---
title: "Biscuit brands in New Zealand: Which brands are most popular in search?"
description: "Compare the biscuit and cookie brands New Zealanders buy. Share of Search among Cookie Time, Arnott's, Oreo, Griffin's and Huntley & Palmers, the biscuit brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-biscuit-brands"
publisher: "Brandwave"
---

# Biscuit brands in New Zealand: Which brands are most popular in search?

Compare the biscuit and cookie brands New Zealanders buy. Share of Search among Cookie Time, Arnott's, Oreo, Griffin's and Huntley & Palmers, the biscuit brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Biscuit brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cookie Time, 40.9%

## Which brand is most popular in search among biscuit brands in New Zealand?

- In August 2026, Cookie Time was the most searched among biscuit brands in New Zealand, with an estimated 17.7K branded searches and 40.9% estimated Share of Search within this set.
- Arnott's is in 2nd place, 17.3 percentage points behind at 23.5% Share of Search.
- Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand decreased from 48.3% to 40.9%.
- Across the 11 months ending August 2026, Arnott's’ estimated Share of Search among biscuit brands in New Zealand increased from 19.4% to 23.5%.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among biscuit brands in New Zealand increased from 14% to 17.5%.
- Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand peaked at 65.4% in November 2025 and was lowest at 36.1% in June 2026.
- Across the 11 months ending August 2026, Arnott's’ estimated Share of Search among biscuit brands in New Zealand peaked at 26.2% in June 2026 and was lowest at 12.5% in November 2025.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among biscuit brands in New Zealand peaked at 21.8% in May 2026 and was lowest at 8.5% in December 2025.
- Across the 11 months ending August 2026, Griffin's’ estimated Share of Search among biscuit brands in New Zealand peaked at 19% in April 2026 and was lowest at 11.7% in November 2025.
- Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among biscuit brands in New Zealand peaked at 2.3% in February 2026 and was lowest at 1.3% in November 2025.
- Across the 11 months ending August 2026, Oreo rose from 4th to 3rd among biscuit brands in New Zealand.
- Across the 11 months ending August 2026, Griffin's fell from 3rd to 4th among biscuit brands in New Zealand.
- Across the 11 months ending August 2026, Huntley & Palmers held steady: its estimated Share of Search among biscuit brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cookie Time vs Arnott's: compare search popularity](/demand/nz/compare/arnotts-vs-cookie-time): 40.9% against 23.5% Share of Search.
- [Cookie Time vs Oreo: compare search popularity](/demand/nz/compare/cookie-time-vs-oreo): 40.9% against 17.5% Share of Search.
- [Cookie Time vs Griffin's: compare search popularity](/demand/nz/compare/cookie-time-vs-griffins): 40.9% against 16.2% Share of Search.
- [Arnott's vs Oreo: compare search popularity](/demand/nz/compare/arnotts-vs-oreo): 23.5% against 17.5% Share of Search.
- [Arnott's vs Griffin's: compare search popularity](/demand/nz/compare/arnotts-vs-griffins): 23.5% against 16.2% Share of Search.
- [Oreo vs Griffin's: compare search popularity](/demand/nz/compare/griffins-vs-oreo): 17.5% against 16.2% Share of Search.

## How did search popularity change for New Zealand biscuit brands in August 2026?

- In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%.
- In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.
- In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%.
- In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%.
- Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cookie Time | 40.9% | 17.7K | +0.1% | Cookie Time |
| 2 | Arnott's | 23.5% | 10.2K | +35.7% | Arnott's |
| 3 | Oreo | 17.5% | 7.6K | +27.1% | Mondelēz International |
| 4 | Griffin's | 16.2% | 7K | +22.2% | Griffin's |
| 5 | Huntley & Palmers | 1.9% | 810 | +19.1% | Huntley & Palmers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cookie Time | 17.6K | 48.3% | 1 |
| Oct 2025 | Arnott's | 7.1K | 19.4% | 2 |
| Oct 2025 | Griffin's | 6K | 16.3% | 3 |
| Oct 2025 | Oreo | 5.1K | 14% | 4 |
| Oct 2025 | Huntley & Palmers | 700 | 1.9% | 5 |
| Nov 2025 | Cookie Time | 31.7K | 65.4% | 1 |
| Nov 2025 | Arnott's | 6.1K | 12.5% | 2 |
| Nov 2025 | Griffin's | 5.7K | 11.7% | 3 |
| Nov 2025 | Oreo | 4.4K | 9.1% | 4 |
| Nov 2025 | Huntley & Palmers | 610 | 1.3% | 5 |
| Dec 2025 | Cookie Time | 26.6K | 60.8% | 1 |
| Dec 2025 | Arnott's | 7.1K | 16.1% | 2 |
| Dec 2025 | Griffin's | 5.7K | 13.1% | 3 |
| Dec 2025 | Oreo | 3.7K | 8.5% | 4 |
| Dec 2025 | Huntley & Palmers | 640 | 1.5% | 5 |
| Jan 2026 | Cookie Time | 14.7K | 46.5% | 1 |
| Jan 2026 | Arnott's | 6.9K | 21.8% | 2 |
| Jan 2026 | Griffin's | 5.2K | 16.5% | 3 |
| Jan 2026 | Oreo | 4.1K | 12.9% | 4 |
| Jan 2026 | Huntley & Palmers | 710 | 2.3% | 5 |
| Feb 2026 | Cookie Time | 13.4K | 43% | 1 |
| Feb 2026 | Arnott's | 7.5K | 24% | 2 |
| Feb 2026 | Griffin's | 4.9K | 15.8% | 3 |
| Feb 2026 | Oreo | 4.6K | 14.9% | 4 |
| Feb 2026 | Huntley & Palmers | 720 | 2.3% | 5 |
| Mar 2026 | Cookie Time | 15.1K | 39.7% | 1 |
| Mar 2026 | Arnott's | 8.9K | 23.6% | 2 |
| Mar 2026 | Oreo | 6.7K | 17.6% | 3 |
| Mar 2026 | Griffin's | 6.5K | 17.2% | 4 |
| Mar 2026 | Huntley & Palmers | 710 | 1.9% | 5 |
| Apr 2026 | Cookie Time | 14.1K | 41.6% | 1 |
| Apr 2026 | Arnott's | 8K | 23.5% | 2 |
| Apr 2026 | Griffin's | 6.5K | 19% | 3 |
| Apr 2026 | Oreo | 4.8K | 14% | 4 |
| Apr 2026 | Huntley & Palmers | 650 | 1.9% | 5 |
| May 2026 | Cookie Time | 14.5K | 38.6% | 1 |
| May 2026 | Oreo | 8.2K | 21.8% | 2 |
| May 2026 | Arnott's | 7.7K | 20.5% | 3 |
| May 2026 | Griffin's | 6.5K | 17.3% | 4 |
| May 2026 | Huntley & Palmers | 640 | 1.7% | 5 |
| Jun 2026 | Cookie Time | 14.8K | 36.1% | 1 |
| Jun 2026 | Arnott's | 10.8K | 26.2% | 2 |
| Jun 2026 | Oreo | 8.3K | 20.3% | 3 |
| Jun 2026 | Griffin's | 6.5K | 15.9% | 4 |
| Jun 2026 | Huntley & Palmers | 620 | 1.5% | 5 |
| Jul 2026 | Cookie Time | 17.7K | 47.1% | 1 |
| Jul 2026 | Arnott's | 7.5K | 20% | 2 |
| Jul 2026 | Oreo | 6K | 15.8% | 3 |
| Jul 2026 | Griffin's | 5.8K | 15.3% | 4 |
| Jul 2026 | Huntley & Palmers | 680 | 1.8% | 5 |
| Aug 2026 | Cookie Time | 17.7K | 40.9% | 1 |
| Aug 2026 | Arnott's | 10.2K | 23.5% | 2 |
| Aug 2026 | Oreo | 7.6K | 17.5% | 3 |
| Aug 2026 | Griffin's | 7K | 16.2% | 4 |
| Aug 2026 | Huntley & Palmers | 810 | 1.9% | 5 |
| Sep 2026 | Arnott's | — | — | — |
| Sep 2026 | Cookie Time | — | — | — |
| Sep 2026 | Griffin's | — | — | — |
| Sep 2026 | Huntley & Palmers | — | — | — |
| Sep 2026 | Oreo | — | — | — |

## What is being compared

- **Arnott's**: Measured on the search terms “arnott's”, “arnotts”, “arnotts biscuits”, “arnotts cheeseboard”, “arnotts com”, “arnotts cookies”, “arnotts crackers”, “arnotts near me”, “arnotts new zealand”, “arnotts nz”, “arnotts online” and “tim tam”, summed into one figure.
- **Cookie Time**: Measured on the search terms “christmas cookie time”, “cookie time”, “cookie time bakery”, “cookie time biscuits”, “cookie time brownie”, “cookie time chocolate fix”, “cookie time cookie dough”, “cookie time cookies”, “cookie time gluten free”, “cookie time ice cream”, “cookie time lolly cake”, “cookie time monster”, “cookie time near me”, “cookie time new zealand”, “cookie time online”, “cookie time pak n save”, “cookie time shop”, “cookietime”, “cookietime co nz”, “cookietime cookies” and “pak n save cookie time”, summed into one figure.
- **Griffin's**: Measured on the search terms “griffin's”, “griffins”, “griffins biscuits”, “griffins co nz”, “griffins cookies”, “griffins crackers”, “griffins near me”, “griffins nz” and “griffins online”, summed into one figure.
- **Huntley & Palmers**: Measured on the search terms “huntley & palmers”, “huntley & palmers biscuits”, “huntley & palmers cookies”, “huntley & palmers crackers”, “huntley & palmers nz”, “huntley and palmers cracker bread”, “huntley and palmers rice crackers”, “huntley palmers”, “huntley palmers biscuits” and “huntley palmers crackers”, summed into one figure.
- **Oreo**: Measured on the search terms “bts oreo”, “dairy milk oreo”, “dairy milk oreo chocolate”, “oreo”, “oreo biscuits”, “oreo bts”, “oreo cakesters”, “oreo choco”, “oreo com”, “oreo cookies”, “oreo crackers”, “oreo crumbs”, “oreo donuts”, “oreo easter egg”, “oreo egg”, “oreo marshmallow”, “oreo near me”, “oreo new zealand”, “oreo nz”, “oreo online”, “oreo packet”, “oreo sandwich cookies” and “oreo thins”, summed into one figure.

- [Arnott's](/demand/nz/brands/arnotts)
- [Cookie Time](/demand/nz/brands/cookie-time)
- [Griffin's](/demand/nz/brands/griffins)
- [Huntley & Palmers](/demand/nz/brands/huntley-and-palmers)
- [Oreo](/demand/nz/brands/oreo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among biscuit brands in New Zealand?

In August 2026, Cookie Time was the most searched among biscuit brands in New Zealand, with an estimated 17.7K branded searches and 40.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Biscuit brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-biscuit-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-biscuit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.