--- title: "Bose vs Samsung: Which is searched more in New Zealand?" description: "Is Bose or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth earbuds brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bluetooth-earbuds-brands/compare/bose-vs-samsung" publisher: "Brandwave" --- # Bose vs Samsung: Which is searched more in New Zealand? Is Bose or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bluetooth earbuds brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bose and Samsung - **Competitive set**: Bluetooth earbuds brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bose Share of Search**: 7.4% - **Samsung Share of Search**: 0.26% ## Is Bose or Samsung more popular in search? - In September 2026, Bose had more branded searches than Samsung among bluetooth earbuds brands in New Zealand. Bose had about 11,200 branded searches, while Samsung had 390. Bose made up 7.4% of all bluetooth earbuds brand searches we track, and Samsung accounted for 0.26%. - Bose was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bose’s share of searches among bluetooth earbuds brands in New Zealand moved from 8.9% to 7.4%, and its estimated monthly branded searches moved from 11.9K to 11.2K. - Across the 12 months ending September 2026, Samsung’s share of searches among bluetooth earbuds brands in New Zealand moved from 0.29% to 0.26%, and its estimated monthly branded searches held steady at 390. ## Top bluetooth earbuds brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Samsung appeared in all four answers. Bose was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Samsung was listed before Bose in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Samsung | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | JBL | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Bose | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Apple AirPods | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Soundcore | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about bluetooth earbuds brands - Asked ChatGPT "Which Bluetooth earbuds brand should I buy in New Zealand?": 1. Sony, 2. Samsung, 3. JBL, 4. Bose, 5. Apple AirPods - Asked ChatGPT "What are the best Bluetooth earbuds brands in New Zealand?": 1. Sony, 2. Bose, 3. Samsung, 4. JBL, 5. Soundcore, 6. Apple AirPods - Asked ChatGPT "What's the best Bluetooth earbuds brand in New Zealand for everyday listening?": 1. Sony, 2. Samsung, 3. Soundcore, 4. Apple AirPods - Searched Google, AI Overview "bluetooth earbuds nz": 1. JBL, 2. Apple AirPods, 3. Sony, 4. Samsung, 5. Bose Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand bluetooth earbuds brands in September 2026? - In September 2026, Bose lost share of searches among bluetooth earbuds brands in New Zealand, from 8% to 7.4%. ## Month by month | Month | Bose estimated searches | Bose Share of Search | Bose rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.9K | 8.9% | 4 | 390 | 0.29% | 6 | | Nov 2025 | 16.1K | 8.9% | 4 | 480 | 0.26% | 6 | | Dec 2025 | 16K | 8.2% | 4 | 480 | 0.24% | 6 | | Jan 2026 | 10.3K | 8.2% | 4 | 390 | 0.31% | 6 | | Feb 2026 | 8.2K | 7.2% | 4 | 320 | 0.28% | 6 | | Mar 2026 | 9.3K | 7.5% | 4 | 390 | 0.31% | 6 | | Apr 2026 | 9.7K | 7.8% | 4 | 390 | 0.31% | 6 | | May 2026 | 10.8K | 8% | 4 | 320 | 0.24% | 6 | | Jun 2026 | 11.2K | 8.2% | 4 | 320 | 0.23% | 6 | | Jul 2026 | 10.8K | 7.9% | 4 | 390 | 0.29% | 6 | | Aug 2026 | 11.9K | 8% | 4 | 480 | 0.32% | 6 | | Sep 2026 | 11.2K | 7.4% | 4 | 390 | 0.26% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bose’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bose**: Measured on the search terms “bose”, “bose ear phones”, “bose qc”, “bose soundbar”, “bose soundlink”, “bose soundlink flex” and “bose speakers”, summed into one figure. - **Samsung**: Measured on the search term “samsung odyssey”. - [Bose profile](/demand/nz/brands/bose) - [Samsung profile](/demand/nz/brands/samsung) - [All bluetooth earbuds brands in New Zealand](/demand/nz/categories/nz-bluetooth-earbuds-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bose or Samsung more popular in search? In September 2026, Bose had more branded searches than Samsung among bluetooth earbuds brands in New Zealand. Bose had about 11,200 branded searches, while Samsung had 390. Bose made up 7.4% of all bluetooth earbuds brand searches we track, and Samsung accounted for 0.26%. ## Cite this page Brandwave. "Bose vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bluetooth-earbuds-brands/compare/bose-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bluetooth-earbuds-brands/compare/bose-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.