--- title: "KitchenAid vs Ninja: Which is searched more in New Zealand?" description: "Is KitchenAid or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-blender-brands/compare/kitchenaid-vs-ninja-kitchen" publisher: "Brandwave" --- # KitchenAid vs Ninja: Which is searched more in New Zealand? Is KitchenAid or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Ninja - **Competitive set**: Blender brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 19.6% - **Ninja Share of Search**: 3.8% ## Is KitchenAid or Ninja more popular in search? - In September 2026, KitchenAid had more branded searches than Ninja among blender brands in New Zealand. KitchenAid had about 6,530 branded searches, while Ninja had 1,270. KitchenAid made up 19.6% of all blender brand searches we track, and Ninja accounted for 3.8%. - KitchenAid was ahead of Ninja in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in New Zealand moved from 20.8% to 19.6%, and its estimated monthly branded searches moved from 6.6K to 6.5K. - Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in New Zealand moved from 2.9% to 3.8%, and its estimated monthly branded searches moved from 930 to 1.3K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja was listed before KitchenAid in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitamix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NutriBullet | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ninja | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Blendtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "Which blender brand should I buy in New Zealand?": 1. Breville, 2. Vitamix, 3. NutriBullet, 4. Ninja - Asked ChatGPT "What are the best blender brands in New Zealand?": 1. Vitamix, 2. Breville, 3. NutriBullet, 4. Ninja, 5. KitchenAid - Asked ChatGPT "What's the best blender brand in New Zealand for smoothies and soups?": 1. Vitamix, 2. Breville, 3. NutriBullet - Searched Google, AI Overview "blender for smoothies": 1. NutriBullet, 2. Ninja - Searched Google, AI Overview "high power blender": 1. Vitamix, 2. NutriBullet Not named in any answer: Blendtec. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand blender brands in September 2026? - In September 2026, KitchenAid lost share of searches among blender brands in New Zealand, from 20.2% to 19.6%. - Estimated monthly branded searches for Ninja in New Zealand rose 36.6% over 12 measured months, from 930 to 1.3K in September 2026. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 20.8% | 3 | 930 | 2.9% | 5 | | Nov 2025 | 11.5K | 27.1% | 3 | 1.5K | 3.5% | 4 | | Dec 2025 | 11.7K | 27.7% | 3 | 1.5K | 3.5% | 4 | | Jan 2026 | 7.9K | 23.6% | 3 | 1.3K | 3.8% | 4 | | Feb 2026 | 6.3K | 23.8% | 3 | 930 | 3.5% | 4 | | Mar 2026 | 6.3K | 24.2% | 3 | 800 | 3.1% | 5 | | Apr 2026 | 6.4K | 20.8% | 3 | 1.1K | 3.7% | 4 | | May 2026 | 6.5K | 20.7% | 3 | 1.1K | 3.7% | 4 | | Jun 2026 | 6.3K | 22% | 3 | 1.1K | 4% | 4 | | Jul 2026 | 6.4K | 20.1% | 3 | 1.3K | 3.9% | 4 | | Aug 2026 | 6.4K | 20.2% | 3 | 1.1K | 3.6% | 4 | | Sep 2026 | 6.5K | 19.6% | 3 | 1.3K | 3.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure. - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [All blender brands in New Zealand](/demand/nz/categories/nz-blender-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Ninja more popular in search? In September 2026, KitchenAid had more branded searches than Ninja among blender brands in New Zealand. KitchenAid had about 6,530 branded searches, while Ninja had 1,270. KitchenAid made up 19.6% of all blender brand searches we track, and Ninja accounted for 3.8%. ## Cite this page Brandwave. "KitchenAid vs Ninja: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-blender-brands/compare/kitchenaid-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-blender-brands/compare/kitchenaid-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.