--- title: "Braun vs Gillette: Which is searched more in New Zealand?" description: "Is Braun or Gillette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body trimmer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-body-trimmer-brands/compare/braun-vs-gillette" publisher: "Brandwave" --- # Braun vs Gillette: Which is searched more in New Zealand? Is Braun or Gillette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body trimmer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braun and Gillette - **Competitive set**: Body trimmer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Braun Share of Search**: 0.96% - **Gillette Share of Search**: 20.4% ## Is Braun or Gillette more popular in search? - In September 2026, Gillette had more branded searches than Braun among body trimmer brands in New Zealand. Gillette had about 2,330 branded searches, while Braun had 110. Gillette made up 20.4% of all body trimmer brand searches we track, and Braun accounted for 0.96%. - Gillette was ahead of Braun in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Braun’s share of searches among body trimmer brands in New Zealand moved from 0.99% to 0.96%, and its estimated monthly branded searches held steady at 110. - Across the 12 months ending September 2026, Gillette’s share of searches among body trimmer brands in New Zealand moved from 16.8% to 20.4%, and its estimated monthly branded searches moved from 1.9K to 2.3K. ## Top body trimmer brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Braun appeared in all three answers. Gillette was mentioned in one out of three: in one of the three ChatGPT answers. Braun was listed before Gillette in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Philips | 1st | 3 of 3 | 3 of 3 | | Braun | 2nd | 3 of 3 | 3 of 3 | | Manscaped | 3rd | 3 of 3 | 3 of 3 | | Panasonic | 4th | 1 of 3 | 1 of 3 | | Gillette | 5th | 1 of 3 | 1 of 3 | | Wahl | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about body trimmer brands - Asked ChatGPT "Which body trimmer brand should I buy in New Zealand?": 1. Philips, 2. Braun, 3. Manscaped - Asked ChatGPT "What are the best body trimmer brands in New Zealand?": 1. Philips, 2. Panasonic, 3. Braun, 4. Manscaped, 5. Gillette - Asked ChatGPT "What's the best body trimmer brand in New Zealand for body hair grooming?": 1. Philips, 2. Manscaped, 3. Braun Not named in any answer: Wahl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand body trimmer brands in September 2026? - In September 2026, Gillette gained share of searches among body trimmer brands in New Zealand, from 17.5% to 20.4%. ## Month by month | Month | Braun estimated searches | Braun Share of Search | Braun rank | Gillette estimated searches | Gillette Share of Search | Gillette rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.99% | 4 | 1.9K | 16.8% | 3 | | Nov 2025 | 90 | 0.66% | 4 | 1.7K | 12.6% | 3 | | Dec 2025 | 110 | 0.76% | 4 | 2K | 14% | 3 | | Jan 2026 | 110 | 0.99% | 4 | 2K | 18% | 3 | | Feb 2026 | 90 | 0.98% | 4 | 1.7K | 18.9% | 3 | | Mar 2026 | 70 | 0.77% | 4 | 1.8K | 19.8% | 3 | | Apr 2026 | 90 | 0.81% | 4 | 1.9K | 16.5% | 3 | | May 2026 | 90 | 0.77% | 4 | 1.8K | 15.3% | 3 | | Jun 2026 | 140 | 1.2% | 4 | 2K | 16.4% | 3 | | Jul 2026 | 140 | 1.2% | 4 | 2.3K | 19.4% | 3 | | Aug 2026 | 170 | 1.4% | 4 | 2.2K | 17.5% | 3 | | Sep 2026 | 110 | 0.96% | 4 | 2.3K | 20.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Braun’s and Gillette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braun**: Measured on the search term “beard trimmer braun”. - **Gillette**: Measured on the search terms “fusion gillette 5”, “gillette”, “gillette blades”, “gillette fusion”, “gillette labs”, “gillette proglide” and “gillette shaving gel”, summed into one figure. - [Braun profile](/demand/nz/brands/braun) - [Gillette profile](/demand/nz/brands/gillette) - [All body trimmer brands in New Zealand](/demand/nz/categories/nz-body-trimmer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braun or Gillette more popular in search? In September 2026, Gillette had more branded searches than Braun among body trimmer brands in New Zealand. Gillette had about 2,330 branded searches, while Braun had 110. Gillette made up 20.4% of all body trimmer brand searches we track, and Braun accounted for 0.96%. ## Cite this page Brandwave. "Braun vs Gillette: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-body-trimmer-brands/compare/braun-vs-gillette This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-body-trimmer-brands/compare/braun-vs-gillette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.