---
title: "Bike lock brands in New Zealand: Which are searched most?"
description: "Compare the bike lock brands New Zealand cyclists buy. Share of Search among Kryptonite, Master Lock, OnGuard, ABUS and Hiplok, the bike lock brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-lock-brands"
publisher: "Brandwave"
---

# Bike lock brands in New Zealand: Which are searched most?

Compare the bike lock brands New Zealand cyclists buy. Share of Search among Kryptonite, Master Lock, OnGuard, ABUS and Hiplok, the bike lock brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike lock brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kryptonite, 53.1%

## Which brand is most popular in search among bike lock brands in New Zealand?

- In September 2026, Kryptonite was the most searched among bike lock brands in New Zealand, with an estimated 1.1K branded searches, 53.1% of all searches for the five we track.
- Master Lock is in 2nd place, 34.4 percentage points behind at 18.7%.
- Across the 12 months ending September 2026, Kryptonite’s share of searches among bike lock brands in New Zealand decreased from 64.3% to 53.1%.
- Across the 12 months ending September 2026, Master Lock’s share of searches among bike lock brands in New Zealand increased from 14.6% to 18.7%.
- Across the 12 months ending September 2026, OnGuard’s share of searches among bike lock brands in New Zealand increased from 8.5% to 14.4%.
- Across the 12 months ending September 2026, ABUS’s share of searches among bike lock brands in New Zealand increased from 8.9% to 10%.
- Across the 12 months ending September 2026, Kryptonite’s share of searches among bike lock brands in New Zealand peaked at 74.4% in December 2025 and was lowest at 50.3% in March 2026.
- Across the 12 months ending September 2026, Master Lock’s share of searches among bike lock brands in New Zealand peaked at 21.9% in May 2026 and was lowest at 13.3% in December 2025.
- Across the 12 months ending September 2026, OnGuard’s share of searches among bike lock brands in New Zealand peaked at 21.2% in February 2026 and was lowest at 3.6% in December 2025.
- Across the 12 months ending September 2026, ABUS’s share of searches among bike lock brands in New Zealand peaked at 11.7% in June 2026 and was lowest at 6.3% in December 2025.
- Across the 12 months ending September 2026, Hiplok’s share of searches among bike lock brands in New Zealand peaked at 6.1% in March 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, OnGuard rose from 4th to 3rd among bike lock brands in New Zealand.
- Across the 12 months ending September 2026, ABUS fell from 3rd to 4th among bike lock brands in New Zealand.
- Across the 12 months ending September 2026, Hiplok held steady: its share of searches among bike lock brands in New Zealand moved less than 0.5 percentage points.

## Top bike lock brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kryptonite and Hiplok appeared every time. Kryptonite was recommended most often, coming first in all four answers that gave a list. ABUS was second, and Hiplok was third. Master Lock, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kryptonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ABUS | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Hiplok | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| OnGuard | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Master Lock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bike lock brands

- Asked ChatGPT "Which bike lock brand should I buy in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Hiplok
- Asked ChatGPT "What are the best bike lock brands in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Hiplok, 4. OnGuard
- Asked ChatGPT "What's the best bike lock brand in New Zealand for city commuting?": 1. Kryptonite, 2. ABUS, 3. Hiplok
- Searched Google, AI Overview "best bike lock": 1. Kryptonite, 2. Hiplok
- Searched Google, AI Overview "secure bike lock": 1. Hiplok, 2. Kryptonite

Not named in any answer: Master Lock.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Kryptonite vs Master Lock: compare search popularity](/demand/nz/compare/kryptonite-vs-master-lock): 53.1% against 18.7% Share of Search.
- [Kryptonite vs OnGuard: compare search popularity](/demand/nz/compare/kryptonite-vs-onguard): 53.1% against 14.4% Share of Search.
- [Kryptonite vs ABUS: compare search popularity](/demand/nz/compare/abus-vs-kryptonite): 53.1% against 10% Share of Search.
- [Kryptonite vs Hiplok: compare search popularity](/demand/nz/compare/hiplok-vs-kryptonite): 53.1% against 3.8% Share of Search.
- [Master Lock vs OnGuard: compare search popularity](/demand/nz/compare/master-lock-vs-onguard): 18.7% against 14.4% Share of Search.
- [Master Lock vs ABUS: compare search popularity](/demand/nz/compare/abus-vs-master-lock): 18.7% against 10% Share of Search.
- [Master Lock vs Hiplok: compare search popularity](/demand/nz/compare/hiplok-vs-master-lock): 18.7% against 3.8% Share of Search.
- [OnGuard vs ABUS: compare search popularity](/demand/nz/compare/abus-vs-onguard): 14.4% against 10% Share of Search.
- [OnGuard vs Hiplok: compare search popularity](/demand/nz/compare/hiplok-vs-onguard): 14.4% against 3.8% Share of Search.
- [ABUS vs Hiplok: compare search popularity](/demand/nz/compare/abus-vs-hiplok): 10% against 3.8% Share of Search.

## How did search popularity change for New Zealand bike lock brands in September 2026?

- In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches.
- In September 2026, ABUS gained share of searches among bike lock brands in New Zealand, from 8% to 10%.
- In September 2026, Master Lock gained share of searches among bike lock brands in New Zealand, from 17.3% to 18.7%.
- In September 2026, Kryptonite lost share of searches among bike lock brands in New Zealand, from 64% to 53.1%.
- Hiplok’s share of searches among bike lock brands in New Zealand has lost ground for 3 months in a row, from 5.1% to 3.8% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kryptonite | 53.1% | 1.1K | -22.9% | Kryptonite |
| 2 | Master Lock | 18.7% | 390 | 0.0% | Master Lock |
| 3 | OnGuard | 14.4% | 300 | +100.0% | OnGuard |
| 4 | ABUS | 10% | 210 | +16.7% | ABUS |
| 5 | Hiplok | 3.8% | 80 | -11.1% | Hiplok |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kryptonite | 1.4K | 64.3% | 1 |
| Oct 2025 | Master Lock | 310 | 14.6% | 2 |
| Oct 2025 | ABUS | 190 | 8.9% | 3 |
| Oct 2025 | OnGuard | 180 | 8.5% | 4 |
| Oct 2025 | Hiplok | 80 | 3.8% | 5 |
| Nov 2025 | Kryptonite | 1.4K | 62.8% | 1 |
| Nov 2025 | Master Lock | 390 | 17.9% | 2 |
| Nov 2025 | ABUS | 180 | 8.3% | 3 |
| Nov 2025 | OnGuard | 140 | 6.4% | 4 |
| Nov 2025 | Hiplok | 100 | 4.6% | 5 |
| Dec 2025 | Kryptonite | 2.5K | 74.4% | 1 |
| Dec 2025 | Master Lock | 440 | 13.3% | 2 |
| Dec 2025 | ABUS | 210 | 6.3% | 3 |
| Dec 2025 | OnGuard | 120 | 3.6% | 4 |
| Dec 2025 | Hiplok | 80 | 2.4% | 5 |
| Jan 2026 | Kryptonite | 1.1K | 55.8% | 1 |
| Jan 2026 | Master Lock | 390 | 19.6% | 2 |
| Jan 2026 | ABUS | 230 | 11.6% | 3 |
| Jan 2026 | OnGuard | 160 | 8% | 4 |
| Jan 2026 | Hiplok | 100 | 5% | 5 |
| Feb 2026 | Kryptonite | 1.3K | 51% | 1 |
| Feb 2026 | OnGuard | 550 | 21.2% | 2 |
| Feb 2026 | Master Lock | 430 | 16.6% | 3 |
| Feb 2026 | ABUS | 210 | 8.1% | 4 |
| Feb 2026 | Hiplok | 80 | 3.1% | 5 |
| Mar 2026 | Kryptonite | 990 | 50.3% | 1 |
| Mar 2026 | Master Lock | 410 | 20.8% | 2 |
| Mar 2026 | OnGuard | 240 | 12.2% | 3 |
| Mar 2026 | ABUS | 210 | 10.7% | 4 |
| Mar 2026 | Hiplok | 120 | 6.1% | 5 |
| Apr 2026 | Kryptonite | 1.3K | 58.3% | 1 |
| Apr 2026 | Master Lock | 410 | 19% | 2 |
| Apr 2026 | ABUS | 210 | 9.7% | 3 |
| Apr 2026 | OnGuard | 160 | 7.4% | 4 |
| Apr 2026 | Hiplok | 120 | 5.6% | 5 |
| May 2026 | Kryptonite | 1.1K | 54.3% | 1 |
| May 2026 | Master Lock | 460 | 21.9% | 2 |
| May 2026 | ABUS | 210 | 10% | 3 |
| May 2026 | OnGuard | 210 | 10% | 4 |
| May 2026 | Hiplok | 80 | 3.8% | 5 |
| Jun 2026 | Kryptonite | 1.1K | 56.6% | 1 |
| Jun 2026 | Master Lock | 350 | 17.9% | 2 |
| Jun 2026 | ABUS | 230 | 11.7% | 3 |
| Jun 2026 | OnGuard | 170 | 8.7% | 4 |
| Jun 2026 | Hiplok | 100 | 5.1% | 5 |
| Jul 2026 | Kryptonite | 1.1K | 53% | 1 |
| Jul 2026 | Master Lock | 430 | 21.3% | 2 |
| Jul 2026 | OnGuard | 240 | 11.9% | 3 |
| Jul 2026 | ABUS | 180 | 8.9% | 4 |
| Jul 2026 | Hiplok | 100 | 5% | 5 |
| Aug 2026 | Kryptonite | 1.4K | 64% | 1 |
| Aug 2026 | Master Lock | 390 | 17.3% | 2 |
| Aug 2026 | ABUS | 180 | 8% | 3 |
| Aug 2026 | OnGuard | 150 | 6.7% | 4 |
| Aug 2026 | Hiplok | 90 | 4% | 5 |
| Sep 2026 | Kryptonite | 1.1K | 53.1% | 1 |
| Sep 2026 | Master Lock | 390 | 18.7% | 2 |
| Sep 2026 | OnGuard | 300 | 14.4% | 3 |
| Sep 2026 | ABUS | 210 | 10% | 4 |
| Sep 2026 | Hiplok | 80 | 3.8% | 5 |

## What is being compared

- **ABUS**: Measured on the search terms “abus” and “abus padlock”, summed into one figure.
- **Hiplok**: Measured on the search terms “hiplok” and “hiplok bike lock”, summed into one figure.
- **Kryptonite**: Measured on the search terms “kryptonite” and “kryptonite bike lock”, summed into one figure.
- **Master Lock**: Measured on the search terms “master lock” and “master lock padlock”, summed into one figure.
- **OnGuard**: Measured on the search terms “onguard” and “onguard bike lock”, summed into one figure.

- [ABUS](/demand/nz/brands/abus)
- [Hiplok](/demand/nz/brands/hiplok)
- [Kryptonite](/demand/nz/brands/kryptonite)
- [Master Lock](/demand/nz/brands/master-lock)
- [OnGuard](/demand/nz/brands/onguard)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike lock brands in New Zealand?

In September 2026, Kryptonite was the most searched among bike lock brands in New Zealand, with an estimated 1.1K branded searches, 53.1% of all searches for the five we track.

## Cite this page

Brandwave. "Bike lock brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bike-lock-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-lock-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.