---
title: "Body trimmer brands in New Zealand: Which are searched most?"
description: "Compare the body trimmer brands people buy. Share of Search among Philips, Manscaped, Gillette, Braun, Panasonic and Wahl, the body trimmer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-body-trimmer-brands"
publisher: "Brandwave"
---

# Body trimmer brands in New Zealand: Which are searched most?

Compare the body trimmer brands people buy. Share of Search among Philips, Manscaped, Gillette, Braun, Panasonic and Wahl, the body trimmer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body trimmer brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Philips, 45.8%

## Which brand is most popular in search among body trimmer brands in New Zealand?

- In September 2026, Philips was the most searched among body trimmer brands in New Zealand, with an estimated 5.2K branded searches, 45.8% of all searches for the six we track.
- Manscaped is in 2nd place, 13.2 percentage points behind at 32.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among body trimmer brands in New Zealand increased from 41.4% to 45.8%.
- Across the 12 months ending September 2026, Manscaped’s share of searches among body trimmer brands in New Zealand decreased from 40.6% to 32.6%.
- Across the 12 months ending September 2026, Gillette’s share of searches among body trimmer brands in New Zealand increased from 16.8% to 20.4%.
- Across the 12 months ending September 2026, Philips’ share of searches among body trimmer brands in New Zealand peaked at 52.1% in May 2026 and was lowest at 37.5% in November 2025.
- Across the 12 months ending September 2026, Manscaped’s share of searches among body trimmer brands in New Zealand peaked at 49% in November 2025 and was lowest at 30.8% in June 2026.
- Across the 12 months ending September 2026, Gillette’s share of searches among body trimmer brands in New Zealand peaked at 20.4% in September 2026 and was lowest at 12.6% in November 2025.
- Across the 12 months ending September 2026, Braun, Panasonic and Wahl held steady: their share of searches among body trimmer brands in New Zealand each moved less than 0.5 percentage points.

## Top body trimmer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Philips, Manscaped and Braun appeared every time. Philips was recommended most often, coming first in every answer. Braun was second, and Manscaped was third. Wahl, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Philips | 1st | 3 of 3 | 3 of 3 |
| Braun | 2nd | 3 of 3 | 3 of 3 |
| Manscaped | 3rd | 3 of 3 | 3 of 3 |
| Panasonic | 4th | 1 of 3 | 1 of 3 |
| Gillette | 5th | 1 of 3 | 1 of 3 |
| Wahl | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about body trimmer brands

- Asked ChatGPT "Which body trimmer brand should I buy in New Zealand?": 1. Philips, 2. Braun, 3. Manscaped
- Asked ChatGPT "What are the best body trimmer brands in New Zealand?": 1. Philips, 2. Panasonic, 3. Braun, 4. Manscaped, 5. Gillette
- Asked ChatGPT "What's the best body trimmer brand in New Zealand for body hair grooming?": 1. Philips, 2. Manscaped, 3. Braun

Not named in any answer: Wahl.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Philips vs Manscaped: compare search popularity](/demand/nz/compare/manscaped-vs-philips): 45.8% against 32.6% Share of Search.
- [Philips vs Gillette: compare search popularity](/demand/nz/compare/gillette-vs-philips): 45.8% against 20.4% Share of Search.
- [Manscaped vs Gillette: compare search popularity](/demand/nz/compare/gillette-vs-manscaped): 32.6% against 20.4% Share of Search.

## How did search popularity change for New Zealand body trimmer brands in September 2026?

- In September 2026, Gillette gained share of searches among body trimmer brands in New Zealand, from 17.5% to 20.4%.
- In September 2026, Manscaped lost share of searches among body trimmer brands in New Zealand, from 35.7% to 32.6%.
- In September 2026, Panasonic rose from 6th to 5th among body trimmer brands in New Zealand.
- In September 2026, Wahl fell from 5th to 6th among body trimmer brands in New Zealand.
- Estimated monthly branded searches for Philips in New Zealand rose 13.9% over 12 measured months, from 4.6K to 5.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 45.8% | 5.2K | -8.6% | Philips |
| 2 | Manscaped | 32.6% | 3.7K | -17.1% | Manscaped |
| 3 | Gillette | 20.4% | 2.3K | +5.9% | Procter & Gamble |
| 4 | Braun | 0.96% | 110 | -35.3% | Procter & Gamble |
| 5 | Panasonic | 0.09% | 10 | — | Panasonic |
| 6 | Wahl | 0.09% | 10 | 0.0% | Wahl |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 4.6K | 41.4% | 1 |
| Oct 2025 | Manscaped | 4.5K | 40.6% | 2 |
| Oct 2025 | Gillette | 1.9K | 16.8% | 3 |
| Oct 2025 | Braun | 110 | 0.99% | 4 |
| Oct 2025 | Panasonic | 10 | 0.09% | 5 |
| Oct 2025 | Wahl | 10 | 0.09% | 6 |
| Nov 2025 | Manscaped | 6.7K | 49% | 1 |
| Nov 2025 | Philips | 5.1K | 37.5% | 2 |
| Nov 2025 | Gillette | 1.7K | 12.6% | 3 |
| Nov 2025 | Braun | 90 | 0.66% | 4 |
| Nov 2025 | Wahl | 20 | 0.15% | 5 |
| Nov 2025 | Panasonic | 10 | 0.07% | 6 |
| Dec 2025 | Manscaped | 6.8K | 46.8% | 1 |
| Dec 2025 | Philips | 5.5K | 38.2% | 2 |
| Dec 2025 | Gillette | 2K | 14% | 3 |
| Dec 2025 | Braun | 110 | 0.76% | 4 |
| Dec 2025 | Wahl | 20 | 0.14% | 5 |
| Dec 2025 | Panasonic | 10 | 0.07% | 6 |
| Jan 2026 | Philips | 5.3K | 47.8% | 1 |
| Jan 2026 | Manscaped | 3.7K | 33% | 2 |
| Jan 2026 | Gillette | 2K | 18% | 3 |
| Jan 2026 | Braun | 110 | 0.99% | 4 |
| Jan 2026 | Panasonic | 10 | 0.09% | 5 |
| Jan 2026 | Wahl | 10 | 0.09% | 6 |
| Feb 2026 | Philips | 4.4K | 47.7% | 1 |
| Feb 2026 | Manscaped | 3K | 32.3% | 2 |
| Feb 2026 | Gillette | 1.7K | 18.9% | 3 |
| Feb 2026 | Braun | 90 | 0.98% | 4 |
| Feb 2026 | Panasonic | 10 | 0.11% | 5 |
| Feb 2026 | Wahl | 10 | 0.11% | 6 |
| Mar 2026 | Philips | 4.3K | 46.7% | 1 |
| Mar 2026 | Manscaped | 3K | 32.6% | 2 |
| Mar 2026 | Gillette | 1.8K | 19.8% | 3 |
| Mar 2026 | Braun | 70 | 0.77% | 4 |
| Mar 2026 | Panasonic | 10 | 0.11% | 5 |
| Mar 2026 | Wahl | 10 | 0.11% | 6 |
| Apr 2026 | Philips | 5.5K | 49.6% | 1 |
| Apr 2026 | Manscaped | 3.7K | 32.9% | 2 |
| Apr 2026 | Gillette | 1.9K | 16.5% | 3 |
| Apr 2026 | Braun | 90 | 0.81% | 4 |
| Apr 2026 | Wahl | 10 | 0.09% | 5 |
| Apr 2026 | Panasonic | 0 | 0% | 6 |
| May 2026 | Philips | 6.1K | 52.1% | 1 |
| May 2026 | Manscaped | 3.7K | 31.6% | 2 |
| May 2026 | Gillette | 1.8K | 15.3% | 3 |
| May 2026 | Braun | 90 | 0.77% | 4 |
| May 2026 | Panasonic | 10 | 0.09% | 5 |
| May 2026 | Wahl | 10 | 0.09% | 6 |
| Jun 2026 | Philips | 6.2K | 51.5% | 1 |
| Jun 2026 | Manscaped | 3.7K | 30.8% | 2 |
| Jun 2026 | Gillette | 2K | 16.4% | 3 |
| Jun 2026 | Braun | 140 | 1.2% | 4 |
| Jun 2026 | Panasonic | 10 | 0.08% | 5 |
| Jun 2026 | Wahl | 10 | 0.08% | 6 |
| Jul 2026 | Philips | 5.6K | 47.9% | 1 |
| Jul 2026 | Manscaped | 3.7K | 31.4% | 2 |
| Jul 2026 | Gillette | 2.3K | 19.4% | 3 |
| Jul 2026 | Braun | 140 | 1.2% | 4 |
| Jul 2026 | Panasonic | 10 | 0.08% | 5 |
| Jul 2026 | Wahl | 10 | 0.08% | 6 |
| Aug 2026 | Philips | 5.7K | 45.4% | 1 |
| Aug 2026 | Manscaped | 4.5K | 35.7% | 2 |
| Aug 2026 | Gillette | 2.2K | 17.5% | 3 |
| Aug 2026 | Braun | 170 | 1.4% | 4 |
| Aug 2026 | Wahl | 10 | 0.08% | 5 |
| Aug 2026 | Panasonic | 0 | 0% | 6 |
| Sep 2026 | Philips | 5.2K | 45.8% | 1 |
| Sep 2026 | Manscaped | 3.7K | 32.6% | 2 |
| Sep 2026 | Gillette | 2.3K | 20.4% | 3 |
| Sep 2026 | Braun | 110 | 0.96% | 4 |
| Sep 2026 | Panasonic | 10 | 0.09% | 5 |
| Sep 2026 | Wahl | 10 | 0.09% | 6 |

## What is being compared

- **Braun**: Measured on the search term “beard trimmer braun”.
- **Gillette**: Measured on the search terms “fusion gillette 5”, “gillette”, “gillette blades”, “gillette fusion”, “gillette labs”, “gillette proglide” and “gillette shaving gel”, summed into one figure.
- **Manscaped**: Measured on the search terms “manscaped”, “manscaped lawn mower” and “manscaped razor”, summed into one figure.
- **Panasonic**: Measured on the search term “best panasonic shaver”.
- **Philips**: Measured on the search terms “china philips”, “philips”, “philips hue”, “philips hue bridge”, “philips lumea”, “philips oneblade” and “philips toothbrush”, summed into one figure.
- **Wahl**: Measured on the search term “wahl body trimmer”.

- [Braun](/demand/nz/brands/braun)
- [Gillette](/demand/nz/brands/gillette)
- [Manscaped](/demand/nz/brands/manscaped)
- [Panasonic](/demand/nz/brands/panasonic)
- [Philips](/demand/nz/brands/philips)
- [Wahl](/demand/nz/brands/wahl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body trimmer brands in New Zealand?

In September 2026, Philips was the most searched among body trimmer brands in New Zealand, with an estimated 5.2K branded searches, 45.8% of all searches for the six we track.

## Cite this page

Brandwave. "Body trimmer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-body-trimmer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-body-trimmer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.