---
title: "Beer glasses brands in New Zealand: Which are searched most?"
description: "Compare the beer glasses brands people buy. Share of Search among Waterford, Riedel, Spiegelau, Luigi Bormioli and Libbey, the beer glasses brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-beer-glasses-brands"
publisher: "Brandwave"
---

# Beer glasses brands in New Zealand: Which are searched most?

Compare the beer glasses brands people buy. Share of Search among Waterford, Riedel, Spiegelau, Luigi Bormioli and Libbey, the beer glasses brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Beer glasses brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Waterford, 63%

## Which brand is most popular in search among beer glasses brands in New Zealand?

- In September 2026, Waterford was the most searched among beer glasses brands in New Zealand, with an estimated 1K branded searches, 63% of all searches for the five we track.
- Riedel is in 2nd place, 40 percentage points behind at 23%.
- Across the 12 months ending September 2026, Waterford’s share of searches among beer glasses brands in New Zealand increased from 56.7% to 63%.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among beer glasses brands in New Zealand decreased from 11.3% to 10.3%.
- Across the 12 months ending September 2026, Luigi Bormioli’s share of searches among beer glasses brands in New Zealand decreased from 7.3% to 3%.
- Across the 12 months ending September 2026, Libbey’s share of searches among beer glasses brands in New Zealand decreased from 1.3% to 0.61%.
- Across the 12 months ending September 2026, Waterford’s share of searches among beer glasses brands in New Zealand peaked at 68.9% in July 2026 and was lowest at 50.3% in November 2025.
- Across the 12 months ending September 2026, Riedel’s share of searches among beer glasses brands in New Zealand peaked at 33.1% in November 2025 and was lowest at 16.6% in July 2026.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among beer glasses brands in New Zealand peaked at 11.3% in October 2025 and was lowest at 7.1% in February 2026.
- Across the 12 months ending September 2026, Riedel held steady: its share of searches among beer glasses brands in New Zealand moved less than 0.5 percentage points.

## Top beer glasses brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Spiegelau and Luigi Bormioli were mentioned most often, in four of the five answers. Spiegelau was recommended most often, coming first in four out of five answers. Luigi Bormioli was second, and Libbey was third. Waterford, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Spiegelau | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Luigi Bormioli | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Libbey | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Riedel | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Waterford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about beer glasses brands

- Asked ChatGPT "Which beer glasses brand should I buy in New Zealand?": 1. Spiegelau, 2. Luigi Bormioli
- Asked ChatGPT "What are the best beer glasses brands in New Zealand?": 1. Spiegelau, 2. Riedel, 3. Libbey
- Asked ChatGPT "What's the best beer glasses brand in New Zealand for home bar use?": 1. Spiegelau, 2. Riedel, 3. Luigi Bormioli
- Searched Google, AI Overview "beer glasses nz": 1. Libbey, 2. Luigi Bormioli
- Searched Google, AI Overview "beer glass brands": 1. Spiegelau, 2. Luigi Bormioli, 3. Libbey, 4. Riedel

Not named in any answer: Waterford.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Waterford vs Riedel: compare search popularity](/demand/nz/compare/riedel-vs-waterford): 63% against 23% Share of Search.
- [Waterford vs Spiegelau: compare search popularity](/demand/nz/compare/spiegelau-vs-waterford): 63% against 10.3% Share of Search.
- [Waterford vs Luigi Bormioli: compare search popularity](/demand/nz/compare/luigi-bormioli-vs-waterford): 63% against 3% Share of Search.
- [Riedel vs Spiegelau: compare search popularity](/demand/nz/compare/riedel-vs-spiegelau): 23% against 10.3% Share of Search.
- [Riedel vs Luigi Bormioli: compare search popularity](/demand/nz/compare/luigi-bormioli-vs-riedel): 23% against 3% Share of Search.
- [Spiegelau vs Luigi Bormioli: compare search popularity](/demand/nz/compare/luigi-bormioli-vs-spiegelau): 10.3% against 3% Share of Search.

## How did search popularity change for New Zealand beer glasses brands in September 2026?

- In September 2026, Riedel gained share of searches among beer glasses brands in New Zealand, from 20.1% to 23%.
- In September 2026, Spiegelau gained share of searches among beer glasses brands in New Zealand, from 7.4% to 10.3%.
- In September 2026, Waterford lost share of searches among beer glasses brands in New Zealand, from 67.2% to 63%.
- In September 2026, Luigi Bormioli lost share of searches among beer glasses brands in New Zealand, from 4.8% to 3%.
- Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Waterford | 63% | 1K | -18.1% | Waterford |
| 2 | Riedel | 23% | 380 | 0.0% | Riedel |
| 3 | Spiegelau | 10.3% | 170 | +21.4% | Spiegelau |
| 4 | Luigi Bormioli | 3% | 50 | -44.4% | Luigi Bormioli |
| 5 | Libbey | 0.61% | 10 | 0.0% | Libbey |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Waterford | 850 | 56.7% | 1 |
| Oct 2025 | Riedel | 350 | 23.3% | 2 |
| Oct 2025 | Spiegelau | 170 | 11.3% | 3 |
| Oct 2025 | Luigi Bormioli | 110 | 7.3% | 4 |
| Oct 2025 | Libbey | 20 | 1.3% | 5 |
| Nov 2025 | Waterford | 910 | 50.3% | 1 |
| Nov 2025 | Riedel | 600 | 33.1% | 2 |
| Nov 2025 | Spiegelau | 170 | 9.4% | 3 |
| Nov 2025 | Luigi Bormioli | 110 | 6.1% | 4 |
| Nov 2025 | Libbey | 20 | 1.1% | 5 |
| Dec 2025 | Waterford | 980 | 51% | 1 |
| Dec 2025 | Riedel | 580 | 30.2% | 2 |
| Dec 2025 | Spiegelau | 210 | 10.9% | 3 |
| Dec 2025 | Luigi Bormioli | 140 | 7.3% | 4 |
| Dec 2025 | Libbey | 10 | 0.52% | 5 |
| Jan 2026 | Waterford | 1K | 61.9% | 1 |
| Jan 2026 | Riedel | 380 | 22.6% | 2 |
| Jan 2026 | Spiegelau | 140 | 8.3% | 3 |
| Jan 2026 | Luigi Bormioli | 110 | 6.5% | 4 |
| Jan 2026 | Libbey | 10 | 0.6% | 5 |
| Feb 2026 | Waterford | 980 | 63.2% | 1 |
| Feb 2026 | Riedel | 380 | 24.5% | 2 |
| Feb 2026 | Spiegelau | 110 | 7.1% | 3 |
| Feb 2026 | Luigi Bormioli | 70 | 4.5% | 4 |
| Feb 2026 | Libbey | 10 | 0.65% | 5 |
| Mar 2026 | Waterford | 980 | 62.4% | 1 |
| Mar 2026 | Riedel | 350 | 22.3% | 2 |
| Mar 2026 | Spiegelau | 140 | 8.9% | 3 |
| Mar 2026 | Luigi Bormioli | 90 | 5.7% | 4 |
| Mar 2026 | Libbey | 10 | 0.64% | 5 |
| Apr 2026 | Waterford | 980 | 66.2% | 1 |
| Apr 2026 | Riedel | 280 | 18.9% | 2 |
| Apr 2026 | Spiegelau | 140 | 9.5% | 3 |
| Apr 2026 | Luigi Bormioli | 70 | 4.7% | 4 |
| Apr 2026 | Libbey | 10 | 0.68% | 5 |
| May 2026 | Waterford | 850 | 61.2% | 1 |
| May 2026 | Riedel | 350 | 25.2% | 2 |
| May 2026 | Spiegelau | 110 | 7.9% | 3 |
| May 2026 | Luigi Bormioli | 70 | 5% | 4 |
| May 2026 | Libbey | 10 | 0.72% | 5 |
| Jun 2026 | Waterford | 980 | 65.3% | 1 |
| Jun 2026 | Riedel | 310 | 20.7% | 2 |
| Jun 2026 | Spiegelau | 110 | 7.3% | 3 |
| Jun 2026 | Luigi Bormioli | 90 | 6% | 4 |
| Jun 2026 | Libbey | 10 | 0.67% | 5 |
| Jul 2026 | Waterford | 1K | 68.9% | 1 |
| Jul 2026 | Riedel | 250 | 16.6% | 2 |
| Jul 2026 | Spiegelau | 140 | 9.3% | 3 |
| Jul 2026 | Luigi Bormioli | 70 | 4.6% | 4 |
| Jul 2026 | Libbey | 10 | 0.66% | 5 |
| Aug 2026 | Waterford | 1.3K | 67.2% | 1 |
| Aug 2026 | Riedel | 380 | 20.1% | 2 |
| Aug 2026 | Spiegelau | 140 | 7.4% | 3 |
| Aug 2026 | Luigi Bormioli | 90 | 4.8% | 4 |
| Aug 2026 | Libbey | 10 | 0.53% | 5 |
| Sep 2026 | Waterford | 1K | 63% | 1 |
| Sep 2026 | Riedel | 380 | 23% | 2 |
| Sep 2026 | Spiegelau | 170 | 10.3% | 3 |
| Sep 2026 | Luigi Bormioli | 50 | 3% | 4 |
| Sep 2026 | Libbey | 10 | 0.61% | 5 |

## What is being compared

- **Libbey**: Measured on the search term “libbey”.
- **Luigi Bormioli**: Measured on the search term “luigi bormioli”.
- **Riedel**: Measured on the search terms “riedel” and “riedel glass”, summed into one figure.
- **Spiegelau**: Measured on the search term “spiegelau”.
- **Waterford**: Measured on the search terms “waterford” and “waterford crystal”, summed into one figure.

- [Libbey](/demand/nz/brands/libbey)
- [Luigi Bormioli](/demand/nz/brands/luigi-bormioli)
- [Riedel](/demand/nz/brands/riedel)
- [Spiegelau](/demand/nz/brands/spiegelau)
- [Waterford](/demand/nz/brands/waterford)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among beer glasses brands in New Zealand?

In September 2026, Waterford was the most searched among beer glasses brands in New Zealand, with an estimated 1K branded searches, 63% of all searches for the five we track.

## Cite this page

Brandwave. "Beer glasses brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-beer-glasses-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-beer-glasses-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.