---
title: "Bike saddle brands in New Zealand: Which are searched most?"
description: "Compare the bike saddle brands New Zealand cyclists buy. Share of Search among WTB, Ergon, Brooks England, Fizik, Selle Italia and Specialized, the bike saddle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-saddle-brands"
publisher: "Brandwave"
---

# Bike saddle brands in New Zealand: Which are searched most?

Compare the bike saddle brands New Zealand cyclists buy. Share of Search among WTB, Ergon, Brooks England, Fizik, Selle Italia and Specialized, the bike saddle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike saddle brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: WTB, 66.8%

## Which brand is most popular in search among bike saddle brands in New Zealand?

- In September 2026, WTB was the most searched among bike saddle brands in New Zealand, with an estimated 1.4K branded searches, 66.8% of all searches for the six we track.
- Ergon is in 2nd place, 54.6 percentage points behind at 12.2%.
- Across the 12 months ending September 2026, WTB’s share of searches among bike saddle brands in New Zealand increased from 57.1% to 66.8%.
- Across the 12 months ending September 2026, Ergon’s share of searches among bike saddle brands in New Zealand decreased from 15.3% to 12.2%.
- Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand decreased from 12.9% to 8.3%.
- Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands in New Zealand decreased from 6.1% to 4.4%.
- Across the 12 months ending September 2026, WTB’s share of searches among bike saddle brands in New Zealand peaked at 71% in June 2026 and was lowest at 17.1% in January 2026.
- Across the 12 months ending September 2026, Ergon’s share of searches among bike saddle brands in New Zealand peaked at 26.7% in January 2026 and was lowest at 8.7% in June 2026.
- Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand peaked at 24.8% in January 2026 and was lowest at 7.3% in August 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among bike saddle brands in New Zealand peaked at 14.4% in December 2025 and was lowest at 5.2% in June 2026.
- Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands in New Zealand peaked at 11.4% in January 2026 and was lowest at 4.3% in August 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike saddle brands in New Zealand peaked at 6.7% in January 2026 and was lowest at 1.4% in May 2026.
- Across the 12 months ending September 2026, Fizik and Specialized held steady: their share of searches among bike saddle brands in New Zealand each moved less than 0.5 percentage points.

## Top bike saddle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Specialized appeared every time. Specialized was recommended most often, coming first in every answer. Ergon was second, and Selle Italia was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Specialized | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ergon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Selle Italia | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Fizik | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Brooks England | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| WTB | 6th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about bike saddle brands

- Asked ChatGPT "Which bike saddle brand should I buy in New Zealand?": 1. Specialized, 2. Ergon, 3. Selle Italia, 4. Brooks England, 5. WTB
- Asked ChatGPT "What are the best bike saddle brands in New Zealand?": 1. Specialized, 2. Ergon, 3. Selle Italia, 4. Fizik, 5. Brooks England, 6. WTB
- Asked ChatGPT "What's the best bike saddle brand in New Zealand for long rides?": 1. Specialized, 2. Selle Italia, 3. Brooks England
- Searched Google, AI Overview "comfortable bike saddle": 1. Specialized, 2. Ergon
- Searched Google, AI Overview "bike seat nz": 1. Specialized, 2. Fizik, 3. Ergon, 4. WTB

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [WTB vs Ergon: compare search popularity](/demand/nz/compare/ergon-vs-wtb): 66.8% against 12.2% Share of Search.
- [WTB vs Brooks England: compare search popularity](/demand/nz/compare/brooks-england-vs-wtb): 66.8% against 8.3% Share of Search.
- [WTB vs Fizik: compare search popularity](/demand/nz/compare/fizik-vs-wtb): 66.8% against 5.9% Share of Search.
- [WTB vs Selle Italia: compare search popularity](/demand/nz/compare/selle-italia-vs-wtb): 66.8% against 4.4% Share of Search.
- [Ergon vs Brooks England: compare search popularity](/demand/nz/compare/brooks-england-vs-ergon): 12.2% against 8.3% Share of Search.
- [Ergon vs Fizik: compare search popularity](/demand/nz/compare/ergon-vs-fizik): 12.2% against 5.9% Share of Search.
- [Ergon vs Selle Italia: compare search popularity](/demand/nz/compare/ergon-vs-selle-italia): 12.2% against 4.4% Share of Search.
- [Brooks England vs Fizik: compare search popularity](/demand/nz/compare/brooks-england-vs-fizik): 8.3% against 5.9% Share of Search.
- [Brooks England vs Selle Italia: compare search popularity](/demand/nz/compare/brooks-england-vs-selle-italia): 8.3% against 4.4% Share of Search.
- [Fizik vs Selle Italia: compare search popularity](/demand/nz/compare/fizik-vs-selle-italia): 5.9% against 4.4% Share of Search.

## How did search popularity change for New Zealand bike saddle brands in September 2026?

- In September 2026, Ergon gained share of searches among bike saddle brands in New Zealand, from 10.7% to 12.2%.
- In September 2026, Brooks England gained share of searches among bike saddle brands in New Zealand, from 7.3% to 8.3%.
- In September 2026, Specialized gained share of searches among bike saddle brands in New Zealand, from 1.7% to 2.4%.
- In September 2026, WTB lost share of searches among bike saddle brands in New Zealand, from 70.1% to 66.8%.
- Estimated monthly branded searches for Fizik in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026.
- Estimated monthly branded searches for Selle Italia in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | WTB | 66.8% | 1.4K | -16.5% | WTB |
| 2 | Ergon | 12.2% | 250 | 0.0% | Ergon |
| 3 | Brooks England | 8.3% | 170 | 0.0% | Brooks England |
| 4 | Fizik | 5.9% | 120 | -14.3% | Fizik |
| 5 | Selle Italia | 4.4% | 90 | -10.0% | Selle Italia |
| 6 | Specialized | 2.4% | 50 | +25.0% | Specialized |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | WTB | 930 | 57.1% | 1 |
| Oct 2025 | Ergon | 250 | 15.3% | 2 |
| Oct 2025 | Brooks England | 210 | 12.9% | 3 |
| Oct 2025 | Fizik | 100 | 6.1% | 4 |
| Oct 2025 | Selle Italia | 100 | 6.1% | 5 |
| Oct 2025 | Specialized | 40 | 2.5% | 6 |
| Nov 2025 | WTB | 930 | 57.8% | 1 |
| Nov 2025 | Ergon | 220 | 13.7% | 2 |
| Nov 2025 | Brooks England | 170 | 10.6% | 3 |
| Nov 2025 | Fizik | 120 | 7.5% | 4 |
| Nov 2025 | Selle Italia | 120 | 7.5% | 5 |
| Nov 2025 | Specialized | 50 | 3.1% | 6 |
| Dec 2025 | WTB | 310 | 27.9% | 1 |
| Dec 2025 | Ergon | 280 | 25.2% | 2 |
| Dec 2025 | Brooks England | 210 | 18.9% | 3 |
| Dec 2025 | Fizik | 160 | 14.4% | 4 |
| Dec 2025 | Selle Italia | 100 | 9% | 5 |
| Dec 2025 | Specialized | 50 | 4.5% | 6 |
| Jan 2026 | Ergon | 280 | 26.7% | 1 |
| Jan 2026 | Brooks England | 260 | 24.8% | 2 |
| Jan 2026 | WTB | 180 | 17.1% | 3 |
| Jan 2026 | Fizik | 140 | 13.3% | 4 |
| Jan 2026 | Selle Italia | 120 | 11.4% | 5 |
| Jan 2026 | Specialized | 70 | 6.7% | 6 |
| Feb 2026 | WTB | 930 | 58.9% | 1 |
| Feb 2026 | Ergon | 220 | 13.9% | 2 |
| Feb 2026 | Brooks England | 170 | 10.8% | 3 |
| Feb 2026 | Fizik | 120 | 7.6% | 4 |
| Feb 2026 | Selle Italia | 100 | 6.3% | 5 |
| Feb 2026 | Specialized | 40 | 2.5% | 6 |
| Mar 2026 | WTB | 1K | 57.8% | 1 |
| Mar 2026 | Ergon | 280 | 15.6% | 2 |
| Mar 2026 | Brooks England | 210 | 11.7% | 3 |
| Mar 2026 | Fizik | 110 | 6.1% | 4 |
| Mar 2026 | Selle Italia | 90 | 5% | 5 |
| Mar 2026 | Specialized | 70 | 3.9% | 6 |
| Apr 2026 | WTB | 640 | 44.8% | 1 |
| Apr 2026 | Brooks England | 260 | 18.2% | 2 |
| Apr 2026 | Ergon | 250 | 17.5% | 3 |
| Apr 2026 | Fizik | 120 | 8.4% | 4 |
| Apr 2026 | Selle Italia | 90 | 6.3% | 5 |
| Apr 2026 | Specialized | 70 | 4.9% | 6 |
| May 2026 | WTB | 1.4K | 64.9% | 1 |
| May 2026 | Ergon | 280 | 13.5% | 2 |
| May 2026 | Brooks England | 170 | 8.2% | 3 |
| May 2026 | Fizik | 160 | 7.7% | 4 |
| May 2026 | Selle Italia | 90 | 4.3% | 5 |
| May 2026 | Specialized | 30 | 1.4% | 6 |
| Jun 2026 | WTB | 1.6K | 71% | 1 |
| Jun 2026 | Ergon | 200 | 8.7% | 2 |
| Jun 2026 | Brooks England | 170 | 7.4% | 3 |
| Jun 2026 | Fizik | 120 | 5.2% | 4 |
| Jun 2026 | Selle Italia | 110 | 4.8% | 5 |
| Jun 2026 | Specialized | 70 | 3% | 6 |
| Jul 2026 | WTB | 770 | 53.8% | 1 |
| Jul 2026 | Ergon | 220 | 15.4% | 2 |
| Jul 2026 | Brooks England | 170 | 11.9% | 3 |
| Jul 2026 | Selle Italia | 120 | 8.4% | 4 |
| Jul 2026 | Fizik | 100 | 7% | 5 |
| Jul 2026 | Specialized | 50 | 3.5% | 6 |
| Aug 2026 | WTB | 1.6K | 70.1% | 1 |
| Aug 2026 | Ergon | 250 | 10.7% | 2 |
| Aug 2026 | Brooks England | 170 | 7.3% | 3 |
| Aug 2026 | Fizik | 140 | 6% | 4 |
| Aug 2026 | Selle Italia | 100 | 4.3% | 5 |
| Aug 2026 | Specialized | 40 | 1.7% | 6 |
| Sep 2026 | WTB | 1.4K | 66.8% | 1 |
| Sep 2026 | Ergon | 250 | 12.2% | 2 |
| Sep 2026 | Brooks England | 170 | 8.3% | 3 |
| Sep 2026 | Fizik | 120 | 5.9% | 4 |
| Sep 2026 | Selle Italia | 90 | 4.4% | 5 |
| Sep 2026 | Specialized | 50 | 2.4% | 6 |

## What is being compared

- **Brooks England**: Measured on the search terms “brooks england” and “brooks saddle”, summed into one figure.
- **Ergon**: Measured on the search terms “ergon” and “ergon saddle”, summed into one figure.
- **Fizik**: Measured on the search terms “fizik” and “fizik saddle”, summed into one figure.
- **Selle Italia**: Measured on the search terms “selle italia” and “selle italia saddle”, summed into one figure.
- **Specialized**: Measured on the search term “specialized saddle”.
- **WTB**: Measured on the search terms “wtb” and “wtb saddle”, summed into one figure.

- [Brooks England](/demand/nz/brands/brooks-england)
- [Ergon](/demand/nz/brands/ergon)
- [Fizik](/demand/nz/brands/fizik)
- [Selle Italia](/demand/nz/brands/selle-italia)
- [Specialized](/demand/nz/brands/specialized)
- [WTB](/demand/nz/brands/wtb)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike saddle brands in New Zealand?

In September 2026, WTB was the most searched among bike saddle brands in New Zealand, with an estimated 1.4K branded searches, 66.8% of all searches for the six we track.

## Cite this page

Brandwave. "Bike saddle brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bike-saddle-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-saddle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.