--- title: "Aveeno vs CeraVe: Which is searched more in New Zealand?" description: "Is Aveeno or CeraVe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-body-care-brands/compare/aveeno-vs-cerave" publisher: "Brandwave" --- # Aveeno vs CeraVe: Which is searched more in New Zealand? Is Aveeno or CeraVe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and CeraVe - **Competitive set**: Body care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aveeno Share of Search**: 21.2% - **CeraVe Share of Search**: 15.1% ## Is Aveeno or CeraVe more popular in search? - In September 2026, Aveeno had more branded searches than CeraVe among body care brands in New Zealand. Aveeno had about 7,770 branded searches, while CeraVe had 5,540. Aveeno made up 21.2% of all body care brand searches we track, and CeraVe accounted for 15.1%. - The lead changed hands 4 times in the 12 months ending September 2026: CeraVe took it in January 2026, Aveeno took it in March 2026, CeraVe took it in April 2026, Aveeno took it in July 2026. - Across the 12 months ending September 2026, Aveeno’s share of searches among body care brands in New Zealand moved from 20.5% to 21.2%, and its estimated monthly branded searches moved from 5.9K to 7.8K. - Across the 12 months ending September 2026, CeraVe’s share of searches among body care brands in New Zealand moved from 19.2% to 15.1%, and its estimated monthly branded searches held steady at 5.5K. ## Top body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aveeno and CeraVe were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aveeno and CeraVe were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aveeno | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | CeraVe | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Trilogy | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Essano | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Palmer's | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Vaseline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bio-Oil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body care brands - Asked ChatGPT "Which body care brand should I buy in New Zealand?": 1. Aveeno, 2. Essano, 3. CeraVe - Asked ChatGPT "What are the best body care brands in New Zealand?": 1. Essano - Asked ChatGPT "What's the best body care brand in New Zealand for dry skin?": 1. CeraVe, 2. Aveeno - Searched Google, AI Overview "best body lotion": 1. Palmer's - Searched Google, AI Overview "body oil nz": 1. Trilogy, 2. Palmer's Not named in any answer: Vaseline and Bio-Oil. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand body care brands in September 2026? - In September 2026, CeraVe lost share of searches among body care brands in New Zealand, from 16.7% to 15.1%. - Estimated monthly branded searches for Aveeno in New Zealand rose 32.1% over 12 measured months, from 5.9K to 7.8K in September 2026. ## Month by month | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.9K | 20.5% | 2 | 5.5K | 19.2% | 3 | | Nov 2025 | 6.2K | 21.4% | 2 | 5.5K | 19.2% | 3 | | Dec 2025 | 5.9K | 21.7% | 2 | 5.5K | 20.3% | 3 | | Jan 2026 | 5.7K | 20.2% | 3 | 6.7K | 23.8% | 2 | | Feb 2026 | 4.9K | 20.7% | 3 | 5.5K | 23.2% | 2 | | Mar 2026 | 5.8K | 21.6% | 2 | 5.5K | 20.5% | 3 | | Apr 2026 | 5.5K | 20.9% | 3 | 5.5K | 21% | 2 | | May 2026 | 5.6K | 18.7% | 3 | 6.7K | 22.5% | 2 | | Jun 2026 | 6.3K | 21.4% | 3 | 6.7K | 23% | 2 | | Jul 2026 | 8K | 23.7% | 2 | 6.7K | 20% | 3 | | Aug 2026 | 8.7K | 21.5% | 2 | 6.7K | 16.7% | 3 | | Sep 2026 | 7.8K | 21.2% | 2 | 5.5K | 15.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno’s and CeraVe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno body lotion”, “aveeno body oil”, “aveeno body wash”, “aveeno cream”, “aveeno dermexa”, “aveeno hand cream”, “aveeno lotion” and “aveeno moisturiser”, summed into one figure. - **CeraVe**: Measured on the search terms “cerave” and “cerave serum”, summed into one figure. - [Aveeno profile](/demand/nz/brands/aveeno) - [CeraVe profile](/demand/nz/brands/cerave) - [All body care brands in New Zealand](/demand/nz/categories/nz-body-care-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or CeraVe more popular in search? In September 2026, Aveeno had more branded searches than CeraVe among body care brands in New Zealand. Aveeno had about 7,770 branded searches, while CeraVe had 5,540. Aveeno made up 21.2% of all body care brand searches we track, and CeraVe accounted for 15.1%. ## Cite this page Brandwave. "Aveeno vs CeraVe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-body-care-brands/compare/aveeno-vs-cerave This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-body-care-brands/compare/aveeno-vs-cerave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.