--- title: "Blender brands in New Zealand: Which brands are most popular in search?" description: "Compare the blender and smoothie maker brands New Zealanders blend with. Share of Search among Ninja, NutriBullet and Vitamix, the blender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-blender-brands" publisher: "Brandwave" --- # Blender brands in New Zealand: Which brands are most popular in search? Compare the blender and smoothie maker brands New Zealanders blend with. Share of Search among Ninja, NutriBullet and Vitamix, the blender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Blender brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ninja, 65.6% ## Which brand is most popular in search among blender brands in New Zealand? - In August 2026, Ninja was the most searched among blender brands in New Zealand, with an estimated 30.7K branded searches and 65.6% estimated Share of Search within this set. - NutriBullet is in 2nd place, 34.1 percentage points behind at 31.4% Share of Search. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands in New Zealand increased from 60.5% to 65.6%. - Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands in New Zealand decreased from 35.9% to 31.4%. - Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands in New Zealand decreased from 3.6% to 3%. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands in New Zealand peaked at 67% in June 2026 and was lowest at 55.3% in February 2026. - Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands in New Zealand peaked at 41.1% in February 2026 and was lowest at 29.7% in June 2026. - Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 2.7% in December 2025. ## Compare search popularity between leading brands - [Ninja vs NutriBullet: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-nutribullet): 65.6% against 31.4% Share of Search. - [Ninja vs Vitamix: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-vitamix): 65.6% against 3% Share of Search. - [NutriBullet vs Vitamix: compare search popularity](/demand/nz/compare/nutribullet-vs-vitamix): 31.4% against 3% Share of Search. ## How did search popularity change for New Zealand blender brands in August 2026? - In August 2026, NutriBullet gained estimated Share of Search among blender brands in New Zealand, from 30% to 31.4%. - In August 2026, Ninja lost estimated Share of Search among blender brands in New Zealand, from 66.9% to 65.6%. - Vitamix’s estimated Share of Search among blender brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 3% in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ninja | 65.6% | 30.7K | -1.6% | SharkNinja | | 2 | NutriBullet | 31.4% | 14.7K | +5.2% | NutriBullet | | 3 | Vitamix | 3% | 1.4K | -2.1% | Vitamix | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ninja | 28.3K | 60.5% | 1 | | Oct 2025 | NutriBullet | 16.8K | 35.9% | 2 | | Oct 2025 | Vitamix | 1.7K | 3.6% | 3 | | Nov 2025 | Ninja | 39.3K | 63.4% | 1 | | Nov 2025 | NutriBullet | 20.6K | 33.2% | 2 | | Nov 2025 | Vitamix | 2.1K | 3.4% | 3 | | Dec 2025 | Ninja | 38.1K | 61.4% | 1 | | Dec 2025 | NutriBullet | 22.3K | 35.9% | 2 | | Dec 2025 | Vitamix | 1.6K | 2.7% | 3 | | Jan 2026 | Ninja | 27.9K | 59.1% | 1 | | Jan 2026 | NutriBullet | 17.7K | 37.6% | 2 | | Jan 2026 | Vitamix | 1.6K | 3.4% | 3 | | Feb 2026 | Ninja | 19.3K | 55.3% | 1 | | Feb 2026 | NutriBullet | 14.4K | 41.1% | 2 | | Feb 2026 | Vitamix | 1.3K | 3.7% | 3 | | Mar 2026 | Ninja | 19.6K | 58.3% | 1 | | Mar 2026 | NutriBullet | 12.7K | 37.9% | 2 | | Mar 2026 | Vitamix | 1.3K | 3.8% | 3 | | Apr 2026 | Ninja | 24.2K | 61.5% | 1 | | Apr 2026 | NutriBullet | 13.6K | 34.4% | 2 | | Apr 2026 | Vitamix | 1.6K | 4.1% | 3 | | May 2026 | Ninja | 27.1K | 64.2% | 1 | | May 2026 | NutriBullet | 13.6K | 32.3% | 2 | | May 2026 | Vitamix | 1.5K | 3.5% | 3 | | Jun 2026 | Ninja | 27.3K | 67% | 1 | | Jun 2026 | NutriBullet | 12.1K | 29.7% | 2 | | Jun 2026 | Vitamix | 1.4K | 3.3% | 3 | | Jul 2026 | Ninja | 31.2K | 66.9% | 1 | | Jul 2026 | NutriBullet | 14K | 30% | 2 | | Jul 2026 | Vitamix | 1.4K | 3.1% | 3 | | Aug 2026 | Ninja | 30.7K | 65.6% | 1 | | Aug 2026 | NutriBullet | 14.7K | 31.4% | 2 | | Aug 2026 | Vitamix | 1.4K | 3% | 3 | | Sep 2026 | Ninja | — | — | — | | Sep 2026 | NutriBullet | — | — | — | | Sep 2026 | Vitamix | — | — | — | ## What is being compared - **Ninja**: Measured on the search terms “air fryer ninja”, “airfryer ninja”, “ninja af101 4 quart air fryer”, “ninja af101 air fryer”, “ninja air fryer”, “ninja air fryer dual”, “ninja air fryer pro”, “ninja blast”, “ninja blender”, “ninja creami”, “ninja double air fryer”, “ninja dual air fryer”, “ninja dual zone air fryer”, “ninja foodi”, “ninja foodi air fryer”, “ninja foodi dual zone”, “ninja foodi dualzone air fryer”, “ninja foodi multi cooker”, “ninja foodi smartlid multi cooker”, “ninja kettle”, “ninja mixer”, “ninja pro air fryer”, “ninja toaster”, “ninja xl air fryer” and “ninja xxl airfryer”, summed into one figure. - **NutriBullet**: Measured on the search terms “600 series nutribullet”, “air fryer nutribullet”, “nutribullet”, “nutribullet 1000w”, “nutribullet 1200”, “nutribullet 900”, “nutribullet 900 series”, “nutribullet 900w”, “nutribullet co nz”, “nutribullet everygrain cooker”, “nutribullet juicer”, “nutribullet near me”, “nutribullet nutribullet”, “nutribullet nz”, “nutribullet online”, “nutribullet pro 900”, “nutribullet slowjuicer”, “nutribullet smoothie” and “portable nutribullet”, summed into one figure. - **Vitamix**: Measured on the search terms “a3500i vitamix”, “e310 vitamix”, “e320 vitamix”, “vitamix”, “vitamix 5200”, “vitamix a2300i”, “vitamix com”, “vitamix food processor”, “vitamix near me”, “vitamix nz” and “vitamix smoothie”, summed into one figure. - [Ninja](/demand/nz/brands/ninja-kitchen) - [NutriBullet](/demand/nz/brands/nutribullet) - [Vitamix](/demand/nz/brands/vitamix) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among blender brands in New Zealand? In August 2026, Ninja was the most searched among blender brands in New Zealand, with an estimated 30.7K branded searches and 65.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Blender brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-blender-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-blender-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.