--- title: "Bib shorts brands in New Zealand: Which are searched most?" description: "Compare the bib shorts brands people buy. Share of Search among MAAP, Rapha, Tineli, Endura, Castelli, Assos and Specialized, the bib shorts brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bib-shorts-brands" publisher: "Brandwave" --- # Bib shorts brands in New Zealand: Which are searched most? Compare the bib shorts brands people buy. Share of Search among MAAP, Rapha, Tineli, Endura, Castelli, Assos and Specialized, the bib shorts brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bib shorts brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: MAAP, 39.7% ## Which brand is most popular in search among bib shorts brands in New Zealand? - In September 2026, MAAP was the most searched among bib shorts brands in New Zealand, with an estimated 1.1K branded searches, 39.7% of all searches for the seven we track. - Rapha is in 2nd place, 11.8 percentage points behind at 27.9%. - Across the 12 months ending September 2026, MAAP’s share of searches among bib shorts brands in New Zealand increased from 36% to 39.7%. - Across the 12 months ending September 2026, Rapha’s share of searches among bib shorts brands in New Zealand increased from 26.8% to 27.9%. - Across the 12 months ending September 2026, Tineli’s share of searches among bib shorts brands in New Zealand decreased from 14.3% to 11.1%. - Across the 12 months ending September 2026, Castelli’s share of searches among bib shorts brands in New Zealand decreased from 8.8% to 7%. - Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands in New Zealand increased from 5.9% to 6.6%. - Across the 12 months ending September 2026, MAAP’s share of searches among bib shorts brands in New Zealand peaked at 45.2% in November 2025 and was lowest at 33.1% in August 2026. - Across the 12 months ending September 2026, Rapha’s share of searches among bib shorts brands in New Zealand peaked at 29.6% in January 2026 and was lowest at 23% in November 2025. - Across the 12 months ending September 2026, Tineli’s share of searches among bib shorts brands in New Zealand peaked at 14.3% in October 2025 and was lowest at 8.2% in June 2026. - Across the 12 months ending September 2026, Endura’s share of searches among bib shorts brands in New Zealand peaked at 13.2% in August 2026 and was lowest at 5% in May 2026. - Across the 12 months ending September 2026, Castelli’s share of searches among bib shorts brands in New Zealand peaked at 10.8% in May 2026 and was lowest at 6.1% in November 2025. - Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands in New Zealand peaked at 8.3% in December 2025 and was lowest at 5.9% in October 2025. - Across the 12 months ending September 2026, Endura rose from 5th to 4th among bib shorts brands in New Zealand. - Across the 12 months ending September 2026, Castelli fell from 4th to 5th among bib shorts brands in New Zealand. - Across the 12 months ending September 2026, Specialized held steady: its share of searches among bib shorts brands in New Zealand moved less than 0.5 percentage points. ## Top bib shorts brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Rapha appeared every time. Assos was recommended most often, coming first in three out of four answers that gave a list. Castelli was second, and MAAP was third. Endura, which ranked fourth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Assos | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Castelli | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAAP | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Rapha | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tineli | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Specialized | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bib shorts brands - Asked ChatGPT "Which bib shorts brand should I buy in New Zealand?": 1. Assos, 2. MAAP, 3. Castelli, 4. Rapha - Asked ChatGPT "What are the best bib shorts brands in New Zealand?": 1. Assos, 2. MAAP, 3. Castelli, 4. Rapha, 5. Tineli - Asked ChatGPT "What's the best bib shorts brand in New Zealand for long rides?": 1. Assos, 2. Castelli, 3. Rapha - Searched Google, AI Overview "bib shorts nz": 1. Castelli, 2. Tineli, 3. Rapha, 4. MAAP, 5. Specialized - Searched Google, AI Overview "cycling bib shorts": 1. Rapha Not named in any answer: Endura. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## Compare search popularity between leading brands - [MAAP vs Rapha: compare search popularity](/demand/nz/compare/maap-vs-rapha): 39.7% against 27.9% Share of Search. - [MAAP vs Tineli: compare search popularity](/demand/nz/compare/maap-vs-tineli): 39.7% against 11.1% Share of Search. - [MAAP vs Endura: compare search popularity](/demand/nz/compare/endura-vs-maap): 39.7% against 7.3% Share of Search. - [MAAP vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-maap): 39.7% against 7% Share of Search. - [Rapha vs Tineli: compare search popularity](/demand/nz/compare/rapha-vs-tineli): 27.9% against 11.1% Share of Search. - [Rapha vs Endura: compare search popularity](/demand/nz/compare/endura-vs-rapha): 27.9% against 7.3% Share of Search. - [Rapha vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-rapha): 27.9% against 7% Share of Search. - [Tineli vs Endura: compare search popularity](/demand/nz/compare/endura-vs-tineli): 11.1% against 7.3% Share of Search. - [Tineli vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-tineli): 11.1% against 7% Share of Search. - [Endura vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-endura): 7.3% against 7% Share of Search. ## How did search popularity change for New Zealand bib shorts brands in September 2026? - In September 2026, MAAP gained share of searches among bib shorts brands in New Zealand, from 33.1% to 39.7%. - In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%. - In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%. - In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%. - Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026. - In September 2026, Tineli rose from 4th to 3rd among bib shorts brands in New Zealand. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | MAAP | 39.7% | 1.1K | +16.3% | MAAP | | 2 | Rapha | 27.9% | 800 | 0.0% | Rapha | | 3 | Tineli | 11.1% | 320 | 0.0% | Tineli | | 4 | Endura | 7.3% | 210 | -46.2% | Endura | | 5 | Castelli | 7% | 200 | -9.1% | Castelli | | 6 | Assos | 6.6% | 190 | -20.8% | Assos | | 7 | Specialized | 0.35% | 10 | 0.0% | Specialized | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MAAP | 980 | 36% | 1 | | Oct 2025 | Rapha | 730 | 26.8% | 2 | | Oct 2025 | Tineli | 390 | 14.3% | 3 | | Oct 2025 | Castelli | 240 | 8.8% | 4 | | Oct 2025 | Endura | 210 | 7.7% | 5 | | Oct 2025 | Assos | 160 | 5.9% | 6 | | Oct 2025 | Specialized | 10 | 0.37% | 7 | | Nov 2025 | MAAP | 1.7K | 45.2% | 1 | | Nov 2025 | Rapha | 860 | 23% | 2 | | Nov 2025 | Tineli | 480 | 12.8% | 3 | | Nov 2025 | Assos | 260 | 7% | 4 | | Nov 2025 | Castelli | 230 | 6.1% | 5 | | Nov 2025 | Endura | 210 | 5.6% | 6 | | Nov 2025 | Specialized | 10 | 0.27% | 7 | | Dec 2025 | MAAP | 1.2K | 41.4% | 1 | | Dec 2025 | Rapha | 700 | 24.1% | 2 | | Dec 2025 | Tineli | 390 | 13.4% | 3 | | Dec 2025 | Assos | 240 | 8.3% | 4 | | Dec 2025 | Castelli | 190 | 6.6% | 5 | | Dec 2025 | Endura | 170 | 5.9% | 6 | | Dec 2025 | Specialized | 10 | 0.34% | 7 | | Jan 2026 | MAAP | 1.2K | 39.9% | 1 | | Jan 2026 | Rapha | 890 | 29.6% | 2 | | Jan 2026 | Tineli | 320 | 10.6% | 3 | | Jan 2026 | Endura | 210 | 7% | 4 | | Jan 2026 | Assos | 190 | 6.3% | 5 | | Jan 2026 | Castelli | 190 | 6.3% | 6 | | Jan 2026 | Specialized | 10 | 0.33% | 7 | | Feb 2026 | MAAP | 1.1K | 39.3% | 1 | | Feb 2026 | Rapha | 760 | 26.2% | 2 | | Feb 2026 | Tineli | 320 | 11% | 3 | | Feb 2026 | Assos | 240 | 8.3% | 4 | | Feb 2026 | Castelli | 220 | 7.6% | 5 | | Feb 2026 | Endura | 210 | 7.2% | 6 | | Feb 2026 | Specialized | 10 | 0.34% | 7 | | Mar 2026 | MAAP | 1.4K | 43.3% | 1 | | Mar 2026 | Rapha | 760 | 23.7% | 2 | | Mar 2026 | Tineli | 320 | 10% | 3 | | Mar 2026 | Endura | 260 | 8.1% | 4 | | Mar 2026 | Assos | 240 | 7.5% | 5 | | Mar 2026 | Castelli | 230 | 7.2% | 6 | | Mar 2026 | Specialized | 10 | 0.31% | 7 | | Apr 2026 | MAAP | 1.2K | 38.5% | 1 | | Apr 2026 | Rapha | 800 | 25.6% | 2 | | Apr 2026 | Tineli | 320 | 10.3% | 3 | | Apr 2026 | Castelli | 290 | 9.3% | 4 | | Apr 2026 | Endura | 260 | 8.3% | 5 | | Apr 2026 | Assos | 240 | 7.7% | 6 | | Apr 2026 | Specialized | 10 | 0.32% | 7 | | May 2026 | MAAP | 1.3K | 38.5% | 1 | | May 2026 | Rapha | 980 | 28.6% | 2 | | May 2026 | Castelli | 370 | 10.8% | 3 | | May 2026 | Tineli | 320 | 9.3% | 4 | | May 2026 | Assos | 260 | 7.6% | 5 | | May 2026 | Endura | 170 | 5% | 6 | | May 2026 | Specialized | 10 | 0.29% | 7 | | Jun 2026 | MAAP | 1.4K | 44% | 1 | | Jun 2026 | Rapha | 800 | 25.3% | 2 | | Jun 2026 | Castelli | 300 | 9.5% | 3 | | Jun 2026 | Tineli | 260 | 8.2% | 4 | | Jun 2026 | Endura | 210 | 6.6% | 5 | | Jun 2026 | Assos | 190 | 6% | 6 | | Jun 2026 | Specialized | 10 | 0.32% | 7 | | Jul 2026 | MAAP | 1.1K | 39.2% | 1 | | Jul 2026 | Rapha | 800 | 27.5% | 2 | | Jul 2026 | Tineli | 320 | 11% | 3 | | Jul 2026 | Castelli | 240 | 8.2% | 4 | | Jul 2026 | Endura | 210 | 7.2% | 5 | | Jul 2026 | Assos | 190 | 6.5% | 6 | | Jul 2026 | Specialized | 10 | 0.34% | 7 | | Aug 2026 | MAAP | 980 | 33.1% | 1 | | Aug 2026 | Rapha | 800 | 27% | 2 | | Aug 2026 | Endura | 390 | 13.2% | 3 | | Aug 2026 | Tineli | 320 | 10.8% | 4 | | Aug 2026 | Assos | 240 | 8.1% | 5 | | Aug 2026 | Castelli | 220 | 7.4% | 6 | | Aug 2026 | Specialized | 10 | 0.34% | 7 | | Sep 2026 | MAAP | 1.1K | 39.7% | 1 | | Sep 2026 | Rapha | 800 | 27.9% | 2 | | Sep 2026 | Tineli | 320 | 11.1% | 3 | | Sep 2026 | Endura | 210 | 7.3% | 4 | | Sep 2026 | Castelli | 200 | 7% | 5 | | Sep 2026 | Assos | 190 | 6.6% | 6 | | Sep 2026 | Specialized | 10 | 0.35% | 7 | ## What is being compared - **Assos**: Measured on the search terms “assos” and “assos cycling”, summed into one figure. - **Castelli**: Measured on the search terms “castelli” and “castelli cycling”, summed into one figure. - **Endura**: Measured on the search term “endura”. - **MAAP**: Measured on the search terms “maap” and “maap cycling”, summed into one figure. - **Rapha**: Measured on the search terms “rapha” and “rapha cycling”, summed into one figure. - **Specialized**: Measured on the search term “specialized bib shorts”. - **Tineli**: Measured on the search term “tineli”. - [Assos](/demand/nz/brands/assos) - [Castelli](/demand/nz/brands/castelli) - [Endura](/demand/nz/brands/endura) - [MAAP](/demand/nz/brands/maap) - [Rapha](/demand/nz/brands/rapha) - [Specialized](/demand/nz/brands/specialized) - [Tineli](/demand/nz/brands/tineli) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bib shorts brands in New Zealand? In September 2026, MAAP was the most searched among bib shorts brands in New Zealand, with an estimated 1.1K branded searches, 39.7% of all searches for the seven we track. ## Cite this page Brandwave. "Bib shorts brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bib-shorts-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bib-shorts-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.