---
title: "Bindings brands in New Zealand: Which are searched most?"
description: "Compare the bindings brands people buy. Share of Search among Union, Burton, Hyperlite, Salomon and Ronix, the bindings brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bindings-brands"
publisher: "Brandwave"
---

# Bindings brands in New Zealand: Which are searched most?

Compare the bindings brands people buy. Share of Search among Union, Burton, Hyperlite, Salomon and Ronix, the bindings brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bindings brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Union, 33.3%

## Which brand is most popular in search among bindings brands in New Zealand?

- In September 2026, Union was the most searched among bindings brands in New Zealand, with an estimated 280 branded searches, 33.3% of all searches for the five we track.
- Burton is in 2nd place, 8.3 percentage points behind at 25%.
- Across the 12 months ending September 2026, Union’s share of searches among bindings brands in New Zealand increased from 20.7% to 33.3%.
- Across the 12 months ending September 2026, Burton’s share of searches among bindings brands in New Zealand increased from 15.5% to 25%.
- Across the 12 months ending September 2026, Hyperlite’s share of searches among bindings brands in New Zealand decreased from 34.5% to 22.6%.
- Across the 12 months ending September 2026, Salomon’s share of searches among bindings brands in New Zealand increased from 8.6% to 11.9%.
- Across the 12 months ending September 2026, Ronix’s share of searches among bindings brands in New Zealand decreased from 20.7% to 7.1%.
- Across the 12 months ending September 2026, Union’s share of searches among bindings brands in New Zealand peaked at 33.3% in September 2026 and was lowest at 10.8% in January 2026.
- Across the 12 months ending September 2026, Burton’s share of searches among bindings brands in New Zealand peaked at 34.5% in July 2026 and was lowest at 10.1% in December 2025.
- Across the 12 months ending September 2026, Hyperlite’s share of searches among bindings brands in New Zealand peaked at 53.6% in December 2025 and was lowest at 14.4% in August 2026.
- Across the 12 months ending September 2026, Salomon’s share of searches among bindings brands in New Zealand peaked at 17.8% in August 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Ronix’s share of searches among bindings brands in New Zealand peaked at 20.7% in October 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Union rose from 3rd to 1st among bindings brands in New Zealand.
- Across the 12 months ending September 2026, Burton rose from 4th to 2nd among bindings brands in New Zealand.
- Across the 12 months ending September 2026, Hyperlite fell from 1st to 3rd among bindings brands in New Zealand.
- Across the 12 months ending September 2026, Salomon rose from 5th to 4th among bindings brands in New Zealand.
- Across the 12 months ending September 2026, Ronix fell from 2nd to 5th among bindings brands in New Zealand.

## Top bindings brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Union and Burton appeared every time. Union was recommended most often, coming first in four out of five answers. Burton was second, and Salomon was third. Hyperlite, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Union | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Burton | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Salomon | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Hyperlite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ronix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bindings brands

- Asked ChatGPT "Which bindings brand should I buy in New Zealand?": 1. Union, 2. Burton
- Asked ChatGPT "What are the best bindings brands in New Zealand?": 1. Union, 2. Burton, 3. Salomon
- Asked ChatGPT "What's the best bindings brand in New Zealand for snow sports?": 1. Union, 2. Burton, 3. Salomon
- Searched Google, AI Overview "best snowboard bindings": 1. Burton, 2. Salomon, 3. Union
- Searched Google, AI Overview "binding brand": 1. Union, 2. Burton

Not named in any answer: Hyperlite and Ronix.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Union vs Burton: compare search popularity](/demand/nz/compare/burton-vs-union-binding): 33.3% against 25% Share of Search.
- [Union vs Hyperlite: compare search popularity](/demand/nz/compare/hyperlite-wakeboards-vs-union-binding): 33.3% against 22.6% Share of Search.
- [Union vs Salomon: compare search popularity](/demand/nz/compare/salomon-vs-union-binding): 33.3% against 11.9% Share of Search.
- [Union vs Ronix: compare search popularity](/demand/nz/compare/ronix-vs-union-binding): 33.3% against 7.1% Share of Search.
- [Burton vs Hyperlite: compare search popularity](/demand/nz/compare/burton-vs-hyperlite-wakeboards): 25% against 22.6% Share of Search.
- [Burton vs Salomon: compare search popularity](/demand/nz/compare/burton-vs-salomon): 25% against 11.9% Share of Search.
- [Burton vs Ronix: compare search popularity](/demand/nz/compare/burton-vs-ronix): 25% against 7.1% Share of Search.
- [Hyperlite vs Salomon: compare search popularity](/demand/nz/compare/hyperlite-wakeboards-vs-salomon): 22.6% against 11.9% Share of Search.
- [Hyperlite vs Ronix: compare search popularity](/demand/nz/compare/hyperlite-wakeboards-vs-ronix): 22.6% against 7.1% Share of Search.
- [Salomon vs Ronix: compare search popularity](/demand/nz/compare/ronix-vs-salomon): 11.9% against 7.1% Share of Search.

## How did search popularity change for New Zealand bindings brands in September 2026?

- In September 2026, Union overtook Burton to become the leader among bindings brands in New Zealand, with 33.3% of the searches.
- In September 2026, Hyperlite overtook Salomon to rank 3rd among bindings brands in New Zealand, with 22.6% of the searches.
- In September 2026, Ronix gained share of searches among bindings brands in New Zealand, from 3.4% to 7.1%.
- In September 2026, Burton lost share of searches among bindings brands in New Zealand, from 33.1% to 25%.
- In September 2026, Salomon lost share of searches among bindings brands in New Zealand, from 17.8% to 11.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Union | 33.3% | 280 | -24.3% | Union Binding Company |
| 2 | Burton | 25% | 210 | -46.2% | Burton |
| 3 | Hyperlite | 22.6% | 190 | +11.8% | Hyperlite |
| 4 | Salomon | 11.9% | 100 | -52.4% | Salomon |
| 5 | Ronix | 7.1% | 60 | +50.0% | Ronix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hyperlite | 200 | 34.5% | 1 |
| Oct 2025 | Ronix | 120 | 20.7% | 2 |
| Oct 2025 | Union | 120 | 20.7% | 3 |
| Oct 2025 | Burton | 90 | 15.5% | 4 |
| Oct 2025 | Salomon | 50 | 8.6% | 5 |
| Nov 2025 | Hyperlite | 280 | 47.5% | 1 |
| Nov 2025 | Ronix | 120 | 20.3% | 2 |
| Nov 2025 | Union | 100 | 16.9% | 3 |
| Nov 2025 | Burton | 70 | 11.9% | 4 |
| Nov 2025 | Salomon | 20 | 3.4% | 5 |
| Dec 2025 | Hyperlite | 370 | 53.6% | 1 |
| Dec 2025 | Ronix | 140 | 20.3% | 2 |
| Dec 2025 | Union | 80 | 11.6% | 3 |
| Dec 2025 | Burton | 70 | 10.1% | 4 |
| Dec 2025 | Salomon | 30 | 4.3% | 5 |
| Jan 2026 | Hyperlite | 370 | 50% | 1 |
| Jan 2026 | Ronix | 140 | 18.9% | 2 |
| Jan 2026 | Burton | 110 | 14.9% | 3 |
| Jan 2026 | Union | 80 | 10.8% | 4 |
| Jan 2026 | Salomon | 40 | 5.4% | 5 |
| Feb 2026 | Hyperlite | 240 | 37.5% | 1 |
| Feb 2026 | Union | 140 | 21.9% | 2 |
| Feb 2026 | Burton | 110 | 17.2% | 3 |
| Feb 2026 | Ronix | 110 | 17.2% | 4 |
| Feb 2026 | Salomon | 40 | 6.3% | 5 |
| Mar 2026 | Hyperlite | 250 | 42.4% | 1 |
| Mar 2026 | Union | 120 | 20.3% | 2 |
| Mar 2026 | Burton | 90 | 15.3% | 3 |
| Mar 2026 | Ronix | 90 | 15.3% | 4 |
| Mar 2026 | Salomon | 40 | 6.8% | 5 |
| Apr 2026 | Hyperlite | 190 | 33.9% | 1 |
| Apr 2026 | Burton | 140 | 25% | 2 |
| Apr 2026 | Union | 110 | 19.6% | 3 |
| Apr 2026 | Ronix | 60 | 10.7% | 4 |
| Apr 2026 | Salomon | 60 | 10.7% | 5 |
| May 2026 | Union | 190 | 31.7% | 1 |
| May 2026 | Hyperlite | 160 | 26.7% | 2 |
| May 2026 | Burton | 140 | 23.3% | 3 |
| May 2026 | Salomon | 60 | 10% | 4 |
| May 2026 | Ronix | 50 | 8.3% | 5 |
| Jun 2026 | Burton | 210 | 34.4% | 1 |
| Jun 2026 | Union | 150 | 24.6% | 2 |
| Jun 2026 | Hyperlite | 130 | 21.3% | 3 |
| Jun 2026 | Salomon | 70 | 11.5% | 4 |
| Jun 2026 | Ronix | 50 | 8.2% | 5 |
| Jul 2026 | Burton | 390 | 34.5% | 1 |
| Jul 2026 | Union | 310 | 27.4% | 2 |
| Jul 2026 | Hyperlite | 190 | 16.8% | 3 |
| Jul 2026 | Salomon | 160 | 14.2% | 4 |
| Jul 2026 | Ronix | 80 | 7.1% | 5 |
| Aug 2026 | Burton | 390 | 33.1% | 1 |
| Aug 2026 | Union | 370 | 31.4% | 2 |
| Aug 2026 | Salomon | 210 | 17.8% | 3 |
| Aug 2026 | Hyperlite | 170 | 14.4% | 4 |
| Aug 2026 | Ronix | 40 | 3.4% | 5 |
| Sep 2026 | Union | 280 | 33.3% | 1 |
| Sep 2026 | Burton | 210 | 25% | 2 |
| Sep 2026 | Hyperlite | 190 | 22.6% | 3 |
| Sep 2026 | Salomon | 100 | 11.9% | 4 |
| Sep 2026 | Ronix | 60 | 7.1% | 5 |

## What is being compared

- **Burton**: Measured on the search term “burton jacket”.
- **Hyperlite**: Measured on the search terms “hyperlite” and “hyperlite wakeboard”, summed into one figure.
- **Ronix**: Measured on the search terms “ronix” and “ronix wakeboard”, summed into one figure.
- **Salomon**: Measured on the search terms “salomon bindings”, “salomon ski bindings” and “salomon snowboard bindings”, summed into one figure.
- **Union**: Measured on the search terms “union bindings” and “union snowboard bindings”, summed into one figure.

- [Burton](/demand/nz/brands/burton)
- [Hyperlite](/demand/nz/brands/hyperlite-wakeboards)
- [Ronix](/demand/nz/brands/ronix)
- [Salomon](/demand/nz/brands/salomon)
- [Union](/demand/nz/brands/union-binding)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bindings brands in New Zealand?

In September 2026, Union was the most searched among bindings brands in New Zealand, with an estimated 280 branded searches, 33.3% of all searches for the five we track.

## Cite this page

Brandwave. "Bindings brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bindings-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bindings-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.