---
title: "Body spray brands in New Zealand: Which are searched most?"
description: "Compare the body spray brands people buy. Share of Search among Dove, Old Spice, David Beckham, Impulse, Lynx and Native, the body spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-body-spray-brands"
publisher: "Brandwave"
---

# Body spray brands in New Zealand: Which are searched most?

Compare the body spray brands people buy. Share of Search among Dove, Old Spice, David Beckham, Impulse, Lynx and Native, the body spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body spray brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dove, 75%

## Which brand is most popular in search among body spray brands in New Zealand?

- In September 2026, Dove was the most searched among body spray brands in New Zealand, with an estimated 8.6K branded searches, 75% of all searches for the six we track.
- Old Spice is in 2nd place, 56 percentage points behind at 19%.
- Across the 12 months ending September 2026, Dove’s share of searches among body spray brands in New Zealand decreased from 78.7% to 75%.
- Across the 12 months ending September 2026, Old Spice’s share of searches among body spray brands in New Zealand increased from 16.8% to 19%.
- Across the 12 months ending September 2026, David Beckham’s share of searches among body spray brands in New Zealand increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Impulse’s share of searches among body spray brands in New Zealand increased from 1.6% to 2.3%.
- Across the 12 months ending September 2026, Dove’s share of searches among body spray brands in New Zealand peaked at 78.7% in October 2025 and was lowest at 67.6% in December 2025.
- Across the 12 months ending September 2026, Old Spice’s share of searches among body spray brands in New Zealand peaked at 24.2% in December 2025 and was lowest at 16.8% in October 2025.
- Across the 12 months ending September 2026, David Beckham’s share of searches among body spray brands in New Zealand peaked at 5% in December 2025 and was lowest at 2.3% in July 2026.
- Across the 12 months ending September 2026, Impulse’s share of searches among body spray brands in New Zealand peaked at 2.9% in May 2026 and was lowest at 1.3% in November 2025.
- Across the 12 months ending September 2026, Lynx and Native held steady: their share of searches among body spray brands in New Zealand each moved less than 0.5 percentage points.

## Top body spray brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, David Beckham and Lynx appeared every time. Lynx was recommended most often, coming first in all three answers that gave a list. David Beckham was second, and Impulse was third. Native, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lynx | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| David Beckham | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Impulse | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Old Spice | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Dove | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |
| Native | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about body spray brands

- Asked ChatGPT "Which body spray brand should I buy in New Zealand?": 1. Lynx, 2. David Beckham, 3. Impulse
- Asked ChatGPT "What are the best body spray brands in New Zealand?": 1. Lynx, 2. Impulse, 3. Old Spice, 4. David Beckham
- Asked ChatGPT "What's the best body spray brand in New Zealand for everyday fragrance?": 1. Lynx, 2. David Beckham, 3. Impulse
- Searched Google, AI Overview "body spray for men": 1. Lynx, 2. David Beckham, 3. Dove

Not named in any answer: Native.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Dove vs Old Spice: compare search popularity](/demand/nz/compare/dove-vs-old-spice): 75% against 19% Share of Search.
- [Dove vs David Beckham: compare search popularity](/demand/nz/compare/david-beckham-fragrances-vs-dove): 75% against 3% Share of Search.
- [Dove vs Impulse: compare search popularity](/demand/nz/compare/dove-vs-impulse-body-spray): 75% against 2.3% Share of Search.
- [Old Spice vs David Beckham: compare search popularity](/demand/nz/compare/david-beckham-fragrances-vs-old-spice): 19% against 3% Share of Search.
- [Old Spice vs Impulse: compare search popularity](/demand/nz/compare/impulse-body-spray-vs-old-spice): 19% against 2.3% Share of Search.
- [David Beckham vs Impulse: compare search popularity](/demand/nz/compare/david-beckham-fragrances-vs-impulse-body-spray): 3% against 2.3% Share of Search.

## How did search popularity change for New Zealand body spray brands in September 2026?

- In September 2026, Dove gained share of searches among body spray brands in New Zealand, from 71% to 75%.
- In September 2026, Old Spice lost share of searches among body spray brands in New Zealand, from 22.7% to 19%.
- Estimated monthly branded searches for Impulse in New Zealand rose 85.7% over 12 measured months, from 140 to 260 in September 2026.
- Estimated monthly branded searches for David Beckham in New Zealand rose 75% over 12 measured months, from 200 to 350 in September 2026.
- Estimated monthly branded searches for Lynx in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 75% | 8.6K | +17.9% | Unilever |
| 2 | Old Spice | 19% | 2.2K | -6.4% | Procter & Gamble |
| 3 | David Beckham | 3% | 350 | +12.9% | Coty |
| 4 | Impulse | 2.3% | 260 | 0.0% | Unilever |
| 5 | Lynx | 0.61% | 70 | 0.0% | Unilever |
| 6 | Native | 0% | 0 | -100.0% | Procter & Gamble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dove | 6.7K | 78.7% | 1 |
| Oct 2025 | Old Spice | 1.4K | 16.8% | 2 |
| Oct 2025 | David Beckham | 200 | 2.4% | 3 |
| Oct 2025 | Impulse | 140 | 1.6% | 4 |
| Oct 2025 | Lynx | 40 | 0.47% | 5 |
| Oct 2025 | Native | 0 | 0% | 6 |
| Nov 2025 | Dove | 6.2K | 73.8% | 1 |
| Nov 2025 | Old Spice | 1.7K | 20.2% | 2 |
| Nov 2025 | David Beckham | 320 | 3.8% | 3 |
| Nov 2025 | Impulse | 110 | 1.3% | 4 |
| Nov 2025 | Lynx | 70 | 0.83% | 5 |
| Nov 2025 | Native | 0 | 0% | 6 |
| Dec 2025 | Dove | 5.5K | 67.6% | 1 |
| Dec 2025 | Old Spice | 2K | 24.2% | 2 |
| Dec 2025 | David Beckham | 410 | 5% | 3 |
| Dec 2025 | Impulse | 170 | 2.1% | 4 |
| Dec 2025 | Lynx | 90 | 1.1% | 5 |
| Dec 2025 | Native | 0 | 0% | 6 |
| Jan 2026 | Dove | 5.4K | 74.7% | 1 |
| Jan 2026 | Old Spice | 1.4K | 18.8% | 2 |
| Jan 2026 | David Beckham | 220 | 3.1% | 3 |
| Jan 2026 | Impulse | 170 | 2.4% | 4 |
| Jan 2026 | Lynx | 70 | 0.97% | 5 |
| Jan 2026 | Native | 10 | 0.14% | 6 |
| Feb 2026 | Dove | 5K | 75% | 1 |
| Feb 2026 | Old Spice | 1.2K | 18.5% | 2 |
| Feb 2026 | David Beckham | 220 | 3.3% | 3 |
| Feb 2026 | Impulse | 140 | 2.1% | 4 |
| Feb 2026 | Lynx | 70 | 1.1% | 5 |
| Feb 2026 | Native | 0 | 0% | 6 |
| Mar 2026 | Dove | 5.6K | 75.9% | 1 |
| Mar 2026 | Old Spice | 1.3K | 17.7% | 2 |
| Mar 2026 | David Beckham | 250 | 3.4% | 3 |
| Mar 2026 | Impulse | 140 | 1.9% | 4 |
| Mar 2026 | Lynx | 70 | 0.95% | 5 |
| Mar 2026 | Native | 10 | 0.14% | 6 |
| Apr 2026 | Dove | 5.2K | 73.5% | 1 |
| Apr 2026 | Old Spice | 1.4K | 20.5% | 2 |
| Apr 2026 | David Beckham | 190 | 2.7% | 3 |
| Apr 2026 | Impulse | 140 | 2% | 4 |
| Apr 2026 | Lynx | 90 | 1.3% | 5 |
| Apr 2026 | Native | 0 | 0% | 6 |
| May 2026 | Dove | 5.1K | 69.8% | 1 |
| May 2026 | Old Spice | 1.7K | 23.1% | 2 |
| May 2026 | David Beckham | 220 | 3% | 3 |
| May 2026 | Impulse | 210 | 2.9% | 4 |
| May 2026 | Lynx | 90 | 1.2% | 5 |
| May 2026 | Native | 0 | 0% | 6 |
| Jun 2026 | Dove | 5.8K | 72.5% | 1 |
| Jun 2026 | Old Spice | 1.8K | 22.3% | 2 |
| Jun 2026 | David Beckham | 210 | 2.6% | 3 |
| Jun 2026 | Impulse | 170 | 2.1% | 4 |
| Jun 2026 | Lynx | 40 | 0.5% | 5 |
| Jun 2026 | Native | 0 | 0% | 6 |
| Jul 2026 | Dove | 6.8K | 75.2% | 1 |
| Jul 2026 | Old Spice | 1.8K | 19.8% | 2 |
| Jul 2026 | David Beckham | 210 | 2.3% | 3 |
| Jul 2026 | Impulse | 170 | 1.9% | 4 |
| Jul 2026 | Lynx | 70 | 0.78% | 5 |
| Jul 2026 | Native | 0 | 0% | 6 |
| Aug 2026 | Dove | 7.3K | 71% | 1 |
| Aug 2026 | Old Spice | 2.3K | 22.7% | 2 |
| Aug 2026 | David Beckham | 310 | 3% | 3 |
| Aug 2026 | Impulse | 260 | 2.5% | 4 |
| Aug 2026 | Lynx | 70 | 0.68% | 5 |
| Aug 2026 | Native | 10 | 0.1% | 6 |
| Sep 2026 | Dove | 8.6K | 75% | 1 |
| Sep 2026 | Old Spice | 2.2K | 19% | 2 |
| Sep 2026 | David Beckham | 350 | 3% | 3 |
| Sep 2026 | Impulse | 260 | 2.3% | 4 |
| Sep 2026 | Lynx | 70 | 0.61% | 5 |
| Sep 2026 | Native | 0 | 0% | 6 |

## What is being compared

- **David Beckham**: Measured on the search terms “david beckham body spray” and “david beckham deodorant”, summed into one figure.
- **Dove**: Measured on the search terms “deo stick dove”, “dove body lotion”, “dove body scrub”, “dove body wash”, “dove clinical protection”, “dove deo”, “dove deo spray”, “dove intensive repair”, “dove rollon”, “dove scrub”, “dove tanning lotion” and “dove vanilla”, summed into one figure.
- **Impulse**: Measured on the search term “impulse body spray”.
- **Lynx**: Measured on the search term “deodorant lynx africa”.
- **Native**: Measured on the search term “native body spray”.
- **Old Spice**: Measured on the search terms “old spice”, “old spice aftershave”, “old spice cologne”, “old spice deo”, “old spice fiji”, “old spice original”, “old spice perfume”, “old spice swagger” and “oldspice”, summed into one figure.

- [David Beckham](/demand/nz/brands/david-beckham-fragrances)
- [Dove](/demand/nz/brands/dove)
- [Impulse](/demand/nz/brands/impulse-body-spray)
- [Lynx](/demand/nz/brands/lynx)
- [Native](/demand/nz/brands/native)
- [Old Spice](/demand/nz/brands/old-spice)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body spray brands in New Zealand?

In September 2026, Dove was the most searched among body spray brands in New Zealand, with an estimated 8.6K branded searches, 75% of all searches for the six we track.

## Cite this page

Brandwave. "Body spray brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-body-spray-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-body-spray-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.