---
title: "Body wash and soap brands in New Zealand: Which brands are most popular in search?"
description: "Compare the body wash, hand wash and soap brands New Zealanders buy. Share of Search among Dove, Dettol, Palmolive, Lux and Protex, the body wash and soap brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-body-wash-and-soap-brands"
publisher: "Brandwave"
---

# Body wash and soap brands in New Zealand: Which brands are most popular in search?

Compare the body wash, hand wash and soap brands New Zealanders buy. Share of Search among Dove, Dettol, Palmolive, Lux and Protex, the body wash and soap brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body wash and soap brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dove, 49.7%

## Which brand is most popular in search among body wash and soap brands in New Zealand?

- In August 2026, Dove was the most searched among body wash and soap brands in New Zealand, with an estimated 11.5K branded searches and 49.7% estimated Share of Search within this set.
- Dettol is in 2nd place, 21.5 percentage points behind at 28.2% Share of Search.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash and soap brands in New Zealand decreased from 52.5% to 49.7%.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among body wash and soap brands in New Zealand increased from 27.2% to 28.2%.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand increased from 12.9% to 14%.
- Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand increased from 3.4% to 4.2%.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 54.3% in June 2026 and was lowest at 46.4% in January 2026.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 32.1% in January 2026 and was lowest at 25.3% in June 2026.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 14% in April 2026 and was lowest at 12% in February 2026.
- Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.4% in October 2025.
- Across the 11 months ending August 2026, Lux rose from 5th to 4th among body wash and soap brands in New Zealand.
- Across the 11 months ending August 2026, Protex fell from 4th to 5th among body wash and soap brands in New Zealand.

## Compare search popularity between leading brands

- [Dove vs Dettol: compare search popularity](/demand/nz/compare/dettol-vs-dove): 49.7% against 28.2% Share of Search.
- [Dove vs Palmolive: compare search popularity](/demand/nz/compare/dove-vs-palmolive): 49.7% against 14% Share of Search.
- [Dove vs Lux: compare search popularity](/demand/nz/compare/dove-vs-lux): 49.7% against 4.2% Share of Search.
- [Dove vs Protex: compare search popularity](/demand/nz/compare/dove-vs-protex): 49.7% against 4% Share of Search.
- [Dettol vs Palmolive: compare search popularity](/demand/nz/compare/dettol-vs-palmolive): 28.2% against 14% Share of Search.
- [Dettol vs Lux: compare search popularity](/demand/nz/compare/dettol-vs-lux): 28.2% against 4.2% Share of Search.
- [Dettol vs Protex: compare search popularity](/demand/nz/compare/dettol-vs-protex): 28.2% against 4% Share of Search.
- [Palmolive vs Lux: compare search popularity](/demand/nz/compare/lux-vs-palmolive): 14% against 4.2% Share of Search.
- [Palmolive vs Protex: compare search popularity](/demand/nz/compare/palmolive-vs-protex): 14% against 4% Share of Search.
- [Lux vs Protex: compare search popularity](/demand/nz/compare/lux-vs-protex): 4.2% against 4% Share of Search.

## How did search popularity change for New Zealand body wash and soap brands in August 2026?

- In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
- In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.
- In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%.
- Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.
- Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 49.7% | 11.5K | +0.1% | Unilever |
| 2 | Dettol | 28.2% | 6.5K | +6.2% | Reckitt |
| 3 | Palmolive | 14% | 3.2K | +11.8% | Palmolive |
| 4 | Lux | 4.2% | 960 | +26.3% | Unilever |
| 5 | Protex | 4% | 930 | +16.3% | Protex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dove | 9.6K | 52.5% | 1 |
| Oct 2025 | Dettol | 5K | 27.2% | 2 |
| Oct 2025 | Palmolive | 2.4K | 12.9% | 3 |
| Oct 2025 | Protex | 730 | 4% | 4 |
| Oct 2025 | Lux | 620 | 3.4% | 5 |
| Nov 2025 | Dove | 9K | 51.1% | 1 |
| Nov 2025 | Dettol | 4.9K | 27.9% | 2 |
| Nov 2025 | Palmolive | 2.3K | 12.8% | 3 |
| Nov 2025 | Lux | 740 | 4.2% | 4 |
| Nov 2025 | Protex | 710 | 4% | 5 |
| Dec 2025 | Dove | 8K | 49.2% | 1 |
| Dec 2025 | Dettol | 4.7K | 28.9% | 2 |
| Dec 2025 | Palmolive | 2.3K | 13.9% | 3 |
| Dec 2025 | Lux | 690 | 4.2% | 4 |
| Dec 2025 | Protex | 610 | 3.7% | 5 |
| Jan 2026 | Dove | 8.2K | 46.4% | 1 |
| Jan 2026 | Dettol | 5.7K | 32.1% | 2 |
| Jan 2026 | Palmolive | 2.4K | 13.3% | 3 |
| Jan 2026 | Lux | 790 | 4.5% | 4 |
| Jan 2026 | Protex | 660 | 3.7% | 5 |
| Feb 2026 | Dove | 8.1K | 49.9% | 1 |
| Feb 2026 | Dettol | 4.9K | 30.3% | 2 |
| Feb 2026 | Palmolive | 1.9K | 12% | 3 |
| Feb 2026 | Protex | 660 | 4% | 4 |
| Feb 2026 | Lux | 620 | 3.8% | 5 |
| Mar 2026 | Dove | 9.1K | 49.1% | 1 |
| Mar 2026 | Dettol | 5.5K | 29.9% | 2 |
| Mar 2026 | Palmolive | 2.5K | 13.5% | 3 |
| Mar 2026 | Protex | 750 | 4.1% | 4 |
| Mar 2026 | Lux | 640 | 3.5% | 5 |
| Apr 2026 | Dove | 8.6K | 49.4% | 1 |
| Apr 2026 | Dettol | 5K | 28.8% | 2 |
| Apr 2026 | Palmolive | 2.4K | 14% | 3 |
| Apr 2026 | Protex | 710 | 4.1% | 4 |
| Apr 2026 | Lux | 650 | 3.7% | 5 |
| May 2026 | Dove | 10.3K | 52.4% | 1 |
| May 2026 | Dettol | 5.3K | 26.6% | 2 |
| May 2026 | Palmolive | 2.6K | 13.2% | 3 |
| May 2026 | Lux | 880 | 4.5% | 4 |
| May 2026 | Protex | 660 | 3.3% | 5 |
| Jun 2026 | Dove | 11.4K | 54.3% | 1 |
| Jun 2026 | Dettol | 5.3K | 25.3% | 2 |
| Jun 2026 | Palmolive | 2.6K | 12.3% | 3 |
| Jun 2026 | Protex | 860 | 4.1% | 4 |
| Jun 2026 | Lux | 820 | 3.9% | 5 |
| Jul 2026 | Dove | 11.5K | 52% | 1 |
| Jul 2026 | Dettol | 6.1K | 27.8% | 2 |
| Jul 2026 | Palmolive | 2.9K | 13.1% | 3 |
| Jul 2026 | Protex | 800 | 3.6% | 4 |
| Jul 2026 | Lux | 760 | 3.4% | 5 |
| Aug 2026 | Dove | 11.5K | 49.7% | 1 |
| Aug 2026 | Dettol | 6.5K | 28.2% | 2 |
| Aug 2026 | Palmolive | 3.2K | 14% | 3 |
| Aug 2026 | Lux | 960 | 4.2% | 4 |
| Aug 2026 | Protex | 930 | 4% | 5 |
| Sep 2026 | Dettol | — | — | — |
| Sep 2026 | Dove | — | — | — |
| Sep 2026 | Lux | — | — | — |
| Sep 2026 | Palmolive | — | — | — |
| Sep 2026 | Protex | — | — | — |

## What is being compared

- **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol antibacterial soap”, “dettol antiseptic”, “dettol antiseptic liquid”, “dettol body wash”, “dettol co nz”, “dettol disinfectant”, “dettol hand wash”, “dettol handwash”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol near me”, “dettol nz”, “dettol online”, “dettol profresh shower gel”, “dettol sanitizer”, “dettol shower gel”, “dettol soap”, “dettol wash” and “dettol wipes”, summed into one figure.
- **Dove**: Measured on the search terms “body wash dove men”, “body wash dove sensitive skin”, “deo stick dove”, “dove antibacterial soap”, “dove antiperspirant”, “dove body lotion”, “dove body scrub”, “dove body spray”, “dove body wash”, “dove clinical protection”, “dove com”, “dove deep moisture body wash”, “dove deo”, “dove deo spray”, “dove exfoliating body scrub”, “dove hand wash”, “dove intensive repair”, “dove men deo”, “dove near me”, “dove nz”, “dove rollon”, “dove scrub”, “dove sensitive soap”, “dove shower gel”, “dove soap”, “dove tanning lotion”, “dove triple moisturising body wash” and “dove vanilla”, summed into one figure.
- **Lux**: Measured on the search terms “lux body wash”, “lux hand wash”, “lux shower gel”, “lux soap”, “lux soap bar” and “lux soap flakes”, summed into one figure.
- **Palmolive**: Measured on the search terms “dishwashing liquid palmolive”, “palmolive”, “palmolive body wash”, “palmolive dish soap”, “palmolive hand wash”, “palmolive near me”, “palmolive nz”, “palmolive shower gel”, “palmolive soap” and “palmolive washing up liquid”, summed into one figure.
- **Protex**: Measured on the search terms “protex”, “protex body wash”, “protex hand wash”, “protex near me”, “protex nz”, “protex online”, “protex shower gel” and “protex soap”, summed into one figure.

- [Dettol](/demand/nz/brands/dettol)
- [Dove](/demand/nz/brands/dove)
- [Lux](/demand/nz/brands/lux)
- [Palmolive](/demand/nz/brands/palmolive)
- [Protex](/demand/nz/brands/protex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body wash and soap brands in New Zealand?

In August 2026, Dove was the most searched among body wash and soap brands in New Zealand, with an estimated 11.5K branded searches and 49.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Body wash and soap brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-body-wash-and-soap-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-body-wash-and-soap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.