---
title: "Body care brands in New Zealand: Which brands are most popular in search?"
description: "Compare the body lotion, oil and body care brands New Zealanders buy. Share of Search among Vaseline, Aveeno, Bio-Oil, Palmer's and Trilogy, the body care brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-body-care-brands"
publisher: "Brandwave"
---

# Body care brands in New Zealand: Which brands are most popular in search?

Compare the body lotion, oil and body care brands New Zealanders buy. Share of Search among Vaseline, Aveeno, Bio-Oil, Palmer's and Trilogy, the body care brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body care brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vaseline, 46.4%

## Which brand is most popular in search among body care brands in New Zealand?

- In August 2026, Vaseline was the most searched among body care brands in New Zealand, with an estimated 17.1K branded searches and 46.4% estimated Share of Search within this set.
- Aveeno is in 2nd place, 17.9 percentage points behind at 28.5% Share of Search.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand increased from 39.9% to 46.4%.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body care brands in New Zealand increased from 26.8% to 28.5%.
- Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand decreased from 17.5% to 12.9%.
- Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand decreased from 9.9% to 7.6%.
- Across the 11 months ending August 2026, Trilogy’s estimated Share of Search among body care brands in New Zealand decreased from 5.9% to 4.6%.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand peaked at 46.4% in August 2026 and was lowest at 36.1% in June 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body care brands in New Zealand peaked at 34.2% in July 2026 and was lowest at 26.8% in November 2025.
- Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand peaked at 20.4% in November 2025 and was lowest at 12.9% in August 2026.
- Across the 11 months ending August 2026, Trilogy’s estimated Share of Search among body care brands in New Zealand peaked at 8.6% in November 2025 and was lowest at 4.6% in August 2026.

## Compare search popularity between leading brands

- [Vaseline vs Aveeno: compare search popularity](/demand/nz/compare/aveeno-vs-vaseline): 46.4% against 28.5% Share of Search.
- [Vaseline vs Bio-Oil: compare search popularity](/demand/nz/compare/bio-oil-vs-vaseline): 46.4% against 12.9% Share of Search.
- [Vaseline vs Palmer's: compare search popularity](/demand/nz/compare/palmers-cocoa-butter-vs-vaseline): 46.4% against 7.6% Share of Search.
- [Vaseline vs Trilogy: compare search popularity](/demand/nz/compare/trilogy-vs-vaseline): 46.4% against 4.6% Share of Search.
- [Aveeno vs Bio-Oil: compare search popularity](/demand/nz/compare/aveeno-vs-bio-oil): 28.5% against 12.9% Share of Search.
- [Aveeno vs Palmer's: compare search popularity](/demand/nz/compare/aveeno-vs-palmers-cocoa-butter): 28.5% against 7.6% Share of Search.
- [Aveeno vs Trilogy: compare search popularity](/demand/nz/compare/aveeno-vs-trilogy): 28.5% against 4.6% Share of Search.
- [Bio-Oil vs Palmer's: compare search popularity](/demand/nz/compare/bio-oil-vs-palmers-cocoa-butter): 12.9% against 7.6% Share of Search.
- [Bio-Oil vs Trilogy: compare search popularity](/demand/nz/compare/bio-oil-vs-trilogy): 12.9% against 4.6% Share of Search.
- [Palmer's vs Trilogy: compare search popularity](/demand/nz/compare/palmers-cocoa-butter-vs-trilogy): 7.6% against 4.6% Share of Search.

## How did search popularity change for New Zealand body care brands in August 2026?

- In August 2026, Vaseline gained estimated Share of Search among body care brands in New Zealand, from 37.5% to 46.4%.
- In August 2026, Aveeno lost estimated Share of Search among body care brands in New Zealand, from 34.2% to 28.5%.
- In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%.
- In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%.
- Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vaseline | 46.4% | 17.1K | +46.4% | Unilever |
| 2 | Aveeno | 28.5% | 10.5K | -1.4% | Aveeno |
| 3 | Bio-Oil | 12.9% | 4.8K | +3.0% | Bio-Oil |
| 4 | Palmer's | 7.6% | 2.8K | +4.9% | Palmer's |
| 5 | Trilogy | 4.6% | 1.7K | +11.8% | Trilogy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vaseline | 10K | 39.9% | 1 |
| Oct 2025 | Aveeno | 6.7K | 26.8% | 2 |
| Oct 2025 | Bio-Oil | 4.4K | 17.5% | 3 |
| Oct 2025 | Palmer's | 2.5K | 9.9% | 4 |
| Oct 2025 | Trilogy | 1.5K | 5.9% | 5 |
| Nov 2025 | Vaseline | 9.3K | 36.4% | 1 |
| Nov 2025 | Aveeno | 6.9K | 26.8% | 2 |
| Nov 2025 | Bio-Oil | 5.2K | 20.4% | 3 |
| Nov 2025 | Trilogy | 2.2K | 8.6% | 4 |
| Nov 2025 | Palmer's | 2K | 7.9% | 5 |
| Dec 2025 | Vaseline | 9K | 38.2% | 1 |
| Dec 2025 | Aveeno | 6.7K | 28.2% | 2 |
| Dec 2025 | Bio-Oil | 4.5K | 18.8% | 3 |
| Dec 2025 | Palmer's | 1.9K | 7.9% | 4 |
| Dec 2025 | Trilogy | 1.6K | 6.9% | 5 |
| Jan 2026 | Vaseline | 9K | 38.7% | 1 |
| Jan 2026 | Aveeno | 6.6K | 28.3% | 2 |
| Jan 2026 | Bio-Oil | 4.6K | 19.6% | 3 |
| Jan 2026 | Palmer's | 1.8K | 7.9% | 4 |
| Jan 2026 | Trilogy | 1.3K | 5.6% | 5 |
| Feb 2026 | Vaseline | 7.8K | 40% | 1 |
| Feb 2026 | Aveeno | 5.5K | 28.3% | 2 |
| Feb 2026 | Bio-Oil | 3.6K | 18.7% | 3 |
| Feb 2026 | Palmer's | 1.6K | 8.2% | 4 |
| Feb 2026 | Trilogy | 940 | 4.8% | 5 |
| Mar 2026 | Vaseline | 9.2K | 39.2% | 1 |
| Mar 2026 | Aveeno | 6.7K | 28.3% | 2 |
| Mar 2026 | Bio-Oil | 4.5K | 18.9% | 3 |
| Mar 2026 | Palmer's | 1.9K | 8.1% | 4 |
| Mar 2026 | Trilogy | 1.3K | 5.4% | 5 |
| Apr 2026 | Vaseline | 8.8K | 38.3% | 1 |
| Apr 2026 | Aveeno | 6.5K | 28.6% | 2 |
| Apr 2026 | Bio-Oil | 4.5K | 19.9% | 3 |
| Apr 2026 | Palmer's | 1.8K | 7.7% | 4 |
| Apr 2026 | Trilogy | 1.3K | 5.5% | 5 |
| May 2026 | Vaseline | 9.4K | 38% | 1 |
| May 2026 | Aveeno | 7.2K | 29% | 2 |
| May 2026 | Bio-Oil | 4.8K | 19.5% | 3 |
| May 2026 | Palmer's | 1.9K | 7.9% | 4 |
| May 2026 | Trilogy | 1.4K | 5.7% | 5 |
| Jun 2026 | Vaseline | 9.3K | 36.1% | 1 |
| Jun 2026 | Aveeno | 8.2K | 31.7% | 2 |
| Jun 2026 | Bio-Oil | 4.4K | 17.2% | 3 |
| Jun 2026 | Palmer's | 2.3K | 9% | 4 |
| Jun 2026 | Trilogy | 1.6K | 6% | 5 |
| Jul 2026 | Vaseline | 11.7K | 37.5% | 1 |
| Jul 2026 | Aveeno | 10.7K | 34.2% | 2 |
| Jul 2026 | Bio-Oil | 4.6K | 14.8% | 3 |
| Jul 2026 | Palmer's | 2.7K | 8.6% | 4 |
| Jul 2026 | Trilogy | 1.5K | 4.9% | 5 |
| Aug 2026 | Vaseline | 17.1K | 46.4% | 1 |
| Aug 2026 | Aveeno | 10.5K | 28.5% | 2 |
| Aug 2026 | Bio-Oil | 4.8K | 12.9% | 3 |
| Aug 2026 | Palmer's | 2.8K | 7.6% | 4 |
| Aug 2026 | Trilogy | 1.7K | 4.6% | 5 |
| Sep 2026 | Aveeno | — | — | — |
| Sep 2026 | Bio-Oil | — | — | — |
| Sep 2026 | Palmer's | — | — | — |
| Sep 2026 | Trilogy | — | — | — |
| Sep 2026 | Vaseline | — | — | — |

## What is being compared

- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno body lotion”, “aveeno body oil”, “aveeno body wash”, “aveeno cleanser”, “aveeno com au”, “aveeno cream”, “aveeno daily body wash”, “aveeno daily moisturizing lotion”, “aveeno dermexa”, “aveeno hand cream”, “aveeno lotion”, “aveeno moisturiser”, “aveeno near me” and “aveeno nz”, summed into one figure.
- **Bio-Oil**: Measured on the search terms “bio oil”, “bio oil 200 ml”, “bio oil and scars”, “bio oil and stretch marks”, “bio oil body oil”, “bio oil com”, “bio oil dry skin gel”, “bio oil face oil”, “bio oil gel”, “bio oil moisturiser”, “bio oil natura”, “bio oil near me”, “bio oil nz”, “bio oil online”, “bio oil pregnancy”, “biooil”, “biooil body lotion”, “biooil nz” and “skincare bio oil”, summed into one figure.
- **Palmer's**: Measured on the search terms “palmers body lotion”, “palmers body oil”, “palmers cocoa butter”, “palmers cocoa butter formula”, “palmers cocoa butter lotion”, “palmers coconut”, “palmers coconut lotion”, “palmers fade milk”, “palmers hair food formula”, “palmers lotion”, “palmers moisturiser”, “palmers natural bronze”, “palmers shea butter”, “palmers skin therapy” and “palmers tanning lotion”, summed into one figure.
- **Trilogy**: Measured on the search terms “trilogy body lotion”, “trilogy body oil”, “trilogy moisturiser”, “trilogy rosehip oil”, “trilogy rosehip oil antioxidant”, “trilogy skincare”, “trilogy skincare nz” and “trilogy skincare products”, summed into one figure.
- **Vaseline**: Measured on the search terms “body oil vaseline”, “gluta hya vaseline”, “oil vaseline”, “petrolatum vaseline”, “vaseline”, “vaseline body lotion”, “vaseline cocoa butter”, “vaseline cocoa radiant body oil”, “vaseline com”, “vaseline for chafing”, “vaseline gluta hya”, “vaseline jelly original”, “vaseline lip therapy”, “vaseline lip therapy rosy lips”, “vaseline lotions”, “vaseline moisturiser”, “vaseline near me”, “vaseline nz”, “vaseline online” and “vaseline rosy lips”, summed into one figure.

- [Aveeno](/demand/nz/brands/aveeno)
- [Bio-Oil](/demand/nz/brands/bio-oil)
- [Palmer's](/demand/nz/brands/palmers-cocoa-butter)
- [Trilogy](/demand/nz/brands/trilogy)
- [Vaseline](/demand/nz/brands/vaseline)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body care brands in New Zealand?

In August 2026, Vaseline was the most searched among body care brands in New Zealand, with an estimated 17.1K branded searches and 46.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Body care brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-body-care-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-body-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.