---
title: "Bike light brands in New Zealand: Which are searched most?"
description: "Compare the bike light brands New Zealand cyclists buy. Share of Search among Knog, Lezyne, Cateye, Exposure and Magicshine, the bike light brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-light-brands"
publisher: "Brandwave"
---

# Bike light brands in New Zealand: Which are searched most?

Compare the bike light brands New Zealand cyclists buy. Share of Search among Knog, Lezyne, Cateye, Exposure and Magicshine, the bike light brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike light brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Knog, 31.8%

## Which brand is most popular in search among bike light brands in New Zealand?

- In September 2026, Knog was the most searched among bike light brands in New Zealand, with an estimated 140 branded searches, 31.8% of all searches for the five we track.
- Lezyne is in 2nd place, 9.1 percentage points behind at 22.7%.
- Across the 12 months ending September 2026, Lezyne’s share of searches among bike light brands in New Zealand decreased from 31.7% to 22.7%.
- Across the 12 months ending September 2026, Cateye’s share of searches among bike light brands in New Zealand increased from 14.6% to 18.2%.
- Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand increased from 12.2% to 15.9%.
- Across the 12 months ending September 2026, Magicshine’s share of searches among bike light brands in New Zealand increased from 9.8% to 11.4%.
- Across the 12 months ending September 2026, Knog’s share of searches among bike light brands in New Zealand peaked at 63.5% in May 2026 and was lowest at 29.3% in November 2025.
- Across the 12 months ending September 2026, Lezyne’s share of searches among bike light brands in New Zealand peaked at 34.1% in November 2025 and was lowest at 9.6% in May 2026.
- Across the 12 months ending September 2026, Cateye’s share of searches among bike light brands in New Zealand peaked at 18.2% in September 2026 and was lowest at 9.8% in February 2026.
- Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand peaked at 15.9% in September 2026 and was lowest at 6.1% in May 2026.
- Across the 12 months ending September 2026, Magicshine’s share of searches among bike light brands in New Zealand peaked at 18% in June 2026 and was lowest at 6.6% in February 2026.
- Across the 12 months ending September 2026, Knog held steady: its share of searches among bike light brands in New Zealand moved less than 0.5 percentage points.

## Top bike light brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Knog, Lezyne and Magicshine appeared every time. Knog and Lezyne tied as the most recommended. Exposure and Magicshine tied for third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Knog | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Lezyne | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Exposure | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Magicshine | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Cateye | 5th | 2 of 3 | 1 of 1 | 3 of 4 |

## Every AI answer about bike light brands

- Asked ChatGPT "Which bike light brand should I buy in New Zealand?": 1. Knog, 2. Lezyne, 3. Cateye, 4. Magicshine
- Asked ChatGPT "What are the best bike light brands in New Zealand?": 1. Lezyne, 2. Exposure, 3. Magicshine, 4. Knog, 5. Cateye
- Asked ChatGPT "What's the best bike light brand in New Zealand for night riding?": 1. Exposure, 2. Magicshine, 3. Lezyne, 4. Knog
- Searched Google, AI Overview "rechargeable bike lights nz": 1. Cateye, 2. Knog, 3. Magicshine, 4. Exposure, 5. Lezyne

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Knog vs Lezyne: compare search popularity](/demand/nz/compare/knog-vs-lezyne): 31.8% against 22.7% Share of Search.
- [Knog vs Cateye: compare search popularity](/demand/nz/compare/cateye-vs-knog): 31.8% against 18.2% Share of Search.
- [Knog vs Exposure: compare search popularity](/demand/nz/compare/exposure-vs-knog): 31.8% against 15.9% Share of Search.
- [Knog vs Magicshine: compare search popularity](/demand/nz/compare/knog-vs-magicshine): 31.8% against 11.4% Share of Search.
- [Lezyne vs Cateye: compare search popularity](/demand/nz/compare/cateye-vs-lezyne): 22.7% against 18.2% Share of Search.
- [Lezyne vs Exposure: compare search popularity](/demand/nz/compare/exposure-vs-lezyne): 22.7% against 15.9% Share of Search.
- [Lezyne vs Magicshine: compare search popularity](/demand/nz/compare/lezyne-vs-magicshine): 22.7% against 11.4% Share of Search.
- [Cateye vs Exposure: compare search popularity](/demand/nz/compare/cateye-vs-exposure): 18.2% against 15.9% Share of Search.
- [Cateye vs Magicshine: compare search popularity](/demand/nz/compare/cateye-vs-magicshine): 18.2% against 11.4% Share of Search.
- [Exposure vs Magicshine: compare search popularity](/demand/nz/compare/exposure-vs-magicshine): 15.9% against 11.4% Share of Search.

## How did search popularity change for New Zealand bike light brands in September 2026?

- In September 2026, Exposure overtook Magicshine to rank 4th among bike light brands in New Zealand, with 15.9% of the searches.
- In September 2026, Lezyne gained share of searches among bike light brands in New Zealand, from 18.6% to 22.7%.
- In September 2026, Cateye gained share of searches among bike light brands in New Zealand, from 16.3% to 18.2%.
- In September 2026, Knog lost share of searches among bike light brands in New Zealand, from 37.2% to 31.8%.
- In September 2026, Magicshine lost share of searches among bike light brands in New Zealand, from 16.3% to 11.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Knog | 31.8% | 140 | -12.5% | Knog |
| 2 | Lezyne | 22.7% | 100 | +25.0% | Lezyne |
| 3 | Cateye | 18.2% | 80 | +14.3% | Cateye |
| 4 | Exposure | 15.9% | 70 | +40.0% | Exposure |
| 5 | Magicshine | 11.4% | 50 | -28.6% | Magicshine |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Knog | 130 | 31.7% | 1 |
| Oct 2025 | Lezyne | 130 | 31.7% | 2 |
| Oct 2025 | Cateye | 60 | 14.6% | 3 |
| Oct 2025 | Exposure | 50 | 12.2% | 4 |
| Oct 2025 | Magicshine | 40 | 9.8% | 5 |
| Nov 2025 | Lezyne | 140 | 34.1% | 1 |
| Nov 2025 | Knog | 120 | 29.3% | 2 |
| Nov 2025 | Cateye | 50 | 12.2% | 3 |
| Nov 2025 | Exposure | 50 | 12.2% | 4 |
| Nov 2025 | Magicshine | 50 | 12.2% | 5 |
| Dec 2025 | Knog | 110 | 32.4% | 1 |
| Dec 2025 | Lezyne | 90 | 26.5% | 2 |
| Dec 2025 | Cateye | 50 | 14.7% | 3 |
| Dec 2025 | Exposure | 50 | 14.7% | 4 |
| Dec 2025 | Magicshine | 40 | 11.8% | 5 |
| Jan 2026 | Knog | 160 | 36.4% | 1 |
| Jan 2026 | Lezyne | 130 | 29.5% | 2 |
| Jan 2026 | Cateye | 60 | 13.6% | 3 |
| Jan 2026 | Magicshine | 50 | 11.4% | 4 |
| Jan 2026 | Exposure | 40 | 9.1% | 5 |
| Feb 2026 | Knog | 350 | 57.4% | 1 |
| Feb 2026 | Lezyne | 110 | 18% | 2 |
| Feb 2026 | Cateye | 60 | 9.8% | 3 |
| Feb 2026 | Exposure | 50 | 8.2% | 4 |
| Feb 2026 | Magicshine | 40 | 6.6% | 5 |
| Mar 2026 | Knog | 370 | 47.4% | 1 |
| Mar 2026 | Lezyne | 160 | 20.5% | 2 |
| Mar 2026 | Cateye | 90 | 11.5% | 3 |
| Mar 2026 | Exposure | 90 | 11.5% | 4 |
| Mar 2026 | Magicshine | 70 | 9% | 5 |
| Apr 2026 | Knog | 620 | 56.4% | 1 |
| Apr 2026 | Cateye | 150 | 13.6% | 2 |
| Apr 2026 | Lezyne | 130 | 11.8% | 3 |
| Apr 2026 | Magicshine | 110 | 10% | 4 |
| Apr 2026 | Exposure | 90 | 8.2% | 5 |
| May 2026 | Knog | 730 | 63.5% | 1 |
| May 2026 | Cateye | 130 | 11.3% | 2 |
| May 2026 | Lezyne | 110 | 9.6% | 3 |
| May 2026 | Magicshine | 110 | 9.6% | 4 |
| May 2026 | Exposure | 70 | 6.1% | 5 |
| Jun 2026 | Knog | 250 | 41% | 1 |
| Jun 2026 | Magicshine | 110 | 18% | 2 |
| Jun 2026 | Lezyne | 100 | 16.4% | 3 |
| Jun 2026 | Exposure | 90 | 14.8% | 4 |
| Jun 2026 | Cateye | 60 | 9.8% | 5 |
| Jul 2026 | Knog | 220 | 43.1% | 1 |
| Jul 2026 | Lezyne | 120 | 23.5% | 2 |
| Jul 2026 | Cateye | 70 | 13.7% | 3 |
| Jul 2026 | Exposure | 50 | 9.8% | 4 |
| Jul 2026 | Magicshine | 50 | 9.8% | 5 |
| Aug 2026 | Knog | 160 | 37.2% | 1 |
| Aug 2026 | Lezyne | 80 | 18.6% | 2 |
| Aug 2026 | Cateye | 70 | 16.3% | 3 |
| Aug 2026 | Magicshine | 70 | 16.3% | 4 |
| Aug 2026 | Exposure | 50 | 11.6% | 5 |
| Sep 2026 | Knog | 140 | 31.8% | 1 |
| Sep 2026 | Lezyne | 100 | 22.7% | 2 |
| Sep 2026 | Cateye | 80 | 18.2% | 3 |
| Sep 2026 | Exposure | 70 | 15.9% | 4 |
| Sep 2026 | Magicshine | 50 | 11.4% | 5 |

## What is being compared

- **Cateye**: Measured on the search terms “cateye bike light” and “cateye light”, summed into one figure.
- **Exposure**: Measured on the search term “exposure lights”.
- **Knog**: Measured on the search terms “knog” and “knog bike light”, summed into one figure.
- **Lezyne**: Measured on the search terms “lezyne” and “lezyne bike pump”, summed into one figure.
- **Magicshine**: Measured on the search term “magicshine”.

- [Cateye](/demand/nz/brands/cateye)
- [Exposure](/demand/nz/brands/exposure)
- [Knog](/demand/nz/brands/knog)
- [Lezyne](/demand/nz/brands/lezyne)
- [Magicshine](/demand/nz/brands/magicshine)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike light brands in New Zealand?

In September 2026, Knog was the most searched among bike light brands in New Zealand, with an estimated 140 branded searches, 31.8% of all searches for the five we track.

## Cite this page

Brandwave. "Bike light brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bike-light-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-light-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.