---
title: "Beer brands in New Zealand: Which brands are most popular in search?"
description: "Compare the mainstream beer brands New Zealanders buy. Share of Search among Speight's, Steinlager, Heineken, Corona, Tui, Export Gold, Lion Red, Mac's and DB Export, the beer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-beer-brands"
publisher: "Brandwave"
---

# Beer brands in New Zealand: Which brands are most popular in search?

Compare the mainstream beer brands New Zealanders buy. Share of Search among Speight's, Steinlager, Heineken, Corona, Tui, Export Gold, Lion Red, Mac's and DB Export, the beer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Beer brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Speight's, 30.2%

## Which brand is most popular in search among beer brands in New Zealand?

- In August 2026, Speight's was the most searched among beer brands in New Zealand, with an estimated 10.5K branded searches and 30.2% estimated Share of Search within this set.
- Steinlager is in 2nd place, 9.8 percentage points behind at 20.4% Share of Search.
- Across the 11 months ending August 2026, Speight's’ estimated Share of Search among beer brands in New Zealand decreased from 31.2% to 30.2%.
- Across the 11 months ending August 2026, Steinlager’s estimated Share of Search among beer brands in New Zealand increased from 17.7% to 20.4%.
- Across the 11 months ending August 2026, Tui’s estimated Share of Search among beer brands in New Zealand decreased from 8.6% to 7.6%.
- Across the 11 months ending August 2026, Mac's’ estimated Share of Search among beer brands in New Zealand decreased from 2.2% to 1.6%.
- Across the 11 months ending August 2026, DB Export’s estimated Share of Search among beer brands in New Zealand decreased from 2.2% to 1.6%.
- Across the 11 months ending August 2026, Speight's’ estimated Share of Search among beer brands in New Zealand peaked at 38.7% in February 2026 and was lowest at 30.2% in August 2026.
- Across the 11 months ending August 2026, Steinlager’s estimated Share of Search among beer brands in New Zealand peaked at 20.5% in March 2026 and was lowest at 17.2% in April 2026.
- Across the 11 months ending August 2026, Heineken’s estimated Share of Search among beer brands in New Zealand peaked at 19.2% in June 2026 and was lowest at 15% in January 2026.
- Across the 11 months ending August 2026, Corona’s estimated Share of Search among beer brands in New Zealand peaked at 12.7% in December 2025 and was lowest at 9.4% in March 2026.
- Across the 11 months ending August 2026, Tui’s estimated Share of Search among beer brands in New Zealand peaked at 8.8% in July 2026 and was lowest at 6.5% in December 2025.
- Across the 11 months ending August 2026, Export Gold’s estimated Share of Search among beer brands in New Zealand peaked at 6.1% in July 2026 and was lowest at 4.7% in February 2026.
- Across the 11 months ending August 2026, Heineken, Corona, Export Gold and Lion Red held steady: their estimated Share of Search among beer brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Speight's vs Steinlager: compare search popularity](/demand/nz/compare/speights-vs-steinlager): 30.2% against 20.4% Share of Search.
- [Speight's vs Heineken: compare search popularity](/demand/nz/compare/heineken-vs-speights): 30.2% against 17.1% Share of Search.
- [Speight's vs Corona: compare search popularity](/demand/nz/compare/corona-vs-speights): 30.2% against 11.5% Share of Search.
- [Speight's vs Tui: compare search popularity](/demand/nz/compare/speights-vs-tui): 30.2% against 7.6% Share of Search.
- [Steinlager vs Heineken: compare search popularity](/demand/nz/compare/heineken-vs-steinlager): 20.4% against 17.1% Share of Search.
- [Steinlager vs Corona: compare search popularity](/demand/nz/compare/corona-vs-steinlager): 20.4% against 11.5% Share of Search.
- [Steinlager vs Tui: compare search popularity](/demand/nz/compare/steinlager-vs-tui): 20.4% against 7.6% Share of Search.
- [Heineken vs Corona: compare search popularity](/demand/nz/compare/corona-vs-heineken): 17.1% against 11.5% Share of Search.
- [Heineken vs Tui: compare search popularity](/demand/nz/compare/heineken-vs-tui): 17.1% against 7.6% Share of Search.
- [Corona vs Tui: compare search popularity](/demand/nz/compare/corona-vs-tui): 11.5% against 7.6% Share of Search.

## How did search popularity change for New Zealand beer brands in August 2026?

- In August 2026, Steinlager gained estimated Share of Search among beer brands in New Zealand, from 18.5% to 20.4%.
- In August 2026, Speight's lost estimated Share of Search among beer brands in New Zealand, from 31.5% to 30.2%.
- In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.
- Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.
- Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Speight's | 30.2% | 10.5K | -0.2% | Lion |
| 2 | Steinlager | 20.4% | 7.1K | +14.8% | Lion |
| 3 | Heineken | 17.1% | 5.9K | +5.1% | Heineken |
| 4 | Corona | 11.5% | 4K | +8.7% | Corona |
| 5 | Tui | 7.6% | 2.6K | -10.2% | DB Breweries |
| 6 | Export Gold | 5.9% | 2K | -0.5% | DB Breweries |
| 7 | Lion Red | 4.1% | 1.4K | +15.3% | Lion |
| 8 | Mac's | 1.6% | 560 | -13.8% | Lion |
| 9 | DB Export | 1.6% | 540 | +17.4% | DB Breweries |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Speight's | 11.8K | 31.2% | 1 |
| Oct 2025 | Steinlager | 6.7K | 17.7% | 2 |
| Oct 2025 | Heineken | 6.5K | 17.3% | 3 |
| Oct 2025 | Corona | 4.3K | 11.5% | 4 |
| Oct 2025 | Tui | 3.3K | 8.6% | 5 |
| Oct 2025 | Export Gold | 2K | 5.4% | 6 |
| Oct 2025 | Lion Red | 1.4K | 3.9% | 7 |
| Oct 2025 | Mac's | 840 | 2.2% | 8 |
| Oct 2025 | DB Export | 830 | 2.2% | 9 |
| Nov 2025 | Speight's | 13.2K | 32.5% | 1 |
| Nov 2025 | Steinlager | 7.8K | 19.3% | 2 |
| Nov 2025 | Heineken | 6.7K | 16.4% | 3 |
| Nov 2025 | Corona | 4.5K | 11% | 4 |
| Nov 2025 | Tui | 3K | 7.3% | 5 |
| Nov 2025 | Export Gold | 2.1K | 5.1% | 6 |
| Nov 2025 | Lion Red | 1.9K | 4.7% | 7 |
| Nov 2025 | Mac's | 790 | 1.9% | 8 |
| Nov 2025 | DB Export | 720 | 1.8% | 9 |
| Dec 2025 | Speight's | 18.9K | 34.3% | 1 |
| Dec 2025 | Steinlager | 9.9K | 18% | 2 |
| Dec 2025 | Heineken | 8.3K | 15% | 3 |
| Dec 2025 | Corona | 7K | 12.7% | 4 |
| Dec 2025 | Tui | 3.6K | 6.5% | 5 |
| Dec 2025 | Export Gold | 3.1K | 5.7% | 6 |
| Dec 2025 | Lion Red | 2.3K | 4.2% | 7 |
| Dec 2025 | DB Export | 1K | 1.8% | 8 |
| Dec 2025 | Mac's | 980 | 1.8% | 9 |
| Jan 2026 | Speight's | 13.6K | 35.8% | 1 |
| Jan 2026 | Steinlager | 7K | 18.4% | 2 |
| Jan 2026 | Heineken | 5.7K | 15% | 3 |
| Jan 2026 | Corona | 3.7K | 9.8% | 4 |
| Jan 2026 | Tui | 3K | 7.8% | 5 |
| Jan 2026 | Export Gold | 2.1K | 5.5% | 6 |
| Jan 2026 | Lion Red | 1.5K | 3.9% | 7 |
| Jan 2026 | Mac's | 770 | 2% | 8 |
| Jan 2026 | DB Export | 660 | 1.7% | 9 |
| Feb 2026 | Speight's | 14.6K | 38.7% | 1 |
| Feb 2026 | Steinlager | 6.5K | 17.4% | 2 |
| Feb 2026 | Heineken | 5.8K | 15.5% | 3 |
| Feb 2026 | Corona | 3.7K | 9.8% | 4 |
| Feb 2026 | Tui | 2.7K | 7.1% | 5 |
| Feb 2026 | Export Gold | 1.8K | 4.7% | 6 |
| Feb 2026 | Lion Red | 1.4K | 3.8% | 7 |
| Feb 2026 | Mac's | 600 | 1.6% | 8 |
| Feb 2026 | DB Export | 540 | 1.4% | 9 |
| Mar 2026 | Speight's | 13.5K | 34.8% | 1 |
| Mar 2026 | Steinlager | 7.9K | 20.5% | 2 |
| Mar 2026 | Heineken | 6K | 15.6% | 3 |
| Mar 2026 | Corona | 3.6K | 9.4% | 4 |
| Mar 2026 | Tui | 3K | 7.7% | 5 |
| Mar 2026 | Export Gold | 2K | 5.3% | 6 |
| Mar 2026 | Lion Red | 1.5K | 4% | 7 |
| Mar 2026 | DB Export | 570 | 1.5% | 8 |
| Mar 2026 | Mac's | 550 | 1.4% | 9 |
| Apr 2026 | Speight's | 11K | 34.1% | 1 |
| Apr 2026 | Steinlager | 5.5K | 17.2% | 2 |
| Apr 2026 | Heineken | 5.5K | 16.9% | 3 |
| Apr 2026 | Corona | 3.4K | 10.6% | 4 |
| Apr 2026 | Tui | 2.6K | 8.2% | 5 |
| Apr 2026 | Export Gold | 1.8K | 5.4% | 6 |
| Apr 2026 | Lion Red | 1.4K | 4.4% | 7 |
| Apr 2026 | Mac's | 550 | 1.7% | 8 |
| Apr 2026 | DB Export | 490 | 1.5% | 9 |
| May 2026 | Speight's | 10.5K | 33.1% | 1 |
| May 2026 | Heineken | 5.7K | 17.9% | 2 |
| May 2026 | Steinlager | 5.5K | 17.2% | 3 |
| May 2026 | Corona | 3.4K | 10.8% | 4 |
| May 2026 | Tui | 2.7K | 8.4% | 5 |
| May 2026 | Export Gold | 1.7K | 5.5% | 6 |
| May 2026 | Lion Red | 1.4K | 4.3% | 7 |
| May 2026 | DB Export | 470 | 1.5% | 8 |
| May 2026 | Mac's | 450 | 1.4% | 9 |
| Jun 2026 | Speight's | 9.3K | 32% | 1 |
| Jun 2026 | Heineken | 5.6K | 19.2% | 2 |
| Jun 2026 | Steinlager | 5.4K | 18.6% | 3 |
| Jun 2026 | Corona | 2.9K | 9.8% | 4 |
| Jun 2026 | Tui | 2K | 7% | 5 |
| Jun 2026 | Export Gold | 1.7K | 6% | 6 |
| Jun 2026 | Lion Red | 1.3K | 4.5% | 7 |
| Jun 2026 | Mac's | 470 | 1.6% | 8 |
| Jun 2026 | DB Export | 400 | 1.4% | 9 |
| Jul 2026 | Speight's | 10.5K | 31.5% | 1 |
| Jul 2026 | Steinlager | 6.2K | 18.5% | 2 |
| Jul 2026 | Heineken | 5.7K | 17% | 3 |
| Jul 2026 | Corona | 3.7K | 11.1% | 4 |
| Jul 2026 | Tui | 2.9K | 8.8% | 5 |
| Jul 2026 | Export Gold | 2K | 6.1% | 6 |
| Jul 2026 | Lion Red | 1.2K | 3.7% | 7 |
| Jul 2026 | Mac's | 650 | 2% | 8 |
| Jul 2026 | DB Export | 460 | 1.4% | 9 |
| Aug 2026 | Speight's | 10.5K | 30.2% | 1 |
| Aug 2026 | Steinlager | 7.1K | 20.4% | 2 |
| Aug 2026 | Heineken | 5.9K | 17.1% | 3 |
| Aug 2026 | Corona | 4K | 11.5% | 4 |
| Aug 2026 | Tui | 2.6K | 7.6% | 5 |
| Aug 2026 | Export Gold | 2K | 5.9% | 6 |
| Aug 2026 | Lion Red | 1.4K | 4.1% | 7 |
| Aug 2026 | Mac's | 560 | 1.6% | 8 |
| Aug 2026 | DB Export | 540 | 1.6% | 9 |
| Sep 2026 | Corona | — | — | — |
| Sep 2026 | DB Export | — | — | — |
| Sep 2026 | Export Gold | — | — | — |
| Sep 2026 | Heineken | — | — | — |
| Sep 2026 | Lion Red | — | — | — |
| Sep 2026 | Mac's | — | — | — |
| Sep 2026 | Speight's | — | — | — |
| Sep 2026 | Steinlager | — | — | — |
| Sep 2026 | Tui | — | — | — |

## What is being compared

- **Corona**: Measured on the search terms “24 corona beer”, “corona beer”, “corona beer bottle”, “corona beer can”, “corona beer cost”, “corona beer countdown”, “corona extra”, “corona extra box”, “corona lager” and “corona nz”, summed into one figure.
- **DB Export**: Measured on the search terms “db export”, “db export 33”, “db export beer”, “db export citrus”, “db export low carb” and “dbexport”, summed into one figure.
- **Export Gold**: Measured on the search terms “export gold”, “export gold beer”, “export gold lager”, “export gold near me”, “export gold nz” and “exportgold”, summed into one figure.
- **Heineken**: Measured on the search terms “0 0 heineken”, “heineken”, “heineken 0”, “heineken 0 0”, “heineken 0 0 beer”, “heineken 24”, “heineken beer”, “heineken can”, “heineken com”, “heineken cost”, “heineken experience museum”, “heineken glasses”, “heineken lager”, “heineken near me”, “heineken nz”, “heineken pak n save”, “heineken specials” and “heineken zero”, summed into one figure.
- **Lion Red**: Measured on the search terms “lion red”, “lion red beer”, “lion red near me”, “lion red nz”, “lion red singlet”, “lionred” and “lionred co nz”, summed into one figure.
- **Mac's**: Measured on the search terms “macs beer”, “macs brewery”, “macs gold beer” and “macs low carb beer”, summed into one figure.
- **Speight's**: Measured on the search terms “lime speights”, “shop speights”, “speights beer”, “speights brewery tours”, “speights lager”, “speights lime”, “speights low carb”, “speights low carb beer”, “speights mid ale”, “speights near me”, “speights nz”, “speights old dark”, “speights summit”, “speights summit lime”, “speights summit ultra”, “speights summit ultra lime”, “speights summit ultra pak n save”, “speights ultra” and “speights ultra low carb”, summed into one figure.
- **Steinlager**: Measured on the search terms “all blacks steinlager”, “countdown steinlager”, “huffer steinlager”, “pak n save steinlager”, “steinlager”, “steinlager beer”, “steinlager bottle”, “steinlager can”, “steinlager classic”, “steinlager classic pak n save”, “steinlager com”, “steinlager light”, “steinlager near me”, “steinlager nz”, “steinlager pak n save”, “steinlager pure”, “steinlager pure pak n save” and “steinlager tokyo dry”, summed into one figure.
- **Tui**: Measured on the search terms “beer tui”, “countdown tui beer”, “tui brewery” and “tui strong lager”, summed into one figure.

- [Corona](/demand/nz/brands/corona)
- [DB Export](/demand/nz/brands/db-export)
- [Export Gold](/demand/nz/brands/export-gold)
- [Heineken](/demand/nz/brands/heineken)
- [Lion Red](/demand/nz/brands/lion-red)
- [Mac's](/demand/nz/brands/macs)
- [Speight's](/demand/nz/brands/speights)
- [Steinlager](/demand/nz/brands/steinlager)
- [Tui](/demand/nz/brands/tui)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among beer brands in New Zealand?

In August 2026, Speight's was the most searched among beer brands in New Zealand, with an estimated 10.5K branded searches and 30.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Beer brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-beer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-beer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.