--- title: "Blenheim hotels and accommodation in New Zealand: Which brands are most popular in search?" description: "Compare hotels and serviced accommodation travellers can book for a stay in Blenheim, New Zealand. Share of Search among Carnmore Chateau Marlborough, Scenic Hotel Marlborough and Hotel d'Urville, the blenheim hotels and accommodation Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-blenheim-hotels" publisher: "Brandwave" --- # Blenheim hotels and accommodation in New Zealand: Which brands are most popular in search? Compare hotels and serviced accommodation travellers can book for a stay in Blenheim, New Zealand. Share of Search among Carnmore Chateau Marlborough, Scenic Hotel Marlborough and Hotel d'Urville, the blenheim hotels and accommodation Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Blenheim hotels and accommodation - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Carnmore Chateau Marlborough, 52.7% ## Which brand is most popular in search among blenheim hotels and accommodation in New Zealand? - In August 2026, Carnmore Chateau Marlborough was the most searched among blenheim hotels and accommodation in New Zealand, with an estimated 3K branded searches and 52.7% estimated Share of Search within this set. - Scenic Hotel Marlborough is in 2nd place, 19.4 percentage points behind at 33.3% Share of Search. - Across the 11 months ending August 2026, Carnmore Chateau Marlborough’s estimated Share of Search among blenheim hotels and accommodation in New Zealand increased from 50.2% to 52.7%. - Across the 11 months ending August 2026, Scenic Hotel Marlborough’s estimated Share of Search among blenheim hotels and accommodation in New Zealand decreased from 41% to 33.3%. - Across the 11 months ending August 2026, Hotel d'Urville’s estimated Share of Search among blenheim hotels and accommodation in New Zealand increased from 8.8% to 14%. - Across the 11 months ending August 2026, Carnmore Chateau Marlborough’s estimated Share of Search among blenheim hotels and accommodation in New Zealand peaked at 53.2% in July 2026 and was lowest at 48.5% in March 2026. - Across the 11 months ending August 2026, Scenic Hotel Marlborough’s estimated Share of Search among blenheim hotels and accommodation in New Zealand peaked at 41% in October 2025 and was lowest at 30.5% in July 2026. - Across the 11 months ending August 2026, Hotel d'Urville’s estimated Share of Search among blenheim hotels and accommodation in New Zealand peaked at 17.1% in May 2026 and was lowest at 8.8% in October 2025. ## Compare search popularity between leading brands - [Carnmore Chateau Marlborough vs Scenic Hotel Marlborough: compare search popularity](/demand/nz/compare/carnmore-chateau-marlborough-vs-scenic-hotel-marlborough): 52.7% against 33.3% Share of Search. - [Carnmore Chateau Marlborough vs Hotel d'Urville: compare search popularity](/demand/nz/compare/carnmore-chateau-marlborough-vs-hotel-durville): 52.7% against 14% Share of Search. - [Scenic Hotel Marlborough vs Hotel d'Urville: compare search popularity](/demand/nz/compare/hotel-durville-vs-scenic-hotel-marlborough): 33.3% against 14% Share of Search. ## How did search popularity change for New Zealand blenheim hotels and accommodation in August 2026? - In August 2026, Scenic Hotel Marlborough gained estimated Share of Search among blenheim hotels and accommodation in New Zealand, from 30.5% to 33.3%. - In August 2026, Hotel d'Urville lost estimated Share of Search among blenheim hotels and accommodation in New Zealand, from 16.2% to 14%. - In August 2026, Carnmore Chateau Marlborough lost estimated Share of Search among blenheim hotels and accommodation in New Zealand, from 53.2% to 52.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Carnmore Chateau Marlborough | 52.7% | 3K | +7.9% | Carnmore Hotel Collection | | 2 | Scenic Hotel Marlborough | 33.3% | 1.9K | +18.8% | Scenic Hotel Group | | 3 | Hotel d'Urville | 14% | 800 | -5.9% | Hotel d'Urville | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Carnmore Chateau Marlborough | 3.5K | 50.2% | 1 | | Oct 2025 | Scenic Hotel Marlborough | 2.9K | 41% | 2 | | Oct 2025 | Hotel d'Urville | 620 | 8.8% | 3 | | Nov 2025 | Carnmore Chateau Marlborough | 3.5K | 48.6% | 1 | | Nov 2025 | Scenic Hotel Marlborough | 2.9K | 40.7% | 2 | | Nov 2025 | Hotel d'Urville | 760 | 10.7% | 3 | | Dec 2025 | Carnmore Chateau Marlborough | 4K | 50.1% | 1 | | Dec 2025 | Scenic Hotel Marlborough | 2.9K | 36.3% | 2 | | Dec 2025 | Hotel d'Urville | 1.1K | 13.6% | 3 | | Jan 2026 | Carnmore Chateau Marlborough | 4.8K | 53.2% | 1 | | Jan 2026 | Scenic Hotel Marlborough | 2.9K | 32.2% | 2 | | Jan 2026 | Hotel d'Urville | 1.3K | 14.6% | 3 | | Feb 2026 | Carnmore Chateau Marlborough | 3.9K | 51.5% | 1 | | Feb 2026 | Scenic Hotel Marlborough | 2.4K | 31.8% | 2 | | Feb 2026 | Hotel d'Urville | 1.3K | 16.7% | 3 | | Mar 2026 | Carnmore Chateau Marlborough | 3.9K | 48.5% | 1 | | Mar 2026 | Scenic Hotel Marlborough | 2.9K | 35.9% | 2 | | Mar 2026 | Hotel d'Urville | 1.3K | 15.6% | 3 | | Apr 2026 | Carnmore Chateau Marlborough | 3.4K | 49% | 1 | | Apr 2026 | Scenic Hotel Marlborough | 2.4K | 35.1% | 2 | | Apr 2026 | Hotel d'Urville | 1.1K | 15.9% | 3 | | May 2026 | Carnmore Chateau Marlborough | 2.8K | 49.7% | 1 | | May 2026 | Scenic Hotel Marlborough | 1.9K | 33.2% | 2 | | May 2026 | Hotel d'Urville | 980 | 17.1% | 3 | | Jun 2026 | Carnmore Chateau Marlborough | 2.9K | 50.2% | 1 | | Jun 2026 | Scenic Hotel Marlborough | 1.9K | 33.5% | 2 | | Jun 2026 | Hotel d'Urville | 930 | 16.4% | 3 | | Jul 2026 | Carnmore Chateau Marlborough | 2.8K | 53.2% | 1 | | Jul 2026 | Scenic Hotel Marlborough | 1.6K | 30.5% | 2 | | Jul 2026 | Hotel d'Urville | 850 | 16.2% | 3 | | Aug 2026 | Carnmore Chateau Marlborough | 3K | 52.7% | 1 | | Aug 2026 | Scenic Hotel Marlborough | 1.9K | 33.3% | 2 | | Aug 2026 | Hotel d'Urville | 800 | 14% | 3 | | Sep 2026 | Carnmore Chateau Marlborough | — | — | — | | Sep 2026 | Hotel d'Urville | — | — | — | | Sep 2026 | Scenic Hotel Marlborough | — | — | — | ## What is being compared - **Carnmore Chateau Marlborough**: Measured on the search terms “carnmore chateau marlborough”, “carnmore chateau marlborough blenheim”, “chateau marlborough”, “chateau marlborough blenheim” and “chateau marlborough high street blenheim”, summed into one figure. - **Hotel d'Urville**: Measured on the search terms “durville hotel blenheim”, “hotel d urville” and “hotel durville”, summed into one figure. - **Scenic Hotel Marlborough**: Measured on the search term “scenic hotel blenheim”. - [Carnmore Chateau Marlborough](/demand/nz/brands/carnmore-chateau-marlborough) - [Hotel d'Urville](/demand/nz/brands/hotel-durville) - [Scenic Hotel Marlborough](/demand/nz/brands/scenic-hotel-marlborough) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among blenheim hotels and accommodation in New Zealand? In August 2026, Carnmore Chateau Marlborough was the most searched among blenheim hotels and accommodation in New Zealand, with an estimated 3K branded searches and 52.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Blenheim hotels and accommodation in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-blenheim-hotels This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-blenheim-hotels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.