---
title: "Bolognese sauce brands in New Zealand: Which are searched most?"
description: "Compare the bolognese sauce brands people buy. Share of Search among Barilla, Leggo's and Dolmio, the bolognese sauce brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bolognese-sauce-brands"
publisher: "Brandwave"
---

# Bolognese sauce brands in New Zealand: Which are searched most?

Compare the bolognese sauce brands people buy. Share of Search among Barilla, Leggo's and Dolmio, the bolognese sauce brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bolognese sauce brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Barilla, 46.1%

## Which brand is most popular in search among bolognese sauce brands in New Zealand?

- In September 2026, Barilla was the most searched among bolognese sauce brands in New Zealand, with an estimated 770 branded searches, 46.1% of all searches for the three we track.
- Leggo's is in 2nd place, 16.2 percentage points behind at 29.9%.
- Across the 12 months ending September 2026, Barilla’s share of searches among bolognese sauce brands in New Zealand increased from 42.6% to 46.1%.
- Across the 12 months ending September 2026, Dolmio’s share of searches among bolognese sauce brands in New Zealand decreased from 27.9% to 24%.
- Across the 12 months ending September 2026, Barilla’s share of searches among bolognese sauce brands in New Zealand peaked at 57.8% in May 2026 and was lowest at 42.1% in July 2026.
- Across the 12 months ending September 2026, Leggo's’ share of searches among bolognese sauce brands in New Zealand peaked at 40.7% in July 2026 and was lowest at 24.5% in May 2026.
- Across the 12 months ending September 2026, Dolmio’s share of searches among bolognese sauce brands in New Zealand peaked at 27.9% in October 2025 and was lowest at 17.1% in July 2026.
- Across the 12 months ending September 2026, Leggo's held steady: its share of searches among bolognese sauce brands in New Zealand moved less than 0.5 percentage points.

## Top bolognese sauce brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Leggo's and Dolmio were mentioned most often, in four of the five answers. Leggo's was recommended most often, coming first in three out of four answers that gave a list. Dolmio was second, and Barilla was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Leggo's | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Dolmio | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Barilla | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about bolognese sauce brands

- Asked ChatGPT "Which bolognese sauce brand should I buy in New Zealand?": 1. Leggo's, 2. Dolmio
- Asked ChatGPT "What are the best bolognese sauce brands in New Zealand?": 1. Leggo's, 2. Dolmio, 3. Barilla
- Asked ChatGPT "What's the best bolognese sauce brand in New Zealand for easy pasta dinners?": 1. Leggo's, 2. Dolmio
- Searched Google, AI Overview "best bolognese sauce": named none of the brands we track
- Searched Google, AI Overview "pasta sauce nz": 1. Dolmio, 2. Leggo's

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Barilla vs Leggo's: compare search popularity](/demand/nz/compare/barilla-vs-leggos): 46.1% against 29.9% Share of Search.
- [Barilla vs Dolmio: compare search popularity](/demand/nz/compare/barilla-vs-dolmio): 46.1% against 24% Share of Search.
- [Leggo's vs Dolmio: compare search popularity](/demand/nz/compare/dolmio-vs-leggos): 29.9% against 24% Share of Search.

## How did search popularity change for New Zealand bolognese sauce brands in September 2026?

- In September 2026, Barilla gained share of searches among bolognese sauce brands in New Zealand, from 43.8% to 46.1%.
- In September 2026, Leggo's lost share of searches among bolognese sauce brands in New Zealand, from 32.3% to 29.9%.
- Estimated monthly branded searches for Dolmio in New Zealand rose 11.1% over 12 measured months, from 360 to 400 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Barilla | 46.1% | 770 | -12.5% | Barilla |
| 2 | Leggo's | 29.9% | 500 | -23.1% | Leggo's |
| 3 | Dolmio | 24% | 400 | -16.7% | Mars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Barilla | 550 | 42.6% | 1 |
| Oct 2025 | Leggo's | 380 | 29.5% | 2 |
| Oct 2025 | Dolmio | 360 | 27.9% | 3 |
| Nov 2025 | Barilla | 550 | 43% | 1 |
| Nov 2025 | Leggo's | 500 | 39.1% | 2 |
| Nov 2025 | Dolmio | 230 | 18% | 3 |
| Dec 2025 | Barilla | 650 | 43.3% | 1 |
| Dec 2025 | Leggo's | 570 | 38% | 2 |
| Dec 2025 | Dolmio | 280 | 18.7% | 3 |
| Jan 2026 | Barilla | 890 | 53.9% | 1 |
| Jan 2026 | Leggo's | 410 | 24.8% | 2 |
| Jan 2026 | Dolmio | 350 | 21.2% | 3 |
| Feb 2026 | Barilla | 600 | 45.5% | 1 |
| Feb 2026 | Leggo's | 400 | 30.3% | 2 |
| Feb 2026 | Dolmio | 320 | 24.2% | 3 |
| Mar 2026 | Barilla | 590 | 44% | 1 |
| Mar 2026 | Leggo's | 420 | 31.3% | 2 |
| Mar 2026 | Dolmio | 330 | 24.6% | 3 |
| Apr 2026 | Barilla | 680 | 45.9% | 1 |
| Apr 2026 | Leggo's | 460 | 31.1% | 2 |
| Apr 2026 | Dolmio | 340 | 23% | 3 |
| May 2026 | Barilla | 1.2K | 57.8% | 1 |
| May 2026 | Leggo's | 500 | 24.5% | 2 |
| May 2026 | Dolmio | 360 | 17.6% | 3 |
| Jun 2026 | Barilla | 960 | 51.3% | 1 |
| Jun 2026 | Leggo's | 510 | 27.3% | 2 |
| Jun 2026 | Dolmio | 400 | 21.4% | 3 |
| Jul 2026 | Barilla | 910 | 42.1% | 1 |
| Jul 2026 | Leggo's | 880 | 40.7% | 2 |
| Jul 2026 | Dolmio | 370 | 17.1% | 3 |
| Aug 2026 | Barilla | 880 | 43.8% | 1 |
| Aug 2026 | Leggo's | 650 | 32.3% | 2 |
| Aug 2026 | Dolmio | 480 | 23.9% | 3 |
| Sep 2026 | Barilla | 770 | 46.1% | 1 |
| Sep 2026 | Leggo's | 500 | 29.9% | 2 |
| Sep 2026 | Dolmio | 400 | 24% | 3 |

## What is being compared

- **Barilla**: Measured on the search terms “barilla”, “barilla fusilli”, “barilla penne”, “barilla penne pasta”, “barilla pesto”, “barilla rigatoni”, “barilla rotini” and “barilla spaghetti”, summed into one figure.
- **Dolmio**: Measured on the search terms “dolmio”, “dolmio pasta bake”, “dolmio sauce” and “lasagna sauce dolmio”, summed into one figure.
- **Leggo's**: Measured on the search terms “leggos”, “leggos pasta bake”, “leggos pizza sauce” and “leggos sauce”, summed into one figure.

- [Barilla](/demand/nz/brands/barilla)
- [Dolmio](/demand/nz/brands/dolmio)
- [Leggo's](/demand/nz/brands/leggos)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bolognese sauce brands in New Zealand?

In September 2026, Barilla was the most searched among bolognese sauce brands in New Zealand, with an estimated 770 branded searches, 46.1% of all searches for the three we track.

## Cite this page

Brandwave. "Bolognese sauce brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bolognese-sauce-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bolognese-sauce-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.