--- title: "Sennheiser vs Sony: Which is searched more in New Zealand?" description: "Is Sennheiser or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth headphones brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bluetooth-headphones-brands/compare/sennheiser-vs-sony" publisher: "Brandwave" --- # Sennheiser vs Sony: Which is searched more in New Zealand? Is Sennheiser or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth headphones brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sennheiser and Sony - **Competitive set**: Bluetooth headphones brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sennheiser Share of Search**: 3.4% - **Sony Share of Search**: 10.5% ## Is Sennheiser or Sony more popular in search? - In September 2026, Sony had more branded searches than Sennheiser among bluetooth headphones brands in New Zealand. Sony had about 17,100 branded searches, while Sennheiser had 5,580. Sony made up 10.5% of all bluetooth headphones brand searches we track, and Sennheiser accounted for 3.4%. - Sony was ahead of Sennheiser in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sennheiser’s share of searches among bluetooth headphones brands in New Zealand moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 4.5K to 5.6K. - Across the 12 months ending September 2026, Sony’s share of searches among bluetooth headphones brands in New Zealand moved from 10.8% to 10.5%, and its estimated monthly branded searches moved from 15.2K to 17.1K. ## Top bluetooth headphones brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony appeared in all five answers. Sennheiser was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sony was listed before Sennheiser in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sennheiser | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | JBL | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Apple AirPods | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Skullcandy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Beats | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bluetooth headphones brands - Asked ChatGPT "Which Bluetooth headphones brand should I buy in New Zealand?": 1. Sony, 2. Bose, 3. Sennheiser, 4. JBL, 5. Apple AirPods - Asked ChatGPT "What are the best Bluetooth headphones brands in New Zealand?": 1. Sony, 2. Bose, 3. Sennheiser, 4. JBL, 5. Apple AirPods - Asked ChatGPT "What's the best Bluetooth headphones brand in New Zealand for everyday listening?": 1. Sony, 2. Bose, 3. Sennheiser, 4. JBL - Searched Google, AI Overview "wireless headphones nz": 1. Sony, 2. Apple AirPods, 3. Bose, 4. Sennheiser, 5. JBL, 6. Skullcandy - Searched Google, AI Overview "bluetooth headphones nz": 1. Sony, 2. JBL Not named in any answer: Beats and Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand bluetooth headphones brands in September 2026? - In September 2026, Sony gained share of searches among bluetooth headphones brands in New Zealand, from 9.1% to 10.5%. - Estimated monthly branded searches for Sennheiser in New Zealand rose 23.7% over 12 measured months, from 4.5K to 5.6K in September 2026. ## Month by month | Month | Sennheiser estimated searches | Sennheiser Share of Search | Sennheiser rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 3.2% | 5 | 15.2K | 10.8% | 3 | | Nov 2025 | 5.5K | 2.9% | 5 | 20.5K | 10.8% | 3 | | Dec 2025 | 5.5K | 2.7% | 5 | 19.2K | 9.3% | 3 | | Jan 2026 | 3.8K | 2.8% | 5 | 14.4K | 10.8% | 3 | | Feb 2026 | 3.4K | 2.8% | 5 | 12.8K | 10.7% | 3 | | Mar 2026 | 4.1K | 3.1% | 5 | 14.3K | 10.9% | 3 | | Apr 2026 | 4.3K | 3.2% | 5 | 14.3K | 10.8% | 3 | | May 2026 | 5.5K | 3.9% | 5 | 15.2K | 10.6% | 3 | | Jun 2026 | 6.5K | 4.5% | 5 | 15K | 10.2% | 3 | | Jul 2026 | 6.8K | 4.6% | 5 | 15.6K | 10.7% | 3 | | Aug 2026 | 6.1K | 3.9% | 5 | 14.4K | 9.1% | 3 | | Sep 2026 | 5.6K | 3.4% | 5 | 17.1K | 10.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Sennheiser’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sennheiser**: Measured on the search terms “sennheiser”, “sennheiser 280”, “sennheiser 800s”, “sennheiser momentum”, “sennheiser momentum 4” and “sennheiser momentum 5”, summed into one figure. - **Sony**: Measured on the search terms “sony”, “sony camara”, “sony cyber shot”, “sony wh 1000xm4”, “sony wh 1000xm5” and “sony wh 1000xm6”, summed into one figure. - [Sennheiser profile](/demand/nz/brands/sennheiser) - [Sony profile](/demand/nz/brands/sony) - [All bluetooth headphones brands in New Zealand](/demand/nz/categories/nz-bluetooth-headphones-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sennheiser or Sony more popular in search? In September 2026, Sony had more branded searches than Sennheiser among bluetooth headphones brands in New Zealand. Sony had about 17,100 branded searches, while Sennheiser had 5,580. Sony made up 10.5% of all bluetooth headphones brand searches we track, and Sennheiser accounted for 3.4%. ## Cite this page Brandwave. "Sennheiser vs Sony: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bluetooth-headphones-brands/compare/sennheiser-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bluetooth-headphones-brands/compare/sennheiser-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.