---
title: "Blenheim real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Blenheim real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Harcourts, Raine & Horne, Total Realty, Winder & Co and Diane Parish Real Estate, the blenheim real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-blenheim-real-estate-agencies"
publisher: "Brandwave"
---

# Blenheim real estate agencies in New Zealand: Which brands are most popular in search?

Compare Blenheim real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Harcourts, Raine & Horne, Total Realty, Winder & Co and Diane Parish Real Estate, the blenheim real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Blenheim real estate agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 62.1%

## Which brand is most popular in search among blenheim real estate agencies in New Zealand?

- In August 2026, Ray White was the most searched among blenheim real estate agencies in New Zealand, with an estimated 63.6K branded searches and 62.1% estimated Share of Search within this set.
- Harcourts is in 2nd place, 28.5 percentage points behind at 33.6% Share of Search.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among blenheim real estate agencies in New Zealand increased from 59.5% to 62.1%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among blenheim real estate agencies in New Zealand decreased from 36.2% to 33.6%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among blenheim real estate agencies in New Zealand peaked at 64.9% in July 2026 and was lowest at 59.5% in October 2025.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among blenheim real estate agencies in New Zealand peaked at 36.2% in October 2025 and was lowest at 30.9% in July 2026.
- Across the 11 months ending August 2026, Raine & Horne, Total Realty, Winder & Co and Diane Parish Real Estate held steady: their estimated Share of Search among blenheim real estate agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ray White vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-ray-white): 62.1% against 33.6% Share of Search.
- [Ray White vs Raine & Horne: compare search popularity](/demand/nz/compare/raine-and-horne-vs-ray-white): 62.1% against 2.4% Share of Search.
- [Harcourts vs Raine & Horne: compare search popularity](/demand/nz/compare/harcourts-vs-raine-and-horne): 33.6% against 2.4% Share of Search.

## How did search popularity change for New Zealand blenheim real estate agencies in August 2026?

- In August 2026, Harcourts gained estimated Share of Search among blenheim real estate agencies in New Zealand, from 30.9% to 33.6%.
- In August 2026, Ray White lost estimated Share of Search among blenheim real estate agencies in New Zealand, from 64.9% to 62.1%.
- Estimated monthly branded searches for Diane Parish Real Estate in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026.
- Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 62.1% | 63.6K | -0.7% | Ray White New Zealand |
| 2 | Harcourts | 33.6% | 34.5K | +12.8% | Harcourts New Zealand |
| 3 | Raine & Horne | 2.4% | 2.4K | -3.6% | Raine & Horne New Zealand |
| 4 | Total Realty | 1.3% | 1.3K | +29.4% | Total Realty |
| 5 | Winder & Co | 0.53% | 540 | +8.0% | Winder & Co |
| 6 | Diane Parish Real Estate | 0.02% | 20 | -50.0% | Diane Parish Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 72K | 59.5% | 1 |
| Oct 2025 | Harcourts | 43.7K | 36.2% | 2 |
| Oct 2025 | Raine & Horne | 3.1K | 2.6% | 3 |
| Oct 2025 | Total Realty | 1.5K | 1.2% | 4 |
| Oct 2025 | Winder & Co | 560 | 0.46% | 5 |
| Oct 2025 | Diane Parish Real Estate | 10 | <0.01% | 6 |
| Nov 2025 | Ray White | 72.7K | 62.5% | 1 |
| Nov 2025 | Harcourts | 38.7K | 33.2% | 2 |
| Nov 2025 | Raine & Horne | 3.1K | 2.7% | 3 |
| Nov 2025 | Total Realty | 1.3K | 1.1% | 4 |
| Nov 2025 | Winder & Co | 520 | 0.45% | 5 |
| Nov 2025 | Diane Parish Real Estate | 50 | 0.04% | 6 |
| Dec 2025 | Ray White | 58.3K | 63.2% | 1 |
| Dec 2025 | Harcourts | 30.2K | 32.8% | 2 |
| Dec 2025 | Raine & Horne | 2.3K | 2.5% | 3 |
| Dec 2025 | Total Realty | 890 | 0.96% | 4 |
| Dec 2025 | Winder & Co | 490 | 0.53% | 5 |
| Dec 2025 | Diane Parish Real Estate | 50 | 0.05% | 6 |
| Jan 2026 | Ray White | 71.7K | 62.9% | 1 |
| Jan 2026 | Harcourts | 37.2K | 32.7% | 2 |
| Jan 2026 | Raine & Horne | 3K | 2.6% | 3 |
| Jan 2026 | Total Realty | 1.2K | 1.1% | 4 |
| Jan 2026 | Winder & Co | 750 | 0.66% | 5 |
| Jan 2026 | Diane Parish Real Estate | 70 | 0.06% | 6 |
| Feb 2026 | Ray White | 71.4K | 62.4% | 1 |
| Feb 2026 | Harcourts | 37.4K | 32.7% | 2 |
| Feb 2026 | Raine & Horne | 3.5K | 3.1% | 3 |
| Feb 2026 | Total Realty | 1.4K | 1.3% | 4 |
| Feb 2026 | Winder & Co | 660 | 0.58% | 5 |
| Feb 2026 | Diane Parish Real Estate | 30 | 0.03% | 6 |
| Mar 2026 | Ray White | 78.3K | 62.5% | 1 |
| Mar 2026 | Harcourts | 42.2K | 33.7% | 2 |
| Mar 2026 | Raine & Horne | 2.9K | 2.3% | 3 |
| Mar 2026 | Total Realty | 1.3K | 1% | 4 |
| Mar 2026 | Winder & Co | 600 | 0.48% | 5 |
| Mar 2026 | Diane Parish Real Estate | 50 | 0.04% | 6 |
| Apr 2026 | Ray White | 70.7K | 64.6% | 1 |
| Apr 2026 | Harcourts | 34.5K | 31.5% | 2 |
| Apr 2026 | Raine & Horne | 2.6K | 2.4% | 3 |
| Apr 2026 | Total Realty | 1.3K | 1.2% | 4 |
| Apr 2026 | Winder & Co | 390 | 0.36% | 5 |
| Apr 2026 | Diane Parish Real Estate | 40 | 0.04% | 6 |
| May 2026 | Ray White | 65K | 62.4% | 1 |
| May 2026 | Harcourts | 34.6K | 33.2% | 2 |
| May 2026 | Raine & Horne | 3K | 2.8% | 3 |
| May 2026 | Total Realty | 1.2K | 1.1% | 4 |
| May 2026 | Winder & Co | 390 | 0.37% | 5 |
| May 2026 | Diane Parish Real Estate | 90 | 0.09% | 6 |
| Jun 2026 | Ray White | 65.2K | 63.3% | 1 |
| Jun 2026 | Harcourts | 33.6K | 32.7% | 2 |
| Jun 2026 | Raine & Horne | 2.6K | 2.5% | 3 |
| Jun 2026 | Total Realty | 990 | 0.96% | 4 |
| Jun 2026 | Winder & Co | 550 | 0.53% | 5 |
| Jun 2026 | Diane Parish Real Estate | 20 | 0.02% | 6 |
| Jul 2026 | Ray White | 64.1K | 64.9% | 1 |
| Jul 2026 | Harcourts | 30.5K | 30.9% | 2 |
| Jul 2026 | Raine & Horne | 2.5K | 2.6% | 3 |
| Jul 2026 | Total Realty | 1K | 1% | 4 |
| Jul 2026 | Winder & Co | 500 | 0.51% | 5 |
| Jul 2026 | Diane Parish Real Estate | 40 | 0.04% | 6 |
| Aug 2026 | Ray White | 63.6K | 62.1% | 1 |
| Aug 2026 | Harcourts | 34.5K | 33.6% | 2 |
| Aug 2026 | Raine & Horne | 2.4K | 2.4% | 3 |
| Aug 2026 | Total Realty | 1.3K | 1.3% | 4 |
| Aug 2026 | Winder & Co | 540 | 0.53% | 5 |
| Aug 2026 | Diane Parish Real Estate | 20 | 0.02% | 6 |
| Sep 2026 | Diane Parish Real Estate | — | — | — |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | Raine & Horne | — | — | — |
| Sep 2026 | Ray White | — | — | — |
| Sep 2026 | Total Realty | — | — | — |
| Sep 2026 | Winder & Co | — | — | — |

## What is being compared

- **Diane Parish Real Estate**: Measured on the search term “diane parish real estate”.
- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **Raine & Horne**: Measured on the search terms “raine & horne”, “raine & horne invercargill”, “raine & horne new zealand”, “raine & horne nz”, “raine & horne real estate”, “raine & horne real estate blenheim”, “raine & horne timaru”, “raine and horne”, “raine and horne blenheim”, “raine and horne invercargill”, “raine and horne nz”, “raine and horne real estate”, “raine and horne real estate agents”, “raine and horne timaru”, “raine&horne”, “raineand horne” and “raineandhorne”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.
- **Total Realty**: Measured on the search terms “total realty”, “total realty ashburton”, “total realty blenheim”, “total realty nz”, “total realty real estate” and “totalrealty”, summed into one figure.
- **Winder & Co**: Measured on the search terms “winder & co”, “winder & co blenheim”, “winder and co” and “winder and co blenheim”, summed into one figure.

- [Diane Parish Real Estate](/demand/nz/brands/diane-parish-real-estate)
- [Harcourts](/demand/nz/brands/harcourts)
- [Raine & Horne](/demand/nz/brands/raine-and-horne)
- [Ray White](/demand/nz/brands/ray-white)
- [Total Realty](/demand/nz/brands/total-realty)
- [Winder & Co](/demand/nz/brands/winder-co)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among blenheim real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among blenheim real estate agencies in New Zealand, with an estimated 63.6K branded searches and 62.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Blenheim real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-blenheim-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-blenheim-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.