--- title: "Marshall vs Sonos: Which is searched more in New Zealand?" description: "Is Marshall or Sonos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bluetooth-speaker-brands/compare/marshall-audio-vs-sonos" publisher: "Brandwave" --- # Marshall vs Sonos: Which is searched more in New Zealand? Is Marshall or Sonos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Marshall and Sonos - **Competitive set**: Bluetooth speaker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Marshall Share of Search**: 0.26% - **Sonos Share of Search**: 7.4% ## Is Marshall or Sonos more popular in search? - In September 2026, Sonos had more branded searches than Marshall among bluetooth speaker brands in New Zealand. Sonos had about 5,970 branded searches, while Marshall had 210. Sonos made up 7.4% of all bluetooth speaker brand searches we track, and Marshall accounted for 0.26%. - Sonos was ahead of Marshall in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Marshall’s share of searches among bluetooth speaker brands in New Zealand moved from 0.2% to 0.26%, and its estimated monthly branded searches moved from 140 to 210. - Across the 12 months ending September 2026, Sonos’ share of searches among bluetooth speaker brands in New Zealand moved from 6.9% to 7.4%, and its estimated monthly branded searches moved from 5K to 6K. ## Top bluetooth speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Marshall was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sonos was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Marshall was listed before Sonos in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ultimate Ears | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Soundcore | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Marshall | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sonos | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bluetooth speaker brands - Asked ChatGPT "Which Bluetooth speaker brand should I buy in New Zealand?": 1. JBL, 2. Bose, 3. Ultimate Ears, 4. Sony - Asked ChatGPT "What are the best Bluetooth speaker brands in New Zealand?": 1. JBL, 2. Ultimate Ears, 3. Bose, 4. Sony, 5. Marshall, 6. Soundcore - Asked ChatGPT "What's the best Bluetooth speaker brand in New Zealand for portable music?": 1. JBL, 2. Bose, 3. Ultimate Ears, 4. Sony, 5. Soundcore - Searched Google, AI Overview "best bluetooth speaker": 1. JBL, 2. Marshall, 3. Sonos - Searched Google, AI Overview "portable speaker nz": 1. Soundcore, 2. JBL, 3. Sony, 4. Ultimate Ears, 5. Bose Not named in any answer: Bang & Olufsen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand bluetooth speaker brands in September 2026? - Estimated monthly branded searches for Marshall in New Zealand rose 50% over 12 measured months, from 140 to 210 in September 2026. - Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026. ## Month by month | Month | Marshall estimated searches | Marshall Share of Search | Marshall rank | Sonos estimated searches | Sonos Share of Search | Sonos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 0.2% | 8 | 5K | 6.9% | 5 | | Nov 2025 | 210 | 0.2% | 8 | 7.9K | 7.7% | 5 | | Dec 2025 | 260 | 0.22% | 8 | 7.7K | 6.3% | 5 | | Jan 2026 | 170 | 0.24% | 8 | 5.2K | 7.3% | 5 | | Feb 2026 | 140 | 0.25% | 8 | 4.1K | 7.1% | 5 | | Mar 2026 | 140 | 0.23% | 8 | 5.2K | 8.4% | 4 | | Apr 2026 | 170 | 0.25% | 8 | 5.5K | 8.1% | 4 | | May 2026 | 170 | 0.25% | 8 | 5.4K | 7.8% | 4 | | Jun 2026 | 170 | 0.24% | 8 | 5.2K | 7.5% | 4 | | Jul 2026 | 170 | 0.24% | 8 | 5.3K | 7.4% | 4 | | Aug 2026 | 260 | 0.35% | 8 | 5.8K | 7.8% | 4 | | Sep 2026 | 210 | 0.26% | 8 | 6K | 7.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Marshall’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Marshall**: Measured on the search term “marshall bluetooth speaker”. - **Sonos**: Measured on the search terms “sonos”, “sonos amp”, “sonos arc”, “sonos five”, “sonos move”, “sonos one”, “sonos play”, “sonos port”, “sonos ray”, “sonos roam”, “sonos sound bars” and “sonos sub”, summed into one figure. - [Marshall profile](/demand/nz/brands/marshall-audio) - [Sonos profile](/demand/nz/brands/sonos) - [All bluetooth speaker brands in New Zealand](/demand/nz/categories/nz-bluetooth-speaker-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Marshall or Sonos more popular in search? In September 2026, Sonos had more branded searches than Marshall among bluetooth speaker brands in New Zealand. Sonos had about 5,970 branded searches, while Marshall had 210. Sonos made up 7.4% of all bluetooth speaker brand searches we track, and Marshall accounted for 0.26%. ## Cite this page Brandwave. "Marshall vs Sonos: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bluetooth-speaker-brands/compare/marshall-audio-vs-sonos This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bluetooth-speaker-brands/compare/marshall-audio-vs-sonos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.