--- title: "Bike pump brands in New Zealand: Which are searched most?" description: "Compare the bike pump brands New Zealand cyclists buy. Share of Search among Silca, Topeak and Lezyne, the bike pump brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-pump-brands" publisher: "Brandwave" --- # Bike pump brands in New Zealand: Which are searched most? Compare the bike pump brands New Zealand cyclists buy. Share of Search among Silca, Topeak and Lezyne, the bike pump brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bike pump brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Silca, 41.9% ## Which brand is most popular in search among bike pump brands in New Zealand? - In September 2026, Silca was the most searched among bike pump brands in New Zealand, with an estimated 180 branded searches, 41.9% of all searches for the three we track. - Topeak is in 2nd place, 7 percentage points behind at 34.9%. - Across the 12 months ending September 2026, Silca’s share of searches among bike pump brands in New Zealand increased from 37% to 41.9%. - Across the 12 months ending September 2026, Lezyne’s share of searches among bike pump brands in New Zealand decreased from 28.3% to 23.3%. - Across the 12 months ending September 2026, Silca’s share of searches among bike pump brands in New Zealand peaked at 51.2% in August 2026 and was lowest at 31.9% in January 2026. - Across the 12 months ending September 2026, Topeak’s share of searches among bike pump brands in New Zealand peaked at 40.4% in January 2026 and was lowest at 24.1% in November 2025. - Across the 12 months ending September 2026, Lezyne’s share of searches among bike pump brands in New Zealand peaked at 31.4% in March 2026 and was lowest at 18.6% in August 2026. - Across the 12 months ending September 2026, Topeak held steady: its share of searches among bike pump brands in New Zealand moved less than 0.5 percentage points. ## Top bike pump brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Topeak appeared every time. Topeak was recommended most often, coming first in all three answers that gave a list. Lezyne was second, and Silca was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Topeak | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Lezyne | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Silca | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about bike pump brands - Asked ChatGPT "Which bike pump brand should I buy in New Zealand?": 1. Topeak, 2. Lezyne - Asked ChatGPT "What are the best bike pump brands in New Zealand?": 1. Topeak, 2. Lezyne, 3. Silca - Asked ChatGPT "What's the best bike pump brand in New Zealand for home inflation?": 1. Topeak, 2. Lezyne - Searched Google, AI Overview "portable bike pump": 1. Topeak Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## Compare search popularity between leading brands - [Silca vs Topeak: compare search popularity](/demand/nz/compare/silca-vs-topeak): 41.9% against 34.9% Share of Search. - [Silca vs Lezyne: compare search popularity](/demand/nz/compare/lezyne-vs-silca): 41.9% against 23.3% Share of Search. - [Topeak vs Lezyne: compare search popularity](/demand/nz/compare/lezyne-vs-topeak): 34.9% against 23.3% Share of Search. ## How did search popularity change for New Zealand bike pump brands in September 2026? - In September 2026, Topeak gained share of searches among bike pump brands in New Zealand, from 30.2% to 34.9%. - In September 2026, Lezyne gained share of searches among bike pump brands in New Zealand, from 18.6% to 23.3%. - In September 2026, Silca lost share of searches among bike pump brands in New Zealand, from 51.2% to 41.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Silca | 41.9% | 180 | -18.2% | Silca | | 2 | Topeak | 34.9% | 150 | +15.4% | Topeak | | 3 | Lezyne | 23.3% | 100 | +25.0% | Lezyne | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Silca | 170 | 37% | 1 | | Oct 2025 | Topeak | 160 | 34.8% | 2 | | Oct 2025 | Lezyne | 130 | 28.3% | 3 | | Nov 2025 | Silca | 270 | 50% | 1 | | Nov 2025 | Lezyne | 140 | 25.9% | 2 | | Nov 2025 | Topeak | 130 | 24.1% | 3 | | Dec 2025 | Silca | 180 | 45% | 1 | | Dec 2025 | Topeak | 130 | 32.5% | 2 | | Dec 2025 | Lezyne | 90 | 22.5% | 3 | | Jan 2026 | Topeak | 190 | 40.4% | 1 | | Jan 2026 | Silca | 150 | 31.9% | 2 | | Jan 2026 | Lezyne | 130 | 27.7% | 3 | | Feb 2026 | Silca | 150 | 38.5% | 1 | | Feb 2026 | Topeak | 130 | 33.3% | 2 | | Feb 2026 | Lezyne | 110 | 28.2% | 3 | | Mar 2026 | Silca | 180 | 35.3% | 1 | | Mar 2026 | Topeak | 170 | 33.3% | 2 | | Mar 2026 | Lezyne | 160 | 31.4% | 3 | | Apr 2026 | Silca | 180 | 38.3% | 1 | | Apr 2026 | Topeak | 160 | 34% | 2 | | Apr 2026 | Lezyne | 130 | 27.7% | 3 | | May 2026 | Silca | 180 | 41.9% | 1 | | May 2026 | Topeak | 140 | 32.6% | 2 | | May 2026 | Lezyne | 110 | 25.6% | 3 | | Jun 2026 | Silca | 150 | 37.5% | 1 | | Jun 2026 | Topeak | 150 | 37.5% | 2 | | Jun 2026 | Lezyne | 100 | 25% | 3 | | Jul 2026 | Silca | 180 | 40.9% | 1 | | Jul 2026 | Topeak | 140 | 31.8% | 2 | | Jul 2026 | Lezyne | 120 | 27.3% | 3 | | Aug 2026 | Silca | 220 | 51.2% | 1 | | Aug 2026 | Topeak | 130 | 30.2% | 2 | | Aug 2026 | Lezyne | 80 | 18.6% | 3 | | Sep 2026 | Silca | 180 | 41.9% | 1 | | Sep 2026 | Topeak | 150 | 34.9% | 2 | | Sep 2026 | Lezyne | 100 | 23.3% | 3 | ## What is being compared - **Lezyne**: Measured on the search terms “lezyne” and “lezyne bike pump”, summed into one figure. - **Silca**: Measured on the search terms “silca” and “silca bike pump”, summed into one figure. - **Topeak**: Measured on the search terms “topeak” and “topeak bike pump”, summed into one figure. - [Lezyne](/demand/nz/brands/lezyne) - [Silca](/demand/nz/brands/silca) - [Topeak](/demand/nz/brands/topeak) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bike pump brands in New Zealand? In September 2026, Silca was the most searched among bike pump brands in New Zealand, with an estimated 180 branded searches, 41.9% of all searches for the three we track. ## Cite this page Brandwave. "Bike pump brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bike-pump-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-pump-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.