--- title: "Barilla vs Dolmio: Which is searched more in New Zealand?" description: "Is Barilla or Dolmio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bolognese sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bolognese-sauce-brands/compare/barilla-vs-dolmio" publisher: "Brandwave" --- # Barilla vs Dolmio: Which is searched more in New Zealand? Is Barilla or Dolmio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bolognese sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barilla and Dolmio - **Competitive set**: Bolognese sauce brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Barilla Share of Search**: 46.1% - **Dolmio Share of Search**: 24% ## Is Barilla or Dolmio more popular in search? - In September 2026, Barilla had more branded searches than Dolmio among bolognese sauce brands in New Zealand. Barilla had about 770 branded searches, while Dolmio had 400. Barilla made up 46.1% of all bolognese sauce brand searches we track, and Dolmio accounted for 24%. - Barilla was ahead of Dolmio in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barilla’s share of searches among bolognese sauce brands in New Zealand moved from 42.6% to 46.1%, and its estimated monthly branded searches moved from 550 to 770. - Across the 12 months ending September 2026, Dolmio’s share of searches among bolognese sauce brands in New Zealand moved from 27.9% to 24%, and its estimated monthly branded searches moved from 360 to 400. ## Top bolognese sauce brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dolmio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Barilla was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dolmio was listed before Barilla in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Leggo's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dolmio | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Barilla | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about bolognese sauce brands - Asked ChatGPT "Which bolognese sauce brand should I buy in New Zealand?": 1. Leggo's, 2. Dolmio - Asked ChatGPT "What are the best bolognese sauce brands in New Zealand?": 1. Leggo's, 2. Dolmio, 3. Barilla - Asked ChatGPT "What's the best bolognese sauce brand in New Zealand for easy pasta dinners?": 1. Leggo's, 2. Dolmio - Searched Google, AI Overview "best bolognese sauce": named none of the brands we track - Searched Google, AI Overview "pasta sauce nz": 1. Dolmio, 2. Leggo's Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bolognese sauce brands in September 2026? - In September 2026, Barilla gained share of searches among bolognese sauce brands in New Zealand, from 43.8% to 46.1%. - Estimated monthly branded searches for Dolmio in New Zealand rose 11.1% over 12 measured months, from 360 to 400 in September 2026. ## Month by month | Month | Barilla estimated searches | Barilla Share of Search | Barilla rank | Dolmio estimated searches | Dolmio Share of Search | Dolmio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550 | 42.6% | 1 | 360 | 27.9% | 3 | | Nov 2025 | 550 | 43% | 1 | 230 | 18% | 3 | | Dec 2025 | 650 | 43.3% | 1 | 280 | 18.7% | 3 | | Jan 2026 | 890 | 53.9% | 1 | 350 | 21.2% | 3 | | Feb 2026 | 600 | 45.5% | 1 | 320 | 24.2% | 3 | | Mar 2026 | 590 | 44% | 1 | 330 | 24.6% | 3 | | Apr 2026 | 680 | 45.9% | 1 | 340 | 23% | 3 | | May 2026 | 1.2K | 57.8% | 1 | 360 | 17.6% | 3 | | Jun 2026 | 960 | 51.3% | 1 | 400 | 21.4% | 3 | | Jul 2026 | 910 | 42.1% | 1 | 370 | 17.1% | 3 | | Aug 2026 | 880 | 43.8% | 1 | 480 | 23.9% | 3 | | Sep 2026 | 770 | 46.1% | 1 | 400 | 24% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Barilla’s and Dolmio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barilla**: Measured on the search terms “barilla”, “barilla fusilli”, “barilla penne”, “barilla penne pasta”, “barilla pesto”, “barilla rigatoni”, “barilla rotini” and “barilla spaghetti”, summed into one figure. - **Dolmio**: Measured on the search terms “dolmio”, “dolmio pasta bake”, “dolmio sauce” and “lasagna sauce dolmio”, summed into one figure. - [Barilla profile](/demand/nz/brands/barilla) - [Dolmio profile](/demand/nz/brands/dolmio) - [All bolognese sauce brands in New Zealand](/demand/nz/categories/nz-bolognese-sauce-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barilla or Dolmio more popular in search? In September 2026, Barilla had more branded searches than Dolmio among bolognese sauce brands in New Zealand. Barilla had about 770 branded searches, while Dolmio had 400. Barilla made up 46.1% of all bolognese sauce brand searches we track, and Dolmio accounted for 24%. ## Cite this page Brandwave. "Barilla vs Dolmio: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bolognese-sauce-brands/compare/barilla-vs-dolmio This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bolognese-sauce-brands/compare/barilla-vs-dolmio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.