--- title: "Fox Racing vs Troy Lee Designs: Which is more popular in New Zealand?" description: "Is Fox Racing or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-gloves-brands/compare/fox-racing-vs-troy-lee-designs" publisher: "Brandwave" --- # Fox Racing vs Troy Lee Designs: Which is more popular in New Zealand? Is Fox Racing or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fox Racing and Troy Lee Designs - **Competitive set**: Bike gloves brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Fox Racing Share of Search**: 79.1% - **Troy Lee Designs Share of Search**: 4.5% ## Is Fox Racing or Troy Lee Designs more popular in search? - In October 2026, Fox Racing had more branded searches than Troy Lee Designs among bike gloves brands in New Zealand. Fox Racing had about 530 branded searches, while Troy Lee Designs had 30. Fox Racing made up 79.1% of all bike gloves brand searches we track, and Troy Lee Designs accounted for 4.5%. - Fox Racing was ahead of Troy Lee Designs in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand moved from 83.9% to 79.1%, and its estimated monthly branded searches moved from 730 to 530. - Across the 12 months ending October 2026, Troy Lee Designs’ share of searches among bike gloves brands in New Zealand moved from 5.7% to 4.5%, and its estimated monthly branded searches moved from 50 to 30. ## Top bike gloves brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Troy Lee Designs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Giro | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Pearl Izumi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Specialized | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Troy Lee Designs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bike gloves brands - Asked ChatGPT "Which bike gloves brand should I buy in New Zealand?": 1. Giro, 2. Fox Racing, 3. Pearl Izumi - Asked ChatGPT "What are the best bike gloves brands in New Zealand?": 1. Giro, 2. Fox Racing, 3. Pearl Izumi - Asked ChatGPT "What's the best bike gloves brand in New Zealand for cold weather riding?": 1. Giro - Searched Google, AI Overview "bike gloves nz": 1. Fox Racing, 2. Giro - Searched Google, AI Overview "cycling gloves nz": 1. Fox Racing, 2. Giro Not named in any answer: Specialized and Troy Lee Designs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bike gloves brands in October 2026? - In October 2026, Specialized overtook Troy Lee Designs to rank 3rd among bike gloves brands in New Zealand, with 6% of the searches. - In October 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 82% to 79.1%. - Estimated monthly branded searches for Troy Lee Designs in New Zealand fell 40% over 12 measured months, from 50 to 30 in October 2026. ## How has branded search for Fox Racing and Troy Lee Designs changed in New Zealand over the last 12 months? | Month | Fox Racing estimated searches | Fox Racing Share of Search | Fox Racing rank | Troy Lee Designs estimated searches | Troy Lee Designs Share of Search | Troy Lee Designs rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 730 | 83.9% | 1 | 50 | 5.7% | 2 | | Dec 2025 | 560 | 81.2% | 1 | 40 | 5.8% | 3 | | Jan 2026 | 500 | 80.6% | 1 | 20 | 3.2% | 4 | | Feb 2026 | 430 | 78.2% | 1 | 30 | 5.5% | 4 | | Mar 2026 | 460 | 73% | 1 | 40 | 6.3% | 5 | | Apr 2026 | 530 | 67.1% | 1 | 30 | 3.8% | 5 | | May 2026 | 560 | 78.9% | 1 | 30 | 4.2% | 5 | | Jun 2026 | 560 | 80% | 1 | 40 | 5.7% | 4 | | Jul 2026 | 460 | 78% | 1 | 30 | 5.1% | 3 | | Aug 2026 | 490 | 83.1% | 1 | 30 | 5.1% | 3 | | Sep 2026 | 500 | 82% | 1 | 30 | 4.9% | 3 | | Oct 2026 | 530 | 79.1% | 1 | 30 | 4.5% | 4 | ## How are Fox Racing’s and Troy Lee Designs’ branded searches counted? Brandwave collects information about searches that people make online using Fox Racing’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fox Racing**: Measured on the search terms “fox gloves” and “fox mtb gloves”, summed into one figure. - **Troy Lee Designs**: Measured on the search term “troy lee designs gloves”. - [Fox Racing profile](/demand/nz/brands/fox-racing) - [Troy Lee Designs profile](/demand/nz/brands/troy-lee-designs) - [All bike gloves brands in New Zealand](/demand/nz/categories/nz-bike-gloves-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fox Racing or Troy Lee Designs more popular in search? In October 2026, Fox Racing had more branded searches than Troy Lee Designs among bike gloves brands in New Zealand. Fox Racing had about 530 branded searches, while Troy Lee Designs had 30. Fox Racing made up 79.1% of all bike gloves brand searches we track, and Troy Lee Designs accounted for 4.5%. ## Cite this page Brandwave. "Fox Racing vs Troy Lee Designs: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bike-gloves-brands/compare/fox-racing-vs-troy-lee-designs This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-gloves-brands/compare/fox-racing-vs-troy-lee-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.