--- title: "Bike brands in New Zealand: Which brands are most popular in search?" description: "Compare the bike and e-bike brands New Zealand riders buy. Share of Search among Trek, Specialized, Merida, Giant, Smartmotion, Avanti, Cube and Velectrix, the bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bike-brands" publisher: "Brandwave" --- # Bike brands in New Zealand: Which brands are most popular in search? Compare the bike and e-bike brands New Zealand riders buy. Share of Search among Trek, Specialized, Merida, Giant, Smartmotion, Avanti, Cube and Velectrix, the bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bike brands - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Aug 2026 - **Highest Share of Search**: Trek, 36.1% ## Which brand is most popular in search among bike brands in New Zealand? - In August 2026, Trek was the most searched among bike brands in New Zealand, with an estimated 7.4K branded searches and 36.1% estimated Share of Search within this set. - Specialized is in 2nd place, 18.9 percentage points behind at 17.2% Share of Search. - Across the 11 months ending August 2026, Trek’s estimated Share of Search among bike brands in New Zealand increased from 30.6% to 36.1%. - Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike brands in New Zealand decreased from 17.7% to 17.2%. - Across the 11 months ending August 2026, Merida’s estimated Share of Search among bike brands in New Zealand decreased from 20.6% to 16.5%. - Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among bike brands in New Zealand decreased from 8.2% to 6.8%. - Across the 11 months ending August 2026, Avanti’s estimated Share of Search among bike brands in New Zealand increased from 4.3% to 4.9%. - Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among bike brands in New Zealand decreased from 1.6% to 0.98%. - Across the 11 months ending August 2026, Trek’s estimated Share of Search among bike brands in New Zealand peaked at 36.3% in July 2026 and was lowest at 28.5% in March 2026. - Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike brands in New Zealand peaked at 20.5% in March 2026 and was lowest at 14.8% in November 2025. - Across the 11 months ending August 2026, Merida’s estimated Share of Search among bike brands in New Zealand peaked at 20.6% in October 2025 and was lowest at 15.2% in June 2026. - Across the 11 months ending August 2026, Giant’s estimated Share of Search among bike brands in New Zealand peaked at 15.5% in March 2026 and was lowest at 12.8% in June 2026. - Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among bike brands in New Zealand peaked at 9.2% in April 2026 and was lowest at 6.8% in August 2026. - Across the 11 months ending August 2026, Avanti’s estimated Share of Search among bike brands in New Zealand peaked at 6.1% in January 2026 and was lowest at 4.3% in October 2025. - Across the 11 months ending August 2026, Specialized rose from 3rd to 2nd among bike brands in New Zealand. - Across the 11 months ending August 2026, Merida fell from 2nd to 3rd among bike brands in New Zealand. - Across the 11 months ending August 2026, Giant and Cube held steady: their estimated Share of Search among bike brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Trek vs Specialized: compare search popularity](/demand/nz/compare/specialized-vs-trek): 36.1% against 17.2% Share of Search. - [Trek vs Merida: compare search popularity](/demand/nz/compare/merida-vs-trek): 36.1% against 16.5% Share of Search. - [Trek vs Giant: compare search popularity](/demand/nz/compare/giant-vs-trek): 36.1% against 14.3% Share of Search. - [Trek vs Smartmotion: compare search popularity](/demand/nz/compare/smartmotion-vs-trek): 36.1% against 6.8% Share of Search. - [Specialized vs Merida: compare search popularity](/demand/nz/compare/merida-vs-specialized): 17.2% against 16.5% Share of Search. - [Specialized vs Giant: compare search popularity](/demand/nz/compare/giant-vs-specialized): 17.2% against 14.3% Share of Search. - [Specialized vs Smartmotion: compare search popularity](/demand/nz/compare/smartmotion-vs-specialized): 17.2% against 6.8% Share of Search. - [Merida vs Giant: compare search popularity](/demand/nz/compare/giant-vs-merida): 16.5% against 14.3% Share of Search. - [Merida vs Smartmotion: compare search popularity](/demand/nz/compare/merida-vs-smartmotion): 16.5% against 6.8% Share of Search. - [Giant vs Smartmotion: compare search popularity](/demand/nz/compare/giant-vs-smartmotion): 14.3% against 6.8% Share of Search. ## How did search popularity change for New Zealand bike brands in August 2026? - In August 2026, Giant gained estimated Share of Search among bike brands in New Zealand, from 13.2% to 14.3%. - Specialized’s estimated Share of Search among bike brands in New Zealand has lost ground for 3 months in a row, from 19.5% to 17.2% in August 2026. - Estimated monthly branded searches for Trek in New Zealand rose 26.7% over 11 measured months, from 5.8K to 7.4K in August 2026. - Estimated monthly branded searches for Cube in New Zealand rose 24.1% over 11 measured months, from 540 to 670 in August 2026. - Estimated monthly branded searches for Avanti in New Zealand rose 23.2% over 11 measured months, from 820 to 1K in August 2026. - Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026. - Estimated monthly branded searches for Merida in New Zealand fell 14.2% over 11 measured months, from 3.9K to 3.4K in August 2026. - Estimated monthly branded searches for Smartmotion in New Zealand fell 10.9% over 11 measured months, from 1.6K to 1.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Trek | 36.1% | 7.4K | +1.4% | Trek | | 2 | Specialized | 17.2% | 3.5K | +1.4% | Specialized | | 3 | Merida | 16.5% | 3.4K | +1.5% | Merida | | 4 | Giant | 14.3% | 2.9K | +10.6% | Giant | | 5 | Smartmotion | 6.8% | 1.4K | +1.5% | Smartmotion | | 6 | Avanti | 4.9% | 1K | -3.8% | Avanti | | 7 | Cube | 3.3% | 670 | -9.5% | Cube | | 8 | Velectrix | 0.98% | 200 | -4.8% | Velectrix | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trek | 5.8K | 30.6% | 1 | | Oct 2025 | Merida | 3.9K | 20.6% | 2 | | Oct 2025 | Specialized | 3.4K | 17.7% | 3 | | Oct 2025 | Giant | 2.7K | 14.1% | 4 | | Oct 2025 | Smartmotion | 1.6K | 8.2% | 5 | | Oct 2025 | Avanti | 820 | 4.3% | 6 | | Oct 2025 | Cube | 540 | 2.8% | 7 | | Oct 2025 | Velectrix | 310 | 1.6% | 8 | | Nov 2025 | Trek | 8.5K | 35.7% | 1 | | Nov 2025 | Merida | 4.5K | 18.8% | 2 | | Nov 2025 | Specialized | 3.5K | 14.8% | 3 | | Nov 2025 | Giant | 3.4K | 14.1% | 4 | | Nov 2025 | Smartmotion | 2K | 8.2% | 5 | | Nov 2025 | Avanti | 1.1K | 4.8% | 6 | | Nov 2025 | Cube | 640 | 2.7% | 7 | | Nov 2025 | Velectrix | 230 | 0.97% | 8 | | Dec 2025 | Trek | 7.5K | 34.2% | 1 | | Dec 2025 | Merida | 4K | 18.1% | 2 | | Dec 2025 | Specialized | 3.4K | 15.5% | 3 | | Dec 2025 | Giant | 3.3K | 14.8% | 4 | | Dec 2025 | Smartmotion | 1.7K | 7.5% | 5 | | Dec 2025 | Avanti | 1.3K | 5.9% | 6 | | Dec 2025 | Cube | 650 | 3% | 7 | | Dec 2025 | Velectrix | 240 | 1.1% | 8 | | Jan 2026 | Trek | 7.1K | 30.1% | 1 | | Jan 2026 | Merida | 4.2K | 18.1% | 2 | | Jan 2026 | Specialized | 4.2K | 17.8% | 3 | | Jan 2026 | Giant | 3.5K | 14.8% | 4 | | Jan 2026 | Smartmotion | 2.1K | 8.9% | 5 | | Jan 2026 | Avanti | 1.4K | 6.1% | 6 | | Jan 2026 | Cube | 680 | 2.9% | 7 | | Jan 2026 | Velectrix | 310 | 1.3% | 8 | | Feb 2026 | Trek | 7.1K | 33.3% | 1 | | Feb 2026 | Specialized | 3.9K | 18.5% | 2 | | Feb 2026 | Merida | 3.7K | 17.3% | 3 | | Feb 2026 | Giant | 2.9K | 13.4% | 4 | | Feb 2026 | Smartmotion | 1.6K | 7.5% | 5 | | Feb 2026 | Avanti | 1.2K | 5.8% | 6 | | Feb 2026 | Cube | 630 | 3% | 7 | | Feb 2026 | Velectrix | 250 | 1.2% | 8 | | Mar 2026 | Trek | 8.2K | 28.5% | 1 | | Mar 2026 | Specialized | 5.9K | 20.5% | 2 | | Mar 2026 | Merida | 4.8K | 16.6% | 3 | | Mar 2026 | Giant | 4.4K | 15.5% | 4 | | Mar 2026 | Smartmotion | 2.6K | 9.2% | 5 | | Mar 2026 | Avanti | 1.5K | 5.2% | 6 | | Mar 2026 | Cube | 830 | 2.9% | 7 | | Mar 2026 | Velectrix | 450 | 1.6% | 8 | | Apr 2026 | Trek | 8.2K | 30.4% | 1 | | Apr 2026 | Specialized | 5.4K | 20% | 2 | | Apr 2026 | Merida | 4.3K | 15.8% | 3 | | Apr 2026 | Giant | 4K | 14.7% | 4 | | Apr 2026 | Smartmotion | 2.5K | 9.2% | 5 | | Apr 2026 | Avanti | 1.4K | 5.3% | 6 | | Apr 2026 | Cube | 830 | 3.1% | 7 | | Apr 2026 | Velectrix | 380 | 1.4% | 8 | | May 2026 | Trek | 8.5K | 34.2% | 1 | | May 2026 | Specialized | 4.8K | 19.5% | 2 | | May 2026 | Merida | 3.8K | 15.4% | 3 | | May 2026 | Giant | 3.4K | 13.9% | 4 | | May 2026 | Smartmotion | 2K | 8.2% | 5 | | May 2026 | Avanti | 1.2K | 4.9% | 6 | | May 2026 | Cube | 720 | 2.9% | 7 | | May 2026 | Velectrix | 230 | 0.93% | 8 | | Jun 2026 | Trek | 7.6K | 36% | 1 | | Jun 2026 | Specialized | 3.8K | 18.1% | 2 | | Jun 2026 | Merida | 3.2K | 15.2% | 3 | | Jun 2026 | Giant | 2.7K | 12.8% | 4 | | Jun 2026 | Smartmotion | 1.9K | 9% | 5 | | Jun 2026 | Avanti | 970 | 4.6% | 6 | | Jun 2026 | Cube | 730 | 3.4% | 7 | | Jun 2026 | Velectrix | 190 | 0.9% | 8 | | Jul 2026 | Trek | 7.3K | 36.3% | 1 | | Jul 2026 | Specialized | 3.5K | 17.3% | 2 | | Jul 2026 | Merida | 3.3K | 16.5% | 3 | | Jul 2026 | Giant | 2.6K | 13.2% | 4 | | Jul 2026 | Smartmotion | 1.4K | 6.8% | 5 | | Jul 2026 | Avanti | 1.1K | 5.2% | 6 | | Jul 2026 | Cube | 740 | 3.7% | 7 | | Jul 2026 | Velectrix | 210 | 1% | 8 | | Aug 2026 | Trek | 7.4K | 36.1% | 1 | | Aug 2026 | Specialized | 3.5K | 17.2% | 2 | | Aug 2026 | Merida | 3.4K | 16.5% | 3 | | Aug 2026 | Giant | 2.9K | 14.3% | 4 | | Aug 2026 | Smartmotion | 1.4K | 6.8% | 5 | | Aug 2026 | Avanti | 1K | 4.9% | 6 | | Aug 2026 | Cube | 670 | 3.3% | 7 | | Aug 2026 | Velectrix | 200 | 0.98% | 8 | | Sep 2026 | Avanti | — | — | — | | Sep 2026 | Cube | — | — | — | | Sep 2026 | Giant | — | — | — | | Sep 2026 | Merida | — | — | — | | Sep 2026 | Smartmotion | — | — | — | | Sep 2026 | Specialized | — | — | — | | Sep 2026 | Trek | — | — | — | | Sep 2026 | Velectrix | — | — | — | ## What is being compared - **Avanti**: Measured on the search terms “avanti bike”, “avanti black thunder bike”, “avanti black thunder mountain bike”, “avanti discovery bike”, “avanti discovery e bike”, “avanti e bike”, “avanti giro road bike”, “avanti gravel bike”, “avanti montari e bike”, “avanti montari mountain bike”, “avanti monza road bike”, “avanti mountain bike” and “avanti road bike”, summed into one figure. - **Cube**: Measured on the search terms “cube bike”, “cube bike gravel”, “cube e bike”, “cube e mountain bike”, “cube mountain bike” and “cube road bike”, summed into one figure. - **Giant**: Measured on the search terms “giant 24 inch bike”, “giant atx mountain bike”, “giant bike”, “giant boulder mountain bike”, “giant e bike”, “giant e mountain bike”, “giant full suspension bike”, “giant full suspension mountain bike”, “giant gravel bike”, “giant liv bike”, “giant mtb bikes”, “giant road bike”, “giant talon e bike”, “giant talon mountain bike” and “giant trance e bike”, summed into one figure. - **Merida**: Measured on the search terms “merida”, “merida bike”, “merida bikes com”, “merida e bike”, “merida mountain bike”, “merida near me”, “merida new zealand”, “merida nz” and “merida online”, summed into one figure. - **Smartmotion**: Measured on the search terms “electrify nz”, “smartmotion”, “smartmotion bike”, “smartmotion e bike”, “smartmotion e city”, “smartmotion nz”, “smartmotion xcity” and “smartmotion xcity neo”, summed into one figure. - **Specialized**: Measured on the search terms “specialized allez road bike”, “specialized bike”, “specialized bikes rockhopper”, “specialized dh bike”, “specialized e bike”, “specialized e mountain bike”, “specialized enduro bike”, “specialized full suspension mountain bike”, “specialized gravel bike”, “specialized mountain bike”, “specialized mtb bikes”, “specialized road bikes”, “specialized rockhopper mountain bike”, “specialized stumpjumper mountain bike”, “specialized tarmac road bike” and “specialized youth bikes”, summed into one figure. - **Trek**: Measured on the search terms “trek 12 inch bike”, “trek 16 inch bike”, “trek 20 inch bike”, “trek 24 inch bike”, “trek bike”, “trek bike marlin 6”, “trek bike sizing”, “trek dh bike”, “trek e bike”, “trek e mountain bike”, “trek full suspension bike”, “trek full suspension mountain bike”, “trek gravel bike”, “trek marlin 4 mountain bike”, “trek marlin 5 mountain bike”, “trek marlin mountain bike”, “trek mtb bikes”, “trek road bike” and “trek youth bikes”, summed into one figure. - **Velectrix**: Measured on the search terms “velectrix”, “velectrix bike”, “velectrix ebike”, “velectrix mountain bike” and “velectrix nz”, summed into one figure. - [Avanti](/demand/nz/brands/avanti) - [Cube](/demand/nz/brands/cube) - [Giant](/demand/nz/brands/giant) - [Merida](/demand/nz/brands/merida) - [Smartmotion](/demand/nz/brands/smartmotion) - [Specialized](/demand/nz/brands/specialized) - [Trek](/demand/nz/brands/trek) - [Velectrix](/demand/nz/brands/velectrix) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bike brands in New Zealand? In August 2026, Trek was the most searched among bike brands in New Zealand, with an estimated 7.4K branded searches and 36.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Bike brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-bike-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.