--- title: "Hasbro vs Ravensburger: Which is searched more in New Zealand?" description: "Is Hasbro or Ravensburger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Board game brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-board-game-brands/compare/hasbro-vs-ravensburger" publisher: "Brandwave" --- # Hasbro vs Ravensburger: Which is searched more in New Zealand? Is Hasbro or Ravensburger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Board game brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hasbro and Ravensburger - **Competitive set**: Board game brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hasbro Share of Search**: 45.8% - **Ravensburger Share of Search**: 36.1% ## Is Hasbro or Ravensburger more popular in search? - In September 2026, Hasbro had more branded searches than Ravensburger among board game brands in New Zealand. Hasbro had about 760 branded searches, while Ravensburger had 600. Hasbro made up 45.8% of all board game brand searches we track, and Ravensburger accounted for 36.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Ravensburger took it in August 2026, Hasbro took it in September 2026. - Across the 12 months ending September 2026, Hasbro’s share of searches among board game brands in New Zealand moved from 46.6% to 45.8%, and its estimated monthly branded searches moved from 610 to 760. - Across the 12 months ending September 2026, Ravensburger’s share of searches among board game brands in New Zealand moved from 35.9% to 36.1%, and its estimated monthly branded searches moved from 470 to 600. ## Top board game brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ravensburger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hasbro was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ravensburger was listed before Hasbro in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ravensburger | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Asmodee | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hasbro | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Days of Wonder | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Garphill Games | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Gibsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about board game brands - Asked ChatGPT "Which board game brand should I buy in New Zealand?": 1. Ravensburger, 2. Asmodee, 3. Days of Wonder, 4. Garphill Games - Asked ChatGPT "What are the best board game brands in New Zealand?": 1. Asmodee, 2. Ravensburger, 3. Hasbro, 4. Days of Wonder, 5. Garphill Games - Asked ChatGPT "What's the best board game brand in New Zealand for a family game night?": 1. Ravensburger, 2. Hasbro, 3. Asmodee - Searched Google, AI Overview "best board games nz": named none of the brands we track - Searched Google, AI Overview "family board games": named none of the brands we track Not named in any answer: Gibsons. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand board game brands in September 2026? - In September 2026, Hasbro overtook Ravensburger to become the leader among board game brands in New Zealand, with 45.8% of the searches. - In September 2026, Ravensburger lost share of searches among board game brands in New Zealand, from 43.5% to 36.1%. ## Month by month | Month | Hasbro estimated searches | Hasbro Share of Search | Hasbro rank | Ravensburger estimated searches | Ravensburger Share of Search | Ravensburger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610 | 46.6% | 1 | 470 | 35.9% | 2 | | Nov 2025 | 660 | 46.8% | 1 | 460 | 32.6% | 2 | | Dec 2025 | 700 | 41.9% | 1 | 600 | 35.9% | 2 | | Jan 2026 | 770 | 50.7% | 1 | 430 | 28.3% | 2 | | Feb 2026 | 530 | 47.7% | 1 | 320 | 28.8% | 2 | | Mar 2026 | 630 | 50.8% | 1 | 300 | 24.2% | 2 | | Apr 2026 | 660 | 48.9% | 1 | 370 | 27.4% | 2 | | May 2026 | 700 | 45.5% | 1 | 490 | 31.8% | 2 | | Jun 2026 | 700 | 47.3% | 1 | 460 | 31.1% | 2 | | Jul 2026 | 770 | 44.8% | 1 | 600 | 34.9% | 2 | | Aug 2026 | 530 | 38.4% | 2 | 600 | 43.5% | 1 | | Sep 2026 | 760 | 45.8% | 1 | 600 | 36.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hasbro’s and Ravensburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hasbro**: Measured on the search terms “hasbro” and “hasbro board games”, summed into one figure. - **Ravensburger**: Measured on the search terms “ravensburger” and “ravensburger puzzle”, summed into one figure. - [Hasbro profile](/demand/nz/brands/hasbro) - [Ravensburger profile](/demand/nz/brands/ravensburger) - [All board game brands in New Zealand](/demand/nz/categories/nz-board-game-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hasbro or Ravensburger more popular in search? In September 2026, Hasbro had more branded searches than Ravensburger among board game brands in New Zealand. Hasbro had about 760 branded searches, while Ravensburger had 600. Hasbro made up 45.8% of all board game brand searches we track, and Ravensburger accounted for 36.1%. ## Cite this page Brandwave. "Hasbro vs Ravensburger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-board-game-brands/compare/hasbro-vs-ravensburger This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-board-game-brands/compare/hasbro-vs-ravensburger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.