---
title: "Bike shoes brands in New Zealand: Which are searched most?"
description: "Compare the bike shoes brands people buy. Share of Search among Specialized, Shimano, Sidi, Fizik, Giro and Lake, the bike shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-shoes-brands"
publisher: "Brandwave"
---

# Bike shoes brands in New Zealand: Which are searched most?

Compare the bike shoes brands people buy. Share of Search among Specialized, Shimano, Sidi, Fizik, Giro and Lake, the bike shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike shoes brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Specialized, 76%

## Which brand is most popular in search among bike shoes brands in New Zealand?

- In September 2026, Specialized was the most searched among bike shoes brands in New Zealand, with an estimated 1.3K branded searches, 76% of all searches for the six we track.
- Shimano is in 2nd place, 67.8 percentage points behind at 8.2%.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike shoes brands in New Zealand decreased from 76.9% to 76%.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike shoes brands in New Zealand increased from 6.5% to 8.2%.
- Across the 12 months ending September 2026, Sidi’s share of searches among bike shoes brands in New Zealand increased from 7.1% to 7.6%.
- Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand increased from 2.4% to 2.9%.
- Across the 12 months ending September 2026, Lake’s share of searches among bike shoes brands in New Zealand decreased from 4.1% to 2.3%.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike shoes brands in New Zealand peaked at 85.2% in April 2026 and was lowest at 71.4% in August 2026.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike shoes brands in New Zealand peaked at 8.3% in November 2025 and was lowest at 4.8% in March 2026.
- Across the 12 months ending September 2026, Sidi’s share of searches among bike shoes brands in New Zealand peaked at 10% in August 2026 and was lowest at 3.1% in April 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among bike shoes brands in New Zealand peaked at 5.1% in December 2025 and was lowest at 1.8% in March 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand peaked at 3.7% in June 2026 and was lowest at 2.2% in March 2026.
- Across the 12 months ending September 2026, Lake’s share of searches among bike shoes brands in New Zealand peaked at 5% in August 2026 and was lowest at 2% in May 2026.
- Across the 12 months ending September 2026, Shimano rose from 3rd to 2nd among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Sidi fell from 2nd to 3rd among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Fizik rose from 5th to 4th among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Giro rose from 6th to 5th among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Lake fell from 4th to 6th among bike shoes brands in New Zealand.

## Top bike shoes brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Specialized and Shimano appeared every time. Shimano was recommended most often, coming first in every answer. Specialized was second, and Giro was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Shimano | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Specialized | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Giro | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Fizik | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Lake | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Sidi | 6th | 1 of 3 | 1 of 1 | 2 of 4 |

## Every AI answer about bike shoes brands

- Asked ChatGPT "Which bike shoes brand should I buy in New Zealand?": 1. Shimano, 2. Specialized, 3. Giro, 4. Lake
- Asked ChatGPT "What are the best bike shoes brands in New Zealand?": 1. Shimano, 2. Specialized, 3. Giro, 4. Fizik, 5. Lake, 6. Sidi
- Asked ChatGPT "What's the best bike shoes brand in New Zealand for clipless riding?": 1. Shimano, 2. Specialized, 3. Fizik, 4. Giro
- Searched Google, AI Overview "cycling shoes nz": 1. Shimano, 2. Specialized, 3. Sidi

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Specialized vs Shimano: compare search popularity](/demand/nz/compare/shimano-vs-specialized): 76% against 8.2% Share of Search.
- [Specialized vs Sidi: compare search popularity](/demand/nz/compare/sidi-vs-specialized): 76% against 7.6% Share of Search.
- [Specialized vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-specialized): 76% against 2.9% Share of Search.
- [Specialized vs Giro: compare search popularity](/demand/nz/compare/giro-vs-specialized): 76% against 2.9% Share of Search.
- [Shimano vs Sidi: compare search popularity](/demand/nz/compare/shimano-vs-sidi): 8.2% against 7.6% Share of Search.
- [Shimano vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-shimano): 8.2% against 2.9% Share of Search.
- [Shimano vs Giro: compare search popularity](/demand/nz/compare/giro-vs-shimano): 8.2% against 2.9% Share of Search.
- [Sidi vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-sidi): 7.6% against 2.9% Share of Search.
- [Sidi vs Giro: compare search popularity](/demand/nz/compare/giro-vs-sidi): 7.6% against 2.9% Share of Search.
- [Fizik vs Giro: compare search popularity](/demand/nz/compare/fizik-vs-giro): 2.9% Share of Search each.

## How did search popularity change for New Zealand bike shoes brands in September 2026?

- In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches.
- In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%.
- In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%.
- In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%.
- In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.
- In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specialized | 76% | 1.3K | +30.0% | Specialized |
| 2 | Shimano | 8.2% | 140 | +55.6% | Shimano |
| 3 | Sidi | 7.6% | 130 | -7.1% | Sidi |
| 4 | Fizik | 2.9% | 50 | 0.0% | Fizik |
| 5 | Giro | 2.9% | 50 | 0.0% | Giro |
| 6 | Lake | 2.3% | 40 | -42.9% | Lake |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specialized | 1.3K | 76.9% | 1 |
| Oct 2025 | Sidi | 120 | 7.1% | 2 |
| Oct 2025 | Shimano | 110 | 6.5% | 3 |
| Oct 2025 | Lake | 70 | 4.1% | 4 |
| Oct 2025 | Fizik | 50 | 3% | 5 |
| Oct 2025 | Giro | 40 | 2.4% | 6 |
| Nov 2025 | Specialized | 1.3K | 77.4% | 1 |
| Nov 2025 | Shimano | 140 | 8.3% | 2 |
| Nov 2025 | Sidi | 90 | 5.4% | 3 |
| Nov 2025 | Fizik | 50 | 3% | 4 |
| Nov 2025 | Giro | 50 | 3% | 5 |
| Nov 2025 | Lake | 50 | 3% | 6 |
| Dec 2025 | Specialized | 1.3K | 73.9% | 1 |
| Dec 2025 | Shimano | 140 | 8% | 2 |
| Dec 2025 | Sidi | 110 | 6.3% | 3 |
| Dec 2025 | Fizik | 90 | 5.1% | 4 |
| Dec 2025 | Lake | 70 | 4% | 5 |
| Dec 2025 | Giro | 50 | 2.8% | 6 |
| Jan 2026 | Specialized | 1.6K | 77.3% | 1 |
| Jan 2026 | Shimano | 170 | 8.2% | 2 |
| Jan 2026 | Sidi | 110 | 5.3% | 3 |
| Jan 2026 | Fizik | 70 | 3.4% | 4 |
| Jan 2026 | Lake | 70 | 3.4% | 5 |
| Jan 2026 | Giro | 50 | 2.4% | 6 |
| Feb 2026 | Specialized | 1.3K | 77.4% | 1 |
| Feb 2026 | Shimano | 140 | 8.3% | 2 |
| Feb 2026 | Sidi | 110 | 6.5% | 3 |
| Feb 2026 | Fizik | 50 | 3% | 4 |
| Feb 2026 | Giro | 40 | 2.4% | 5 |
| Feb 2026 | Lake | 40 | 2.4% | 6 |
| Mar 2026 | Specialized | 1.9K | 83.3% | 1 |
| Mar 2026 | Sidi | 130 | 5.7% | 2 |
| Mar 2026 | Shimano | 110 | 4.8% | 3 |
| Mar 2026 | Giro | 50 | 2.2% | 4 |
| Mar 2026 | Lake | 50 | 2.2% | 5 |
| Mar 2026 | Fizik | 40 | 1.8% | 6 |
| Apr 2026 | Specialized | 1.9K | 85.2% | 1 |
| Apr 2026 | Shimano | 110 | 4.9% | 2 |
| Apr 2026 | Sidi | 70 | 3.1% | 3 |
| Apr 2026 | Fizik | 50 | 2.2% | 4 |
| Apr 2026 | Giro | 50 | 2.2% | 5 |
| Apr 2026 | Lake | 50 | 2.2% | 6 |
| May 2026 | Specialized | 1.6K | 81.2% | 1 |
| May 2026 | Shimano | 110 | 5.6% | 2 |
| May 2026 | Sidi | 100 | 5.1% | 3 |
| May 2026 | Fizik | 70 | 3.6% | 4 |
| May 2026 | Giro | 50 | 2.5% | 5 |
| May 2026 | Lake | 40 | 2% | 6 |
| Jun 2026 | Specialized | 1K | 73.5% | 1 |
| Jun 2026 | Sidi | 120 | 8.8% | 2 |
| Jun 2026 | Shimano | 90 | 6.6% | 3 |
| Jun 2026 | Fizik | 50 | 3.7% | 4 |
| Jun 2026 | Giro | 50 | 3.7% | 5 |
| Jun 2026 | Lake | 50 | 3.7% | 6 |
| Jul 2026 | Specialized | 880 | 73.3% | 1 |
| Jul 2026 | Sidi | 110 | 9.2% | 2 |
| Jul 2026 | Shimano | 70 | 5.8% | 3 |
| Jul 2026 | Fizik | 50 | 4.2% | 4 |
| Jul 2026 | Lake | 50 | 4.2% | 5 |
| Jul 2026 | Giro | 40 | 3.3% | 6 |
| Aug 2026 | Specialized | 1K | 71.4% | 1 |
| Aug 2026 | Sidi | 140 | 10% | 2 |
| Aug 2026 | Shimano | 90 | 6.4% | 3 |
| Aug 2026 | Lake | 70 | 5% | 4 |
| Aug 2026 | Fizik | 50 | 3.6% | 5 |
| Aug 2026 | Giro | 50 | 3.6% | 6 |
| Sep 2026 | Specialized | 1.3K | 76% | 1 |
| Sep 2026 | Shimano | 140 | 8.2% | 2 |
| Sep 2026 | Sidi | 130 | 7.6% | 3 |
| Sep 2026 | Fizik | 50 | 2.9% | 4 |
| Sep 2026 | Giro | 50 | 2.9% | 5 |
| Sep 2026 | Lake | 40 | 2.3% | 6 |

## What is being compared

- **Fizik**: Measured on the search term “fizik”.
- **Giro**: Measured on the search term “giro bike shoes”.
- **Lake**: Measured on the search term “lake cycling shoes”.
- **Shimano**: Measured on the search term “shimano shoes”.
- **Sidi**: Measured on the search terms “sidi” and “sidi cycling shoes”, summed into one figure.
- **Specialized**: Measured on the search term “specialized bike”.

- [Fizik](/demand/nz/brands/fizik)
- [Giro](/demand/nz/brands/giro)
- [Lake](/demand/nz/brands/lake-cycling)
- [Shimano](/demand/nz/brands/shimano)
- [Sidi](/demand/nz/brands/sidi)
- [Specialized](/demand/nz/brands/specialized)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike shoes brands in New Zealand?

In September 2026, Specialized was the most searched among bike shoes brands in New Zealand, with an estimated 1.3K branded searches, 76% of all searches for the six we track.

## Cite this page

Brandwave. "Bike shoes brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bike-shoes-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-shoes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.