--- title: "Giro vs Sidi: Which is searched more in New Zealand?" description: "Is Giro or Sidi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-shoes-brands/compare/giro-vs-sidi" publisher: "Brandwave" --- # Giro vs Sidi: Which is searched more in New Zealand? Is Giro or Sidi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Giro and Sidi - **Competitive set**: Bike shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Giro Share of Search**: 2.9% - **Sidi Share of Search**: 7.6% ## Is Giro or Sidi more popular in search? - In September 2026, Sidi had more branded searches than Giro among bike shoes brands in New Zealand. Sidi had about 130 branded searches, while Giro had 50. Sidi made up 7.6% of all bike shoes brand searches we track, and Giro accounted for 2.9%. - Sidi was ahead of Giro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 40 to 50. - Across the 12 months ending September 2026, Sidi’s share of searches among bike shoes brands in New Zealand moved from 7.1% to 7.6%, and its estimated monthly branded searches moved from 120 to 130. ## Top bike shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Giro was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sidi was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Giro was listed before Sidi in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Specialized | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Giro | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Fizik | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lake | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Sidi | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about bike shoes brands - Asked ChatGPT "Which bike shoes brand should I buy in New Zealand?": 1. Shimano, 2. Specialized, 3. Giro, 4. Lake - Asked ChatGPT "What are the best bike shoes brands in New Zealand?": 1. Shimano, 2. Specialized, 3. Giro, 4. Fizik, 5. Lake, 6. Sidi - Asked ChatGPT "What's the best bike shoes brand in New Zealand for clipless riding?": 1. Shimano, 2. Specialized, 3. Fizik, 4. Giro - Searched Google, AI Overview "cycling shoes nz": 1. Shimano, 2. Specialized, 3. Sidi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bike shoes brands in September 2026? - In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches. - In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%. - In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%. ## Month by month | Month | Giro estimated searches | Giro Share of Search | Giro rank | Sidi estimated searches | Sidi Share of Search | Sidi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 2.4% | 6 | 120 | 7.1% | 2 | | Nov 2025 | 50 | 3% | 5 | 90 | 5.4% | 3 | | Dec 2025 | 50 | 2.8% | 6 | 110 | 6.3% | 3 | | Jan 2026 | 50 | 2.4% | 6 | 110 | 5.3% | 3 | | Feb 2026 | 40 | 2.4% | 5 | 110 | 6.5% | 3 | | Mar 2026 | 50 | 2.2% | 4 | 130 | 5.7% | 2 | | Apr 2026 | 50 | 2.2% | 5 | 70 | 3.1% | 3 | | May 2026 | 50 | 2.5% | 5 | 100 | 5.1% | 3 | | Jun 2026 | 50 | 3.7% | 5 | 120 | 8.8% | 2 | | Jul 2026 | 40 | 3.3% | 6 | 110 | 9.2% | 2 | | Aug 2026 | 50 | 3.6% | 6 | 140 | 10% | 2 | | Sep 2026 | 50 | 2.9% | 5 | 130 | 7.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Giro’s and Sidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Giro**: Measured on the search term “giro bike shoes”. - **Sidi**: Measured on the search terms “sidi” and “sidi cycling shoes”, summed into one figure. - [Giro profile](/demand/nz/brands/giro) - [Sidi profile](/demand/nz/brands/sidi) - [All bike shoes brands in New Zealand](/demand/nz/categories/nz-bike-shoes-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Giro or Sidi more popular in search? In September 2026, Sidi had more branded searches than Giro among bike shoes brands in New Zealand. Sidi had about 130 branded searches, while Giro had 50. Sidi made up 7.6% of all bike shoes brand searches we track, and Giro accounted for 2.9%. ## Cite this page Brandwave. "Giro vs Sidi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bike-shoes-brands/compare/giro-vs-sidi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-shoes-brands/compare/giro-vs-sidi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.