---
title: "Bike gloves brands in New Zealand: Which are searched most?"
description: "Compare the bike gloves brands people buy. Share of Search among Specialized, Fox Racing, Endura, Castelli, Pearl Izumi and Giro, the bike gloves brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-gloves-brands"
publisher: "Brandwave"
---

# Bike gloves brands in New Zealand: Which are searched most?

Compare the bike gloves brands people buy. Share of Search among Specialized, Fox Racing, Endura, Castelli, Pearl Izumi and Giro, the bike gloves brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike gloves brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Specialized, 58%

## Which brand is most popular in search among bike gloves brands in New Zealand?

- In September 2026, Specialized was the most searched among bike gloves brands in New Zealand, with an estimated 1.3K branded searches, 58% of all searches for the six we track.
- Fox Racing is in 2nd place, 36.6 percentage points behind at 21.4%.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike gloves brands in New Zealand increased from 54.2% to 58%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand decreased from 24.6% to 21.4%.
- Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand increased from 8.8% to 9.4%.
- Across the 12 months ending September 2026, Castelli’s share of searches among bike gloves brands in New Zealand decreased from 8.8% to 7.6%.
- Across the 12 months ending September 2026, Pearl Izumi’s share of searches among bike gloves brands in New Zealand decreased from 2.9% to 2.2%.
- Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand increased from 0.83% to 1.3%.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike gloves brands in New Zealand peaked at 65% in January 2026 and was lowest at 46.3% in July 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand peaked at 28.5% in November 2025 and was lowest at 15.9% in January 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand peaked at 18.5% in August 2026 and was lowest at 6.3% in May 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among bike gloves brands in New Zealand peaked at 12.7% in June 2026 and was lowest at 6.9% in January 2026.
- Across the 12 months ending September 2026, Pearl Izumi’s share of searches among bike gloves brands in New Zealand peaked at 4.2% in December 2025 and was lowest at 1.3% in April 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand peaked at 2.6% in July 2026 and was lowest at 0.68% in March 2026.
- Across the 12 months ending September 2026, Endura rose from 4th to 3rd among bike gloves brands in New Zealand.
- Across the 12 months ending September 2026, Castelli fell from 3rd to 4th among bike gloves brands in New Zealand.

## Top bike gloves brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Giro appeared every time. Giro was recommended most often, coming first in three out of five answers. Fox Racing was second, and Pearl Izumi was third. Specialized, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Giro | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Fox Racing | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Pearl Izumi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Castelli | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Endura | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Specialized | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bike gloves brands

- Asked ChatGPT "Which bike gloves brand should I buy in New Zealand?": 1. Giro, 2. Fox Racing, 3. Pearl Izumi, 4. Castelli
- Asked ChatGPT "What are the best bike gloves brands in New Zealand?": 1. Giro, 2. Fox Racing, 3. Pearl Izumi, 4. Endura
- Asked ChatGPT "What's the best bike gloves brand in New Zealand for cold weather riding?": 1. Giro, 2. Castelli
- Searched Google, AI Overview "bike gloves nz": 1. Fox Racing, 2. Giro
- Searched Google, AI Overview "cycling gloves nz": 1. Fox Racing, 2. Giro

Not named in any answer: Specialized.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Specialized vs Fox Racing: compare search popularity](/demand/nz/compare/fox-racing-vs-specialized): 58% against 21.4% Share of Search.
- [Specialized vs Endura: compare search popularity](/demand/nz/compare/endura-vs-specialized): 58% against 9.4% Share of Search.
- [Specialized vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-specialized): 58% against 7.6% Share of Search.
- [Specialized vs Pearl Izumi: compare search popularity](/demand/nz/compare/pearl-izumi-vs-specialized): 58% against 2.2% Share of Search.
- [Fox Racing vs Endura: compare search popularity](/demand/nz/compare/endura-vs-fox-racing): 21.4% against 9.4% Share of Search.
- [Fox Racing vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-fox-racing): 21.4% against 7.6% Share of Search.
- [Fox Racing vs Pearl Izumi: compare search popularity](/demand/nz/compare/fox-racing-vs-pearl-izumi): 21.4% against 2.2% Share of Search.
- [Endura vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-endura): 9.4% against 7.6% Share of Search.
- [Endura vs Pearl Izumi: compare search popularity](/demand/nz/compare/endura-vs-pearl-izumi): 9.4% against 2.2% Share of Search.
- [Castelli vs Pearl Izumi: compare search popularity](/demand/nz/compare/castelli-vs-pearl-izumi): 7.6% against 2.2% Share of Search.

## How did search popularity change for New Zealand bike gloves brands in September 2026?

- In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.
- In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.
- In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.
- Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.
- Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
- Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specialized | 58% | 1.3K | +30.0% | Specialized |
| 2 | Fox Racing | 21.4% | 480 | 0.0% | Fox Racing |
| 3 | Endura | 9.4% | 210 | -46.2% | Endura |
| 4 | Castelli | 7.6% | 170 | 0.0% | Castelli |
| 5 | Pearl Izumi | 2.2% | 50 | 0.0% | Pearl Izumi |
| 6 | Giro | 1.3% | 30 | +50.0% | Giro |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specialized | 1.3K | 54.2% | 1 |
| Oct 2025 | Fox Racing | 590 | 24.6% | 2 |
| Oct 2025 | Castelli | 210 | 8.8% | 3 |
| Oct 2025 | Endura | 210 | 8.8% | 4 |
| Oct 2025 | Pearl Izumi | 70 | 2.9% | 5 |
| Oct 2025 | Giro | 20 | 0.83% | 6 |
| Nov 2025 | Specialized | 1.3K | 51.4% | 1 |
| Nov 2025 | Fox Racing | 720 | 28.5% | 2 |
| Nov 2025 | Castelli | 210 | 8.3% | 3 |
| Nov 2025 | Endura | 210 | 8.3% | 4 |
| Nov 2025 | Pearl Izumi | 70 | 2.8% | 5 |
| Nov 2025 | Giro | 20 | 0.79% | 6 |
| Dec 2025 | Specialized | 1.3K | 60.5% | 1 |
| Dec 2025 | Fox Racing | 390 | 18.1% | 2 |
| Dec 2025 | Castelli | 170 | 7.9% | 3 |
| Dec 2025 | Endura | 170 | 7.9% | 4 |
| Dec 2025 | Pearl Izumi | 90 | 4.2% | 5 |
| Dec 2025 | Giro | 30 | 1.4% | 6 |
| Jan 2026 | Specialized | 1.6K | 65% | 1 |
| Jan 2026 | Fox Racing | 390 | 15.9% | 2 |
| Jan 2026 | Endura | 210 | 8.5% | 3 |
| Jan 2026 | Castelli | 170 | 6.9% | 4 |
| Jan 2026 | Pearl Izumi | 70 | 2.8% | 5 |
| Jan 2026 | Giro | 20 | 0.81% | 6 |
| Feb 2026 | Specialized | 1.3K | 56.8% | 1 |
| Feb 2026 | Fox Racing | 480 | 21% | 2 |
| Feb 2026 | Castelli | 210 | 9.2% | 3 |
| Feb 2026 | Endura | 210 | 9.2% | 4 |
| Feb 2026 | Pearl Izumi | 70 | 3.1% | 5 |
| Feb 2026 | Giro | 20 | 0.87% | 6 |
| Mar 2026 | Specialized | 1.9K | 64.2% | 1 |
| Mar 2026 | Fox Racing | 480 | 16.2% | 2 |
| Mar 2026 | Endura | 260 | 8.8% | 3 |
| Mar 2026 | Castelli | 210 | 7.1% | 4 |
| Mar 2026 | Pearl Izumi | 90 | 3% | 5 |
| Mar 2026 | Giro | 20 | 0.68% | 6 |
| Apr 2026 | Specialized | 1.9K | 64% | 1 |
| Apr 2026 | Fox Racing | 480 | 16.2% | 2 |
| Apr 2026 | Castelli | 260 | 8.8% | 3 |
| Apr 2026 | Endura | 260 | 8.8% | 4 |
| Apr 2026 | Pearl Izumi | 40 | 1.3% | 5 |
| Apr 2026 | Giro | 30 | 1% | 6 |
| May 2026 | Specialized | 1.6K | 59.7% | 1 |
| May 2026 | Fox Racing | 480 | 17.9% | 2 |
| May 2026 | Castelli | 320 | 11.9% | 3 |
| May 2026 | Endura | 170 | 6.3% | 4 |
| May 2026 | Pearl Izumi | 90 | 3.4% | 5 |
| May 2026 | Giro | 20 | 0.75% | 6 |
| Jun 2026 | Specialized | 1K | 49% | 1 |
| Jun 2026 | Fox Racing | 480 | 23.5% | 2 |
| Jun 2026 | Castelli | 260 | 12.7% | 3 |
| Jun 2026 | Endura | 210 | 10.3% | 4 |
| Jun 2026 | Pearl Izumi | 70 | 3.4% | 5 |
| Jun 2026 | Giro | 20 | 0.98% | 6 |
| Jul 2026 | Specialized | 880 | 46.3% | 1 |
| Jul 2026 | Fox Racing | 480 | 25.3% | 2 |
| Jul 2026 | Castelli | 210 | 11.1% | 3 |
| Jul 2026 | Endura | 210 | 11.1% | 4 |
| Jul 2026 | Pearl Izumi | 70 | 3.7% | 5 |
| Jul 2026 | Giro | 50 | 2.6% | 6 |
| Aug 2026 | Specialized | 1K | 47.4% | 1 |
| Aug 2026 | Fox Racing | 480 | 22.7% | 2 |
| Aug 2026 | Endura | 390 | 18.5% | 3 |
| Aug 2026 | Castelli | 170 | 8.1% | 4 |
| Aug 2026 | Pearl Izumi | 50 | 2.4% | 5 |
| Aug 2026 | Giro | 20 | 0.95% | 6 |
| Sep 2026 | Specialized | 1.3K | 58% | 1 |
| Sep 2026 | Fox Racing | 480 | 21.4% | 2 |
| Sep 2026 | Endura | 210 | 9.4% | 3 |
| Sep 2026 | Castelli | 170 | 7.6% | 4 |
| Sep 2026 | Pearl Izumi | 50 | 2.2% | 5 |
| Sep 2026 | Giro | 30 | 1.3% | 6 |

## What is being compared

- **Castelli**: Measured on the search term “castelli”.
- **Endura**: Measured on the search term “endura”.
- **Fox Racing**: Measured on the search term “fox racing”.
- **Giro**: Measured on the search term “giro bike gloves”.
- **Pearl Izumi**: Measured on the search term “pearl izumi”.
- **Specialized**: Measured on the search term “specialized bike”.

- [Castelli](/demand/nz/brands/castelli)
- [Endura](/demand/nz/brands/endura)
- [Fox Racing](/demand/nz/brands/fox-racing)
- [Giro](/demand/nz/brands/giro)
- [Pearl Izumi](/demand/nz/brands/pearl-izumi)
- [Specialized](/demand/nz/brands/specialized)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike gloves brands in New Zealand?

In September 2026, Specialized was the most searched among bike gloves brands in New Zealand, with an estimated 1.3K branded searches, 58% of all searches for the six we track.

## Cite this page

Brandwave. "Bike gloves brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bike-gloves-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-gloves-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.