--- title: "Luigi Bormioli vs Riedel: Which is searched more in New Zealand?" description: "Is Luigi Bormioli or Riedel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer glasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-beer-glasses-brands/compare/luigi-bormioli-vs-riedel" publisher: "Brandwave" --- # Luigi Bormioli vs Riedel: Which is searched more in New Zealand? Is Luigi Bormioli or Riedel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer glasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Luigi Bormioli and Riedel - **Competitive set**: Beer glasses brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Luigi Bormioli Share of Search**: 3% - **Riedel Share of Search**: 23% ## Is Luigi Bormioli or Riedel more popular in search? - In September 2026, Riedel had more branded searches than Luigi Bormioli among beer glasses brands in New Zealand. Riedel had about 380 branded searches, while Luigi Bormioli had 50. Riedel made up 23% of all beer glasses brand searches we track, and Luigi Bormioli accounted for 3%. - Riedel was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Luigi Bormioli’s share of searches among beer glasses brands in New Zealand moved from 7.3% to 3%, and its estimated monthly branded searches moved from 110 to 50. - Across the 12 months ending September 2026, Riedel’s share of searches among beer glasses brands in New Zealand moved from 23.3% to 23%, and its estimated monthly branded searches moved from 350 to 380. ## Top beer glasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Luigi Bormioli was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Riedel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Luigi Bormioli was listed before Riedel in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spiegelau | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Luigi Bormioli | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Libbey | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Riedel | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Waterford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beer glasses brands - Asked ChatGPT "Which beer glasses brand should I buy in New Zealand?": 1. Spiegelau, 2. Luigi Bormioli - Asked ChatGPT "What are the best beer glasses brands in New Zealand?": 1. Spiegelau, 2. Riedel, 3. Libbey - Asked ChatGPT "What's the best beer glasses brand in New Zealand for home bar use?": 1. Spiegelau, 2. Riedel, 3. Luigi Bormioli - Searched Google, AI Overview "beer glasses nz": 1. Libbey, 2. Luigi Bormioli - Searched Google, AI Overview "beer glass brands": 1. Spiegelau, 2. Luigi Bormioli, 3. Libbey, 4. Riedel Not named in any answer: Waterford. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand beer glasses brands in September 2026? - In September 2026, Riedel gained share of searches among beer glasses brands in New Zealand, from 20.1% to 23%. - In September 2026, Luigi Bormioli lost share of searches among beer glasses brands in New Zealand, from 4.8% to 3%. ## Month by month | Month | Luigi Bormioli estimated searches | Luigi Bormioli Share of Search | Luigi Bormioli rank | Riedel estimated searches | Riedel Share of Search | Riedel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 7.3% | 4 | 350 | 23.3% | 2 | | Nov 2025 | 110 | 6.1% | 4 | 600 | 33.1% | 2 | | Dec 2025 | 140 | 7.3% | 4 | 580 | 30.2% | 2 | | Jan 2026 | 110 | 6.5% | 4 | 380 | 22.6% | 2 | | Feb 2026 | 70 | 4.5% | 4 | 380 | 24.5% | 2 | | Mar 2026 | 90 | 5.7% | 4 | 350 | 22.3% | 2 | | Apr 2026 | 70 | 4.7% | 4 | 280 | 18.9% | 2 | | May 2026 | 70 | 5% | 4 | 350 | 25.2% | 2 | | Jun 2026 | 90 | 6% | 4 | 310 | 20.7% | 2 | | Jul 2026 | 70 | 4.6% | 4 | 250 | 16.6% | 2 | | Aug 2026 | 90 | 4.8% | 4 | 380 | 20.1% | 2 | | Sep 2026 | 50 | 3% | 4 | 380 | 23% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Luigi Bormioli’s and Riedel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Luigi Bormioli**: Measured on the search term “luigi bormioli”. - **Riedel**: Measured on the search terms “riedel” and “riedel glass”, summed into one figure. - [Luigi Bormioli profile](/demand/nz/brands/luigi-bormioli) - [Riedel profile](/demand/nz/brands/riedel) - [All beer glasses brands in New Zealand](/demand/nz/categories/nz-beer-glasses-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Luigi Bormioli or Riedel more popular in search? In September 2026, Riedel had more branded searches than Luigi Bormioli among beer glasses brands in New Zealand. Riedel had about 380 branded searches, while Luigi Bormioli had 50. Riedel made up 23% of all beer glasses brand searches we track, and Luigi Bormioli accounted for 3%. ## Cite this page Brandwave. "Luigi Bormioli vs Riedel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-beer-glasses-brands/compare/luigi-bormioli-vs-riedel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-beer-glasses-brands/compare/luigi-bormioli-vs-riedel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.