--- title: "Bang & Olufsen vs Marshall: Which is searched more in New Zealand?" description: "Is Bang & Olufsen or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bluetooth-speaker-brands/compare/bang-and-olufsen-vs-marshall-audio" publisher: "Brandwave" --- # Bang & Olufsen vs Marshall: Which is searched more in New Zealand? Is Bang & Olufsen or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bang & Olufsen and Marshall - **Competitive set**: Bluetooth speaker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bang & Olufsen Share of Search**: 0.9% - **Marshall Share of Search**: 0.26% ## Is Bang & Olufsen or Marshall more popular in search? - In September 2026, Bang & Olufsen had more branded searches than Marshall among bluetooth speaker brands in New Zealand. Bang & Olufsen had about 720 branded searches, while Marshall had 210. Bang & Olufsen made up 0.9% of all bluetooth speaker brand searches we track, and Marshall accounted for 0.26%. - Bang & Olufsen was ahead of Marshall in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bang & Olufsen’s share of searches among bluetooth speaker brands in New Zealand moved from 1.2% to 0.9%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Marshall’s share of searches among bluetooth speaker brands in New Zealand moved from 0.2% to 0.26%, and its estimated monthly branded searches moved from 140 to 210. ## Top bluetooth speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Marshall was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bang & Olufsen did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ultimate Ears | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Soundcore | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Marshall | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sonos | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bluetooth speaker brands - Asked ChatGPT "Which Bluetooth speaker brand should I buy in New Zealand?": 1. JBL, 2. Bose, 3. Ultimate Ears, 4. Sony - Asked ChatGPT "What are the best Bluetooth speaker brands in New Zealand?": 1. JBL, 2. Ultimate Ears, 3. Bose, 4. Sony, 5. Marshall, 6. Soundcore - Asked ChatGPT "What's the best Bluetooth speaker brand in New Zealand for portable music?": 1. JBL, 2. Bose, 3. Ultimate Ears, 4. Sony, 5. Soundcore - Searched Google, AI Overview "best bluetooth speaker": 1. JBL, 2. Marshall, 3. Sonos - Searched Google, AI Overview "portable speaker nz": 1. Soundcore, 2. JBL, 3. Sony, 4. Ultimate Ears, 5. Bose Not named in any answer: Bang & Olufsen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand bluetooth speaker brands in September 2026? - In September 2026, Bang & Olufsen fell from 6th to 7th among bluetooth speaker brands in New Zealand. - Estimated monthly branded searches for Marshall in New Zealand rose 50% over 12 measured months, from 140 to 210 in September 2026. ## Month by month | Month | Bang & Olufsen estimated searches | Bang & Olufsen Share of Search | Bang & Olufsen rank | Marshall estimated searches | Marshall Share of Search | Marshall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 1.2% | 6 | 140 | 0.2% | 8 | | Nov 2025 | 880 | 0.86% | 6 | 210 | 0.2% | 8 | | Dec 2025 | 880 | 0.73% | 6 | 260 | 0.22% | 8 | | Jan 2026 | 880 | 1.2% | 6 | 170 | 0.24% | 8 | | Feb 2026 | 720 | 1.3% | 6 | 140 | 0.25% | 8 | | Mar 2026 | 720 | 1.2% | 6 | 140 | 0.23% | 8 | | Apr 2026 | 720 | 1.1% | 6 | 170 | 0.25% | 8 | | May 2026 | 880 | 1.3% | 6 | 170 | 0.25% | 8 | | Jun 2026 | 880 | 1.3% | 6 | 170 | 0.24% | 8 | | Jul 2026 | 880 | 1.2% | 6 | 170 | 0.24% | 8 | | Aug 2026 | 880 | 1.2% | 6 | 260 | 0.35% | 8 | | Sep 2026 | 720 | 0.9% | 7 | 210 | 0.26% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bang & Olufsen’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bang & Olufsen**: Measured on the search terms “bang & olufsen”, “bang olufsen” and “bangolufsen”, summed into one figure. - **Marshall**: Measured on the search term “marshall bluetooth speaker”. - [Bang & Olufsen profile](/demand/nz/brands/bang-and-olufsen) - [Marshall profile](/demand/nz/brands/marshall-audio) - [All bluetooth speaker brands in New Zealand](/demand/nz/categories/nz-bluetooth-speaker-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bang & Olufsen or Marshall more popular in search? In September 2026, Bang & Olufsen had more branded searches than Marshall among bluetooth speaker brands in New Zealand. Bang & Olufsen had about 720 branded searches, while Marshall had 210. Bang & Olufsen made up 0.9% of all bluetooth speaker brand searches we track, and Marshall accounted for 0.26%. ## Cite this page Brandwave. "Bang & Olufsen vs Marshall: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bluetooth-speaker-brands/compare/bang-and-olufsen-vs-marshall-audio This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bluetooth-speaker-brands/compare/bang-and-olufsen-vs-marshall-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.