--- title: "Bose vs Marshall: Which is searched more in New Zealand?" description: "Is Bose or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bluetooth-speaker-brands/compare/bose-vs-marshall-audio" publisher: "Brandwave" --- # Bose vs Marshall: Which is searched more in New Zealand? Is Bose or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bose and Marshall - **Competitive set**: Bluetooth speaker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bose Share of Search**: 14% - **Marshall Share of Search**: 0.26% ## Is Bose or Marshall more popular in search? - In September 2026, Bose had more branded searches than Marshall among bluetooth speaker brands in New Zealand. Bose had about 11,200 branded searches, while Marshall had 210. Bose made up 14% of all bluetooth speaker brand searches we track, and Marshall accounted for 0.26%. - Bose was ahead of Marshall in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bose’s share of searches among bluetooth speaker brands in New Zealand moved from 16.6% to 14%, and its estimated monthly branded searches moved from 11.9K to 11.2K. - Across the 12 months ending September 2026, Marshall’s share of searches among bluetooth speaker brands in New Zealand moved from 0.2% to 0.26%, and its estimated monthly branded searches moved from 140 to 210. ## Top bluetooth speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bose was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Marshall was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bose was listed before Marshall in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ultimate Ears | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Soundcore | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Marshall | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sonos | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bluetooth speaker brands - Asked ChatGPT "Which Bluetooth speaker brand should I buy in New Zealand?": 1. JBL, 2. Bose, 3. Ultimate Ears, 4. Sony - Asked ChatGPT "What are the best Bluetooth speaker brands in New Zealand?": 1. JBL, 2. Ultimate Ears, 3. Bose, 4. Sony, 5. Marshall, 6. Soundcore - Asked ChatGPT "What's the best Bluetooth speaker brand in New Zealand for portable music?": 1. JBL, 2. Bose, 3. Ultimate Ears, 4. Sony, 5. Soundcore - Searched Google, AI Overview "best bluetooth speaker": 1. JBL, 2. Marshall, 3. Sonos - Searched Google, AI Overview "portable speaker nz": 1. Soundcore, 2. JBL, 3. Sony, 4. Ultimate Ears, 5. Bose Not named in any answer: Bang & Olufsen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand bluetooth speaker brands in September 2026? - In September 2026, Bose lost share of searches among bluetooth speaker brands in New Zealand, from 15.9% to 14%. - Estimated monthly branded searches for Marshall in New Zealand rose 50% over 12 measured months, from 140 to 210 in September 2026. ## Month by month | Month | Bose estimated searches | Bose Share of Search | Bose rank | Marshall estimated searches | Marshall Share of Search | Marshall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.9K | 16.6% | 3 | 140 | 0.2% | 8 | | Nov 2025 | 16.1K | 15.6% | 3 | 210 | 0.2% | 8 | | Dec 2025 | 16K | 13.3% | 3 | 260 | 0.22% | 8 | | Jan 2026 | 10.3K | 14.4% | 3 | 170 | 0.24% | 8 | | Feb 2026 | 8.2K | 14.4% | 3 | 140 | 0.25% | 8 | | Mar 2026 | 9.3K | 15% | 3 | 140 | 0.23% | 8 | | Apr 2026 | 9.7K | 14.2% | 3 | 170 | 0.25% | 8 | | May 2026 | 10.8K | 15.7% | 3 | 170 | 0.25% | 8 | | Jun 2026 | 11.2K | 16.1% | 3 | 170 | 0.24% | 8 | | Jul 2026 | 10.8K | 15.3% | 3 | 170 | 0.24% | 8 | | Aug 2026 | 11.9K | 15.9% | 3 | 260 | 0.35% | 8 | | Sep 2026 | 11.2K | 14% | 3 | 210 | 0.26% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bose’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bose**: Measured on the search terms “bose”, “bose ear phones”, “bose qc”, “bose soundbar”, “bose soundlink”, “bose soundlink flex” and “bose speakers”, summed into one figure. - **Marshall**: Measured on the search term “marshall bluetooth speaker”. - [Bose profile](/demand/nz/brands/bose) - [Marshall profile](/demand/nz/brands/marshall-audio) - [All bluetooth speaker brands in New Zealand](/demand/nz/categories/nz-bluetooth-speaker-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bose or Marshall more popular in search? In September 2026, Bose had more branded searches than Marshall among bluetooth speaker brands in New Zealand. Bose had about 11,200 branded searches, while Marshall had 210. Bose made up 14% of all bluetooth speaker brand searches we track, and Marshall accounted for 0.26%. ## Cite this page Brandwave. "Bose vs Marshall: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bluetooth-speaker-brands/compare/bose-vs-marshall-audio This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bluetooth-speaker-brands/compare/bose-vs-marshall-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.