 0 | 0% | 5 |
| Jun 2026 | DeWalt | 5.3K | 59.9% | 1 |
| Jun 2026 | Knipex | 2.4K | 27.5% | 2 |
| Jun 2026 | Fiskars | 890 | 10.1% | 3 |
| Jun 2026 | Irwin | 210 | 2.4% | 4 |
| Jun 2026 | Trojan | 10 | 0.11% | 5 |
| Jul 2026 | DeWalt | 4.3K | 55.1% | 1 |
| Jul 2026 | Knipex | 2.3K | 29.2% | 2 |
| Jul 2026 | Fiskars | 1K | 13% | 3 |
| Jul 2026 | Irwin | 210 | 2.7% | 4 |
| Jul 2026 | Trojan | 0 | 0% | 5 |
| Aug 2026 | DeWalt | 5K | 57% | 1 |
| Aug 2026 | Knipex | 2.5K | 29.1% | 2 |
| Aug 2026 | Fiskars | 940 | 10.7% | 3 |
| Aug 2026 | Irwin | 280 | 3.2% | 4 |
| Aug 2026 | Trojan | 0 | 0% | 5 |
| Sep 2026 | DeWalt | 5K | 60.8% | 1 |
| Sep 2026 | Knipex | 2.1K | 25.3% | 2 |
| Sep 2026 | Fiskars | 970 | 11.8% | 3 |
| Sep 2026 | Irwin | 170 | 2.1% | 4 |
| Sep 2026 | Trojan | 0 | 0% | 5 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Fiskars**: Measured on the search terms “fiskars”, “fiskars hole digger”, “fiskars paper cutter”, “fiskars pole trimmer”, “fiskars scissors” and “fiskars weed puller”, summed into one figure.
- **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure.
- **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex ergostrip”, “knipex pliers” and “knipex tool”, summed into one figure.
- **Trojan**: Measured on the search term “trojan 2.4 m telescopic tree pruner”.

- [DeWalt](/demand/nz/brands/dewalt)
- [Fiskars](/demand/nz/brands/fiskars)
- [Irwin](/demand/nz/brands/irwin)
- [Knipex](/demand/nz/brands/knipex)
- [Trojan](/demand/nz/brands/trojan-tools)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bolt cutters brands in New Zealand?

In September 2026, DeWalt was the most searched among bolt cutters brands in New Zealand, with an estimated 5K branded searches, 60.8% of all searches for the five we track.

## Cite this page

Brandwave. "Bolt cutters brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bolt-cutters-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bolt-cutters-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.