---
title: "Bike tyre brands in New Zealand: Which are most popular?"
description: "Compare the bike tyre brands New Zealand cyclists buy. Share of Search among Maxxis, Continental, Vittoria, Pirelli and Schwalbe, the bike tyre brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-tyre-brands"
publisher: "Brandwave"
---

# Bike tyre brands in New Zealand: Which are most popular?

Compare the bike tyre brands New Zealand cyclists buy. Share of Search among Maxxis, Continental, Vittoria, Pirelli and Schwalbe, the bike tyre brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike tyre brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Oct 2026
- **Highest Share of Search**: Maxxis, 46.1%

## Which brand is most popular in search among bike tyre brands in New Zealand?

- In October 2026, Maxxis was the most searched among bike tyre brands in New Zealand, with an estimated 410 branded searches, 46.1% of all searches for the five tracked by the Brandwave Brand Demand Index.
- Continental is in 2nd place, 15.7 percentage points behind at 30.3%.
- Across the 12 months ending October 2026, Maxxis’ share of searches among bike tyre brands in New Zealand increased from 44.7% to 46.1%.
- Across the 12 months ending October 2026, Continental’s share of searches among bike tyre brands in New Zealand decreased from 31.8% to 30.3%.
- Across the 12 months ending October 2026, Pirelli’s share of searches among bike tyre brands in New Zealand increased from 5.9% to 6.7%.
- Across the 12 months ending October 2026, Maxxis’ share of searches among bike tyre brands in New Zealand peaked at 52.8% in July 2026 and was lowest at 38.3% in December 2025.
- Across the 12 months ending October 2026, Continental’s share of searches among bike tyre brands in New Zealand peaked at 35.9% in March 2026 and was lowest at 25.8% in July 2026.
- Across the 12 months ending October 2026, Vittoria’s share of searches among bike tyre brands in New Zealand peaked at 12.2% in January 2026 and was lowest at 6.9% in March 2026.
- Across the 12 months ending October 2026, Pirelli’s share of searches among bike tyre brands in New Zealand peaked at 12.3% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 12 months ending October 2026, Schwalbe’s share of searches among bike tyre brands in New Zealand peaked at 7.6% in June 2026 and was lowest at 3.7% in April 2026.
- Across the 12 months ending October 2026, Pirelli rose from 5th to 4th among bike tyre brands in New Zealand.
- Across the 12 months ending October 2026, Schwalbe fell from 4th to 5th among bike tyre brands in New Zealand.
- Across the 12 months ending October 2026, Vittoria held steady: its share of searches among bike tyre brands in New Zealand moved less than 0.5 percentage points.

## Top bike tyre brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Continental and Pirelli appeared every time. Continental was recommended most often, coming first in all three answers that gave a list. Schwalbe was second, and Maxxis was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Continental | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Schwalbe | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Maxxis | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Pirelli | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Vittoria | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about bike tyre brands

- Asked ChatGPT "Which bike tyre brand should I buy in New Zealand?": 1. Continental, 2. Schwalbe, 3. Maxxis, 4. Pirelli
- Asked ChatGPT "What are the best bike tyre brands in New Zealand?": 1. Continental, 2. Schwalbe, 3. Maxxis, 4. Pirelli, 5. Vittoria
- Asked ChatGPT "What's the best bike tyre brand in New Zealand for grip on roads?": 1. Continental, 2. Pirelli
- Searched Google, AI Overview "bike tyres nz": 1. Continental, 2. Pirelli, 3. Maxxis, 4. Schwalbe
- Searched Google, AI Overview "mountain bike tyres nz": 1. Maxxis, 2. Pirelli, 3. Continental

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Maxxis vs Continental: compare search popularity](/demand/nz/compare/continental-vs-maxxis): 46.1% against 30.3% Share of Search.
- [Maxxis vs Vittoria: compare search popularity](/demand/nz/compare/maxxis-vs-vittoria): 46.1% against 10.1% Share of Search.
- [Maxxis vs Pirelli: compare search popularity](/demand/nz/compare/maxxis-vs-pirelli): 46.1% against 6.7% Share of Search.
- [Maxxis vs Schwalbe: compare search popularity](/demand/nz/compare/maxxis-vs-schwalbe): 46.1% against 6.7% Share of Search.
- [Continental vs Vittoria: compare search popularity](/demand/nz/compare/continental-vs-vittoria): 30.3% against 10.1% Share of Search.
- [Continental vs Pirelli: compare search popularity](/demand/nz/compare/continental-vs-pirelli): 30.3% against 6.7% Share of Search.
- [Continental vs Schwalbe: compare search popularity](/demand/nz/compare/continental-vs-schwalbe): 30.3% against 6.7% Share of Search.
- [Vittoria vs Pirelli: compare search popularity](/demand/nz/compare/pirelli-vs-vittoria): 10.1% against 6.7% Share of Search.
- [Vittoria vs Schwalbe: compare search popularity](/demand/nz/compare/schwalbe-vs-vittoria): 10.1% against 6.7% Share of Search.
- [Pirelli vs Schwalbe: compare search popularity](/demand/nz/compare/pirelli-vs-schwalbe): 6.7% Share of Search each.

## How did search popularity change for New Zealand bike tyre brands in October 2026?

- In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%.
- In October 2026, Vittoria lost share of searches among bike tyre brands in New Zealand, from 11.8% to 10.1%.
- In October 2026, Maxxis lost share of searches among bike tyre brands in New Zealand, from 47.3% to 46.1%.
- In October 2026, Pirelli lost share of searches among bike tyre brands in New Zealand, from 7.5% to 6.7%.

## Which bike tyre brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maxxis | 46.1% | 410 | -6.8% | Maxxis |
| 2 | Continental | 30.3% | 270 | +8.0% | Continental |
| 3 | Vittoria | 10.1% | 90 | -18.2% | Vittoria |
| 4 | Pirelli | 6.7% | 60 | -14.3% | Pirelli |
| 5 | Schwalbe | 6.7% | 60 | 0.0% | Schwalbe |

Maxxis, Pirelli and Schwalbe sell other things too, so only their searches that name this product count here, like “maxxis mtb tyre”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Maxxis | 380 | 44.7% | 1 |
| Nov 2025 | Continental | 270 | 31.8% | 2 |
| Nov 2025 | Vittoria | 90 | 10.6% | 3 |
| Nov 2025 | Schwalbe | 60 | 7.1% | 4 |
| Nov 2025 | Pirelli | 50 | 5.9% | 5 |
| Dec 2025 | Maxxis | 310 | 38.3% | 1 |
| Dec 2025 | Continental | 250 | 30.9% | 2 |
| Dec 2025 | Pirelli | 100 | 12.3% | 3 |
| Dec 2025 | Vittoria | 90 | 11.1% | 4 |
| Dec 2025 | Schwalbe | 60 | 7.4% | 5 |
| Jan 2026 | Maxxis | 380 | 42.2% | 1 |
| Jan 2026 | Continental | 270 | 30% | 2 |
| Jan 2026 | Vittoria | 110 | 12.2% | 3 |
| Jan 2026 | Pirelli | 80 | 8.9% | 4 |
| Jan 2026 | Schwalbe | 60 | 6.7% | 5 |
| Feb 2026 | Maxxis | 440 | 44.9% | 1 |
| Feb 2026 | Continental | 350 | 35.7% | 2 |
| Feb 2026 | Vittoria | 70 | 7.1% | 3 |
| Feb 2026 | Pirelli | 60 | 6.1% | 4 |
| Feb 2026 | Schwalbe | 60 | 6.1% | 5 |
| Mar 2026 | Maxxis | 570 | 43.5% | 1 |
| Mar 2026 | Continental | 470 | 35.9% | 2 |
| Mar 2026 | Pirelli | 100 | 7.6% | 3 |
| Mar 2026 | Vittoria | 90 | 6.9% | 4 |
| Mar 2026 | Schwalbe | 80 | 6.1% | 5 |
| Apr 2026 | Maxxis | 520 | 48.1% | 1 |
| Apr 2026 | Continental | 350 | 32.4% | 2 |
| Apr 2026 | Vittoria | 90 | 8.3% | 3 |
| Apr 2026 | Pirelli | 80 | 7.4% | 4 |
| Apr 2026 | Schwalbe | 40 | 3.7% | 5 |
| May 2026 | Maxxis | 440 | 45.4% | 1 |
| May 2026 | Continental | 340 | 35.1% | 2 |
| May 2026 | Vittoria | 90 | 9.3% | 3 |
| May 2026 | Pirelli | 60 | 6.2% | 4 |
| May 2026 | Schwalbe | 40 | 4.1% | 5 |
| Jun 2026 | Maxxis | 400 | 50.6% | 1 |
| Jun 2026 | Continental | 210 | 26.6% | 2 |
| Jun 2026 | Vittoria | 70 | 8.9% | 3 |
| Jun 2026 | Schwalbe | 60 | 7.6% | 4 |
| Jun 2026 | Pirelli | 50 | 6.3% | 5 |
| Jul 2026 | Maxxis | 470 | 52.8% | 1 |
| Jul 2026 | Continental | 230 | 25.8% | 2 |
| Jul 2026 | Vittoria | 90 | 10.1% | 3 |
| Jul 2026 | Schwalbe | 60 | 6.7% | 4 |
| Jul 2026 | Pirelli | 40 | 4.5% | 5 |
| Aug 2026 | Maxxis | 430 | 49.4% | 1 |
| Aug 2026 | Continental | 250 | 28.7% | 2 |
| Aug 2026 | Vittoria | 90 | 10.3% | 3 |
| Aug 2026 | Pirelli | 60 | 6.9% | 4 |
| Aug 2026 | Schwalbe | 40 | 4.6% | 5 |
| Sep 2026 | Maxxis | 440 | 47.3% | 1 |
| Sep 2026 | Continental | 250 | 26.9% | 2 |
| Sep 2026 | Vittoria | 110 | 11.8% | 3 |
| Sep 2026 | Pirelli | 70 | 7.5% | 4 |
| Sep 2026 | Schwalbe | 60 | 6.5% | 5 |
| Oct 2026 | Maxxis | 410 | 46.1% | 1 |
| Oct 2026 | Continental | 270 | 30.3% | 2 |
| Oct 2026 | Vittoria | 90 | 10.1% | 3 |
| Oct 2026 | Pirelli | 60 | 6.7% | 4 |
| Oct 2026 | Schwalbe | 60 | 6.7% | 5 |

## How are branded searches counted for bike tyre brands?

- **Continental**: Measured on the search terms “continental bike tyre”, “continental grand prix 5000” and “continental mtb tyre”, summed into one figure.
- **Maxxis**: Measured on the search terms “maxxis bicycle tyre”, “maxxis bike tyre” and “maxxis mtb tyre”, summed into one figure.
- **Pirelli**: Measured on the search terms “pirelli bicycle tyre”, “pirelli bike tyre” and “pirelli mtb tyre”, summed into one figure.
- **Schwalbe**: Measured on the search terms “schwalbe mountain bike tyre” and “schwalbe mtb tyre”, summed into one figure.
- **Vittoria**: Measured on the search term “vittoria tyres”.

- [Continental](/demand/nz/brands/continental)
- [Maxxis](/demand/nz/brands/maxxis)
- [Pirelli](/demand/nz/brands/pirelli)
- [Schwalbe](/demand/nz/brands/schwalbe)
- [Vittoria](/demand/nz/brands/vittoria)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike tyre brands in New Zealand?

In October 2026, Maxxis was the most searched among bike tyre brands in New Zealand, with an estimated 410 branded searches, 46.1% of all searches for the five tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Bike tyre brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-bike-tyre-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-tyre-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.